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Tag: Madison Media

  • The unit will house the Godrej Consumer Products account for traditional and digital media

    Saif Shaikh is now COO, Madison Media Pinnacle

    By Our Staff

     

    Saif Shaikh
    Saif Shaikh

    Madison Media has just announced the promotion of Saif Shaikh to Chief Operating Officer, Madison Media Pinnacle. The unit will house the Godrej Consumer Products account for traditional and digital media.

     

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “I am delighted to announce that we are promoting Saif Shaikh to COO – Madison Media Pinnacle. He will now lead the integrated remit of our key Client Godrej. Over the past few years Saif has consistently delivered on the biggest challenges given to him thanks to his hands on, passionate, inclusive and never say die approach. We congratulate Saif on his promotion.”

     

    Added Shaikh: “I’m happy to lead Madison’s foremost client, Godrej. I look forward to leading the integrated account and further strengthening the brand and helping it achieve its outcomes.”

     

  • To lead its Delhi office

    Abhik Banerjee is COO – Madison Media Plus

    By Our Staff

     

    Abhik Banerjee
    Abhik Banerjee

    Madison Media has announced the promotion of Abhik Banerjee to Chief Operating Officer, Madison Media Plus. He will lead the agency’s Delhi office.

     

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Abhik, who has been acclaimed as a Client leader of the Year in our industry awards a few years ago, personifies the Madison spirit of undying client orientation, innovation, passion and executional brilliance. It is very satisfying when we can promote our internal talent to handle new challenges. I have full confidence in Abhik taking our Delhi office to new heights.”

     

    Added Banerjee: “I am excited and look forward to adding value to the organisation with my new role and additional responsibilities. I am thrilled to take on the challenges and opportunities it will bring.”

     

  • To help build brand

    Madison Media awarded the Daawat Foods account

    By Our Staff

     

    Madison Media has been appointed the agency for LT Foods Consumer Food Company for their brand ‘Daawat’. The account was won in a multi-agency pitch and will be handled by Madison Media Plus out of Delhi.

     

    Commenting on the development, Ritesh Arora, Head – India Business said: “Daawat, has multichannel marketing communications strategy to reach the consumers and we are happy to consolidate our media needs with Madison Media for an innovative and novel approach to brand building. We are aggressive in our growth strategy and hopefully this partnership will establish a brand salience for Daawat across the country.”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “We are thrilled to have been awarded the Daawat account. Not only do we have the opportunity to convert a largely unbranded category, we also have the arsenal of a superior product with a rich legacy.”

     

  • Completes 75+ live virtual events

    Madison TurnT celebrates first anniv of Uplive

    By Our Staff

     

    Madison TurnT, the activation a unit of Madison World, has completed one year of its virtual digital experience platform, Uplive.

     

    Says Vikram Sakhuja, Partner & Group CEO, Madison Media and OOH: “While the pandemic brought with it challenges, the Madison TurnT team rose up to the challenge to bring alive a platform that paved the way for events to be conducted during the pandemic. Through UPLIVE, the team helped existing clients conduct product launches and interact with their customers while everyone was under a lockdown.”

     

    Added Sunny Vohra, CEO, Madison Turnt and Anugrah Madison: “I’m proud of the team as they rose to the challenge and created a platform for clients conducting complex virtual events, while executing them with ease. Over the year, the team has worked tirelessly to ensure smooth and successful events ensuring we cater to every minute detail of a brief giving the end user a complete experience of a virtual event, while at home.”

     

  • Will handle ATL responsibilities for the brand

    Madison Media appointed by MP Birla Cement

    By Our Staff

     

    Madison Media has been appointed by Birla Corporation Limited as its media AOR for MP Birla Cement. The agency will handle ATL responsibilities for the brand. The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

     

    On the partnership with Madison Media, Suvadip Ghosh Mazumdar, Vice President, Marketing of MP Birla Cement said: “We have travelled a distance in the last few years with launching and establishing brand MP Birla Cement. However this is a continuous process with a new set of challenges every year. We welcome Madison to partner us in our next leg of growth.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “We’re proud to be associated with one of the country’s largest cement manufacturer for their media requirements. We look forward to a great partnership.”

     

    Said Vandana Ramkrishna, Vice President, Madison Media Ace & Platinum: “Our integrated media strategy encompassing a rationalized mix of TV/Print/Activation/OOH that is needed to elevate the heritage brand was well-received by all at M.P. Birla Cement. We are extremely excited and proud to welcome M.P. Birla Cement into Madison World and look forward to cementing a perfect partnership with them in the years to come.”

     

  • Madison Media, a unit of Madison World has reported the winning of 23 new accounts in the last financial year

    Madison Media reports 23 new businesses in FY 2020-21

     

    By Our Staff

     

    Madison Media, a unit of Madison World has reported the winning of 23 new accounts in the last financial year. Amidst the nationwide lockdown and work from home, the new business wins amounted to a billing of $211 million as per Comvergence New Business Report published last month. The agency also received a top score of A+ in the Comp Pitches Report for 2020 by Recma.

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “When the going gets tough, the tough get going. As the pandemic impacted advertising spends profoundly we saw an opportunity to establish the link between media and marketing outcomes, and doubled down on our pitch efforts. The result – 23 wins! I am overwhelmed by the teamwork, spirit and smarts of our Madison family.”

  • The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru

    Madison wins Media AOR for Lifestyle & Spar

    By Our Staff

    Madison Media Omega, a unit of Madison World, has announced that The Landmark Group has appointed the agency as its Media AOR for its brands Lifestyle and Spar. The agency will handle the entire media mandate, which includes print, TV, radio, outdoor and digital. The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru.

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “The retail business is all about driving sales. We took the best of our diverse talent across Madison in pitching for the prestigious Landmark group. We are thrilled to get their mandate and look forward to partnering them to deliver growth in challenging times of the pandemic.”

     

    Added Dinesh Rathod, CEO, Madison Media Omega: “We’re very happy to partner with The Landmark Group for their 2 prestigious brands, Lifestyle and Spar in India. The Landmark Group has been in the market for years, building trust among its customers and we intend to further strengthen the brand’s popularity in the country.”

     

  • Vandana Ramkrishna, Vice President from Mumbai, to oversee Kolkata office

    Madison Media strengthens its Kolkata operations

    By A Correspondent

     

    Madison Media announced last Thursday that it has strengthened its Kolkata operations. Apart from her ongoing duties in Mumbai, Vandana Ramkrishna, Vice President, will also oversee the Kolkata office. Her key role for Kolkata will be to focus on strategy, digital, business development and ensuring access to Madison World practices of Trading, Analytics, Activation, Retail, OOH, Sports and Content.

     

    In Kolkata, the agency has clients like Bandhan Bank, Joy Personal Care and Ganesh grains, amongst others. With this new role, Ramkrishna will directly report to Partner and Group CEO Madison Media & OOH, Vikram Sakhuja.

     

    Speaking about her role in the Kolkata operations, Sakhuja said: “Vandana is one of our strongest Business leaders and I am delighted to give her the additional charge of Kolkata office as we make plans to strengthen our presence in the East.”

     

    Added Ramkrishna: “I’m delighted to be given the additional responsibility of overseeing the Kolkata operations over and above my current Mumbai portfolio, and look forward to creating a strong foothold for Madison in the Kolkata market.”

     

     

  • The account will be handled by Madison Media Plus out of Delhi

    Madison Media bags RSPL’s TV biz

    By A Correspondent

     

    Madison Media has announce that RSPL Group, the makers of Ghadi detergent, amongst other brands, has moved its TV business to the agency. This part of the TV business was previously handled by Wavemaker, a GroupM company. The account will be handled by Madison Media Plus out of Delhi.

     

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Ghadi has been an inspiring Local Brand story that has grown only stronger as MNC brands have entered the market. It is a proud moment for Madison to partner with RSPL.” Added Rajul Kulshreshtha, CEO, Madison Media Plus: “We’re happy to have won the account of RSPL Group, a win that has emerged before the festive season begins. We look forward to a great association.”

     

     

  • The account will be handled by Madison Media Sigma in Mumbai

    Indira IVF ropes in Madison Media as its Media AOR

    By A Correspondent

     

    Madison Media has announced that bagging of the Media AOR account of Indira IVF. This comes close on the heels of Madison Media winning the digital account for the company. Apart from digital duties, the agency will now handle traditional media planning, buying and strategy. The account will be handled by Madison Media Sigma in Mumbai.

     

    Nitiz Murdia
    Vikram Sakhuja

    Said Nitiz Murdia, Director-Indira IVF: “Indira IVF is on a positive growth trajectory and our mission is to increase our geographical visibility & footprint so that every Indian couple’s dream of parenthood can be realized. We are excited to partner with Madison Media on our journey to make Indira IVF the foremost organization in the country”.

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “A few days ago, we won the digital mandate for Indira IVF and now, Madison has been trusted with media duties. We look forward to this association with India IVF.”

     

    Vanita Keswani

    Says Vanita Keswani, CEO, Madison Media Sigma, “Another great win in a short duration. We’re thrilled that Indira IVF has trusted us as their agency of record for Media.”

     

     

  • Madison Media will be responsible for the entire media mandate including print, television, radio, outdoor and digital

    RSH Global assigns its mandate to Madison

    By A Correspondent

     

    Leading skincare company RSH Global has appointed Madison Media as its Media Agency of Record (AOR) for its flagship brand ‘Joy’ and its men’s grooming brand ‘X-Men’. The account was awarded following a multi-agency pitch. Madison Media will be responsible for the entire media mandate including print, television, radio, outdoor and digital.

     

    Said Sunil Agarwal, Chairman, RSH Global Private Limited: “I welcome Sam, Vikram and the entire Madison team for partnering with us to handle our media & digital mandate. I’ve been very impressed with the kind of work they’ve done for many Indian brands over the last two decades and I’m confident they’ll play an instrumental role in the rapid growth of the brand and the business.”

     

    Added Poulomi Roy, Chief Marketing Officer, RSH Global Private Limited: “We are happy to have Madison as a partner in our journey to strengthen our position in key markets and explore new geographies. We are confident that with the ever-changing media scenario, Madison with their experience and in – depth understanding of the consumers of our country will be able to develop a robust media & digital strategy for our brand and add momentum to all our marketing initiatives.”

     

    Said Sam Balsara, Chairman, Madison World: “I am super-excited to partner with RSH Global, an ambitious personal care company operating successfully in the tough personal care segment with ambitious plans to help them meet their growing ambition, with Madison’s experience and expertise.”

     

    Added Vikram Sakhuja, Group CEO Media & OOH, Madison Media: “It’s a big win for Madison coming out of Kolkata. RSH Global is expanding its business and we’re happy to be their choice when it comes to their Media agency. Looking forward to a growth-filled partnership.”

     

     

  • The agency will now handle traditional and digital media planning, buying and strategy including offline media and digital OTT

    McDonald’s adds digital to Madison Media mandate

    By A Correspondent

     

    Madison Media has announced that McDonald’s has once again entrusted the agency to handle its digital responsibilities. While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another three years adding digital to Madison’s kitty, notesa communique. The agency will now handle traditional and digital media planning, buying and strategy including offline media and digital OTT.

     

    Said Arvind R P, Director-Marketing & Communications, Hardcastle Restaurants: “The Madison team has added immense value to our brand over the last many years. We are at an important juncture in our brand journey with digital being a strategic pillar of marketing and growth for us. Through this partnership, we hope to create new benchmarks and take the brand to new heights.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “McDonald’s remains one of the most advanced marketers and we are thrilled to be awarded the consolidated account covering the entire Marketing Funnel.”

     

    Said Vanita Keswani, CEO, Madison Media Sigma: “We are really excited to take the partnership to newer heights since Digital has been added to our kitty after a long span of 16 years of handling mass media.”