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Tag: Lowe Lintas

  • Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia's communication of being an authentic Indian brand

    Lowe Lintas is creative agency for Fabindia

    By A Correspondent

     

    Fabindia has announced the appointment of Lowe Lintas as its creative agency. The agency’s Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication of being an authentic Indian brand.

     

    Karan Kumar

    Said Karan Kumar, Head of Brand and Marketing – Fabindia: “We are delighted to engage with the extremely talented team at Lowe Lintas. Since inception, Fabindia’s vision has been to sell high-quality products, produced by the rural crafts persons, which celebrate India’s rich cultural and craft traditions. We believe that such products present a compelling alternate lifestyle choice – one that is anchored in both responsible production and consumption. We are confident that our this new partnership with Lowe Lintas will only further strengthen our ability to reach out to our current and new audiences with this powerful and relevant message.”

     

    Naveen Gaur

    Added Naveen Gaur, COO – Lowe Lintas on the win: “It is a matter of great pride for Lowe Lintas to associate with an iconic brand such as Fabindia. Fabindia offers a differentiated offering to consumers because it provides a source of belief and we want to leverage this to make the brand more relevant and purposeful in the mind of consumers.”

     

     

  • The new short films are south versions of the successful 2017 national campaign by the brand

    Lowe Lintas unveils second phase of Rivaah campaign

    By A Correspondent

     

    Keeping the central theme around the bond between a father and a daughter, Lowe Lintas has unveiled new films for Tanishq that capture the same appeal as the previous Rivaah campaign. By catering to the distinct needs of each community, Tanishq eyes a larger pie of the South Indian wedding market through its Rivaah collection.

     

    Said Deepika Tiwari, Associate Vice President – Marketing, Tanishq: “Every father in the world wants the best for his daughter. The new films on Rivaah are our endeavour to show the same. These three films are an extension to our earlier Rivaah TVC. We have captured the sensibilities of the cultures and present a wedding range that embodies the promise of Rivaah – to give the bride the best in terms of design, value and purity at competitive pricing.

     

    From Kasu Malai, Vanki and Oddiyanam for the Tamil bride to Saunta da Dabu ,Kasina Sara for Kannadiga bride and Palaka Mala and Pulinakha Mala for the Kerala bride – Tanishq offers a wide range of traditional designs re-interpreted to current sensibilities.” The communique doesn’t specify whether a Telugu version is also on the anvil.

     

    Added Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas: “As easy as it is to know that a father and daughter bond is always unique and strong, depicting it is equally difficult. We are happy that we found such a beautiful way of showcasing a father’s love for his daughter with just his thoughts rather than his conversations.”

     

     

  • John will report to Sudeep Gohil, CSO and Managing Partner, Publicis India

    Russell John joins Publicis as VP- Strategy

    By A Correspondent

     

    Russell John

    Publicis India has announced the appointment of Russell John as Vice President – Strategy. To be based out of Mumbai, John will report to Sudeep Gohil, CSO and Managing Partner, Publicis India.

     

    John joins Publicis India from Lowe Lintas where he was an Associate Vice President. He was one of the planners on the global team for Lifebuoy across the markets of South Asia, South East Asia, North Africa & Middle East. Apart from that, he also managed the regional planning mandate for a host of brands including Pepsodent, Housing.com, Paranjpe Realty, Tata Tea, Britannia, Sonata Watches, ICICI Prudential Life Insurance, Bajaj Bikes, UTI Mutual Funds, Karvy Finance, BPCL etc.

     

    Commenting on his appointment, Gohil said: “From our initial meetings, I was excited about Russell joining us and working with our clients. He has a rare blend of characteristics, which make him a great person for the growing team. Humility, curiosity, passion, intelligence and a magnetic personality. I’m very enthusiastic to see his ideas come to bear on the work we are doing in the agency.”

     

    Sudeep Gohil

    Expressing his views on joining the agency, John said: “In Sudeep Gohil, Srija Chatterjee and Paritosh Srivastava, I found leaders who I wanted to associate with. It seemed like a buzzing and encouraging environment, which would give me an opportunity to add value to both the group as well as a varied set of brands. I am looking forward to lots of exciting associations and doing some great work for Publicis India.”

     

     

  • Launches six TVCs with cricket experts – Harsha Bhogle& Akash Chopra lending voice-overs

    Swiggy uses IPL to push its new features

    By A Correspondent

     

    Swiggy has launched six witty television commercials this IPL season to celebrate two of India’s biggest passions – cricket and food. The multi-lingual campaign is conceptualized by Lowe Lintas, Bengaluru. Swiggy has roped in seasoned cricket commentator Harsha Bhogle and former cricketer and commentator Aakash Chopra to lend their voices to the TVCs.

     

    The campaign highlights how Swiggy has changed consumers’ food-ordering habits with some of its unique differentiators such as ‘No Minimum Order’, ‘Lightning Fast Delivery’ and ‘Variety of Restaurants’ to choose from. Considering the relevance of the campaign, apart from Hindi and English, the ads will be aired in Tamil, Kannada, Tegulu and Bangla.

     

    Speaking on the idea behind the new commercial,Srivats TS, VP Marketing at Swiggy said:“The IPL-themed advertisements are fun and intriguing to watch as they explore relatable scenarios that have made Swiggy a household name today. Whether it’s a married couple or a full-fledged party watching the big matches, the idea is to showcase Swiggy’s role in changing the way India eats, by bringing out the brand benefits in a likeable and engaging manner while delivering a full entertainment experience to millions of people and fans.”

     

    “Cricketing jargon has always been part of the popular lingo in India. What we’ve tried to do with this campaign is to present the brand’s benefits in a fun, light-hearted, everyday context with cricket commentary delightfully punctuating the life situations,” saidArunIyer, Chairman & CCO, Lowe Lintas.

    Besides the T20 in-game ad, the campaign will run on digital and across the brand’s social media platforms. Swiggy has also collaborated with Jordindian to create a couple of videos showcasing how cricket is best enjoyed with food ordered from the platform.

     

     

  • The campaignÂ’s communication is crafted in line with the BankÂ’s priorities and communication strategy of depicting “Progressive Mindsets”

    Axis Bank encourages cashless foreign travel

    By A Correspondent

     

    Axis Bank launched a digital campaign to create awareness about the convenience and safety of using Axis Bank Forex Cards over cash on foreign trips, enabling travelers to make the most of their experiences.

     

    Speaking on the launch of the campaign, Asha Kharga, Chief Marketing Officer, Axis Bank said: “We know that the predominant consumer behaviour is to carry cash, but doing so is inconvenient. One has to keep it safe, one has to look for money changers, the currency is unfamiliar and hence all these hassles come in the way of the holiday experience. Our Forex Cards addresses these functional barriers and we have showcased the same while being true to Axis Bank’s brand ethos of “Progressive Mindsets”. An elderly father who always toiled hard and was comfortable with cash and rarely took a holiday from work. It’s endearing to see a conventional man savoring his first international holiday while his young son manages the show back at home. The Axis Forex Card is a true enabler, helping the elderly father make the most of his holiday, far away from the worries of managing cash.”

     

    Added Arun Iyer, Chairman and Chief Creative Officer – Lowe Lintas said: “The idea was to show how holidays are more fun filled when you don’t have to worry about forex in cash. This was brought alive through a modern story of father-son, where the son gets his father to take a break from work and cash, two long ingrained habits he had. And to make it appeal to all kind of travelers, we decided to keep it real and warm.”

     

     

  • The film tells the story of one such woman, who despite being a successful CEO decides to change direction in her life

    Solitaires by Tanishq celebrates women the way they are

    By A Correspondent

     

    Tanishq has unveiled a new film conceptualised and developed by Lowe Lintas telling the story of a woman who, despite being a successful CEO, decides to change direction in her life.

     

    Speaking about this film, Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited, said: “With this film, we target progressive, career-oriented women who have achieved something in their life by following their heart and doing things which they really want to do.  A Tanishq Solitaire is a marker of their success for everything they’ve achieved, and still keep going. More and more women are indulging in buying jewellery because they are financially independent & believe in indulging on themselves.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “It takes great courage to change the course of your life after a certain point, but we’re noticing a lot of women doing it. After all, ambition has no age, and this film is an ode to every such woman, who’s slowly and steadily turning into the woman she’s always wanted to be. “

     

     

  • Campaign launched on the back of the recent consumer friendly packaging launch

    Leonardo Olive Oil dispels myths around the category in latest campaign

    By A Correspondent

     

    Olive oil brand Leonardo has unveiled its new campaign ‘Indian foods have hots for olive oil’ which creates awareness among consumers regarding the usage of olive oil in their daily Indian cooking.

     

    Said Deoki Muchhal, Managing Director, Cargill’s food business in India: “Leonardo Olive Oil has done a deep dive with the consumers to gain an understanding of the key triggers, motivators and barriers of usage. The major takeaway was that the Olive oil category is complicated especially the usage of its different variants is not very clear in consumers’ minds. This leads to the consumer being confused hence hindering the category growth. Being the No.1 olive oil brand in country, with this campaign our efforts has been in sync with creating awareness for the right use of each variant of the brand and breaking the myths associated with it. With the launch of new packaging, Leonardo Olive Oil has user-friendly names for each of its variants to propagate right decision making. This step is expected to increase the consumption of olive oil in Indian cooking.”

     

    Added Naveen Gaur, Chief Operating Officer – Lowe Lintas: “Leonardo’s brand journey in India has always been centered around creating awareness about the versatile usage of Olive oil in Indian kitchens. Our present campaign is an extension along this path where we break the myth that olive oil cannot be used for Indian cooking. Using the variant best suited for different types of cooking needs like frying, day to day cooking and dressing, it is possible to reap the numerous health benefits of this versatile oil. The campaign is vibrant and at the same time educative of the usages of the variants helping consumers to understand the product and its benefits.”

     

     

  • Conceptualised by Lowe Lintas, the campaign rolled out nationally with a combination of TV, digital and CaratLane’s social media channel

    CaratLane unveils ‘The New Expressions of Love’ campaign for Valentine’s Day

    By A Correspondent

     

    CaratLane has tapped into the emoji-speaking, meme-sharing and self-expressive nature of millennials with an upbeat Valentine’s campaign titled the ‘New Expressions of Love.’ Conceptualised by Lowe Lintas, the campaign rolled out nationally with a combination of TV, digital and CaratLane’s social media channel.

     

    Talking about the campaign Atul Sinha- Senior Vice President Marketing, CaratLane said: “The New Expressions of Love’ campaign beautifully captures how we’ve made precious jewellery the coolest (yet affordable) way to express your love this Valentine’s Day. Every design from our Valentine’s collection comes with an expression, all you have to do is choose yours. If she makes you LOL all the time, then tell her so with the smiley ring!”.

     

     

  • The campaign was launched by film actress Kajol Devgan, the newly appointed advocacy ambassador for the initiative

    HUL’s take 2 on ‘SwachhAadatSwachh Bharat’ seeks to create a nation of Playing Billion

    By A Correspondent

     

    Hindustan Unilever Limited, as part of their SwachhAadat, Swachh Bharat initiative has launched a new campaign – A ‘Playing Billion’ to promote three simple hygiene habits among children. The campaign was launched by actor Kajol, the newly appointed advocacy ambassador for the initiative.

     

    Talking about the campaign, Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever Limited said: “We believe that it is through our ‘SwachhAadatSwachh Bharat’ campaign that HUL can support the Government’s Swachh Bharat Abhiyan. Through the ‘Playing Billion Campaign’, we aim to reinforce the need to adopt three simple hygiene habit and promote good health and hygiene practices among children.”

     

    Commenting on the campaign, Arun Iyer, Chairman & CCO, Lowe Lintas said: “As a nation, the biggest victims of poor sanitation and unhygienic habits are children, and these often rob children off small and simple joys of childhood. In this campaign, with kids at the centre of our communication, we made an attempt to not only tap into the collective consciousness of the society but to also directly encourage children to adopt these life-saving habits. The narrative is further accentuated by weaving it around Cricket. The SwachhAadat initiative is close to our hearts, and I’m happy that it gave the brands (Lifebuoy, Domex and Pureit) an opportunity to be agents of behavioural change.”

     

     

  • This year the brand has moved a step forward to establish itself as an “ultimate destination” for every kind of fashion shopper

    Flipkart reinforces its fashion focus

    By A Correspondent

     

    As a step-up from its ‘Be Trendy. Always’ campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion.

     

    Conceptualised and executed by Lowe Lintas Bangalore, this year the brand has moved a step forward to establish itself as an ultimate destination for every kind of fashion shopper, notes a communique.

     

    Explaining the rationale behind the campaign, Shoumyan Biswas, Vice President, Brand Marketing, Flipkart said: “Flipkart is the leader for fashion in the e-commerce space and our vision is to be India’s most preferred destination for trendy and affordable fashion.  We have worked on this vision for past one year and delivered campaigns like ‘If it’s trendy, it’s on Flipkart’ and ‘Be trendy. Always.’ which has given us phenomenal business results. On the back of deep consumer research, we understood that every fashion shopper has a different method to get what they want from fashion. Being relevant to every kind of fashion shopper, Flipkart can be the best place for everyone to look their best. Our new campaign ‘The best way to look your best’ is centred around this insight and brings alive different fashion shopper archetypes in a fun and interesting manner.”

     

    Highlighting the campaign thought, Rajesh Ramaswamy, Executive Director, Lowe Lintas said: “Not everyone has the same fashion needs. Some people look for exclusive stuff. Others look for the latest trends. Or the biggest brands. And so on. Working off this insight, we decided to position Flipkart as the perfect ‘hack’ for every kind of fashion shopper. Across five films, we showcased how Flipkart had everything anyone could ask for in the world of fashion, making it the perfect fashion destination for everyone.”

     

     

  • This initiative is aimed at fuelling the lives of homemakers by equipping them with the means to be independent

    Britannia Marie Gold empowers homemakers to #GoPlaces

    By A Correspondent

     

    Britannia Marie Gold has launched a campaign titled #GoPlaces, wherein homemakers get the opportunity to win a brand new Scooty. The campaign kickstarts with a TVC and two digital films that are based on the insight that every homemaker has the drive to “be more” but often lacks the resources and opportunities.

     

    Said Ali Harris Shere, Vice-President Marketing, Britannia Industries Ltd:  “Britannia Marie Gold believes that homemakers are everyday athletes in the journey to be more. They need the fuel that keeps them going both physically and emotionally. Marie Gold is that fuel. With the #GoPlaces campaign we are providing these athletes with the means to be independent so that it can help in fulfilling their aspirations.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “Through the years of Marie Gold advertising, we have always tried to show the Marie woman as someone who runs the household, but also feels like more than just a homemaker. She balances her family’s needs and her own in an already packed day. But there was an opportunity to see her outside the context of a home. We wanted to show how much more she can accomplish when a bike comes into her life and makes her truly independent. That was a very exciting and fresh space for us to explore.”

     

     

  • India is one of the company’s largest markets outside China and the fastest growing among international markets

    Lowe Lintas bags mandate for Xiaomi

    By A Correspondent

     

    Xiaomi India has appointed Lowe Lintas Bangalore to handle the creative mandate for the brand. Xiaomi.

     

    Speaking on this new business win, Raj Gupta, CEO, Lowe Lintas commented: “It is a proud privilege for us at Lowe Lintas to be chosen by Xiaomi, a brand that has such a huge fan following. We will strive to reinforce this love and get more consumers to fall in love with Xiaomi”

     

    Added a Xiaomi spokesperson: “Xiaomi is the No 1 smartphone brand in India. And what has helped us reach there is the constant innovation that is at the core of the brand. In just under three years, Xiaomi has won immense love and innumerable fans in this country. We now aim to establish our vision of ‘Innovation for everyone’ firmly and bring relevance through our products to every Indian. In Lowe Lintas, with its irrefutable experience and expertise in building lasting brands, we have found a perfect partner for the task at hand.”