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Tag: Leo Burnett

  • MSLGROUP, India will develop a comprehensive communication strategy that will accentuate the brand value in the media

    ParentCircle ropes in Leo Burnett, MSL Group and Edelman

    By A Correspondent

     

    ParentCircle has roped in MSLGROUP, Leo Burnett and Edelman Digital in India to handle Communications, Brand strategy and Digital duties in anticipation of its upcoming release of new products and platform.

     

    Announcing the move, Nalina Ramalakshmi, Founder and Managing Director of ParentCircle says, “We were looking for strategic and integrated communications partners to enable us to convey our brand message in the most appropriate manner to the broader world. ParentCircle aims to be a household name both in the country and across the globe. We are extremely pleased to partner with MSLGROUP, Leo Burnett and Edelman Digital. We are excited to work with all of them. We are confident that our brand will be portrayed exactly the way we perceive it, with the help and support of our partner agencies.”

     

    MSLGROUP, India will develop a comprehensive communication strategy that will accentuate the brand value in the media and will create and build brand awareness in India with its communications and engagement campaigns.

     

    Leo Burnett is entrusted with the opportunity of playing a crucial role in the branding communication strategy of ParentCircle. Leo Burnett will craft and execute integrated campaigns for ParentCircle.

     

    Edelman Digital has been mandated to create and implement an integrated social and digital media strategy with a comprehensive, creative and content-driven solutions for ParentCircle.

     

    ParentCircle with its partners, plans to utilise all possible means of communication to reach out to its target audience.

     

     

  • Sanju joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head

    Sanju Menon appointed VP @ Leo Burnett, Mumbai

    By A Correspondent

     

    Sanju Menon

    Leo Burnett has announced the appointment of Sanju Menon as Vice President based at its Mumbai office. Sanju will lead the Bajaj business nationally, taking charge of both strategy and account management.

     

    Sanju’s appointment reinforces the agency’s talent philosophy of handpicking best professionals to serve clients.

     

     

    Saurabh Varma

    Welcoming him on board, Saurabh Varma, CEO, Leo Burnett India, says, “Sanju is extremely passionate about strategic thinking and providing business solutions. His ideology is in sync with that of Leo Burnett’s (HumanKind) philosophy that is to delight clients with integrated ideas that are based on human truth. Apart from leading the advertising mandate, Sanju will deliver solutions for Bajaj across functions, namely – shopper & retail, activation, branded content, website development & maintenance, social and search. He will play the role of an integrated lead managing all these functions to build the strong narrative. In addition to this, he will lead a multidisciplinary team and manage the newly established communication centre called ‘Play’ for Bajaj.”

     

    Sanju joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head. He joined the agency as a brand Associate in 2007 and grew to the position of Business Head in 2011 before moving on to head the operations from 2013.

     

    He started his advertising career with SN Design in 2005 and a year later joined Bates 141 as Brand Executive. In a career spanning more than ten years, Sanju has worked on brands across categories, namely, Eveready, Lafarge, Berger, AnandabazarPatrika, PC Chandra Jewellers and Spencer’s Retail.

     

  • They come in with solid experience and strong body of work to showcase

    Tejali Shete and Ajay Menon appointed Senior CD at DDB Mudra South & East

    By A Correspondent

     

    Tejali Shete
    Ajay Menon

    Tejali Shete and Ajay Menon have joined DDB Mudra South & East as Senior Creative Directors, based out of the agency’s Bengaluru office.

     

    With over a decade of experience in the creative communications industry, Tejali joins DDB Mudra from Grey Worldwide and a short stint at Leo Burnett, Kuala Lumpur. Tejali has worked with leading advertising agencies including Contract, Lowe Lintas, Ogilvy & Mather, Creativeland Asia, and Percept/H. She’s worked on an array of world-renowned brands including Coca-Cola regional, Samsung regional, Pantene, AmbiPur, Wella, Downy, Godrej Cinthol, Godrej Aer, Godrej Expert Hair Color, Asian Paints, Samsonite, HSBC, Tata Indicom and Photon, Louis Phillip, Vladivar Vodka, Johnson’s Baby, Femina, Ceat, and Brooke Bond Red Label to name a few.

     

    Ajay Menon joins DDB Mudra from JWT Chennai where he was Senior Creative Director & AVP. With over 16 years of experience, Ajay has worked on MRF, Blackberry smartphones, Cinthol, Godrej, TI Cycles, Indian Terrain, HP, Fiat, Mitsubishi, Sun Direct, Univercell, Mico Bosch, Lacto Calamine, and Piramal Healthcare. He has worked at Orchard in Mumbai, JWT in Chennai, and Saatchi in Bengaluru.

     

    Ranji Cherian

    On the new appointments Ranji Cherian, President, DDB Mudra South & East, quoted, “”I am delighted to have Tejali Shete & Ajay Menon join our team at DDB Mudra South and East. They come in with solid experience and strong body of work to showcase. They are extremely talented and nice to work with and fit into our DDB culture that prioritizes creativity & humanity. I am confident that their contribution will take our agency to greater heights.”

     

  • Leo Burnett's #KuchPalOffline campaign for McDonalds urges people to go offline for some time

    McDonald’s urges audience to spend quality time, offline

    By A Correspondent

     

    Leo Burnett has launched a brand new campaign inviting people to share some offline moments at McDonald’s. The campaign urges people to take a break from the online world and share “quality offline moments” at McDonald’s over its newly launched sharing packs for two, three and more, across stores in India.

     

    Kedar Teny, Director, Marketing and Digital, McDonald’s (West and South), said, “With internet enabled smart-phones in our hands, it is a fact that most of us are distracted. Our new campaign takes this simple insight and urges people to take a small break from the online world to share happy moments in the real world. Simply put we want to start a conversation and a movement amongst our customers by nudging them to go #KuchPalOffline with a simple act of “flip to share” rather than “click to share”

     

    Raj Deepak Das

    Raj Deepak Das, Chief Creative Officer, Leo Burnett, said, “With #KuchPalOffline, we are hoping to start a movement where we all would increasingly give due importance to sharing real life experiences offline. The idea is to stay away from the Internet and the world of technology (for a while). It is something everyone thinks but fails to execute. #KuchPalOffline effectively addresses this issue and highlights how McDonald’s can deliver real life experiences with its new offering – the sharing packs for two, three and more, across stores in India.”

     

  • The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates

    Snapdeal ropes in Aamir Khan as brand ambassador

    By Shambhavi Anand

     

    Online marketplace major Snapdeal has roped in Bollywood actor Aamir Khan as its brand ambassador. The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates.

     

    Snapdeal will launch Khan as its ambassador through an extensive campaign which will be launched on television and online.

     

    The campaign has been planned by Leo Burnett, which has bagged a portion of e-commerce company’s creative account following a multi-agency pitch, which started in November last year. The account is worth Rs 100 crore, according to an executive aware of the development.

     

    Aamir Khan is known to be selective about the brands that he endorses. In the past, he has been associated with brands like Coca Cola, Samsung, Godrej, Tata Sky and Titan watches. Leo Burnett declined to comment on the development. In an email response, Snapdeal spokesperson said, “This is speculation and as a policy, we do not comment on speculations.”

     

    Most e-commerce companies have been getting celebrities, especially actors, on board to endorse their brands. Yepme roped in Shah Rukh Khan recently. Myntra got on board Ranveer Singh. LimeRoad and Jabong have Neha Dhupia and Yami Gautam as their ambassadors, respectively.

     

    Snapdeal has been working with FCB Ulka for the past three years and is believed to have retained the agency. The upcoming campaign planned by Leo Burnett will go live next week and will have Khan endorsing the campaign. Snapdeal’s campaign during Diwali had around 40 TV commercials and had more than 20 celebrities endorsing the brand. Personalities such as Alok Nath, Harsha Bhogle, Mandira Bedi and many others were a part of it.

     

    Snapdeal is believed to be negotiating terms with Alibaba for a record funding round of Rs 6,200 crore. In October last year, it raised Rs 3,800 crore ($627 million) from Japan’s SoftBank, valuing the company at Rs 11,200 crore.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

     

  • The film brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"

    Leo Burnett unveils long format ad for HDFC Life

    By A Correspondent

     

    HDFC Life has launched a new brand campaign after a period of five years that highlights how a man is hard to replace in his family’s life not just as a financial provider but for the role he plays in ensuring that the family becomes independent and lives a life of dignity.

     

    As a provider, a man ensures his family’s financial independence during his lifetime and even after. But it is not just money that makes him irreplaceable; it is actually, all those little everyday things he teaches his family that eventually helps them to stand on their own feet. Taking this as a platform to leverage the “Sar utha ke jiyo” story of HDFC Life, Leo Burnett has created a long format ad film.

     

    Directed by renowned filmmaker Vikramaditya Motwane, the film narrates a story of a father who helps his young daughter realize her dream of becoming a dancer. It takes the audience through a passage of ups and downs in the child’s life wherein the father works on instilling self-belief and creating strong emotional and physical confidence in his daughter. The film goes on to show how this girl literally stands on her own feet even when the odds are stacked against her and she emerges victorious – all thanks to her father’s actions that not only made her dream big but led her to achieve it too.

     

    Sanjay Tripathy

    Speaking on the launch, Sanjay Tripathy, Senior EVP – Marketing, Products, Digital & Ecommerce, HDFC Life said, “The ‘Sar Utha Ke Jiyo’ campaign has historically encouraged people to lead their life with dignity. We felt there was now a need to redefine what living with pride and dignity means to people today. We wanted to bring alive the pivotal role a man plays in empowering his family to be self reliant and live with their heads held high in today’s world. The new film communicates this message very well and goes on to substantiate this  vital role using the touching narrative about a father instilling enough confidence in his daughter to help live her dream with joy and dignity.”

     

     

    Raj Deepak Das

    Commenting on the launch, “Raj Deepak Das, Chief Creative Officer, Leo Burnett said, “Sar utha ke jiyo” is a true life lesson every parent teaches their children in their own way. And that is what we did in our story. A simple human and purposeful story, of a father’s way of teaching his daughter to live with pride.”

     

    HDFC Life plans to take its new campaign to the customer through different platforms and intensify the brand experience. Apart from television, this film will be supported by other media such as print, radio, OOH, DTH, cinema with significant focus on the digital and social media.

     

  • Award-winning ballet dancer Misa Kuranaga stars in first chapter of #changedestiny global campaign by Leo Burnett Singapore

    P&G unveils new brand philosophy for SK-II

    By A Correspondent

     

    SK-II recently unveiled a new brand philosophy #ChangeDestiny with the launch of its biggest empowerment campaign to date. Developed by Leo Burnett teams in Singapore and Tokyo and shot by Indy8, the global launch film features acclaimed ballet dancer Misa Kuranaga. Holding the honor of being the first Asian to become Boston Ballet’s principle dancer, Kuranaga’s life story of defying the odds to achieve professional success takes centerstage in this inspiring video.

     

    Her story perfectly exemplifies the philosophy behind #ChangeDestiny, SK-II’s latest campaign to inspire women to change their own destiny, regardless of the little “dictators” in their life.

     

    Kylene Campos, associate marketing director, global SK-II shared, “A recent study we conducted found that long term use of SK-II proves that it is possible to beat skin’s risks posed by DNA to go beyond the skin women have been born with. This insight inspired the core idea for #ChangeDestiny – which is all about challenging the belief that destiny is set at birth and celebrating women who have gone beyond limitations to achieve success. More importantly, #ChangeDestiny –which is deeply rooted in SK-II’s product truth – is hopefully the beginning of a positive movement to inspire women around the world.”

     

    In this chapter of #ChangeDestiny, Misa shares the overwhelming challenges – or little “dictators” – she faced as she embarked on her career as a professional ballerina. Despite the immense challenges and rejection she faced, her grit and firm belief in taking control of her destiny contributed to her success.

     

    Speaking about the creative idea behind the campaign, Delara Lalwani, creative director, Leo Burnett Singapore said, “Until now, the skincare category has always focused on women’s insecurities, we wanted to change that. #ChangeDestiny was created to inspire women to take a different view of destiny – to remind them that destiny is in your hands, in the decisions you make and the chances you take. To bring this idea to life, we needed a real story of a woman who took charge of her destiny. After a global search, we found her in the Boston Ballet. Misa’s life story of struggles, the demons she had to face and how she overcame it all, left everyone in the room with a lump in their throats. We knew then we had to take this story to the world.”

     

    The #ChangeDestiny campaign aims to champion and inspire women to take control of their destiny – whether in life or in their skin. For 35 years, SK-II, with its iconic Facial Treatment Essence, has helped women take control of their skin destiny to unlock crystal clear skin, no matter the skin DNA potential or risks they were born with. As proven in the brand’s recent groundbreaking Skin Destiny Study, it is possible for women to go beyond their DNA limitations to change their skin destiny. Based on the study, loyal SK-II users had lasting crystal clear skin even in their 30s, 40s, or 50s regardless of the skin they were born with.

     

  • The campaign is based on the insight that physical strength evokes moral strength

    Leo Burnett unveils new campaign for Anchor White toothpaste

    By A Correspondent

     

    Leo Burnett has launched a brand new campaign depicting how one can stand up against wrongdoings, under the tagline ‘Bindaas Daant, toh Bindaas Aap’, for Anchor White toothpaste.

     

    The campaign, which features two films, is based on the insight that physical strength (of teeth in this case) evokes moral strength. One film titled “Milkman” is already on air while another is to follow later this month.

     

    The two films showcase an ordinary day in the life of a kid who stands up and expresses his views strongly and does not  back out even as the odds are stacked against him, thanks to Anchor White toothpaste.

     

    Sanjay Shah, Managing Director, Anchor Beauty and Health Care, said, “The work done in the toothpaste category is usually very stereotypical, which has led to a blind spot in the minds of consumers. With a product having one of the best formulations in the market, we needed to communicate a higher order benefit of strength. We believe that when you are strong from within, you can stand strong for what you believe in. We chose to make kids our brand ambassadors as they are the real change agents in society. As a brand we not only believe in delivering the best products but also in holding strong moral values. We believe that as a brand we should stand up for the right and fight for it. Our films deliver a societal and moral message along with a strong product promise.”

     

    Raj Deepak Das, Chief Creative Officer, said, “In a category that is driven by product demonstrations, the new Anchor toothpaste campaign pleasantly surprises by showing kids fearlessly taking a stand against what is wrong. The films effectively take the core product proposition of ‘making teeth so strong that they are not afraid of anything’ into a bigger life context of fearlessness against wrongdoing. This takes India’s mood of driving change and standing up for what you believe into a new high.”

     

  • Rachita will work closely with Samir Gangahar to help grow the agency's revenue

    Leo Burnett appoints Rachita Dutta as Business Head

    By A Correspondent

     

    Rachita Dutta

    Leo Burnett India has appointed Rachita Dutta as Business Head at its Delhi office. In her new role, Rachita will work closely with Samir Gangahar to help grow the agency’s revenue by focusing on organic growth and winning new businesses.

     

    Commenting on the appointment, Samir Gangahar, Executive Director, Leo Burnett, said, “I am delighted to have Rachita on board. Her depth of knowledge and experience across categories and geographies would really add to the agency’s capabilities. Moreover, having had the experience of heading an agency, Rachita will add immense value to the leadership team in Delhi.”

     

    Rachita Dutta commented on her joining, “I have always admired the work produced by Leo Burnett from a standpoint of strategy and the final creative product it delivers to solve its clients’problems. With changing times, the agency is evolving as a holistic unit which is not only equipped to offer traditional communication solutions but also more contemporary services like digital,activations, etc. I look forward to work with Leo Burnett Delhi’s young and talented team to create communication that is creatively stimulating and relevant in the real world.”

     

    Rachita has joined Leo Burnett from Grey Sri Lanka where she was Country Head since 2013. During her tenure there, she played a hands-on role of consolidating existing businesses and growing the agency’s revenue through new business wins. Prior to joining Grey Sri Lanka, Rachita led Rediffusion Y&R’s LG business out of its Delhi office and also held a two year stint as the Vice President of Lowe Delhi.

     

  • The agency won the account following a multi-agency pitch that went on for around three months

    PayUMoney appoints Leo Burnett as creative agency; Mindshare to handle media duties

    By A Correspondent

     

    Online payment solutions company PayUMoney is set to launch its first multi-media advertising campaign to raise awareness about its consumer offering. This will be a nationwide campaign that will run across months and target online buyers. PayUMoney has appointed Leo Burnett to handle its creative duties. The agency will be looking at the whole creative process and will be the agency on record for the Gurgaon-based company.

     

    The agency won the account following a multi-agency pitch that went on for around three months. The pitch process also included the evaluation of a few media buying agencies and Mindshare netted the media planning and buying mandate.

     

    Varun Jha, Marketing Director at PayU India said, “Leo Burnett’s thought processes on contemporizing the brand thought, creative connect, out-of-the-box thinking and passion made them an obvious choice.We are confident that the team at Leo Burnett understands the unique nature of PayUMoney’s business model and will be able to execute a communication strategy that will enable us to grow in the exciting segment of online payments. We are excited to share our passion with Leo Burnett team to take PayUMoney to the next level.”

     

    Samir Gangahar, Executive Director, Leo Burnett commented, “PayUMoney is transforming the way Indians make online payments. We are happy to associate with them at such an early stage in their journey and help them in making PayUMoney synonymous with a simple payment solution for every need.”

     

    Ravi Rao, Leader South Asia at Mindshare said “Online Payment is on the cusp of a major revolution and we are proud & excited to partner with PayuMoney, the leader in this space. We see great opportunity to engage with this evolving consumer and bring about behavioral change.”

     

    PayUMoney is accepted as a payment option on more than 62,000 websites. It offers unique prepositions like buyer protection and reward points to users who pay through PayUMoney.

     

  • He will work closely with Raj Deepak Das towards creating work that strongly reflects the agency’s HumanKind philosophy

    Aman Mannan appointed Group ECD at Leo Burnett

    By A Correspondent

     

    Leo Burnett India announced the appointment of Aman Mannan as Group Executive Creative Director. Aman will be based at Leo Burnett India’s head office in Mumbai and will work closely with Raj Deepak Das towards creating work that strongly reflects the agency’s HumanKind philosophy.   Speaking on his appointment, RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “I am really excited about Aman joining us as this further strengthens our creative team that is not only young but also extremely talented.

     

    Aman brings with him a lot of positive energy and newer storytelling ways that will help us find the right solutions to our clients’ problems.”

     

    Aman joins from DDB Mudra where he was Executive Creative Director. Prior to DDB Mudra, he has had stints with McCann Erickson and Interface Communications. In a career that spans more than a decade, he has worked across categories on brands such as Union Bank of India, Future Group, Godrej No. 1, Lipton, HBO, ICICI Lombard, Saffola, Parachute, Onida, Nerolac, Radio Mirchi, Tata Indicom, NDTV, Mahindra and Mahindra (Scorpio, Bolero, Maxx), Nerolac and Blue Star to name a few.

  • The film currently stands at over 1.8 million views and the number of views continue to grow

    Leo Burnett, TAT take new approach to tourism advertising

    By A Correspondent

     

    Leo Burnett Thailand and Tourism Authority of Thailand (TAT) had released an unbranded and uncredited video online two weeks ago. Titled “I hate Thailand”, the five-minute video quickly drew the attention of people around the world and raked up a million views within just three days. The film currently stands at over 1.8 million views and the number of views continue to grow.

     

    Faced with falling numbers in repeat visitors over the past few years and strong competition from other markets in the region, Thailand needed to remind visitors of what made them fall in love with the country beyond the famous sights and attractions. TAT’s studies show that the one thing that Thailand has always stand head and shoulders above its keenest competitors is its hospitality and excellent service. And at the heart of this is the uniqueness of the Thai people and their way of life that makes visitors’ experience to Thailand ‘amazing’ and memorable.

     

    “I hate Thailand” tapped into this insight to reinforce what makes Thailand special and remind visitors of their unique Thai experience. Considered unconventional in the sea of tourism marketing, the film stood out for its charming story that is entertaining, relevant with a twist at the end. The interest and attention it drew as a standalone unbranded film amplified its key messages following its reveal as a piece of TAT content.

     

    The idea for “I hate Thailand” is simple. Just like anywhere else in the world, travellers may have good or bad experience in a country they visit, Thailand is no different. However what is unique is the Thai people and their way of living – which may quite possibly save the day and turn your initial “hatred” to become a lifetime memory.

     

    The story is about James, a traveller who visits Thailand for the very first time. James is upset as he had lost his bag which he presumed was stolen. His thoughts of Thailand inevitably started with “I hate Thailand” and that’s where the journey begins. Over the course of the story, Thai people gradually change his mind through their friendly attitude and generous hospitality, something he never expected at all. James visits Thailand only once, but who knows how long that ‘once’ is going to last.