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Tag: Leo Burnett India

  • A new integrated campaign by Leo Burnett India features Khan as the neighbourhood's 'lifeline'

    KEI Wires ropes in Irrfan Khan as brand ambassador

     

     

    You’ve seen it on telly already, but in case you haven’t seen KEI Industries’ new TV-led integrated campaign, here’s more. The brand, that addresses the cabling requirements of a wide spectrum of sectors such as Power, Railways, Automobiles, Cement, Steel and Real Estate, has brought on board Bollywood actor Irrfan Khan as its brand ambassador. This is the first time that the brand has collaborated with a celebrity to take its vision forward, in a campaign conceptualised by Leo Burnett India.

     

    The campaign addresses how short circuits and overloads, resulting from faulty wiring, leave the common man handicapped in his own home. The film show how, by installing the superior quality KEI Wires, problems such as electrical breakdowns and power cuts can be minimised.

     

    Speaking about the campaign, Anil Gupta, Chairman and Managing Director, KEI Industries Ltd., said:“KEI has always been a leading player in the Wires and Cables category. For five decades, we have catered to diverse industries. Now, as a brand we’ve decided to get more aggressive in the house wire segment. In the coming years, we want to find a place in every Indian household. Hence, the brand’s new campaign is historic for us in many ways. For the first time, we have a brand ambassador of immense stature. Irrfan Khan is not just a great actor, his following amongst the masses is commendable. Again, for the first time,the brand has undertaken a multimedia campaign that will harness the reach of social media channels, along with TV and print. It’s a big stride for the brand and we’re quite positive that people will connect with this campaign at an emotional level.”

     

    Speaking about the campaign, Amit Nandwani, Executive Creative Director, Leo Burnett India, who directed the films along with Red Ice Films’ Surya Balakrishnan, said:“Given the clutter in a category where every brand is talking only about functional benefits, we felt it was important for consumers to have an emotional connect with the brand. The films, with the new tagline ‘JodeyDilonKeTaar’, deliver the message in a sweet, endearing manner and will hopefully become the new category speak. Further, by bringing in a celebrity of Irrfan’s stature and credibility, we made sure the message stood out and struck a chord with the audience.”

     

  • Conceptualised by Leo Burnett India, the campaign urges people to get together, despite differences

    McDonald’s new anthem celebrates beauty in diversity

    By A Correspondent

     

    McDonald’s India has unveiled a new TV-led integrated campaign created by Leo Burnett India that showcases relationships that are polar opposites, yet together. The anthem, sung by kids, echoes the unity in diversity philosophy.

     

    Speaking about the Happy Price Combos, Kedar Teny, Director – Marketing and Digital, McDonald’s India said: “McDonald’s innovative product offerings have always struck a chord with the ever-evolving consumers. With the launch of Happy Price Combo, we want to give our customers a chance to customise and enjoy their favourite meal and beverage combo. Moreover, the #BeDifferentTogether campaign also highlights how McDonalds is a melting pot of divergent lifestyles coming together to create some classic moments. We are confident that this campaign will resonate well with our audiences.”

  • The anthem, titled 'AaoShorMachao', spreads awareness about the T20 World Cup for the Blind

    Leo Burnett India’s Sachin Das Burma creates anthem for T20 World Cup for the Blind

    By A Correspondent

     

    Sachin Das Burma

    Leo Burnett India’s Sachin Das Burma, has created a new anthem for the 2017 edition of the T20 World Cup for the Blind. Burma is the Group Executive Creative Director with the agency and has independently taken up the task of creating the campaign. The tournament, that began on January 30, 2017, is in its second year, with India having won the inaugural edition last year. Eight other nations apart from India are participating in 2017, including Pakistan, England, New Zealand and Australia.

     

    The anthem, titled ‘AaoShorMachao’, spreads awareness about the T20 World Cup for the Blind. Apart from Burma, SavitaHiremath of Tandav Films has co-created the campaign, while Shiladitya Moulik has directed the film. The anthem has gone viral over the last week, and even caught Prime Minister Narendra Modi’s attention! The PMO’s Office tweeted the anthem out at the start of the tournament, adding mileage to the popularity of the anthem.

     

    Speaking about the new campaign, Burma said, “The entire campaign happened in a discussion about what we can do to promote the 2nd edition of the t20 world cup for the blind. Though India was the champion team of the 1st edition, there was very little awareness about it. We felt it is time that the other man in blue also getshis much deserved place under the sun.”

     

    For Burma, the idea of doing his bit for the cause of promoting the tournament made him take it up independently, with Hiremath. He feels that as a creative, this is one way to do his bit. “The huge task that we set to achieve in terms of creating something that will touch the hearts of people, and at the same time, not doing something that begs for support, was the biggest challenge,” he said.

     

    The tournament, so far, has seen top Indian cricketers including Virat Kohli being very vocal about their support.

     

    Said SavitaHiremath, “The T20 World Cup for the Blind is not very popular among those who love the cricket. However, the new campaign has already done its bit to change this mindset. Roping in top cricketers of the Indian team, the advertising fraternity came together to create a campaign that intends to generate interest and support for the cause.”

     

  • Leo Burnett Experience slams it out of the park with a 'legendary' on-ground act

    Nissan GT unveils largest-ever country map

    By A Correspondent

     

    Japanese automotive giant Nissan’s sportscar, the GT-R raised a salute honour India on Republic Day. Orchestrated by Leo Burnett Experience, the activation arm of Leo Burnett India, Nissan created an outline of the map of India – armed only with the GT-R and the sand on Rajasthan’s Sambhar Salt Lake. Rally driver Rahul Kanthraj was behind the wheel, well-known for his precision in stunt driving and years of successful rallying. Under his expertise, Nissan GT-R recreated a 3 km x 2.8 km map of the country.

     

    To ensure accuracy, the map was created by plotting the co-ordinates on a GPS device and multiple laps were done to match the actual map. The results were captured on video with drones and onboard cameras.

     

  • The win was announced at the CNBC-TV18 Overdrive Awards held on December 14

    Leo Burnett India wins ‘Storyboard Commercial of the Year’ for Bajaj V

    By A Correspondent

     

    Leo Burnett India bagged the ‘Storyboard Commercial of the Year’ award at the 17th edition of the CNBC-TV18 Overdrive Awards. The agency has bagged the award for the Bajaj V launch commercial.

     

    Speaking on the win, RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia, who was present to collect the award on behalf of Leo Burnett said, “This is pretty much the best way to end the awards streak this year! Automotive advertising is one of the most dynamic, high-volume categories, and making it to the top spot for real work is extremely encouraging. It is great to have walked up on the CNBC-TV18 Overdrive Awards stage to receive this honour on behalf of my team. I hope Leo Burnett and Bajaj V’s great streak continues into 2017 as well.”

     

    The Bajaj V was launched earlier this year on January 26. Bajaj sold a record 11,000 V bikes on the first day of the V’s launch.

     

  • He will report to RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia

    Arjuna Gaur joins Leo Burnett as Executive Creative Director

    By A Correspondent

     

    Arjuna Gaur

    Leo Burnett India has brought on board Arjuna Gaur as Executive Creative Director. In his new mandate, Arjuna will be based out of the New Delhi office and lead the creative function of the North operations. He will report to RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia. Gaur joins the agency from M&C Saatchi Kuala Lumpur.

     

    Welcoming Gaur on board, Das said: “I have met a multitude of creative people in my career, but Arjuna is one of those few people who personifies ‘creativity’. We have worked together for seven-eight years at BBDO India, and I love the energy he brings to the table. I love that he is a geek, I love that he understands human behaviour, applies it to his craft, and makes the ad-meet-the-tech-meet-the-idea. And most of what he knows is self-taught. He is truly an all-rounder, and I am happy to have him on board the Leo Burnett ship.”

     

  • Ajeeta has 15 years of experience in brand planning and strategy

    Leo Burnett elevates Ajeeta Bharadwaj as Planning Head for Mumbai

     

     

    Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head, Mumbai. Ajeeta, who was previously Executive Planning Director, will report to Dheeraj Sinha, Chief Strategy Officer – South Asia, Leo Burnett.

     

    Confirming the development, Dheeraj Sinha said, “Ajeeta has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Ajeeta is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Ajeeta as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.”

     

    Ajeeta added, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

     

    Ajeeta has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat.

     

  • Conceptualised and executed by Leo Burnett #OLXMADAds is a unique platform which makes selling fun

    OLX launches #OLXMadAds

    By A Correspondent

     

    OLX has unveiled #OLXMADADs, a unique platform which enables users to sell their products in a fun way.

     

    #OLXMadAds is a one of its kind initiative by the brand as it promotes user-generated content in form of video ads. Sellers can now create their own video ads in seconds and tell the world about their products in an engaging way through 10 specially created characters that not only inform but also entertain. Thus bringing in a completely new dimension to selling, by making it fun.

     

    The agency has made sure that the entire process of making these MadAds is simple and convenient for users.  Just a few clicks and your version of MadAdis ready to sell your product.

     

    The 10 characters created by Leo Burnett are Astronaut Nasa Musa, YogaNandShri, Bomb Bomb Bole, Dr Threesome Awesome, Death of Elizabeth, Lallan Top, Law-D Lady, Mr. Bananas, AachooPichoo and Silly Lilly.

     

    Gaurav Mehta, Chief Marketing Officer, OLX South Asia, said, “The #OLXMadAds campaign extends our brand philosophy further. User generated content is core to the OLX platform and hence it is important for OLX to help our users generate high quality and engaging ads. We have evolved to the times when transactions become easier if the ad content is both functional and interesting. In our continued endeavour to assist users in selling faster, this campaign does a good job of educating users with a different perspective.”

     

    RajDeepak Das

    RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “OLX India, being India’s largest marketplace wanted to engage consumers in a unique way. In this age of content creation and sharing, with millions of videos being passed around each day through YouTube, WhatsApp, Facebook and other social networking sites, we wanted to provide OLX users a tool that not only simplifies selling but also makes it fun. Thus was born #OLXMadAds. The #OLXMadAds platform is a true demonstration of how we can use creativity and technology together to create magic for a brand.”

     

  • Launches their recent integrated campaign promoting the bank's digital offerings

    HDFC Bank awards creative duties to Leo Burnett

    By A Correspondent

     

    HDFC Bank has awarded its creative mandate to Leo Burnett. The HumanKind approach of Leo Burnett helped it win the business.

     

    HDFC Bank is one of India’s premier banks providing a wide range of financial products and services to its 32.6 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.

     

    Leo Burnett is currently working on an integrated campaign titled “Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein,” to reinforce the brand’s position as India’s premier digital bank in India. The new campaign talks about HDFC Bank’s products and offerings, from banking service to loans, investments, one click payments and one click shopping – all digitally accessible to customers through the bank’s mobile application.

     

    Confirming the win, Kartik Jain, Executive Vice President and Head – Marketing, HDFC Bank, said, “Customer centricity is key to our marketing success. Going forward we want to intensify our focus on highlighting how digital banking is enabling customer convenience. We have been at the forefront of launching services that use the latest technologies to benefit our customers. We wanted to partner an agency that understands consumer behaviour effectively and uses the power of integration to communicate Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein positioning amongst our existing and potential customers.”

     

    Saurabh Varma

    Saurabh Varma, Chief Executive Officer, Leo Burnett India, added, “As a HumanKind agency, we believe in unleashing the true potential of a brand by defining its purpose and creating communication that is strategic, meaningful and effective. We have a clear mandate to bring our multidisplinary approcah for creating an integrated narrative for HDFC Bank that would shine the spotlight on their digital offerings. This will help us partner HDFC Bank in achieving the change they are looking for in their business.”

     

  • Prior to his role as CEO of Leo Burnett India, Varma was the Chief Strategy Officer for Asia-Pacific where he oversaw all heads of strategy and planning directors in the region

    Leo Burnett promotes Saurabh Varma to CEO South Asia

    By A Correspondent

     

    Jarek Ziebinski, Chairman & Chief Executive Officer (CEO), Leo Burnett Asia Pacific announced the promotion of Saurabh Varma, currently CEO of Leo Burnett India, to CEO for the agency’s operations in South Asia. The appointment, effective as of November 17th 2015, sees Varma charged with responsibilities for Leo Burnett agencies across Mumbai, New Delhi, Bangalore, Chennai, Sri Lanka, Pakistan and Bangladesh.

     

    “South Asia is an important region for Leo Burnett from our global strategy perspective. With Saurabh’s appointment, we want to further enhance connectivity of our operations across these dynamic markets to drive business growth for our clients and the agency” said Ziebinski. Continued Ziebinski,” Having been at Leo Burnett for close to a decade, Saurabh has consistently proven himself in his roles as the regional chief strategy officer and recently as CEO of Leo Burnett India. He is without a doubt, the best candidate to lead our South Asia operations to the next level.”

     

    Varma added, “We have incredible operations across Pakistan, Sri Lanka and Bangladesh. I look forward to working with some incredibly talented leaders to build new age specialist functions across all markets and create larger futures for our clients.”

     

    Prior to his role as CEO of Leo Burnett India, Varma was the Chief Strategy Officer for Asia-Pacific where he oversaw all heads of strategy and planning directors in the region. Since he took over the helm as CEO of Leo Burnett India two years ago, the agency has consistently delivered double-digit business growth. Under his leadership, Leo Burnett also doubled the size of Indigo Digital Consulting’s business and successfully expanded its operations, launching Indigo consulting in New Delhi. He also launched Leo Experience across Mumbai, Delhi and Bangalore, and more recently shopper practice in Mumbai. As a result of his work, Leo Burnett now has a strong leadership team across all specialisations in India and solid plan for growth in the next three years. Varma was also instrumental in establishing the new affiliate partnership in Pakistan with AdCom, one of the largest independent advertising agencies in the market.

     

  • The move will redefine the company's brand purpose in line with its ambition and in keeping with changing market landscape and incredible opportunities in its field of operation

    Leo Burnett partners Sterlite Technologies

    By A Correspondent

     

    Sterlite Technologies Limited, a leading provider of solutions for high speed data and power transmission networks, has announced its association with Leo Burnett India to redefine the company’s brand purpose in line with its ambition and in keeping with changing market landscape and incredible opportunities in its field of operation.

     

    Sterlite Technologies recently completed the 100 per cent acquisition of Elitecore Technologies, a global telecom software product company in a bid to widen its telecom portfolio of offering to global customers. The company is enriching its solution offerings along with increasing its global presence at a quick pace and the need to communicate what it stands for is of vital importance.

     

    Commenting on the decision to partner Leo Burnett India, Dr Anand Agarwal, Chief Executive Officer, Sterlite Technologies, said, “In line with our current organizational demerger, we wish to redefine our core purpose and communicate clearly what we do, and how we make a difference in the life of every one who is connected to us. It is with this belief we have appointed Leo Burnett, which has a rich history of defining the purpose for many great brands and helping them grow in complex business scenarios. They will help us re-define and disseminate our purpose amongst our employees and other stakeholders, thus laying a robust foundation for future growth.”

     

    Saurabh Varma, Chief Executive Officer, Leo Burnett India, added, “We are witnessing a tremendous change on a global and socioeconomic landscape, thanks to the evolution of Internet and a greater degree of connectivity. The services provided by Sterlite are at the very core of this spurt, impacting positively at micro and macro levels. It is very exciting to partner a company that is playing a key role in the changing dynamics of technology in our lives. We will deploy our HumanKind tools to re-define Sterlite’s human purpose and help create a sustainable brand identity amongst the company’s stake holders. We hope our rich experience in this field will eventually prove to be of great value to the organisation.”

     

  • Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner

    Leo Burnett wins HPCL biz in multi-agency pitch

    By A Correspondent

     

    Leo Burnett has won the creative mandate for Hindustan Petroleum Corporation Limited (HPCL) in a multi-agency pitch. With this, Leo Burnett will continue to partner the brand in helping them achieve their business objectives.

     

    Rakesh Hinduja

    Confirming the win, Rakesh Hinduja, Executive Vice President, Leo Burnett India, said, “I’m delighted that the strategic roadmap we presented during the pitch process was spot on and in complete sync with the client’s vision. This is an exciting phase both for the brand and for us, where the objective is to adopt a fresh communication approach and create a new language which consumers across the country could relate to in a much better way. I’m optimistic that with our multidisciplinary team working seamlessly on the account, we will surpass the client’s expectations and help the brand attain greater heights of success.”

     

    Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner.