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Tag: Leo Burnett India

  • The account was won following a multi-agency pitch

    Tinder swipes right for Leo Burnett

    By A Correspondent

     

    Tinder has appointed Leo Burnett as its creative agency. The business win happened after a multi-agency pitch, and Leo Burnett’s Mumbai office will head the business.

     

    Dheeraj Sinha

    Speaking about the win, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett said: “Technology and social trends have transformed the way we meet and connect with people and in that purview Tinder has significantly changed the rules of social discovery for the new generation. This provides us the perfect platform to create the kind of new-age work which we believe will drive interesting and meaningful conversations around the brand and we are looking forward to this opportunity.”

     

    Rakesh Hinduja

    Added Rakesh Hinduja, COO, West, Leo Burnett India: “Consumer Tech is an exciting and challenging space and needs a Humankind driven approach to connect with people behaviour for this category. Wave 3 solutions comes naturally to the young brands and the target audience we are talking to and we look forward to creating some memorable and exciting work for Tinder.”

     

     

  • Conceptualised and created by Leo Burnett

    Anchor Panasonic promotes switches range in latest TVC

    By A Correspondent

     

    Anchor Panasonic takes the ‘Naye India ke badhte load ke liye’ proposition further in their third campaign for their wiring devices (switches) with a quirky take on the selfie-obsessed social media generation. The campaign has been conceptualised and created by Leo Burnett India.

     

    Said Vivek Sharma, Managing Director, Panasonic Life Solutions: “We aim to deliver products that surpass the consumer expectations and fulfil the growing demands of new India. With the new ad campaign, ‘Naye India Ke Badhte Load Ke Liye’, we wanted to highlight how we understand the sentiments and desires of today’s consumers and how we can be a part of their aspirations. We hope to extend our consumer base and tap newer markets with this campaign, thereby increasing market share in the wiring devices (switches) category.”

     

    Speaking about the campaign Vikram Pandey (Spiky), National Creative Director Leo Burnett India says “Since the plot was about a guy desperately wanting to go viral on the internet, we decided to cast a social media influencer famous for his acts on the internet. An interactive integrated campaign will take the premise forward to connect with the audience on all platforms.”

     

     

  • Announced two new ECDs and 5 new AECDs to boost the national creative firepower

    Leo Burnett India strengthens creative team with new appointments

    By A Correspondent

     

    Leo Burnett has strengthened its creative team by bringing on board Mayuresh Dubhashi and Sonal Chhajerh as Executive Creative Directors. They will both be based out of Mumbai. In addition to this, Leo Burnett India has also elevated and announced five new Associate Executive Creative Directors – Archit Gadiyar (Mumbai), Vikrant Yadav (Mumbai), Pradeep Kumar (Mumbai), Ashish Sharma (Bengaluru) and Sudhir Das (Delhi).

     

    Dubhashi’s last stint was with Grey Worldwide where he was ECD whereas Chhajerh was with Publicis Singapore prior to Leo Burnett.

     

    Speaking on the appointments, Rajdeepak Das, Managing Director India and Chief Creative Officer Leo Burnett South Asia said: “Both Mayuresh and Sonal bring with them not only diverse experience but also a great creative vision which is new age and in line with the Leo Burnett’s Wave 3 philosophy. I am confident that they will help us create world class   creative work which will be impactful for businesses.”

     

    He further adds “The new team of the AECD’s are young, home-grown talents and since the past few years have contributed in producing some of the best works of the agency.  At Leo Burnett we believe in empowering our teams and giving them a platform to grow and we are confident they have the potential to become future leaders who will carry our Wave 3 vision forward.”

     

     

  • The account was won following a multi-agency pitch

    Lots Wholesale Solutions appoints Leo Burnett India as its creative partner

    By A Correspondent

     

    Lots Wholesale Solutions, a part of the USD 50 billion Charoen Pokphand Group and a wholly-owned subsidiary of Siam Makro Public Company Limited from Thailand has assigned its creative mandate to Leo Burnett India.

     

    Lots is a ‘cash & carry’ operator in wholesale for professional business operators and has already launched its three flagship stores in Delhi NCR. The mandate is to position Lots as the leading complete wholesale solutions brand. The business win comes after a multi-agency pitch and Leo Burnett India’s Gurugram office will lead the account.

     

    Tanit Chearavanont

    Said Tanit Chearavanont, Managing Director, LOTS Wholesale Solutions: “We are excited to have Leo Burnett India as our creative agency to lead the branding and creative mandate for Lots in India. Leo Burnett’s expertise and passion comes with impressive ideation, understanding of our core business and a creative track record. We look forward to working together & building a strong brand name in India.”

     

    Dheeraj Sinha

    Speaking about the win, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett added: “We are very excited that LOTS has trusted us with the mandate to establish the brand in India. This is one of Thailand’s biggest brands and they have huge plans for India. We look forward to working closely with the brand team and defining a sharp strategic approach for the brand to build market success and leadership.

     

    Said Samir Gangahar, President North-India, Leo Burnett: “It’s truly exciting to partner with Lots. The wholesale market operates differently which makes it even more challenging to find unique solutions.”

     

     

  • The agency’s Mumbai office will lead the business

    Leo Burnett creates launch film for Spotify’s India launch

    By A Correspondent

     

    To announce the launch of Spotify in the country, Leo Burnett India has created the announcement film for the brand.

     

    Speaking  on the launch of Spotify India campaign Rajdeepak Das MD India & Chief Creative Officer South Asia, Leo Burnett said: “Personally I am myself a big user and fan of Spotify. If music is life for you then there is good news for you, welcome to a better life. We are super excited to be partnering with this legendary brand in India. Spotify is a pioneer in the music streaming space and it is going to revolutionize this experience in India. The auto recommendation is worlds best bar none. The brand always stood for artists and musicians round the world and that shows the brands commitment for music and creators. Like once someone wrote here comes the sun.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “At Leo Burnett, we particularly enjoy the challenge of building new categories and helping our clients become the leader of the category. Spotify is the global pioneer of the music streaming category. The product experience is absolutely awesome and the brand is truly cutting edge. We are very excited to partner Spotify in India in their journey to spread the love for music.”

     

     

  • The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning

    Leo Burnett India bags creative mandate of CarDekho.com

    By A Correspondent

     

    Leo Burnett India has added another account to its client roster – CarDekho.com. The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning that focusses on the car buying experience of the customer. Created by Leo Burnett, the campaign goes live on February 23. The five films focus on a lifestage that leads to car buying – marriage, career success, etc.

     

    On winning the account, Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett, said: “The process of car buying is changing dramatically as we speak. While the manufacturers put out a lot of information on their car models, the big opportunity here is to map a car and its features to the needs of the people. CarDekho.com as a platform equips people with in depth knowledge and understanding about cars in general and the specific models, thereby making choices easier. As we move to a marketplace which is inundated with options, simplifying choice-making itself will be a big business. We are extremely excited to partner CarDekho in this journey. It’s a big opportunity to build a HumanKind brand here.”

     

    Added Rajdeepak Das, Managing Director India, Chief Creative Officer South Asia, Leo Burnett: “Cardekho is a platform which connects the buyers with their dream cars. At Cardekho we believe there is nothing such as a “wrong car” but always the right car for you, and this is the platform we have built our campaign on – connecting people with their dream cars. This campaign is a fitting example to our HumanKind philosophy, which revolves entirely around people and purpose.”

     

    Said Gaurav Mehta, CMO, Girnarsoft: “We at CarDekho understand that a car buyer’s connect with her/his car is not only functional but emotional as well.  Through our proprietary tech and editorial content solutions we empower the car buyers to choose the right car as per their need state. Leo Burnett understood these consumer dynamics almost instantly. And through this campaign, ‘Chalao Apni’, a colloquial term, has crafted with an attitude that appeals to one’s self, without alienating the social relationships. It is versatile enough to put the brand in the hand of the consumer even when they aren’t thinking of the category. I am confident about CarDekho’s and Leo Burnett’s synergy for creating more such user experiences that is educative and value adding for the car buyers and sellers in the third largest car market in the world.”

     

     

  • The Mumbai office will handle the account

    Leo Burnett adds creative duties for a part of  Bajaj Auto’s international business

    By A Correspondent

     

    Leo Burnett India has won a part of the creative mandate for the Bajaj Auto International business and will have its Mumbai office handle the account.

     

    Speaking about bringing Leo Burnett India on board, Milind Bade, Vice President – International Business, Bajaj Auto said: “Leo Burnett joins us at this crucial juncture to strengthen our marketing efforts in markets across Latin America, ASEAN and South Asia. Bajaj has the leadership position in the sports motorcycle segment across 26 countries. We needed a partner who understands our growth curve and ambition, and Leo Burnett India has proved its mettle to us repeatedly over the course of our long association. It was only natural that we would bring them on board this time, too.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “With this win, we have only strengthened our fruitful relationship with Bajaj Auto. The brand’s growing global presence needs a strong communication support plan and effective business solutions backed by the Power of One. We aim to pull all the stops on this one, and this journey will be great thanks to Bajaj’s support.”

     

    Added Sanju Menon, Executive Vice President, Leo Burnett India: “A successful relationship between Bajaj Domestic and Leo Burnett India has existed for several years, and we are glad Bajaj Auto has trusted us with another chance to do more iconic acts. We have done some of our best Humankind work for this brand and hope to transcend that magic across borders.”

     

     

  • The account was won following a multi-agency pitch

    Skechers appoints Leo Burnett India as creative partner

    By A Correspondent

     

    American lifestyle and performance footwear brand Skechers has signed up Leo Burnett India as its creative agency. The business win comes after a multi-agency pitch, and Leo Burnett India’s Mumbai office will look after the account.

     

    Speaking about bringing Leo Burnett India on board, Soumen Das, Senior Marketing Manager, Skechers South Asia said: “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”

     

     

  • The account was won following a multi-agency pitch

    Leo Burnett India wins creative mandate for Cholayil brands

    By A Correspondent

     

    Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura and Krishna Thulasi for their entire existing product portfolio and future launches. The new business was won after a multi-agency pitch. Leo Burnett India’s Mumbai office will look after the brands.

     

    Speaking about partnering Leo Burnett India, Pradeep Cholayil, CMD, Cholayil Private Limited, said: “Medimix is a heritage Ayurvedic brand which is turning 50 next year. The brand stands for its Ayurvedic goodness and efficacy and has a good connect with its users. We are very strong in the Western region with good footprints in a few north markets. The consumer today has realised the significance of Ayurveda and is slowly shifting from cosmetic products to natural products. We believe that it is the right time for us to expand our presence in the Northern and Eastern markets by leveraging this trend. Today, Medimix has become a global brand with a presence in close to 30 countries. Given this objective and our aggressive plans for the future, we had called for a pitch and ultimately chose to go with Leo Burnett India. We liked their creative approach, the quick understanding of the category and understanding of the brand’s objective.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “Medimix has very strong equity in personal care. India is witnessing a big revival of interest in Ayurveda and its solutions. With the equity of Medimix and the current megatrend in favour of our indigenous solutions, I am sure Medimix will gain further mind and market share. As the partner agency, we will be thinking of the brand narrative in a way that it keeps the brand contemporary and talks to its audience through various media choices available today.”

     

     

  • The account was won following a multi-agency pitch

    Welspun hires Leo Burnett for flooring biz

    By A Correspondent

     

    Leo Burnett India has won the flooring vertical of Welspun Group. Leo Burnett India won the mandate after a multi-agency pitch, and its Mumbai office will look after the business.

     

    Speaking about appointing Leo Burnett India as its creative partner, Meraj Hasan, Chief Marketing Officer, Welspun Flooring said: “To use a clichéd phrase, the idea at Welspun Flooring is to catalyse a ‘paradigm shift’ when it comes to do or change your flooring. We are looking at a behavioural change from the Indian consumer. Flooring can be easy, exciting, colourful and modular. We called for the top agencies to present their ideas. The strategic, as well as the creative solutions that team Leo Burnett presented, are solid and holistically crafted to achieve category leadership in line with our product and service offering. They are based on the proven Humankind approach and are integrated in their essence. And here we are together in this partnership.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “We have a big opportunity here with the Welspun Group in building a power brand that delivers discontinuous business impact for the flooring solutions business. We are excited about the innovations that the group has across its offerings. We need to work on behaviour change and our Humankind philosophy is helping us navigate this. We are extremely excited about this relationship and we look forward to creating long-term business success for Welspun.”

     

     

  • Ankit will head the planning function in the agency’s Gurugram office

    Leo Burnett appoints Ankit Singh as Senior VP, Strategy

    By A Correspondent

     

    Ankit Singh

    Leo Burnett India appointed Ankit Singh as its Senior Vice President, Strategy. He will be based out of Gurugram and will report to Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett. Singh’s last stint was with BBH India as Strategy Director.

     

    Speaking about bringing Singh on board, Dheeraj Sinha said: “Leo Burnett India has always had a big focus on strategy. We are committed to bringing the best talent on board. Ankit is extremely diligent and one of the sharpest strategists that I have worked with. He has a direct pulse on the consumer and is totally brand-focused. We have great momentum in our Gurugram office and I am sure Ankit will add to the energy. I look forward to some great work.”

     

    Dheeraj Sinha

    Said Singh on his new role: “These are exciting times at Leo Burnett India. The agency is exuding great energy and momentum on the back of the ‘Power of One’ philosophy. I am looking forward to being a part of it. I see this as an opportunity to create some great pieces of Humankind work that deliver brand growth while keeping ‘people’ at their centre.”

     

     

  • Hinduja h has been leading Mumbai’s –operations as the Executive Director and Branch Head

    Leo Burnett India elevates Rakesh Hinduja to COO, West

    By A Correspondent

     

    Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue reporting to Dheeraj Sinha, Managing Director, India and Chief Strategy Officer, South Asia and Raj Deepak Das, Managing Director, India and Chief Creative Officer, South Asia. Hinduja has been leading Leo Burnett’s head office operations as the Executive Director and Branch Head from February 2017.

     

    Speaking about the elevation, Sinha said, “Rakesh is the perfect role model for the new-age agency we are building. His leadership on all the three parameters of People, Product and Profit has been stellar. Under his watch, we have consistently seen spectacular work that has won our brands market-share, and glory at platforms such as Cannes Lions, Spikes and Effies. He has delivered high-quality growth for the Mumbai office, leading the teams to win a new business almost every two weeks. The momentum and buzz at Leo Burnett Mumbai are palpable. Rakesh has been an amazing team player, helping push the Publicis Groupe’s Power of One agenda. Leo Burnett Mumbai’s contribution to our services such as Prodigious has helped Prodigious to become the number one ‘agency production house’ in the country within a span of two years. More than anything else, Rakesh has a never-say-die attitude and he always plays the game with a sense of camaraderie that we really value at Leo Burnett.”

     

    Commenting on the promotion, Das said: “Rakesh is always there, backing great creative work and making integrated thinking happen for our clients. He has been an essential part of the journey to get where we are today. This elevation is much-deserved and will take all of us to greater heights.”

     

    And this is what Hinduja said in a statement: “I am happy with my journey at Leo Burnett – a new-age, solution-providing ‘Wave 3’ agency. I’m proud of the brave we have work done and I am hungry for more. Hereon, there are a lot of exciting things to do and in quick time. I want to take a critical pause here to thank all our clients and the Burnetters for their belief in me.”