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Tag: Leo Burnett India

  • Sachin joins from Draft FCB Ulka where he was Group Creative Director

    Leo Burnett appoints Sachin Das Burma as Group ECD

    By A Correspondent

     

    Sachin Das Burma
    Sachin Das Burma

    Leo Burnett India has appointed Sachin Das Burma as Group Executive Creative Director at its Delhi office.

     

    Sachin comes to the team having built his credentials across several marquee brands like Dabur, Nokia, Indian Airlines, Carrier, Hyundai, Pepsi, Mountain Dew, Slice, Iodex, Horlicks, Airtel, Hero Motors, MakeMyTrip, Snapdeal, HCL, Tata Salt, amongst others.

     

    Welcoming him on board, Samir Gangahar, President – North, Leo Burnett India, said, “We are delighted to welcome Sachin. With an impressive track-record of creating path-breaking integrated communication across categories and the hunger to do a lot more, I’m excited to see him craft ideas that impact consumer behaviour and solve business problems across our portfolio of brands.”

     

    RajDeepak Das

    RajDeepak Das Chief Creative officer, Leo Burnett India, added, “In Sachin we have found a leader who has the ability to keep things simple and connect every piece to a human truth. His ideology and working style is ideal to drive innovation and integration in the communication process. I’m sure Sachin’s inclusion will significantly enhance our capability of solving our clients’ problems by creating new age work based on strong consumer insights.”

     

    Sachin joins from Draft FCB Ulka where he was Group Creative Director. He has won many awards in national and international circuits including Goafest, New York Festival, Adfest, D&Ad, etc. He has also worked with Contract Advertising, Bates India and JWT.

     

  • The campaign conceptualized and executed by Leo Burnett India puts Indian women at the centre

    Craftsvilla celebrates Indian women in a new campaign by Leo Burnett

    By A Correspondent

     

    Craftsvilla, India’s largest online ethnic store announced the launch of an integrated campaign that will help the brand make inroads into India’s massive e-commerce business with its specialist offering of ethnic apparels and products such as designer sarees and salwars, jewellery, handicrafts, spiritual products, musical instruments, home décor and more.

     

    The campaign conceptualized and executed by Leo Burnett India puts Indian women at the centre and demonstrates how stunning they look with Craftsvilla’s exciting range of ethnic collection.

     

    The film is an ode to all women who stay a moment but leave behind a memory. It features India’s top models Kanishta Dhankar, Smita Lasrado, Katheleno Kenze, Nidhi Sunil, and Monica Thomas in a truly Indian avatar. The track “Aaj Jane Ki Zidd Na Karo” written by the famous poet Fayyaz Hashmi and sung by celebrated Pakistani classical singer Farida Khanum aka Malika-e-Ghazal, plays in the background.

     

    Commenting on the launch, Manoj Gupta, Managing Director, Craftsvilla, said, “Craftsvilla offers more than 2 million ethnic products through 20,000 registered artisans and designers. We are one of the fastest growing Top 5 ecommerce company in India right now. We believe we have an uncommon journey compared to other e-commerce companies and we were looking to bring that unique Craftsvilla ethos out through an uncommon creative. We believe this creative will not only be talked about in India but globally as one of the best in the world. We are fortunate to have partnered with Leo Burnett and Bharat Sikka who have put their heart in to build something so beautiful the world will remember.”

     

    RajDeepak Das, Chief Creative Officer, Leo Burnett India, added, “The strongest measure of a chemistry between two strangers is when it is devoid of words. A glimpse, a smile or even an eye-contact can sometimes create a memory for a lifetime. We used this ladder for Craftsvilla.com, India’s largest ethnic online store. In the process trying to make ethnic cool. The soundtrack Aaj Jane Ki Zidd Na Karo lifts the overall mood of the campaign and lends a feeling of grace to it.”

     

    The film has been directed by the eminent fashion photographer Bharat Sikka, known for his eye for the surrealism of reality.

     

  • The move marks an important phase in the digital agency's journey of growth where the endevour is to ensure seamless integration of creativity and technology

    Indigo Consulting appoints Navin Kansal as NCD

    By A Correspondent

     

    Navin Kansal

    Close on the heels of the announcement of Nikhil Shahane as Vice President – Mobile and International Business and Mahesh Patil as Chief Technology Officer comes another significant appointment that of Navin Kansal as National Creative Director. The move marks an important phase in the digital agency’s journey of growth where the endeavour is to ensure seamless integration of creativity and technology.

     

     

    RajDeepak Das

    Welcoming Navin on board, RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “Navin is a creative genius when it comes to digital and he happens to join us at a right time when we are looking to fast-track Indigo’s growth as a full-service digital agency and a technology hub for clients. Navin’s experience of creating exemplary work on many brands reflects his ability to make an idea look great across digital platforms. His passion for innovation will drive the change brands need, thus helping to take the quality of our offering notches higher!”

     

     

    Harshad Hardikar

    Harshad Hardikar, COO, Indigo Consulting, added, “Navin and I have worked together in the past and I am fully convinced about his great ability to think big brand ideas that can create magic for brands, using digital media. This is the most critical position we were waiting to fill-in for some time. I’m sure that Navin’s creative acumen coupled with his leadership skills will take Indigo’s creative reputation to new heights.”

     

  • New campaign is aimed at increasing market share by positioning Limca as the ultimate thirst quencher

    Leo Burnett leans on ‘Bhaag Bittoo Bhaag’ for Limca

    By A Correspondent

     

    Leo Burnett has launched a brand new campaign for Limca in a bid to establish the drink as the ultimate thirst quencher and gain market share in India’s highly competitive soft drink market. The campaign will also help the brand strengthen its popular Lime N Lemoni credential.

     

    Based on humour that is deeply rooted in an Indian cultural context, the new Limca campaign ‘Bhaag Bittoo Bhaag’ succeeds in creating a new language for the brand.

     

    The campaign looks at a scenario where the boy’s family has come to see the girl. The film juxtaposes the mother’s voice raving about dishes cooked by her daughter with the shots of her son running around to buy the same from the market. His journey from one shop to another and back home gives rise to an extreme thirst that can only be quenched by Limca.

     

    Raj Deepak Das

    Raj Deepak Das, Chief Creative Officer, Leo Burnett India, said, “Limca has always been part of India’s quirks and traditions. With this campaign, we wanted to maintain that and take the communication to another level. The campaign – Bhaag Bittoo Bhaag – is special because it talks about the brand promise of ‘quenching thirst’ by using a strong local insight we all can relate to being Indians. In a situation of extreme physical stress and having to run from one place to the other in search for food, the protagonist finds his answer to thirst in Limca. The whole narrative is quirky, humourous and insanely Indian. It is a kind of film you would enjoy watching repeatedly; a great way to achieve a higher level of brand recall amongst the Indian consumers.”

     

    Amit Nandwani

    Amit Nandwani, Executive Creative Director, Leo Burnett India, added, “When faced with situations of extreme heat and tiredness, nothing quenches your thirst like Limca. The new Limca campaign essentially conveys this point while integrating quirks rooted in Indian culture. The plot is not only relatable but also drives home the point in a light-hearted manner.” Limca plans to take its new campaign to consumers through digital and traditional media platforms to intensify the brand experience.

     

  • Shiva has joined Leo Burnett from Cheil India where he was the creative director for four years

    Leo Burnett appoints Shiva Kumar as ECD in Delhi

    By A Correspondent

     

    Shiva Kumar

    Leo Burnett India has strengthened its creative team with the appointment of Shiva Kumar as Executive Creative Director. Shiva will be based out of Delhi office and will work closely with Raj Deepak Das. Shiva has joined Leo Burnett from Cheil India where he was the creative director for four years.

     

    Commenting on his appointment, Raj Deepak Das, Chief Creative Officer, Leo Burnett, said, “Shiva will take forward and sustain Leo Burnett’s way of producing disruptive and effective work for brands – based on our HumanKind Philosophy. A firm believer in the power of integration and innovation, Shiva will play a vital role in bringing human insights and technology together to create magic for brands.”

     

    Raj Deepak Das

    Shiva has more than 14 years of experience in advertising. Apart from Cheil India, he has worked with Saatchi & Saatchi, Dentsu Marcom, Everest Brand Solutions, Publicis India and Mudra. Some of the key brands he has worked on include Mitsubishi, Yamaha, Honda, Apollo Tyres, ABN AMRO Bank, Aviva Life Insurance, Electrolux, Nestle, Canon, Sony Ericsson, MTS, Samsung Mobiles and Samsung Consumer Electronics, Delhi Daredevils and Halonix.

     

  • Samir's new focus will be to grow other specialisations including shopper, retail and ecommerce

    Leo Burnett elevates Samir Gangahar as Prez – North

    By A Correspondent

     

    Samir Gangahar

    Leo Burnett announced the elevation of Samir Gangahar as President of North India. In his new role, Samir will be responsible to lead Leo Group’s operations in North India. Apart from content, digital and experiential, Samir’s new focus will be to grow other specialisations including shopper, retail and ecommerce.

     

    Saurabh Varma, CEO, Leo Burnett Group India said, “Under Samir, Leo Burnett, Delhi has transformed into a fully integrated operation. He has been instrumental in creating a culture of collaboration within the agency where a group of specialists work together to solve a client problem. Samir has helped strengthen Leo Burnett Delhi’s digital operation and I’m delighted to state that it has now become a technology/digital hub for many of our key clients. The activation business has grown tremendously in the last one year and going forward Samir’s role will be to build on that momentum. He will help us build new specialisations as part of his mandate. These include shopper, retail and rural.”

     

    Saurabh Varma

    Samir says, “In my new role I look forward to working closely with Saurabh in growing Leo Burnett India on the back of a “renewed thrust for integration. In line with our Human Kind philosophy, we will intensify our focus on finding and solving our clients’ problems and partnering them in the journey of brand building and business growth.” Samir joined Leo Burnett as Executive Director in August 2007 after a 17-year stint with JWT, where he was Vice President and Director, Client Servicing.

     

  • I can feel the change within the agency; there is a change in the culture… I couldn’t be happier, says the LB APAC boss

    Leo Burnett India is a new place now, happier place to work in: APAC chief Jarek Ziebinski

    By Mukta Lad

     

    Just over a year has passed since Leo Burnett India roped in Saurabh Varma as its chief executive, and found a national creative director in Rajdeepak Das. But Jarek Ziebinski, the agency’s APAC chairman and CEO, says he is more than pleased with the direction, creative and strategic, the agency is moving forward in.

     

    “There was a lot of concern over our move last year,” admits Mr Ziebinski, alluding to the senior management changes. “But today, I can feel the change within the agency; there is a change in the culture and we are a much happier place to work for. In just 18 months, it’s like a new place without changing the name on the door or what we do for a living. I couldn’t be happier.”

     

    For now, Varma’s main focus is to help Leo Burnett evolve from an ‘advertising agency’ to an ‘integrated communications company’. While the network isn’t looking to buy out any new agencies after its acquisition of Indigo Consulting in 2012, plans to start a new shopper marketing division are in the offing. No details about the new venture were divulged, except that the outfit will see light of day only in about two-three months.

     

    With Cannes Lions around the corner, and Mr Ziebinski being on the ‘Creative Effectiveness’ jury, the agency has its eyes set on bringing home Lions. Mr Ziebinski is bullish about India’s chances at Cannes this year. “Our work for Amazon, Kindle, HDFC Life and KBC, to name a few, has gotten me very excited. It is refreshing to see that India’s movie-making culture has penetrated advertising across digital and TV, culminating in great storytelling and long-format ads,” he says.

     

    Leo Burnett does not participate in Indian awards shows, citing politics as one of the main pet peeves that keeps them from being a part of them. However, it will be taking a sizeable contingent to Cannes Lions this year, as it did the last.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Sanju joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head

    Sanju Menon appointed VP @ Leo Burnett, Mumbai

    By A Correspondent

     

    Sanju Menon

    Leo Burnett has announced the appointment of Sanju Menon as Vice President based at its Mumbai office. Sanju will lead the Bajaj business nationally, taking charge of both strategy and account management.

     

    Sanju’s appointment reinforces the agency’s talent philosophy of handpicking best professionals to serve clients.

     

     

    Saurabh Varma

    Welcoming him on board, Saurabh Varma, CEO, Leo Burnett India, says, “Sanju is extremely passionate about strategic thinking and providing business solutions. His ideology is in sync with that of Leo Burnett’s (HumanKind) philosophy that is to delight clients with integrated ideas that are based on human truth. Apart from leading the advertising mandate, Sanju will deliver solutions for Bajaj across functions, namely – shopper & retail, activation, branded content, website development & maintenance, social and search. He will play the role of an integrated lead managing all these functions to build the strong narrative. In addition to this, he will lead a multidisciplinary team and manage the newly established communication centre called ‘Play’ for Bajaj.”

     

    Sanju joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head. He joined the agency as a brand Associate in 2007 and grew to the position of Business Head in 2011 before moving on to head the operations from 2013.

     

    He started his advertising career with SN Design in 2005 and a year later joined Bates 141 as Brand Executive. In a career spanning more than ten years, Sanju has worked on brands across categories, namely, Eveready, Lafarge, Berger, AnandabazarPatrika, PC Chandra Jewellers and Spencer’s Retail.

     

  • The duo joins from McCann Bangalore and will report to Leo Burnett India CCO Raj Deepak Das

    Orchard gets Vinod Eshwer & Neel Roy Cruz as ECDs in BLR

    By A Correspondent

     

    Vinod Eshwer

    Orchard Advertising, a part of the Leo Burnett Group has strengthened its creative team with the appointment of Vinod Eshwer and Neel Roy Cruz as Executive Creative Directors based at its Bangalore office.

     

    The duo joins from McCann Bangalore and will report to Leo Burnett India CCO RajDeepak Das.

     

    Speaking on the appointment, RajDeepak Das, said, “Our extensive 5-month hunt for a creative leadership team at Orchard Bangalore ended with Vinod and Neel, who are extremely talented individuals having a strong desire to produce new-age integrated work by thinking beyond traditional media and delivering conversations, acts, and experiences to help brands achieve their goals in the marketplace.”

     

    Neel Roy Cruz

    Kaizad Pardiwalla, COO, Orchard Advertising, added, “Vinod and Neel coming on board to lead Orchard Bangalore’s creative team is a decisive step in making Orchard one of the best integrated communications company in India. Both are a highly talented  and celebrated team and their creative ideology is in sync with that of Orchard India’s i.e. to create acts based on strong ideas and insights which help bring alive the purpose of the brands and create a positive impact on our clients’ businesses.”

     

    Both Vinod and Neel have more than 15 years of advertising experience. Some of the brands that they have worked on together include TVS, Tata Beverages, Britannia and ITC.

     

  • He will work closely with Raj Deepak Das towards creating work that strongly reflects the agency’s HumanKind philosophy

    Aman Mannan appointed Group ECD at Leo Burnett

    By A Correspondent

     

    Leo Burnett India announced the appointment of Aman Mannan as Group Executive Creative Director. Aman will be based at Leo Burnett India’s head office in Mumbai and will work closely with Raj Deepak Das towards creating work that strongly reflects the agency’s HumanKind philosophy.   Speaking on his appointment, RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “I am really excited about Aman joining us as this further strengthens our creative team that is not only young but also extremely talented.

     

    Aman brings with him a lot of positive energy and newer storytelling ways that will help us find the right solutions to our clients’ problems.”

     

    Aman joins from DDB Mudra where he was Executive Creative Director. Prior to DDB Mudra, he has had stints with McCann Erickson and Interface Communications. In a career that spans more than a decade, he has worked across categories on brands such as Union Bank of India, Future Group, Godrej No. 1, Lipton, HBO, ICICI Lombard, Saffola, Parachute, Onida, Nerolac, Radio Mirchi, Tata Indicom, NDTV, Mahindra and Mahindra (Scorpio, Bolero, Maxx), Nerolac and Blue Star to name a few.

  • Hitesh will be leading the McDonald's business nationally on both account management and strategy

    Leo Burnett appoints Hitesh Mehta as VP

    By A Correspondent

     

    Hitesh Mehta

    Leo Burnett India has announced the joining of Hitesh Mehta as Vice President. He will be based out of their head office in Mumbai. Hitesh will be leading the McDonald’s business nationally on both account management and strategy.

     

    Speaking on the appointment, Saurabh Varma, CEO, Leo Burnett India says, “With over a decade of integrated communications experience, Hitesh is extremely passionate about understanding human behaviour and applying those valuable insights to client work. It is this very orientation that is of great value to our strong HumanKind philosophy for our brands.”

     

    Hitesh Mehta, Vice President, Leo Burnett, Mumbai shared, “The QSR market is still quite nascent and there is immense scope for growth. It’s a very exciting time for McDonalds and I am relishing the opportunity.”

     

    Over the years, HItesh has worked in differing local, regional and global roles on some of the world’s biggest brands based out of India, Vietnam, Thailand, Singapore and Indonesia. His last assignment was with Leo Burnett in Indonesia, wherein he was a part of the agency leadership team, successfully delivering on his mandate to partner the marketing teams at Dutch Lady and McDonalds, in pursuit of achieving their growth ambitions within the Indonesian market. On the lookout for new challenges, Hitesh relocated back to India in 2013 and has been working as an independent brand consultant prior to joining Leo Burnett earlier this month.

     

  • As part of his new role, Sai will oversee and take care of the Chennai market as well as key national clients

    Sainath Saraban elevated to NCD at Leo Burnett

    By A Correspondent

     

    Rajdeepak Das, Chief Creative Officer (CCO), Leo Burnett Group India announced the elevation of Sainath Saraban as the National Creative Director (NCD), Leo Burnett India. As part of his new role, Sai (as he is fondly known), will oversee and take care of the Chennai market as well as key national clients. He will continue to be based in Delhi as he assumes this new responsibility.

     

    Saurabh Varma, CEO, Leo Burnett Group shared, “Sai is one of the best creative talent in The Leo Group today. His thorough and in-depth understanding of the target audience coupled with popular culture, comes through clearly in the great work that he creates for our clients. I look forward to seeing him make magic in the Chennai market and on our key national clients.”

     

    Rajdeepak Das, CCO, Leo Burnett added, “Sai is definitely one of the most promising talents of Leo Burnett India and undoubtedly one of the good human beings I have come across . We want the greatness to spread to one more office. Cheers to Sai.”

     

    Samir Gangahar, Executive Director, Leo Burnett Delhi says, “I have seen Sai evolve from a rookie writer to being one of the most prolific creative talents we have in the business today.  His creative leadership and ability to address brand issues with effective and popular work has been instrumental in the growth of Leo Burnett in the past few years. It is a privilege to have him work as my partner and I’m sure we’ll see a lot more magic from him in the future.”

     

    Sai joined Leo Burnett in 2005 and within just 14 months he was promoted to Executive Creative Director. He began his career with JWT Delhi, where he worked for 5 years on brands like Boost, Pizza Hut, Hero Cycles and CNBC. This was followed by a brief stint at McCann Erickson after which he joined JWT Bangalore where he worked on Kingfisher, Red Label Tea, McDowell’s and was a part of the team that won Levi’s and Nike.