MxMIndia

Tag: Leo Burnett India

  • A series of four films has been created by Leo Burnett

    Flipkart launches campaign

    Flipkart, e-commerce marketplace, has launched a campaign of four films featuring Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram and Rajiv Lakshman.

    Speaking about the new campaign, Pratik Shetty, Senior Director – Marketing and Media, Flipkart, said: “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”

    Added Sachin Kamble, Chief Creative Officer, Leo Burnett India: “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’

  • Films have been conceptualised and executed by Leo Burnett India

    IndusInd campaign for MCWC23

    By Our Staff

     

    IndusInd Bank has introduced a brand campaign aimed at promoting its hyper-personalised financial app, Indie. It is conceptualised and executed by Leo Burnett India.

     

    Speaking about the campaign, Charu Sachdeva Mathur, Head – Digital Banking & Strategy (Existing Business), IndusInd Bank, said: “The new brand campaign reflects IndusInd Bank’s unwavering commitment to customer-centricity and the advancement of the Bank’s Digital 2.0 journey. With Indie, we’re revolutionising banking into a seamless and tailored experience, where ` individual needs and preferences take centre stage. The campaign symbolizes our mission to redefine the everyday banking experience, simplifying it and making it more convenient.”

     

     

  • For its Kurkure, Lay's and Doritos brands

    Pepsico rolls out new TVC

    By Our Staff

     

    PepsiCo India has introduced a new TVC to celebrate the expansion of its Sizzlin’ Hot platform. This fiery TVC features the complete Sizzlin’ Hot range including Lay’s, Kurkure, and Doritos.

     

    Commenting on the Sizzlin’ Hot range expansion and launch of the TVC, Anshul Khanna, Vice President and Foods Category Head of India and South Asia, PepsiCo said: “Last year, we introduced one of our most successful global platforms, Sizzlin’ Hot in India and have witnessed an overwhelming response. As we approach the festive season, we’re thrilled to announce the expansion of the platform with localised flavours for the unique Indian spice palate across our beloved brands, including Lay’s Maxx, Kurkure, and Doritos Dinamita. The launch will be accompanied by a comprehensive 360-degree marketing campaign that is sure to get people to intrigued about the fiery range. We hope that consumers love this new range and continue to spice up their snacking occasions.”

     

    Added Vikram Pandey (Spiky), National Creative Director, Leo Burnett India: “The Sizzlin’ Hot flavour is available in 3 formats – Kurkure, Lays and Doritos. No matter which one you pick up, the fiery taste is likely to make you react in unexpected ways. From fiery exclamations to bizarre sounds, the execution of the TVC brings together a gamut of expressions in a way that you can’t help but watch it again. Pretty much like the product, that you can’t help but eat another.”

     

     

  • For the second year in a row with two Grand Prix and a truckload of metals

    Leo Burnett rules Abby @ Goafest 2023

    By Our Staff

     

    After winning a Grand Prix on Day 2, and an indirect one on Day 1 where EssenceMediacom bagged a Grand Prix for the P&G’s The Missing Chapter, Leo Burnett was crowned Creative Agency of the Year. Of the 24 metals that are included in the Creative Agency roster, Leo Burnett took home 5 Gold, 9 Silver, 4 Bronze, and 6 Merits. LI was also recognized as the Branded Content & Entertainment Specialist Agency of The Year with a total of 7 metals including 2 Gold, 3 Silver, and 2 Bronze. The agency also won the Brand Activation & Promotions Specialist Agency of The Year title with a total of 11 metals across 2 Gold, 2 Silver and 6 Bronze. Leo Burnett India also won a Grand Prix for Oreo India’s Oreo #BringBack2011 campaign.

     

     

    CEO Dheeraj Sinha and Chief Creative Officer Rajdeep Das were visibly ecstatic at the presentation of the Creative Agency of the Year, a title the agency bagged for the second year in a row. “Epic Brands, Epic Work and what an Epic Win,” exclaimed a tweet from the agency.

     

    Meanwhile, Good Morning Films was recognised as the Video Craft Specialist of The Year with a total of 20 metals that included 5 Gold, 6 Silver, 5 Bronze, and 4 Merits.

     

    The Young Maverick Gold Metal was awarded to Vasudha Roy, Abhijith SS, and Amaljith P of McCann Worldgroup India for Ujjivan Small Finance Bank’s Shagun Ka Lifafa campaign.

     

    The Diversity Equality & Inclusion was awarded to Leo Burnett India for P&G Whisper’s ‘The Missing Chapter’.

     

    VMLY&R won a Green Award for Unilever’ Smart Fill along with White Rivers Media for Astral Foundation’s Ice Stupas in Ladakh.

     

    Grey Group won the Red Abby for Netmeds’ SilenceCancerNotTheFight

     

  • The first set of Creative Abby awards were presented on Day 2 of the Abby. As also the Broadcaster award

    Leo Burnett bags a Grand Prix

     

     

    By Our Staff

     

    The big news on Day 2 of Goafest was the awarding of the second Grand Prix of the festival and the first amongst the Creative Awards. Leo Burnett India was awarded a Grand Prix for Airtel’s ‘Airtel 175 Replayed’ campaign. The agency was also recognised as Digital Specialist Agency of The Year with a total of 15 metals. The category saw a total of 6 Gold, 15 Silver, and 37 Bronze Metals. There were six merits in the category.

     

    Meanwhile, COG Culture was awarded as Design Specialist Agency of The Year, with a total of 16 metals. The category saw a total of 3 Gold, 13 Silver and 16 Bronze Metals along with 17 merits.

     

    With a total of three Metals, Mindshare was recognised as Mobile Specialist Agency of The Year. The category witnessed a total of 15 metals with 2 Gold, 5 Silver, 4 Bronze and 4 merits.

     

    Mindshare was also recognised as Specialist Agency of The Year with four metals. The category had 3 Gold, 6 Silver, 7 Bronze and 4 Merits being awarded.

     

    FCB Group India was recognised as Direct Specialist Agency of The Year with 10 Metals in total. The category saw a total of 3 Gold, 12 Silver, 13 Bronze and 10 Merits being awarded.

     

    FCB Group India was recognised as Public Relations Specialist Agency of The Year with 8 Metals. The category had 6 Gold, 9 Silver, 7 Bronze, and 4 Merits in total.

     

    Meanwhile, with a total of 9 metals, Zee Entertainment Enterprises Limited was awarded as the Broadcaster of The Year Award. The category witnessed a total of 6 Gold, 8 Silver, 4 Bronze and 1 Merit.

     

  • … to succeed in the regions

    Leo Burnett LB launches LB Regional…

    By Our Staff

     

    Publicis Groupe owned Leo Burnett India announces the launch of LB Regional, a specialised division helping brands maximise their reach with national audiences by understanding region-wise insights.

     

    Dheeraj Sinha
    Dheeraj Sinha

    Speaking about the launch of the division, Dheeraj Sinha, CEO, Leo Burnett, South Asia & Chairman BBH India said: “To succeed in today’s times, brands need to win in regions, not just nationally. Often, brands have opportunities or problems that are typical of certain regions.  We have to deploy region-up thinking, using insights of that region to be able to solve for these. Also, there is a growing demand for local, vernacular, Indianised content, which if done right, presents a big opportunity for brands to grow their audiences. With this in mind, we have created this division which helps brands think and create regional-level solutions. We already created local level interventions for some brands and have seen great results in going region-up rather than national-down in our thinking and creation.”

     

  • A creator-led live, entertainment commerce platform

    Leo Burnett wins creative mandate for Roposo

    By Our Staff

     

    Leo Burnett India has won the integrated communications mandate for Roposo a creator driven, live, entertainment commerce platform and has created the first campaign for the brand – announcing the new brand identity. The brand which is a business unit under Google-backed Glance, an unconsolidated subsidiary of InMobi Group will be handled by the agency’s Delhi office.

     

    Speaking about the partnership, and the new campaign, Mansi Jain, Vice President & General Manager, Roposo said: “We are at an exciting juncture for the brand where we are creating an innovative and meaningful offering for both content creators and users. Our aim to is to build a single platform for creators, content, and commerce to come together, within a live virtual mall like environment. Leo Burnett has demonstrated an excellent understanding of the cultural pulse and consumer behaviour and translated it into impactful ideas for the brand.”

     

    Added Dheeraj Sinha, CEO and Chief Strategy Officer – South Asia, Leo Burnett: “Roposo not only has the homegrown advantage, it is one of the few premium hybrid apps that is bringing commerce and entertainment together through their tech and product innovation. This gives us the perfect  platform to build a data driven strategic approach for the brand, using relevant cultural insights to build a powerful narrative that resonates with its audiences. Our first piece of work reflects this as we bring together some of India’s most powerful content creators to introduce the brands refreshed offering. We are very excited to partner with team Roposo on this exciting journey and look forward to charting the brands success story together.”

     

  • Brings onboard Mittu Torka, Bonnie Michael and elevates Ankit Singh

    Leo Burnett hires senior folk for planning

    By Our Staff

     

    Mittu Torka
    Mittu Torka

    Leo Burnett India has announced a slew of new hires to strengthen its strategic planning team with two new appointments in Mumbai – Mittu Torka as Executive Vice President – Strategy and Bonnie Michael as Executive Vice President – Strategy and by elevating Ankit Singh as Executive Vice President – Strategy in Delhi.

     

     

    Dheeraj Sinha
    Dheeraj Sinha

    Speaking about the appointments Dheeraj Sinha CEO & Chief Strategy Officer – South Asia, Leo Burnett said: “At Leo Burnett India strategy has always been core to building success for client’s businesses. This is also a testimony to the success of our Leo Burnett Consult offering which has already completed several projects within a year of its launch. Our new age thinking, and growth trajectory has always attracted the top talent from the industry. Mittu and Bonnie both come with valuable knowledge and experience having worked across diverse sectors and some of the best-in-class brands. Their addition to the planning team will only help us sharpen our thinking and output on our businesses.”

     

  • As Executive Vice President & Head – Digital

    Leo Burnett brings Niket Kumar onboard

    By Our Staff

     

    Niket Kumar
    Niket Kumar

    Leo Burnett India has announced the appointment of Niket Kumar as Executive Vice President & Head – Digital. In this role, Kumar will be responsible for leading growth and glory on a cluster of businesses in the Mumbai office. Kumar will report into Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia, Leo Burnett and Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett.

     

    Dheeraj Sinha
    Dheeraj Sinha

    Speaking about his appointment, Sinha said: “At Leo Burnett we are looking to build a team that reflects our new age thinking and pushes the envelope on creating best in class work for our clients. Niket comes with valuable experience from both the brand and agency perspective. Add to that his digital experience and I am sure that Niket will add value to both our teams and clients and accelerate our agenda of providing full funnel solutions to our clients. Niket’s appointment adds to the dynamic leadership team we have in Mumbai and I welcome him to the Leo Burnett family.”

     

    Added Das: “Niket’s appointment adds fresh thinking and energy to our leadership team. It also reflects the momentum that the agency currently has, and I am confident that Niket will play a valuable role in building and nurturing our clients and businesses. I wish him all the best in his new role.”

     

  • To leverage the brand across markets

    Leo Burnett appointed creative partner for Visa

    By Our Staff

     

    Visa credit cards has appointed Leo Burnett India as its creative communications partner. The account will be handled by the agency’s Mumbai office.

     

    Speaking about the appointment Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa said: “The Indian payments landscape is at an inflection point with many new consumers and businesses going digital. To help execute our vision for the brand and stay relevant to our audiences, we were looking for the best-in-class innovative thinking and creative capabilities. We found the perfect fit with team Leo Burnett India and we look forward to a successful partnership and some great work.”

     

    Dheeraj Sinha
    Dheeraj Sinha

    Added Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia, Leo Burnett: “Visa is one of the world’s biggest payment technology brands and is transforming the digital payments landscape in India. At Leo Burnett we always look forward to working with brands who use technology to fuel progress. Also, with Visa being aligned with the Publicis Groupe globally, this partnership helps us demonstrate and leverage our ‘Power of One’ capabilities and gives us the platform to build a seamless narrative for the brand across markets. We are looking forward to this journey.”

     

  • To kickstart a health movement in India

    Leo Burnett bags Goqii digital healthcare biz

    By Our Staff

     

    Fitness technology company Goqii has mandated Leo Burnett India to handle its strategic and creative mandate. The account will be handled by the agency’s Mumbai office.

     

    Vishal Gondal
    Vishal Gondal

    Speaking about the appointment, Goqii founder Vishal Gondal said: “Goqii is committed to making the world a healthier and happier place. Our mission is to build the largest tech enabled healthcare platform to empower and motivate consumers to #BeTheForce. Given our proposition and our dynamic industry we were looking for a partner who emulated our new age thinking and goals with creativity and strong digital DNA. We were impressed with Leo Burnett’s understanding of the preventive healthcare mindset; a data first strategic thinking and a fresh creative approach. We are looking forward to working together.”

     

    Dheeraj Sinha
    Dheeraj Sinha

    Added Dheeraj Sinha, CEO & Chief Strategy Officer –  South Asia, Leo Burnett: “India needs a health movement. We need to put as much accent on living a better, healthier life than on post-disease healthcare. Goqii’s worldview and its suite of services is about helping you live longer, better, more fulfilled life. The brand delivers this through multiple services, tie ups with brands, nutrition advisory, health advisory, content around mental well-being going all the way to insurance solutions. We are indeed looking forward to partnering with Goqii to bringing access to a better life through better health for larger India.”

     

     

  • The India arm of the creative agency network has bagged the creative mandate for Vega, the beauty accessory and personal care appliances brand

    Leo Burnett to help Vega be more ‘atmanirbhar’

    By Our Staff

     

    Leo Burnett India has won the creative mandate for Vega, the beauty accessory and personal care appliances brand. The account was won following a multi-agency pitch and will be handled by the agencies New Delhi office.

     

    Sandeep Jain

    Said Sandeep Jain, Director, Vega Industries: “Vega over the past few years has been steadily revolutionizing the beauty accessory market with best in class, well-priced products. Our mission at Vega in to provide Do-it-yourself ‘Head to Toe’ grooming / styling products to our consumers so they can be atmanirbhar.  We are in a dynamic growth phase and were looking for a partner who not only understands our ambition but can take our brand to the next level. Leo Burnett’s strategic approach, dynamic creativity and the energy that the team brought to pitch aligned with our thinking and we are very excited about working together”. Uff did Jain have to use the word: atmanirbhar? Well, perhaps we know now which side of the political fence he is leaning towards.

     

    Dheeraj Sinha

    Added Dheeraj Sinha, CEO and Chief Strategy Officer – South Asia, Leo Burnett: “Vega is one the few successful homegrown brands in the beauty accessory category. With the past year giving momentum to the DIY culture we see tremendous potential for the brand to grow. We look forward to bringing our new-age creative approach, platform understanding and dynamism to support the brands ambitious growth plans and establish them as the leader in their category.”

     

    Thank heavens, Monsieur Sinha didn’t use the ‘a’ word.