The latest digital film and TVC featuring Abbott’s Ensure in India has been unveiled seeking to educate and reinforce the science behind strengthening immunity through nutrition and physical activity.
Said Swati Dalal, general manager, Abbott’s nutrition business in India: “Today, more than ever, the need to build and maintain immunity and muscle strength as we age is essential to overall health,” “While exercise and increased physical activities have become part of people’s daily regimen, the role of nutrition needs to be reinforced. The new Ensure TVC seeks to educate audiences about right nutrients, along with physical activity, that play a vital role in nurturing a healthy immune system giving them strength to live their life to the maximum.”
Amazon Prime Video has unveiled a new marketing campaign ‘What’s your mood’, a three-film integrated approach to showcase a vast repertoire of content available on the service. The campaign has been conceptualised and created by Leo Burnett India.
Speaking about the campaign Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: “Amazon Prime Video has one of the most extensive content libraries and exciting range of titles. We wanted to connect with the audiences and talk about its varied content which will appeal across all age groups and genre preferences. We realised most of the times people decide what to watch basis their moods, which is a combination of need, states and occasions, and our latest campaign reflect this with a light-hearted and fun films which we are sure will connect with our consumers. How you showcase the range in every film genre was the challenge. But I think the team did a great job in executing the creative ideas in an entertaining way.”
Leo Burnett India has announced the appointment of Sujay Rachh as Executive Director. Rachh will head multiple business groups in the Mumbai office. He will report to Dheeraj Sinha, Managing Director & Chief Strategy Officer, Leo Burnett, South Asia.
Speaking on the appointment Dheeraj Sinha, Managing Director & Chief Strategy Officer, Leo Burnett, South Asia said: “We are very excited to welcome Sujay onboard albeit ‘virtually’. In the current scenario the need to build a strong leadership team is even more crucial and essential. With his depth of experience, especially his last stint where Sujay worked with start-ups, he will add valuable perspective and energy to the momentum we have at Leo Burnett India. Sujay’s appointment enhances our leadership team and will help us continue to grow our capacity to partner our clients.”
Adding further, Rajdeepak Das, Managing Director & Chief Creative Officer, Leo Burnett, South Asia added: “Sujay has a very diverse and interesting professional background and his experience will definitely add a new perspective for both our teams and our clients. I look forward to working together and welcome him to the Leo Burnett family.”
Sad Rachh: “Leo Burnett’s commitment and reputation on delivering new age thinking and creativity sets it apart and I am very excited to be a part of this dynamic team. I am looking forward to working closely with Dheeraj and Raj in driving this energy alongside our partners who have entrusted us with their businesses, strengthening the core capabilities, adding more perspective, contributing to Leo Burnett’s growth and in turn learning new things myself. Essentially ensuring it is all onwards and upwards for the stakeholders.”
Rachh has spent several years at Lowe Lintas and his last assignment was with the Times Group heading the brand strategy team.
Tata Sampann Spices has launched its latest integrated marketing campaign, #SpiceUpYourHealth featuring brand ambassador Sanjeev Kapoor.
Said Richa Arora, President- Packaged Foods, Tata Consumer Product: “With the growing importance of boosting one’s immunity backed by a ‘for better’ and ‘nutrition first’ approach in India, we are seeing spices become a focus point among household kitchens. For Tata Sampann, we have since launch, positioned the household Indian spice box as a treasure chest of traditional wisdom with multiple health benefits. Our new campaign continues with this theme by educating consumers on the importance of natural oil as a key quality marker that gives Spices their characteristic goodness for numerous health benefits. We also understand the homemaker’s need of the hour in fortifying the family’s health and hence our focus is to reiterate our brand’s commitment in delivering superior quality products packed with wholesome goodness. We believe #SpiceUpYourHealth will educate and encourage consumers in using the right quality spices with natural oils intact, especially at a time when we are seeing a strong revival in the traditional Indian food wisdom as families bond over home cooked dishes as a healthier and happier experience at home’’.
Added Sachin Kamble, National Creative Director, Leo Burnett India: “Today more than ever we need to focus on the quality of food we eat. And an important part of the Indian kitchens is our spices. Spices are a treasure trove of wellness and Tata Sampann ensures only the best for its consumers. And who better than celebrity chef Sanjeev Kapoor, who with his years of experience can authentically tell the difference between good and the best to explain this. Our campaign hopes to help educate the consumers about the importance of quality in spices and opt only for the best for themselves.”
P&G tried to unite India to thank mothers through its campaign #ThankYouMa on Mother’s Day. Launched on Mother’s Day, the film is conceptualised by Leo Burnett India.
Said Sharat Verma, Chief Marketing Officer, P&G India: “This Mother’s Day, we want to salute the unconditional love and care of mothers everywhere. Our mothers have always taken care of our smallest of things, no matter what age we are. Our latest campaign ‘#ThankYouMa’ features real-life stories of mothers who are taking care of the smallest of things for their children while taking care of the big ones. P&G has been a proud sponsor of mothers and this Mother’s Day we want to urge everyone to take a moment to thank their mothers for their undying love and care.”
Added Rajdeepak Das, Chief Creative Officer – Leo Burnett South Asia and Managing Director, Leo Burnett India: “All moms are the real-life superheroes showing us how to maintain a balance between work, home, kids, and everything else. Even in difficult times like these, mothers are marching forward fighting on the frontlines doing big things to save the world while at the same time not forgetting to do the little things for their loved ones. And to those moms who are tirelessly marching on… how can we not say #ThankYouMa.”
Building on the success of its creative partnership with Leo Burnett India, Cholayil has now extended its entire integrated communications mandate to more Publicis Groupe agencies. It has now brought on-board Starcom India as its media agency while Digitas India has been appointed to manage the digital communications mandate for the entire product portfolio under Cholayil.
As part of the mandate, Starcom will manage strategy and media planning and buying across media platforms while Digitas will be providing a robust suite of digital marketing services for popular Cholayil brands such as Medimix, Cuticura, and Krishna Thulasi.
Said Pradeep Cholayil, Chairman and Managing Director, Cholayil: “Cholayil has strong equity and base in Ayurvedic and natural products and as we contemporise our offering further and reach out to newer segments, we needed a partner that leads in integrated communications play and leverages the power of data for engaging, personalised consumer experiences. Publicis Groupe with its ‘Power of One’ model and offering brings in new perspectives and future-facing capabilities. As we embark on our expansion plans, we look forward to benefiting from their experience and expertise.”
Commenting on the new partnership and the Power of One offering on behalf of the Groupe, Dheeraj Sinha, MD India & CSO, Leo Burnett, South Asia said: “We have had a great relationship with Cholayil over the last year. I am hugely excited that this relationship is now turning into a full Power of One collaboration model with Digitas and Starcom coming on board along with Leo Burnett. We are confident that this will enable us to weave a seamless narrative for the brand across platforms to deliver on the business through a cross functional team. We are looking forward to creating some outstanding work for each of the Cholayil brands.”
On winning the media business, Rathi Gangappa, CEO, Starcom India added: “This is a prestigious win for us. We were able to demonstrate strong media value for Cholayil and with our Human Experience proposition, we look forward to helping them unlock newer, more contemporary consumer connections. Starcom will help them exceed their marketing objectives and remains committed to their growth and success.”
Said Sonia Khurana, COO – Digitas India: “The entire team at Digitas India is thrilled to partner with Cholayil. It’s not everyday that one gets a chance to work with brands that have such a rich heritage. We are looking forward to providing digital solutions that will help Medimix, Cuticura and Krishna Thulasi connect with new age consumers to drive business growth.”
SpiceJet has appointed Leo Burnett India as its creative agency following a multi-agency pitch. The account will be handled by the Leo Burnett team in Gurugram.
Said Debojo Maharshi, Chief Marketing Officer, SpiceJet, on the appointment of Leo Burnett: “We are thrilled to welcome Leo Burnett onboard as part of our team. In today’s hyper-consumption age, it is critical that we partner with an agency which can not only think with speed and agility but create integrated solutions which will help us connect with our audience at multiple platforms and touchpoints. We are confident that Leo Burnett with its digital first, data led approach will be able to help us build a stronger brand narrative and engage with audiences across various mediums.”
Dheeraj Sinha
Added Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Leo Burnett, South Asia: “We are absolutely thrilled on our association with SpiceJet. It is one of the leading home-grown aviation brands and is growing at a phenomenal pace. An airline brand gets built at multiple touchpoints right from ticket bookings to check-ins to in-flight experiences. Our digital-first thinking and data driven approach will help the brand connect with the right audience and align with the brands business goals and strengthen the SpiceJet brand further.
Publicis Worldwide India has announced the appointment of Sanju Menon as Chief Operating Officer of Publicis Ambience and Publicis Beehive. Menon takes over the reins from Paritosh Srivastava, who recently was elevated to the role of Managing Director of L&K Saatchi & Saatchi. Menon will be responsible for driving the growth agenda while also providing fresh thinking and impetus to a host of brands under Publicis Ambience and Publicis Beehive. He has already assumed charge from January 2, 2020 and will report to Srija Chatterjee, MD, Publicis Worldwide, India.
Menon joins Publicis Worldwide from sibling Leo Burnett India where his last role was as Executive Vice President managing the entire Bajaj portfolio for the agency. Apart from Bajaj, he was also associated with brands across the Publicis Groupe including Jeep, Viacom, Bridgestone, Sketchers, Abbott Nutrition and Cholayil among others.
Srija Chatterjee
Commenting on the appointment, Chatterjee said: “It’s been an emotional ride these past few days as one of our most dependable faces departs to take on a larger role at the Groupe level. But that’s an exciting journey to undertake and Paritosh deserves every bit of the success that has come his way. I’d like to thank Paritosh for setting up steady and solid-looking agencies under Publicis Ambience & Publicis Beehive. At the same time, I’d like to welcome Sanju to the Publicis Worldwide family and can vouch for his credibility as one of the most exciting talents to watch out for. His credentials in driving growth and strategy and his team-bonding skills make him a prized asset to possess. I look forward to partnering him and carving out an upward trajectory for several brands under the Publicis stable.”
Paritosh-Srivastava
Added Srivastava: “Leaving is always tough, especially when it’s been a deep emotional relationship of over eight years. Publicis Worldwide will always be close to my heart and will root for its success and glory. However, the silver lining is that no one better than Sanju Menon could have taken the mantle. He’s a fantastic human being and an incredible professional who will add amazing value to our wonderful clients. I’m certain that he will take the agency to greater heights. My heartfelt wishes to Sanju, Srija, Ajay, Neeraj, Suraj, Sridhar and the entire PWW team for a great ride into the future.”
On joining Publicis Worldwide India, Menon said: “The last five years at Leo Burnett have been very rewarding. I will cherish the association I have had with the various teams I have worked with. With LB’s rich history of innovation, these years have been of great learning too, and I hope to take every bit of it with me to Publicis Worldwide. From the outside, I have seen that Publicis Worldwide has fantastic talents and long-standing relationships with brands that are trusted, loved, and have enormous potential. Equipped with the Publicis Groupe’s ‘Power of One’ philosophy and with the trust of our partners, I look forward to working with Srija and her talented team on building effective and innovative solutions that will make Publicis Worldwide more agile, and a powerhouse within the group. I’m looking forward to being a part of this exciting new journey.”
Leo Burnett Group India, has announced that Rakesh Hinduja, COO, Leo Burnett, West, will be moving on from the agency in order to pursue other opportunities. Hinduja has been with the group for over 14 years and in his current role was COO West for Leo Burnett India.
Said Dheeraj Sinha, MD India & Chief Strategy Officer, Leo Burnett, South Asia: “Rakesh has had a great run with us. He’s been a great business partner and a dear friend. We wish him all the very best. We are fortunate that we have a stellar team of business, creative and strategy leaders in our Mumbai office, who continue to run our businesses. We have a great momentum at Leo Burnett in terms of new business wins and our creative work. We continue to be relentlessly focused on creating great work and great growth.”
Added Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett, South Asia: “Rakesh is a great friend and a brother to me. In his stint at Leo Burnett, he’s also been one of the core people behind creating some legendary work and big business wins. He partnered the agency to lead the third wave. We have some crazy memories which I will cherish. And I wish him nothing but the best for his future.”
Added Hinduja: “I’ve enjoyed every day of my stint at Leo Burnett. Creating world class work which makes real business impact has been truly fulfilling. We have had incredible success at the agency in the last few years with a magical group of people that worked together. In this journey, I have made some fabulous friends at the agency and clients. I’m very excited about the future. The next chapter will be glorious.”
Jaquar Group has appointed Leo Burnett India to handle the creative mandate for Artize, the luxury bath brand from its stable. The mandate will be handled by the Leo Burnett Gurugram office.
Said Ranbir Mehra – Director, Jaquar Group: “Artize, the luxury bath brand from Jaquar Group is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey,”
Added Sandeep Shukla – Global Marcom Head, Jaquar Group: “Advertising agency is a crucial link between company and customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure industry is all set to see some superlative and out of the box brand ideas for the bathroom industry.”
Said Samir Gangahar, President – North, Leo Burnett: “It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment. We look forward to working with the team to build on the success of Artize and take it to the next level of growth.”
Welspun Flooring has launched its first-ever digital campaign which aims to change existing, deep-seated perceptions about the flooring segment.
Conceptualised by Leo Burnett, the campaign kickstarts with three digital films based on two characters, Vikki and Vimmi, that highlight how Welspun Flooring allows quick, seamless as well as noise and dust free installation. Commenting on the films, Mukesh Savlani, CEO, Welspun Flooring said: “At Welspun Flooring, we aim to provide innovative solutions, in terms of engineering and design, to our discerning consumers. One of our marquee products, Click-N-Lock tiles, is transforming the Indian flooring market by offering noise-free, quick, dust-resistent and seamless installations. Through the launch of our new campaign we are not only highlighting these functional aspects but also changing the preconceived notions that consumers harbour about redoing flooring.”
Added Rakesh Hinduja, COO West, Leo Burnett India: “This campaign aims to showcase how Welspun Flooring is redefining the flooring industry with its innovative products and consumer friendly installation services. The campaign includes 3 content films which introduce Vimmi and Vikki through whose journey we establish the highlight of Welspun Flooring on the basis of beauty, durability and ease of installation. The light – hearted execution takes you through various slice of life situations and moods with the central characters and how Welspun Flooring is bridging the need gap with new age interior solutions.”
Reliance Fresh has awarded its creative and digital mandate to Leo Burnett India and Indigo Consulting – both part of the Publicis Groupe. The business win comes after a multi-agency pitch and Leo Burnett India’s Mumbai office will be leading the account along with the Indigo Consulting team. The appointment will see the agencies responsible for integrated communications work, spanning brand strategy, creative, social and digital services. On its part, Indigo Consulting will help Reliance Fresh with its brand affinity, with the aim of bringing it to consumers’ consideration by leveraging select digital and social platforms.
Speaking post the announcement, Damodar Mall, Chief Executive Officer – Grocery Retail said: “We are happy to have Leo Burnett join us in the journey of Reliance Fresh – our retail format with the highest mindshare. In its current phase of confident growth and expansion, it was important for us to have the right partner to craft the brand’s creative language and identity. Going forward, with the renowned Leo Burnett team, we are sure Reliance Fresh’s expression will scale new heights.”
Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “Reliance Fresh is one of the fastest growing brands in their category and is well on its way to modernise and transform the way India does its grocery shopping. We are excited to be a part of this journey with the brand and are committed to build a strong narrative that will help embed the brand deeper into the local markets.”
Said Rajesh Ghatge, CEO, Indigo Consulting: “It is safe to say that a vast majority of consumers discover, engage and transact with a retail brand on digital. Digital not only will help in driving the brand narrative but will also empower the consumer by making this narrative hyper contextual and hyper relevant to their need states. The category of fresh, frequent and regular shopping provides us opportunities to leverage data and serve the relevant and targeted communication to the brand’s consumers. We are excited to work on creating a seamless and channel agnostic solutions for Reliance Fresh at scale.”
