MxMIndia

Tag: Laqshya Media Group

  • Republic has taken the media group on board for its nationwide OOH media requirements

    Republic set to take 750 outdoor spots in 100 cities, inks deal with Laqshya Media as OOH AOR

    By A Correspondent

     

    Even as news watchers eagerly await the launch of Arnab Goswami’s Republic TV, the outdoor promotional activity for the channel has started in right earnest. On April 18, the first display came up. This follows Republic signing up Laqshya Media Group as its OOH Agency on Record (AOR). With this announcement, the media group will handle the nationwide outdoor media mandate for Goswami’s media venture for leveraging out-of-home assets for a period of three years starting April 2017.  To start with the high decibel campaign will go live across 80 cities including all metros and Tier 1 cities in India.

     

    Said Alok Jalan, MD, Laqshya Media: “We are thrilled to have signed the exclusive AOR with Republic for the next three years. The first leg of the campaign which launched in Chennai last week has garnered an overwhelming response and we are looking forward to having a successful partnership with the channel.’’

     

    Added Vikas Khanchandani, CEO, Republic TV: “The Laqshya team understands our objectives and has devised a high impact out of home campaign for Republic. The team’s expertise and domain knowledge coupled with innovative solutions has been well appreciated. They are an integral partner and we look forward to a long and fruitful partnership”

     

    Said Goswami in a statement: “We are excited to be partnering with such a dedicated team that believes in our ideologies. With this association, we are looking to maximize Republic ‘s pan India outreach and effectively reach our audiences.”

     

    Satyabrata Das – Head Corporate Alliances & Communications at Laqshya feels, “The game has just begun for us in the media space and with Arnab & Republic, we will create disruptive communication.  So just wait and watch.” Talking to MxM, Das said: “Since they are a media start-up we advised Republic TV to trust our decisions on planning.  With our buying might we helped aggregate options that worked out best for them and dipped into our best OOH assets base to provide visual solutions.”

     

  • This is the group's latest venture into talent management

    Laqshya Media Group signs Suresh Raina as its first talent

    By A Correspondent

     

    Integrated marketing agency Laqshya Media Group announces its foray into celebrity talent management by roping in marquee cricketer, Suresh Raina as its first celebrity. This is an exclusive multi-year mandate for the group, effective this fiscal year.

     

    Said Alok Jalan, Managing Director, Laqshya Media Group: “We are extremely pleased to announce Suresh Raina as the first name for our new vertical in talent management. Brand Raina is inspiring, engaging and immersive, and we aim to integrate these aspects into a holistic experience. Our collaboration is a reiteration of the same.”

     

    Speaking on the association, Suresh Raina, Captain, Gujarat Lions, said “I am really excited and happy to be associated with Laqshya Media Group, and looking forward to a new journey with them, feeling fresh and energetic for this new innings.”

     

  • Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital

    Swaroop Banerjee appointed CEO of Laqshya Media

    By A Correspondent

     

    Swaroop Banerjee

    Event Capital, the Live IP arm of Laqshya Media Group has roped in Swaroop Banerjee, IP Director at Tribe Asia, as its CEO. Swaroop’s mandate at Event Capital involves expanding the current properties owned by Event Capital and introduce focussed live and digital content creations. Based out of Mumbai he will oversee development of new verticals in Lifestyle, Music and Sports. Swaroop will help Event Capital’s aim to become a comprehensive live and digital intellectual property destination.  Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

     

    In 13 years of his experience, Swaroop started his journey with Wizcraft special projects, brand solutions at MTV Asia, his ability to co-create and successfully merge branded content with broadcast platforms saw his move to the Star World & Star Movies team and finally his calling for creating IP content took him to Viacom 18’s live initiative, INS, where he was Director for Youth and English Entertainment which rolled out a series of larger than life IPs like Vh1 Supersonic, MTV Xtreme and EMERGE. Swaroop also co-founded the Windmill Festival along with Tribe Asia which is now India’s First International Children’s Festival and has consulted as a Festival Director for IP initiatives like Enchanted Valley Carnival, Global Fighting Championship (Dubai) and is currently curating and touring with Bajaj Auto on their motorsport initiative Pulsar Festival of Speed.

     

    “Swaroop’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade & Swaroop’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Deepak Choudhary, Co-Founder and Director – Event Capital.

     

    “When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Swaroop has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment,” said Alok Jalan, Managing Director, Laqshya Media Group.

     

    “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle”, said Swaroop Banerjee, CEO, Event Capital.

     

  • The innovation has been executed by Laqshya Media Group and has garnered a lot of media buzz

    Maruti resorts to unique Outdoor innovation for Baleno

    By A Correspondent

     

    Maruti Suzuki has taken an innovative path to promote its newly-launched premium hatchback Baleno. The brand idea for Baleno is ‘Made of Mettle ‘ with an innovative use of the word ’Mettle’. The brand stands out with the use of metal that reinforces its bold and aggressive look.To bring this USP to life, a first of its kind initiative has been launched on outdoors with the use of technology.

     

    The Outdoor campaign used high grade diffusion surfaces (Flex, Acrylic) as per the need with appropriate graphics printed on high resolution UV/ Latex m/c3 layers of weather proofing for protection from weather adversities.

     

    The campaign also used High Speed RISC Micro-Controllers and processors for synchronization and Multi-tasking. Processors are hard coded with assembly language codes to make it ultra-compact yet a powerful device which is easily integrable into the signage.

     

    The idea of working on the dynamic digital signage was to bring the USP of the model to life. The campaign highlights the metal made body of the car that is all shining and grabs attention.

     

    The company has initiated a multimedia advertising campaign using innovation as the key to create the difference and break the clutter. Outdoor has been harnessed to bring the campaign message alive. The Outdoor campaign which has garnered a lot of buzz with its high impact and irresistible visibility is already the talk of the town.

     

    The innovation has been executed by Laqshya Media Group and has garnered a lot of media buzz.

     

  • Laqshya Advertising is the latest venture from the Group and is being set up as a New-age advertising agency

    Sai Nagesh joins Laqshya Advertising as CEO

    By A Correspondent

     

    Advertising veteran Sai Nagesh has joined Laqshya Media Group as Chief Executive Officer. In addition to this, he has also been given the responsibility of heading Strategy for the Group as the Chief Strategy Officer. Laqshya Advertising is the latest venture from the Group and is being set up as a New-age Advertising Agency to provide cutting edge solutions through Digital Media as well as communication solutions that cut across the fast blurring lines between paid, owned and earned media.

     

    The new appointment comes at a time when Laqshya Media Group has diversified and expanded its services to include activations, event IPs and advertising. Talking about the move to appoint Sai Nagesh as CEO of Laqshya Advertising & CSO of Laqshya Media Group, Alok Jalan, Managing Director of Laqshya Media Group said, “The kind of expertise and experience Sai brings to the table is immense and we are excited to have someone of his calibre on board with us. I am certain that Sai will offer valuable insights at a time like this when our company is exploring new opportunities and avenues for growth.”

     

    Sai Nagesh said “Having been an intimate part of the Digital Ecosystem for the last couple of years, I have realized the awesome value addition that an Agency with integrated offerings can deliver. Our solutions will be embedded in an Omnichannel approach straddling all screens and will give our clients a 360 degree view of Marketing and Advertising campaigns (both Digital & Offline) as well as customer behavior, lifecycles and lifetime value. I have known the Laqshya group for the last 15 years; this familiarity combined with their vast network and expertise is a huge advantage that we are starting off with”.

     

    In a career spanning a quarter of a century, Sai Nagesh has sold advertising space for newspapers, helped launch television channels and worked with leading advertising agencies. He was also a part of the team that launched Group M in India. His last assignment was as CMO for bedbathmore.com

     

  • Outdoor Advertising ad revenues have grown 11% in the first quarter and by 4 percent in the second quarter of 2013 over the corresponding period of 2012 making it a total of 8% growth for the H1 fiscal 2013 over 2012, as per Laqshya Media Group's research wing

    Outdoor adspends grow 8% in H1 FY 2013: Laqshya research

    By A Correspondent

     

    Outdoor Advertising ad revenues have grown 11% in the first quarter and by 4 percent in the second quarter of 2013 over the corresponding period of 2012 making it a total of 8% growth for the H1 fiscal 2013 over 2012. These numbers were revealed by the Laqshya Media Group research wing which conducted the research.

     

    According to a communiqué from Laqshya Media, the good news is that despite the lingering economic uncertainty OOH continues to grow which is an excellent sign for advertisers who want to reach out to people with billboards, bus shelters, huge gantries, foot-over bridges, and any other outdoor vehicles. The industry going by this analysis has every reason to be optimistic.

     

    The sector-wise analysis is as follows:

    – Real Estate upped OOH investments most rapidly as compared to any other sector making it the most dynamic category for the first half of 2013. Spends grew by 51% as compared to H1 of 2012. The realty players from Mumbai and Delhi have been spending heavily in traditional OOH, whereas South India-based players are also actively visible in premium ambient media like airports.

    – Education Sector with large focus on Q1 dominates the other category spends though its spends have reduced compared to H1 of 2012.

    – In the Media & Entertainment category, TV channels particularly the GECs hold a substantial pie in the OOH share of spends.

    – Jewellery Brands like Tanishq has been spending heavily along with south based brands like Malabar and Kalyan on their store launch across various towns using OOH to create awareness. There has been a 28% rise in their spends observed this year as compared to H1 2012.

    – Many other sectors slightly exceeded their spends in the first half this year as compared to last year making the overall OOH share of spends bigger and thus creating an 8% growth as compared to last year. Categories like banking, mobile handsets, airline operators, housing finance, life insurance, retail (particularly the Innerwear Segment) and healthcare saw greater growth as compared to last year’s first half.

    – Two-wheelers emerged as one of the most active spenders in the first half of 2013 as compared to the same time last year 2012, registering a growth of at least 50%. Brands like Hero Motocorp, Bajaj and Honda have captured the roads with larger than life displays for their two-wheelers.

    – The first half of this fiscal year 2013 also saw a decrease in spends by the top OOH spenders like automobiles (four wheelers) and mobile services.

     

    Commenting on the statistics and trend, Atul Shrivastava, COO, Laqshya Media Group said, “The overall OOH pie has grown 8% this year as compared to same period last year. There has been a moderate growth in various other sectors but OOH that has traditionally thrived on automobiles and mobile services took a hit. Big players in the Four Wheeler category like Hyundai and Tata Motors-owned Jaguar Land Rover have been successfully banking on OOH long term sites to create brand salience. The only spike observed in the category was during the brand launch of Honda Amaze and Chevrolet Sail.”

     

    The evident growth in both quarters Q1 and Q2 of 2013 as compared to the same period of 2012 reflects the progress the industry has made, adds the communiqué.