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Tag: Laqshya Media Group

  • The campaign aims to take forward this tradition of purchasing jewellery which makes Diwali auspicious and special

    Laqshya exhibits Tanishq’s festive campaign for Virasat collection

    By A Correspondent

     

    We wrote about its television campaign recently, now read about Tanishq’s outdoor campaign for its festive collection, Virasat.

     

    The campaign was executed by developing the brand’s communication in multiple cities like Agra, Ahmedabad, Allahabad, Bengaluru, Vadodara, Bhubaneswar, Chandigarh, Chennai, Delhi NCR, Guwahati, Hyderabad, Indore, Jaipur, Jamshedpur, Kanpur, Kolkata, Kolkata Upcountry, Lucknow, Ludhiana, Meerut, Mumbai, Nagpur, Patna, Pune, Raipur, Ranchi, Surat, Varanasi and Vijayawada.

     

    Speaking further on the campaign’s success, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “Diwali and Tanishq are essentially connected to each other. Buying gold in Diwali has been a big part of our tradition across the country. This Diwali offer by Tanishq needed a much fierce noticeability at the time when all the competitors are active on OOH and vying for consumers’ attention. The team took it as a challenge to ensure we are not just noticed but, we impact them too. The dual approach of attaining reach and frequency using our In-House tool cut corners and we were able to deliver a successful campaign.”

     

    Added Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited: “Each Diwali is a testament of the tradition that has been passed down from one generation to another and have been followed each year with equal vigour. This collection is a tribute to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. We sincerely hope our exclusive festive offers along with our grand new Virasat Collection will add a bit of sparkle to everyone’s life. At Tanishq we wish everyone to be a part of Rivaajon wali Diwali, Tanishq waali Diwali.”

     

     

  • The duo talked about how the industry will become more important in this age of media consumption

    Outdoor media market poised to scale Rs. 10K crore, notes Alok Jalan

    By A Correspondent

     

    Alok Jalan, MD of Laqshya Media Group and Sai Nagesh, Chief Strategy Officer, Laqshya Media Group shed light on how far the OOH industry is from a Rs 10 thousand crore valuation in their session ‘Disrupt OOH to conquer Mount 10K-Cr’ at a recently held outdoor conference. The duo talked about how the industry will become more important in this age of media consumption.

     

    Stating a fact about the infrastructural development at the Delhi and Mumbai airport, Jalan commented that the development led to greater profits from these ambient spaces. “If there is better supply then there will be a high demand from the client.”

     

     

  • Tanishq has partnered with OMI to launch and execute their latest campaign ‘Ahalya’

    OMI executes ad campaign for Tanishq’s ‘Ahalya’

    By A Correspondent

     

    Tanishq has partnered with OMI to launch and execute its latest campaign ‘Ahalya’. The campaign is visible in cities including Delhi, Mumbai, Bengaluru, Chennai, Ahemdabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Baroda, Agra, Surat, Coimbatore, Indore and Ludhiana.

     

    Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “The exceptional diamond collection and creative has been brilliantly brought alive using this campaign and the handpicked media units has done complete justice to the magnum of the campaign. It very well conveys the message of Tej that every woman possesses and which needs to be realized. We have used our in-house research tool to capture the apt pockets that will ensure a wide reach. A three-week long campaign duration will ensure that the campaign and its message stays back with its TG. I am extremely proud of the team as they are constantly challenging, improving and setting higher benchmarks.”

     

    Added Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan: “We’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”

     

     

  • A path-breaking software to measure Reach and other key parameters for OOH campaigns

    Laqshya Media launches tool to measure OOH

    By A Correspondent

     

    Laqshya Media Group (LMG) has launched SHARP (Strategic Hyperlocal AI-powered Reach Planner), a planning tool for measuring the effectiveness and media value of outdoor campaigns.

     

    The OOH tool uses machine learning to deliver AI-optimised metrics and recommendations, notes a communique. The system is fed with data received from more than 50,000 geo-tagged sites comprising of billboards, BQS sites, mall facades, pillars and poles across 26 cities.

     

    Said Alok Jalan, Managing Director, Laqshya Media Group: “As an Industry leader, it was but natural that we had to resolve client concerns about the lack of measurement metrics in the OOH Industry. SHARP has been the outcome of months of hard work & is unmatched in its ability to give a scientific rationale for an OOH campaign.  A massive immersion of data and technology has been done to generate the right algorithms for Machine learning. In addition, APIs of numerous consumption economy platforms have been integrated with the software to have a dynamic tracking of consumer interest points. While planning marketing budgets for a campaign, OOH usually gets a lower share of the pie; SHARP is set to change this. With better data and targeting, brands will be better assured of return on OOH investment, which in turn has the potential to alter the share of wallet for the medium.”

     

     

  • The campaign was targeted across six markets; Mumbai, Delhi NCR, Pune, Lucknow, Bhuj and Shirdi airport

    Laqshya Media partners with Zee5 to launch ‘Rangbaaz’

    By A Correspondent

     

    Zee5 has partnered with Laqshya Media Group to promote its new original crime thriller, Rangbaaz. The campaign was targeted across six markets; Mumbai, Delhi NCR, Pune, Lucknow, Bhuj and Shirdi airport; and the OOH media vehicle used were large impact sites, marquee sites, airports and clusters to deliver dialogues from the show.

     

    Speaking on the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, Outdoor Agency arm of Laqshya Media Group said: “It is always exciting to work on something creative and we are proud to be associated with Zee5, part one of India’s largest media conglomorate Zee Entertainment Enterprises. When Zee5 came to us to promote their show, we suggested an advertising method which would help increase their viewership of their show. The OTT platform is a growing space in India and we are thus excited to work with Zee5 and look forward to a long lasting association.”

     

     

  • Strategic alliance will bring Mediakeys brand to India

    Laqshya Media Group to partner with Comkeys

    By A Correspondent

     

    Laqshya Media Group announced a strategic alliance with Comkeys, a leading independent, international communications group. Together they will bring Mediakeys to the Indian market.

     

    Said Alok Jalan, Managing Director, Laqshya Media Group: “The OOH industry is ever-evolving, and we have to change according to our clients ever changing needs. Like any other advertising medium, you can’t turn it off or turn the page or throw it in the bin. You can’t beat outdoor for sheer audience size, even a handful of strategically placed hoardings can get market penetration that beats any major event! Also, outdoor is high-impact as well as low-cost and they convey the message day or night and rain or shine. To stay ahead of the times, we are privileged to partner with a big international agency like Comkeys SAS of France to bring Mediakeys to India. We will start this engagement with Mediakeys in November 2018.”

     

    Speaking on the partnership, Paul Cahierre, Founder and CEO, Mediakeys said: “India is a strategically very important market for us and our clients. We have been long considering our options to enter this market. Laqshya provides us with the best in class capabilities to further support our growth in the region and to develop growing sales for Indian brands outside of India.”

     

     

  • The bus queue shelter is located right outside Infiniti Mall in Malad, Mumbai

    Laqshya Media adds colour with Fevicryl

    By A Correspondent

     

    Laqshya Media Group has partnered with Fevicryl to create a crowd-sourced hand-painted creative bus stop to celebrate World Colouring Book Day on August 2, 2018. The bus queue shelter is located in Malad in Mumbai.

     

    On World Colouring Book day, Fevicryl by Pidilite called out art fanatics at their store for a crowd sourced art session. An Outdoor Flex was used a as a base and using Fevicryl it was beautified and brought to life.

     

    Said Jalaj Pathak, VP, Laqshya Solutions: “Laqshya Media Group has always given importance to its customer needs and we understand their requirement in-depth to suggest some innovative ideas for their brand . We along with the team of Fevicryl embarked on this unique initiative to give Mumbai its first-ever crowd-sourced creative bus-stop thereby adding a dash of colors to Mumbaikars everyday routine. On World Colouring Book day we are so proud to have showcased this campaign live on Outdoors.”

     

     

  • The idea behind this concept was to give the common man on the street some relief from the scorching sun

    Laqshya’s work for Daikin ACs wins at FEPE Congress

    By A Correspondent

     

    Daikin Innovation was amongst the Top 8 Global Innovations in the ‘Classic Category’ at the Sorento, Italy FEPE Congress during June 2018. Laqshya Solutions initiated the first ever concept of AC Bus Stand at Delhi. The idea behind this concept was to give the common man on the street some relief from the scorching sun. Two 1-ton ACs were placed inside the bus stand covered through a transparent film to easily see the road sight. The passengers could comfortably wait at the bus stand and enjoy their wait in the otherwise unbearable weather.

     

    Speaking on the campaign’s success, Atul Shrivastava, Group CEO, Laqshya Media Group said: “We are very happy that this innovative campaign of ours was one of the Top 8 in the Classic Category at the Sorento, Italy FEPE Congress. It is always a matter of great pride when your campaigns are not just appreciated by your clients but gets recognised at a global platform like FEPE.”

     

     

  • The billboard is around 25,000 square feet and equivalent to thirty billboards

    Laqshya executes 25k sq ft campaign for Jeep Compass

    By A Correspondent

     

    Laqshya Media Group has partnered with Jeep India to create a huge outdoor media installation for Compass, between Mumbai and Pune expressway.

     

    The billboard is around 25, 000 square feet and equivalent to thirty billboards. To formulate, it required 70 skilled craftsmen, 80,000 kgs of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall.

     

    Said Atul Shrivastava, CEO, Laqshya Media Group: “Laqshya has always given importance to its customers’ needs and understands the requirement in-depth. We chose India’s largest outdoor installation site to create a landmark for the Jeep Brand to showcase the brand’s motto of go anywhere and do anything. This was a challenging task and the efforts by the team were on a grander scale than ordinary. This is a beautiful example of how our teams across various functions come together to create something as mammoth as this. We are extremely proud to have developed a truly larger than life site for Jeep. The site stands out for all the efforts we have put into this. We are extremely proud of our campaign and the buzz continues stronger day by day.”

     

    Added Rahul Pansare, Head of Marketing & PR, FCA India Automobiles: “When it comes to the brand Jeep, nothing is ordinary and thus wanted to do something which has never been done. We partnered with Laqshya Media Group as they are the leaders in outdoor advertising to create an installation which stands for passion and adventure. We are very happy with this partnership as they helped us in creating a landmark site on one of India’s busiest highways.

     

     

  • The move is in line with the groups’ ambition to emerge as a major player in the fast-growing gigital marketing segment

    Laqshya Media group acquires Digitalabs

    By A Correspondent

     

    Laqshya Media Group has announced the acquisition of Digitalabs, a digital marketing agency based out of Noida.

     

    Said Rakesh Tulsiani, COO of the new division: ”For years, Digitalabs has facilitated brands with conceptualising and implementing fully integrated digital marketing strategies which stem from nothing but data and numbers. We plan to continue the same mission as part of Laqshya Media Group. Sharing the same set of values, partnering with them will not only strengthen our base, it’ll add to the diversity of customers we’ll serve”.

     

    Added Agam Chaudhary, Co-founder of Digitalabs and now CMO of the division: “At Digitalabs we’ve always been a technology-driven digital marketing solutions company and with Laqshya, while we strengthen that, our clients will now reap the benefits of getting serviced by a much bigger agency with further specialized and integrated solutions. Digitalabs as part of Laqshya will now go on to define the next generation of digital marketing.”

     

    Commenting on the acquisition, Alok Jalan, managing director of the Laqshya Media Group said: ‘‘This is a natural corollary to our expansion into all communication platforms that help our clients engage with the Millennials.  Technology will be at the center of all our offerings to our clients & Digitalabs’ first mandate is to look at convergence between OOH, Experiential & Digital”.

     

     

  • Titan began in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation

    Laqshya wins outdoor media business of Titan

    By A Correspondent

     

    Laqshya Media Group has been appointed as the outdoor media partner to lead Titan’s various brand communication on OOH. Outdoor Media Integrated, the outdoor arm of the group would be servicing the account. The Group has won the business account on the back of the recent successful campaigns with them.

     

    Atul Shrivastava

    Said Atul Shrivastava, Group CEO, Laqshya Media Group: “We are excited at the prospect of partnering with Titan Group to comprehensively leverage OOH to engage with their consumers across brands. OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some iconic campaigns for them through this association. We looking forward serving them with best of our ability.”

     

  • Laqshya Media Group announces change in key leadership roles

    By A Correspondent

     

    Laqshya Media Group has announced the division of its OOH agency business into two parts namely Laqshya Solutions and Outdoor Media Integrated. The company has also announced a consolidation of  the group business with special focus on south market under the leadership of M V Sairam, who will be the new Executive Vice President (South).

     

    Among the other changes, Amarjeet Singh Hudda is the new COO of Laqshya Solutions while Naresh Bhandari is COO of Outdoor Media Integrated. Both the agencies will work independently in all the markets and will have separate teams for relevant functions.

     

    Commenting on the development, Group CEO Atul Shrivastava said: “Going by the employment records of the company we have minimal employee turnover and all over key association with the team is long term. Laqshya is proud of leaders like Sairam, Amarjeet and Naresh who have not only created strong business base for the company but have also created a strong professional equity in the market for themselves. Growth is a regular phenomenon in Laqshya for the performers and it was just natural to give the larger role and recognition to these gentlemen. Management is confident that these leaders will take the company to the next level of growth.”