MxMIndia

Tag: Jaideep Shergill

  • Will support business growth and strengthen the brand narrative

    Pitchfork to partner Jaycee on comms

    By Our Staff

     

    Jaycee, the market leader in the processing, marketing and export of high-quality coal combustion products has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor. Pitchfork Partners will drive communication for Jaycee, supporting business growth and strengthening the brand narrative.

     

    Said Rishit Dalal, Director, Jaycee: “India is the world’s second largest ash producer. With the government aiming to boost the domestic coal mining sector, and the fact that coal power will remain an integral part of our economy for the next two decades at least, it is an exciting phase for us and building our brand narrative will play a crucial role in business. That’s where Pitchfork Partners comes in. It has the credentials and track record to make our brand even more relevant to all stakeholders.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted to partner with Jaycee. We understand the transformation and the repositioning taking place in the coal combustion products industry. It’s a privilege to partner with the leader in this sector and be part of its sustainable change journey in India.”

     

  • Pitchfork Partners will spearhead brand communication to strengthen brand narrative

    Pitchfork bags Universal Edu account

    By Our Staff

     

    If we had our way, we would have had the headline as Jesus blesses Pitchfork with the Universal Education account. But the times we live in do not allow for such humour. So here’s the report that the social climate in our country forces us to write: Universal Education has appointed Pitchfork Partners to advise on communication strategies. Pitchfork will spearhead brand communication for Universal Education, while supporting the strategy with analytics, to aid growth and strengthen the brand narrative.

     

    Jesus Lall

    Said Jesus Lall, Chairman of Universal Education, “Pitchfork Partners shares our passion and beliefs. We are positive that their expertise will play a pivotal role in the success of our communication agenda. We see a huge opportunity for sustained growth and Pitchfork has the credentials to assist us.”

     

    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners, “We are delighted to partner with Universal Education. The Covid-19 scenario has led to a new dynamism in the education sector. We are privileged to experience this change and provide our expertise and tools for an esteemed platform like Universal Education.”

     

     

  • Pitchfork will help build rep through multi-channel outreach

    Koo names Pitchfork Partners for comms

    By Our Staff

     

    Koo, the microblogging platform, has appointed Pitchfork Partners Strategic Consulting as its communications partner.

     

    Said Aprameya Radhakrishna, Co-Founder, Koo: “Koo has Indianised the micro-blogging format by creating an immersive language experience. Creators can now express themselves freely in their native language and users can follow them and their thoughts. We understand India’s language diversity is unique and a global solution doesn’t work for our people. We are committed to being a platform that helps create and carry the Voice of India to a billion Indians. We are happy to partner with Pitchfork to support us in our journey and take the platform’s message to a larger audience.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We’re delighted to partner with Koo. Our diverse experience with startups across sectors will facilitate us achieving milestones together. Technology is the need of the hour and apps such as Koo help the cause.”

     

     

  • Pitchfork Partners will be responsible for designing strategic communication campaigns to maintain and build corporate reputation through multi-channel, integrated programmes

    Somaiya group retains Pitchfork for comms

    By A Correspondent

     

    The Somaiya Group has appointed Pitchfork Partners as its strategic communications partner. The mandate is for all parts of the group: healthcare, education, rural development amongst others. Pitchfork Partners will be responsible for designing strategic communication campaigns to maintain and build corporate reputation through multi-channel, integrated programmes. The Somaiya Group comprises a diversified portfolio which includes- Somaiya Education- www.somaiya.edu, Somaiya Health- www.ayurvihar.org, Somaiya Rural Development- www.nareshwadi.org, Somaiya Art & Culture- www.somaiya-kalavidya.org, Godavari Biorefineries Ltd. – www.somaiya.com, Somaiya Sustainability, Somaiya Trust and Kitab Khana- www.kitabkhana.in

     

    Samir Somaiya

    Speaking on this appointment, Samir Somaiya, Chairman & Managing Director, Somaiya Group said: “Pitchfork Partner’s strategy aligns with our communication objectives. We serve society and have built a decades-long legacy. With this partnership, we aim to build our corporate reputation further and use Communication & public relations to reach out to all our stakeholders”

     

     

    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted to partner with the Somaiya Group. Amid the COVID-19 pandemic, healthcare, education and rural development are firmly in the spotlight. It’s our privilege to use our expertise for a revered group like Somaiya.”

     

  • Ketchum Sampark held the mandate until recently.

    ASCI awards PR & digital mandate to Pitchfork Partners

    By A Correspondent

     

    The Advertising Standards Council of India (ASCI) has mandated Pitchfork Partners Strategic Consulting with its public relations and digital counsel following a multi-agency pitch. Ketchum Sampark held the mandate until recently.

     

    Rohit Gupta

    Said Rohit Gupta, Chairman, ASCI: “When it came to choosing our communication partner, we wanted people who could synergise with ASCI’s vision and direction, refresh its communication and ensure that our connection with consumers strengthens more than ever before. We are delighted to have Pitchfork Partners as our communication experts. Pitchfork’s young team and expertise will help us achieve our mission.”

    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are elated to partner with ASCI. With the growth in miscommunication through advertisements which in turn harms the consumer, especially in these times, ASCI has a very important role to play. The new consumer protection regulations mean great empowerment for consumers. This is an opportunity for ASCI to make an even stronger impact and underscore its leadership role in consumer protection and responsible advertising. Pitchfork Partners will assist ASCI through its strategic counsel in this effort.”

  • Pitchfork Partners will strategise and execute Update Geotarget’s communication

    Update Geotarget appoints Pitchfork Partners for comms

    By A Correspondent

     

    Update Geotarget has appointed Pitchfork Partners to advise on communication strategies. With its innovative offerings, Update Geotarget helps brands reach audiences through relevant messaging via narrowcasting amidst the chaos of satellite television. It enables hyper-localisation of content to bridge the gap in regional communication.

     

    Pitchfork Partners will spearhead visibility and awareness for Update Geotarget and the evolution of the local narrowcasting ecosystem. Pitchfork Partners will strategise and execute Update Geotarget’s communication, while supporting it with analytics to aid its growth and strengthen its narrative.

     

    Sharad Alwe, Co-founder and Managing Director, Update Geotarget, said: “Pitchfork Partners shares our passion and beliefs. We are positive that their expertise will play a pivotal role in the success of our communication agenda. We see a huge opportunity for sustained growth and Pitchfork has the credentials to assist us.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “Update Geotarget has been a leading force in the local narrowcasting ecosystem. They have led a groundbreaking ecosystem which goes beyond digital and reaches consumers across India. We are extremely proud to work with an innovator like Update and look forward to this new journey with optimism and spirit.”

  • Mumbai-based consultancy to handle countrywide communication for leading co-working community and space provider

    91springboard appoints Pitchfork Partners as comms partner

    By A Correspondent

     

    91springboard has appointed Pitchfork Partners as its strategic communication consultant after a multi-agency pitch. As a part of the mandate, Pitchfork will oversee public relations, online reputation management, and stakeholder engagement for 91springboard.

     

    Said Chaitanya Kumar, Director – Marketing, 91springboard: “91springboard is one of the longest standing and established homegrown brands offering businesses of all sizes a trusted community that helps them grow not just on a professional level but on a personal level as well. Taking a ‘People-first’ approach is strongly rooted in our DNA. Today, as we stand in our current phase of growth, it was important to have a partner that understands our vision and crafts a strategic communication plan that enhances our reputation as India’s leading co-working community. We are confident that our partnership with Pitchfork Partners will help us scale new heights.”

     

    Added Jaideep Shergill, co-founder, Pitchfork Partners: “91springboard provides more than just a working space; it is an excellent platform for entrepreneurs and working professionals to engage and collaborate. Partnering with the pioneers of community engagement in the co-working sector is of great significance to us. We are delighted to work with 91springboard and assist them in achieving their business goals through strategic and insight-driven communication.”

     

     

  • “The duo will play a key role by providing counsel on the growth and strategic decisions of the organisation,” a communique noted

    Moe’s Art ropes in Sunil Gautam & Jaideep Shergill as advisors

    By A Correspondent

     

    Moe’s Art, an independent communication consultancy firm, has roped in industry biggies Sunil Gautam and Jaideep Shergill as independent advisors. According to information, received the arrangement is purely advisory and there is no acquisition of a stake in the agency.

     

    “The duo will play a key role by providing counsel on the growth and strategic decisions of the organisation,” a communique noted adding: “The association will leverage insights from the veteran duo’s knowledge and expertise across verticals with an aim to generate higher ROI for clients. With an extensive background and expertise in the communication space, the firm is charting the course for the next phase of its growth.”

     

    Sunil Gautam (left) with Jaideep Shergill

    Speaking about the association, the Pitchfork Partners partners Gautam and Shergill, said: “Moe’s Art is a promising young brand in the communication industry and they have executed several innovative campaigns over the last few years. We are excited to associate with Moe’s Art at this stage of their journey and aid in fuelling the next wave of their growth.”

     

    Mayank Sen

    Added Mayank Sen, Co-founder of Moe’s Art: “We believe that Sunil Gautam and Jaideep Shergill bring immense experience and expertise along with an enduring spirit of entrepreneurship to the table. Under their guidance we will expand the consultancy in newer avenues and services. We would also like to draw on their experience in creating innovation strategies and solutions for clients’.”

     

     

  • It offers a range of services, from clinical operations to data services, data analytics and medical writing

    Siro Clinpharm appoints Pitchfork Partners as strategic communication partner

    By A Correspondent

     

    Siro Clinpharm has appointed Pitchfork Partners as its strategic communication partner. Siro Clinpharm supports trials from Phase II to Phase IV and beyond post-launch of products. It offers a range of services, from clinical operations to data services, data analytics and medical writing in compliance with international standards.

     

    Karan Daftary

    Said Karan Daftary, Director of the company: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with them. We started this business two decades ago and are currently one of the leading clinical trials companies in India. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

     

    Jaideep Shergill

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We are excited to partner with Siro Clinpharm. The company is considered a pioneer and we are committed to helping it achieve its business goals through strategic and insights-driven communication. Siro has shared with us an ambitious roadmap and we are looking forward to partnering it in achieving its goals.”

     

     

  • Inaugural Financial Services Reputation Index India Report by consultancies Pitchfork Partners & MHP mirrors a positive view of sector

    India’s financial services high on Trust

     

    By A Correspondent

     

    Even a  decade after the global financial crisis and last year’s cloud over the working of some banks, the Indian financial services sector is a riding a high according to a study by Pitchfork Partners, a Mumbai-based communication strategy consultancy, and MHP, a global communication consultancy. An overwhelming majority in India felt that the sector’s reputation was strong. The Financial Services Reputation Index (FSRI) India Report – the study was conducted across Asia and similar reports were drawn up for various countries – showed that payment systems were rapidly gaining acceptance with more 91% saying they were positive about them.

     

    Banks, despite the turbulence they have faced over the past few years, made a strong showing – 89% of the respondents were positive about them while 75% said bankers were the most trustworthy among six professions that also included lawyers, property agents, journalists, politicians and policemen.

     

    Said Jaideep Shergill, co-founder, Pitchfork Partners: “Increased regulation and competition across Asia have raised consumer trust in financial services, but most consumers would like to see even more transparency.” Indeed, when asked what Indian financial services companies can do to enhance their reputations, improved customer service (23%) and transparency (20%) ranked the highest.

     

    Data security emerged as a major fear with 25% of the respondents saying they were concerned about their data being stolen.

     

    Added Shergill: “In this day and age, data security is a natural concern – even more so than promised performance and results. This comes as no surprise given the number of high-profile data breaches across the region in the past year.”

     

    Business intelligence firm ORC International conducted the research for the FSRI report. It included one-on-one interviews with prominent CEOs/CMOs/CCOs and a survey of 1,000 consumers in each market.

     

    The study showed that HDFC Group and public sector behemoth State Bank of India were the most trusted Indian financial services brands. New-age, technology-led brands like Paytm and Paypal also featured in the top 10.

     

    Respondents were interested also in the social responsibility aspects of financial services firms – 78% said that while selecting a company it mattered that it was a responsible one; 75% said they wanted the companies to give back to the community in some way.

     

    PostScript: Bankers are the most trustworthy of professionals, followed by lawyers. Interestingly, journalists are #4 amongst six, a notch lower than even real estate agents. Ouch!

     

    Access the full study here: http://pitchforkpartners.com/wp-content/uploads/2019/01/FSRI-India-Report-by-PItchfork-Partners.pdf

     

  • Mumbai-based consultancy to handle countrywide PR strategy and internal & external communication for stationery division of Navneet Education

    Navneet appoints Pitchfork for comms

    By A Correspondent

     

    Navneet Education has signed on Pitchfork Partners to advise on communication initiatives. The mandate will include internal and external communications which will extend across their stationery brands, Youva, HQ, and the kids books division.

     

    Said Shailendra Gala, Director – Stationery Division, Navneet Education Limited,: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with them. The stationery business in India is booming and we are proud to be pioneers in the sector. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “Navneet is an iconic Indian brand and we are extremely happy to partner with it. We will work closely with the Navneet team on internal communication, and provide strategic direction and analytics to aid its growth.”

     

     

  • Mumbai-based consultancy to handle countrywide strategies across verticals for the auto major

    Fiat Chrysler appoints Pitchfork as communication consultants

    By A Correspondent

     

    Fiat Chrysler Automobiles (FCA), has signed on Pitchfork Partners to advise on its communication initiatives in India.

     

    Pitchfork Partners will be in charge of communication strategies for all verticals of the automobile major across India. The consultancy will support FCA with strategic direction and analytics to aid its growth, leading to successful outcomes.

     

    Said Rahul Pansare, Head, Marketing Communications & PR, FCA India Automobiles Private Limited: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with them. We wanted a fresh perspective to connect our brand to current and new customers. We see a huge opportunity and believe that Pitchfork has the depth to partner with us to achieve this goal.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “The automobile sector in India is at an exciting stage. We are thrilled to work with this iconic brand. We understand how it communicates and we look forward to this association.”