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Tag: Jaideep Shergill

  • To drive their strategic communication mandate

    Pitchfork Partners appointed by Quest Investment Advisors

    By Our Staff

     

    Quest Investment Advisors Pvt Ltd, Equity Portfolio Management Service provider has now appointed Pitchfork Partners Strategic Consulting as its communication partner. The Mumbai-based consultancy firm will help Quest Investment Advisors to build and elevate brand awareness and reach out to all the relevant stakeholders.

     

    Aniruddha Sarkar
    Aniruddha Sarkar

    Aniruddha Sarkar, Chief Investment Officer, Quest Investment Advisors, said: “Indians are born with a savings mindset and the bias has always been towards physical assets like real estate, fixed income securities like Bank fixed deposits and Gold. Equity as an asset class has always been the lesser preferred asset, but that perception has been changing over the past few years. After making strong progress, still only 6% of the Indian population is investing into equities and has a long way to go before it catches up with that of other emerging markets. As a major player in investment management, we see this as our responsibility in increasing the awareness among the population towards equity investment as a wealth creation tool. In this endeavour, we have partnered with Pitchfork Partners who will help us reach out to multiple stakeholders and create awareness about our investment philosophy and wealth creation approach. We firmly believe that Pitchfork Partners possesses the drive that will help in enhancing brand awareness and salience.”

     

    Jaideep Shergill
    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted to partner with Quest Investment Advisors. There is a strong need in India to educate the population and organizations on the benefits of several investment opportunities that will help them lead their businesses or achieve personal family goals in a seamless manner. We are committed to assisting Quest Investment Advisors in building their reputation through strategic outreach and insight-driven communication efforts.”

     

  • Appoints PP as strategic communication counsel

    Believe Music believes in Pitchfork Partners

    By Our Staff

     

    Believe India, the digital music company, has appointed Pitchfork Partners as its communication counsel to manage its brand strategies in India.

     

    Vivek Raina
    Vivek Raina

    Said Vivek Raina, Managing Director – Believe India: “We are excited with our association with Pitchfork Partners. Their experience and understanding of the industry align with Believe’s objectives and will help us reach emerging independent artists and labels in the digital world. We are focused on building a community in which independent artist and labels will get a platform and partnership to build their fanbase and enhance their revenues in the digital world.”

     

    Jaideep Shergill
    Jaideep Shergill

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We are delighted to work with Believe India, given its leadership position in this competitive industry. It’s a great opportunity for us to drive their messaging across audiences in the country. We look forward to reaching new heights with Believe.”

     

  • To elevate its corporate and brand reputation

    Bajaj Auto rides to Pitchfork Partners from Ketchum Sampark

    By Our Staff

     

    In what is a significant move in the world of communications, Bajaj Auto, the motorcycles and three-wheeler company, has assigned the mandate for handling its communication initiatives to Pitchfork Partners. The appointment is significant as the account has been with Ketchum Sampark with years. There have been rumours of the account moving nearly around the same time that it was known that former CEO and promoter NS Rajan was exiting the agency.

     

    Speaking about the appointment, Narayan Sundararaman, Head of Marketing, Bajaj Auto Ltd, said: “The market for two- and three-wheelers is changing and so is the communication landscape. Pitchfork Partners’ strong credentials clearly indicate their expertise in this changing landscape, and we are pleased to join hands with them. We are positive that Pitchfork’s expertise will play a key role in the success of our communication goals. We see a huge opportunity for the company and Pitchfork has the best credentials to support us in the coming years.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: ‘’We are delighted to partner with India’s largest two-wheeler exporter. Bajaj Auto plays a pivotal role in the automobile sector and has a strong presence across the globe. The company is truly ‘The World’s Favourite Indian’, and we understand its ethos. It is a great opportunity to join hands with Bajaj Auto and work towards building the vision through strategic and insights-driven communication.”

     

  • Appointed as strategic communication counsel

    Pitchfork partners with CredAvenue

    By Our Staff

     

    CredAvenue, a debt platform for enterprises, lenders and investors, has appointed Pitchfork Partners as its strategic communication counsel.

     

    Said Niren Yadav, Head – Corporate Communications, CredAvenue: “Given that both CredAvenue and Pitchfork Partners are fairly young companies, our partnership makes sense. We are category creators and are on the cusp of massive growth. Pitchfork will help us drive our core messaging in our next phase of growth as we look forward to creating a lasting impression and impact through our partnership.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted with this partnership. With CredAvenue’s commitment to substantial debt solutions via its unique offerings, it not only has an edge with India’s consumers but can also disrupt the market. We are privileged to partner with such an inventive company.”

     

  • To strengthen reputation of the OTT platform through a multi-channel outreach

    No gandi baat! Pitchfork partners ALTBalaji for PR

    By Our Staff

     

    Guess we know the kind of content some of the folks at Pitchfork Partners have been consuming in the recent past. Given their new client, ALTBalaji which has some really edgy software. The Ekta Kapoor company has appointed Pitchfork Partners as its communications partner. It will strengthen reputation for ALTBalaji through multi-channel outreach to increase awareness about the platform, its shows and widen the viewer base.

     

    Said Divya Dixit, Senior Vice-President & Head Marketing, ALTBalaji: “Alternative content being the core ethos of the group, ALTBalaji is focused on building a content bouquet that serves inclusive and individualistic viewing. We are delighted to have Pitchfork on board to support us in our journey and take the platform to the next level.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We’re thrilled to partner with ALTBalaji. Our diverse experience with entertainment clients will facilitate us achieving milestones together. OTT is an ever-evolving, dynamic space and increasingly so due to the pandemic, ALTBalaji is disrupting the space by introducing content which caters to mass viewers.”

     

  • As strategic communication lead for India

    iMerit goes for Pitchfork

    By Our Staff

     

    iMerit, the technology and artificial intelligence (AI) data solutions firm, has appointed Pitchfork Partners Strategic Consulting LLP as advisor for communication strategies in India. Pitchfork will spearhead strategic outreach for iMerit through insight-based analytics to support growth and strengthen its brand narrative.

     

    Said Basu, Co-Founder and CEO, iMerit: “iMerit provides end-to-end AI data solutions to some of the world’s leading brands and Fortune 500 companies across a wide array of industries, including autonomous vehicles, financial services, medicine, agriculture, government and many more. Our aim is to assist companies by solving complex data challenges in their AI ecosystems. We are pleased to find a partner that shares our passion for this journey. Pitchfork Partners’ expertise will play a crucial role in realising our goals.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted to partner with iMerit. We understand the dynamism and the communication requirements of the ever-changing technology sector in India. It’s a great opportunity for us to assist iMerit in achieving its vision through strategic and insights-driven communication.”

     

  • …as its PR agency to build and strengthen the global B2B search engine brand

    Zimmi goes for Pitchfork

    By Our Staff

     

    Zimmi.com, a search engine hub. has handed Pitchfork Partners its India mandate for marketing and communication.

     

    James Thomsen
    James Thomsen

    Said James Thomsen, Co-Founder and CEO: “Today’s B2B buyers face mounting pressures caused by disruptions across the supply chain. Zimmi enables buyers to cut through the noise and inherent bias of traditional search engines that are built for consumers. We cater to the unique needs of the global B2B ecosystem. We believe that all B2B buyers deserve to procure the best products, services and vendor partnerships on a global scale. The businesses listed on our search engine would be verified by Dun & Bradstreet, the leading global provider of B2B data, insights and AI-driven platforms. Pitchfork Partners shares our passion and beliefs. Its expertise will play a key role in the success of our communication agenda. We see a huge opportunity for sustained growth in India and Pitchfork has the credentials to assist us.”

     

    Jaideep Shergill
    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are excited to partner with Zimmi, which wants to reach out to the Indian audience. Zimmi spans the B2B marketplace, challenging the status quo to bring fair and equal access to all businesses. It is a great opportunity to bridge the gap and help Zimmi achieve its vision through strategic and insights-driven communication.”

     

  • To strengthen its brand narrative

    Pitchfork to partner Intellimation

    By Our Staff

     

    Intellimation Market Services Ltd (Intellimation.ai), an Enterprise AI company that uses its proprietary natural language processing and machine learning methods in the BFSI sector, has hired Pitchfork Partners Strategic Consulting LLP to drive its strategic communication. Pitchfork Partners’ initiatives will support Intellimation.ai’s business growth and strengthen its brand narrative.

     

    Har Pulak Bahadur
    Har Pulak Bahadur

    Said Har Pulak Bahadur, CEO, Intellimation.ai: “Artificial Intelligence (AI) products will fundamentally alter the way in which businesses are set-up and conducted. This trend will continue, especially due to the increasing adoption of AI as an operational backbone. We are in the early stages of a fourth industrial revolution! At this stage, brand communication is critical, and I am positive that Pitchfork Partners’ expertise will play a key role in our success.”

     

    Jaideep Shergill
    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are honoured to assist Intellimation.ai in transforming the operations landscape of financial institutions. It’s a privilege to be part of its journey in India.”

     

  • To strengthen the  brand as a financial services company

    Pitchfork to lead strategic communication for Rupeek

    By Our Staff

     

    Rupeek, the asset-backed digital lending platform, has appointed Pitchfork Partners Strategic Consulting as its public relations and digital consultancy. Pitchfork will be responsible for providing strategic communication and digital counsel to strengthen Rupeek’s brand image and enable storytelling that would help increase the preference for doorstep gold loans amongst consumers.

     

    Said Shalabh Atray, Senior Vice President – Marketing & Digital, Rupeek: “We are delighted to partner with Pitchfork Partners. At Rupeek, we aim to transform the business of gold loans and democratize access to credit for all. Pitchfork’s integrated strategic approach will assist us in our storytelling efforts to make Rupeek the largest digital lender in the years to come.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We look forward to this great partnership and are delighted to expand our expertise. With Rupeek’s commitment to gold loans and its unique offerings, it not only has an edge with India’s consumers but it can also disrupt the market. We are privileged to partner with such an inventive company.”

     

  • Will help agency enhance reputation and increase share of voice

    Pitchfork bags PR mandate for Songfest

    By Our Staff

     

    Music content and IP company Songfest India has appointed Pitchfork Partners Strategic Consulting as its communication counsel. Pitchfork will amplify and communicate the vision and the messaging of Songfest India through the media and bolster its reputation as a company known for creating out-of-the-box and engaging content for brands.

     

    Said Gaurav Dagaonkar, Co-founder and CEO, Songfest India: “We are glad to engage with Pitchfork Partners to power our communication. Pitchfork understands our needs and is best suited for our requirements. Songfest is a dynamic company that is young, driven and ambitious. We are looking to expand rapidly and explore new avenues to showcase our offerings. Pitchfork’s experience and expertise will go a long way in helping us achieve our goals.”

     

    Added Meghna Mittal, Co-founder, Songfest India: “Songfest is committed to helping brands amplify their communication. Be it startups or large brands, we align ourselves with their positioning to create content that resonates with their target audience, with an approach that’s ROI driven. As we broaden our horizons, it’s great to have Pitchfork Partners on board with us in our journey.”

     

    Talking about the association, Pitchfork Partners Co-founder Jaideep Shergill said: “Songfest is a powerhouse of creative video solutions and we look forward to communicating its message to the right audience. With our skills and domain knowledge, we believe we can offer interesting solutions that will increase their share of media and the spotlight. Also, our experience in entertainment will hold us in good stead when it comes to serving Songfest.”

     

  • Strategic communication strategy spans external and internal audiences

    Pitchfork appointed for Kirloskar brand refresh

    By Our Staff

     

    The Kirloskar Group of Companies have announced a brand outreach transformation. They have appointed Pitchfork Partners for a ‘Limitless’ brand refresh.

     

    Said Gauri Kirloskar, Director, Kirloskar Oil Engines: “Pitchfork Partners’ strengths will play a vital role in driving our communication agenda across our multiple stakeholders. We partnered with Pitchfork for internal and external communications and believe Pitchfork Partners was truly able to deliver the core messages across our various audiences.”

     

    Added Pitchfork co-founder Jaideep Shergill: “We are delighted to partner with the Kirloskar companies, which are among India’s most respected businesses. The transformation and repositioning will work wonders for the brand. We are privileged to be part of this change.”

     

  • To drive the brand outreach, support business growth and strengthen brand narrative

    Integrow Asset retains Pitchfork

    By Our Staff

     

    It’s raining new business announcements at Pitchfork.

     

    Integrow Asset Management, a real estate-focused asset management firm, has appointed Pitchfork Partners as its communication strategy advisor. Pitchfork, the agency set up by industry seniors Sunil Gautam and Jaideep Shergill, will drive the brand outreach for Integrow Asset Management, support its business growth and strengthen the brand narrative.

     

    Said Ramashrya Yadav, Founder and CEO, Integrow Asset Management: “We want to create a premier real estate asset management institution built on trusted partnerships, value creation and sustainability. We want to transform the business of asset management and real estate development through a unique combination of transparency and alpha generation through decisions we make in crucial areas. Integrow aims to be a real estate platform for various forms & formats of real estate eventually benefiting all stakeholders. We aim to drive our brand narrative by leveraging the expertise of Pitchfork Partners, which has a proven track record, understands our message and shares our values.”

     

    Added Shergill: “We look forward to a great partnership. Integrow has a brilliant grasp of the real estate market. With its commitment to sustainable projects, coupled with the power of technology, we believe it has an edge over others in the sector. We are privileged to partner with such an innovative company.”