MxMIndia

Tag: IAA India Chapter

  • Santosh Desai and Neeraj Kakkar engage in a discussion on 'Marketing of Nostalgia' organised by the IAA India Chapter

    Nothing wrong with cashing in on nostalgia!

     

    By Anuka Roy

     

    According to Oxford Dictionary, nostalgia means a sentimental longing or wistful affection for a period in the past.  This same longing for the past is being used by marketers to promote their products. Be it the #BacktoSchool campaign of Pepsi, which brought back our high school memories or the series of Maggi commercials that are on television today, or the Paper Boat ads, they strike an emotional chord with the consumers.

     

    Taking a cue from the latest trend, the India Chapter of International Advertising Association (IAA) hosted IAA Conversations with Neeraj Kakkar, CEO, Hector Beverages and Santosh Desai, MD and CEO, Future Brands on ‘Marketing of Nostalgia’. Kakkar’s company produces Paper Boat, with traditional Indian flavours,  which have become quite popular since its launch. The brand is also known for the nostalgic ads they feature to promote their products. From sharing chilli guava after school to a mother secretly keeping aside a bowl of aamras for the daughter, Paper Boat has experimented with everything people feel nostalgic about.

     

    So, is it marketing cashing on nostalgia? “Marketing connects with human motivations of various kinds and it talks to people about what they need. Nostalgia is a very important part of our lives. It has nothing to do with marketing. The idea of nostalgia is intrinsic to life. And marketing connects with anything that is intrinsic to life. So, ‘Marketing of Nostalgia’ is not in any way exploitative. It is perfectly legit able to connect it with nostalgia” said Desai. Paper Boat has been successful in pulling off nostalgia and marketing. Speaking on how they thought of this combination, Kakkar said, “All these recipes go back thousands of years. They are handed over from one generation to another. These are what we used to consume and these have disappearing because they are not available in packaged form. We are trying to preserve those cultural and traditional recipes in the newer age form. In our case we are trying to communicate authenticity by showing those pure innocent memories”

     

    This is not the first time that brands are trying to make people reminisce their past, Internet Explorer launched their digital campaign ‘You grew up. So did we.” They took the consumers on a time travel trip to the 80s and 90s era. This proves that nostalgia as a key element has worked for marketers. “Whenever it is real, it works for a brand. In the case of Maggi for instance, what it presents is a memory that most people would share and nod, and say yes I was there too. That kind of nostalgia has way because it’s grounded in reality” said Desai. “It’s not necessary that nostalgia is a formula that would work in each and every case. I mean it must have some enabling conditions in which it can work. Authenticity, is one important element for nostalgia to work”

     

    In most of these cases, it is seen nostalgia in the form of childhood has been major aspect to market the products. So, why not explore the other aspects of nostalgia? “When we were thinking about these drinks, I had a memory of a drink called kaanji. It was made for me as a child that drink has disappeared now. That drink is now a memory for me. Childhood is a state when we do not understand relationships, law, and gravity; there is so much of innocence in you. We are trying to communicate that same innocence and memories with this product” Kakkar replied. However, Desai had a relatively different point of view. He said, “This thing that nostalgia must necessarily be rooted in childhood is not true. Nostalgia is actually a return to an idealized and often imaginary state of innocence. So, I don’t think it is necessarily true. Nostalgia is almost always an idealized state of longing. It may refer to childhood, which is universal. But it could refer to other states too”

     

    Whether incorporating nostalgia in marketing helps generating revenue for these companies or not is a different question but it sure does take consumers down memory lane, which in every once in a while is a good path to be in.

     

    The discussion was moderated by MxMIndia editor-in-chief and Consulting Editor, BrandStand (Zee Business) and dna of brands (dna). Earlier, Srinivasan K Swamy, President of the IAA India Chapter, welcomed the invited audience.

     

  • Corporate Crusader Award is shared by Yes Foundation and Dainik Bhaskar, Zee gets Special Award of Excellence

    DDB Mudra wins big at IAA Olive Crown awards

     

    It couldn’t have been a better setting for an award that’s meant for green and clean advertising. Right on the Arabian Sea at the pier of the Radio Club near the Gateway of India, and with boats, steamers, catamarans, yachts and small ships all lit up. The India Chapter of International Advertising Association announced the winners of the sixth edition of the IAA Olive Crown Awards across 13 categories. For those not in the know, the Olive Crown are Asia’s first and only awards that celebrates impactful work done in sustainability communication. Endorsed by the Asian Federation of Advertising Associations, and the awards also see entries from across Asia. Run as a cause, there is no entry fee charged.

    DDB Mudra walked away with the maximum number of metals in the evening. Said Rahul Mathew, Creative Head, DDB Mudra West and a member of the agency network’s creative council said that he was elated to have won big at the awards. “The DDB group believes in sustainability, and we are great believers in this kind of advertising,” Mathew said adding that he was happy to have clients who are willing to back green advertising.

    Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA said, “Brands and organisations are now increasingly investing in exciting work in communication that promotes sustainability. It is this creativity and innovation that the IAA Olive Crown Award recognises. We thank Ms Amruta Fadavnis, Dia Mirza and Rana Kapoor for being with us today. We’d also like to salute all our winners and the agencies who have put in their best for greater cause of the environment. ” Swamy told MxMIndia that it is gratifying that most of the big agencies are now sending in entries to the Olive Crown Awards. Sponsors and partners have been coming forth to ensure the awards grow in stature.

    Added Neeraj Roy, Vice President IAA India Chapter and Chairman Olive Crown Awards Committee: “Climate change is forcing everyone to think of giant steps to be taken to combat it. The planet element in the triple bottom line is becoming as important even more important. Consumer behaviour studies are now showing sustainability as one of the key pillars of engagement. This is why the Olive Crown Awards is seeing such creative entries.”  Said Monica Tata, Honorary Secretary, IAA India Chapter,  “The winning campaigns that the Olive Crown Awards recognises are often part of larger nation-building initiatives and not stand alone creative work. This goes to highlight the width of impact that these campaigns bring about”

     

     

  • Awards to celebrate outstanding contribution and performance in Marketing, Advertising and Media across 24 categories

    Fourth edition of the IAA Leadership Awards announced

    By A Correspondent

     

    After three successful editions, the International Advertising Association announced the 4th edition of the IAA Leadership Awards. The awards recognize individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The event will be held on Saturday, 12th March 2016 at Grand Hyatt, Mumbai.

     

    For the fourth year in a row, the IAA India chapter will recognize the achievements of diverse groups in the A&M community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. 24 categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.

     

    This year, the performance of the shortlisted individuals will be scrutinized by a technically-sound jury comprising of industry leaders.

     

    Sam Balsara

    Speaking on the fourth edition of the IAA Leadership Awards, Sam Balsara, Chairman – IAA Leadership Awards Committee said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organization’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”

     

     

    Srinivasan K Swamy

    Srinivasan K Swamy, President of IAA India Chapter said, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”

     

  • 17 categories, 500 entries, 76 nominees, 16 winners, star-studded jury… need we say more?

    IndIAA brings all stakeholders together to collect awards

     

    By A Correspondent

     

    The first edition of IndIAA Awards happened on Tuesday, October 13 evening with leading advertising, media and marketing professionals in attendance. Of the 500 entries received for 17 categories, the final shortlist had 76 nominees with 16 winners.  The IndIAA Awards were received by the Advertisers along with all the co-creators of the campaign, across Creative and Media Agencies and also included other agency partners from Digital, Events, PR, Activation etc.

     

    Also present were Jury Chairman Harish Manwani, COO Unilever and Non-Executive Chairman, Hindustan Unilever and Jury members – Bhaskar Bhat (Titan), Sangeeta Pendurkar (Kellogg’s India), B. Sriram (State Bank of India), and Sanjeeb Chaudhuri (Standard Chartered Bank).

     

    Said Srinivasan Swamy, President, IAA India Chapter “We attempted IndIAA awards as an experiment; we wanted to create a different way of awarding creativity. At the IAA Conversations preceding the awards, Dr. Subhash Chandra and Shankkar Aiyar, as expected, brought fresh perspective and deep insights around News Neutrality through the engaging session.”

     

    Pradeep Guha, Chairman, IndIAA Awards Committee said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”

     

    Earlier in the day, Dr Subhash Chandra, Chairman, Essel Group and Zee spoke to Shankkar Aiyar, author and journalist, on News Neutrality. The conversation ranged from the basic concept of neutrality; the solution to compulsion of revenue versus competition; regulation of news gathering and vagueness of media ownership in India. Dr. Chandra also mentioned a new technological engine being put into place in Zee, which will track stories right from filing, so that there is control over biases.

     

    Dr Bhaskar Das, Chairman, IAA Conversations said, “Going against the grain, if need be, to deep dive into the most relevant industry topics has been the objective of IAA Conversations. The topic on News Neutrality follows the same trend.”

     

    Winners of the first IndIAA Awards:

     

     

  • The theme of Dr Subhash Chandra's discussion will be 'News Neutrality'

    IAA gets set for maiden IndIAA Awards and ‘Conversations’ with Subhash Chandra

    Tuesday, October 13, sees the India chapter of the International Advertising Association playing host to two events – one, as part of its regular series IAA Conversations, Essel group and Zee chairman Dr Subhash Chandra will be in conversation with senior journalist V Shankkar Aiyar.  The theme of the discussion is ‘News Neutrality’. This is on between 5.45 and 6.45pm.

     

    At 7pm, the first edition of the IndIAA Awards happen.

     

    Both events will be held at St Regis Hotel in Parel (what was earlier Palladium Hotel and even earlier Hotel Shangri La).

     

    Said Srinivasan Swamy, President, IAA India Chapter: “News Neutrality is a controversial hot button topic. Given Zee’s global footprint and experience in various markets, Subhash Chandra in conversation with Shankkar will bring deep insights to the subject. We have decided to have the IAA Conversation and the IndIAA Awards on the same day, so that the people attending will have the opportunity to engage on two very different topics.”

     

    Said Dr Bhaskar Das, Chairman, IAA Conversations said, “Most often, the News Neutrality debate is around objectivity and ideology.  Now with accelerated online news delivery and wider television reporting, the conflict is even more apparent. This session of IAA Conversations will definitely bring a new perspective to the existing narrative.”

     

    Pradeep Guha, Chairman, IndIAA Awards Committee said, “Since the advertiser and the agencies that co-created the winning campaign are honoured on the same stage, this award format promises to be different.”

     

  • IndIAA Awards Night to be held on 13th October 2015 at the Palladium Hotel, Mumbai

    Nominations for IndIAA Awards announced

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) announced the campaigns which were shortlisted and placed before the elite jury for the first ever IndIAA awards. The shortlist can be viewed on www.indiaa-awards.org.

     

    Pradeep Guha

    Pradeep Guha, Chairman, IndIAA Awards Committee said, “Based on nominations received from agencies and brand teams, and a larger scan of all the key campaigns in a category in the evaluation period, the team created a shortlist based on pre-set criteria. Around 500 campaigns were posted on the awards website, which kept getting populated as the process continued. These were then placed before our jury. Jury Chairman Harish Manwani, COO Unilever and Non-Executive Chairman, Hindustan Unilever and members of the jury, Bhaskar Bhat (Titan), Sangeeta Pendurkar (Kellogg’s India), B Sriram (State Bank of India), Sanjeeb Chaudhuri (Standard Chartered Bank) and Mayank Pareek (Tata Motors) spent considerable time examining the process before viewing the shortlist, and were very satisfied with the way things were turning out.”

     

    Srinivasan K Swamy

    Srinivasan Swamy, President, IAA India Chapter said, “These awards for creative excellence are aimed at saluting great campaigns that have gone through the rigor of client evaluation and have had adequate budgets backing them. We wanted to ensure that work created only for awards does not reach the jury at all. However in the interest of transparency and fair play, the long list, or the complete list of work that were nominated and put up in our website www.indiaa-awards.org, was kept ready for the jury to see. They did in fact refer to this list on a few occasions. The Jury meeting took place on 2nd September in Mumbai when the members picked the winners across 17 major advertising categories”.

     

    IndIAA Awards will be received by the Advertiser along with all the co-creators of the campaign, particularly from the Creative and Media Agencies and may include other agency partners from Digital, Events, PR, Activation etc. “This is the first such award when all the co-creators of an ad campaign will be honored and celebrated on a single stage” said Guha.

     

    On the response to the new awards introduced, Swamy said, “We are very pleased to have the initial positive feedback from the industry, both from advertisers and agencies alike. I look forward to welcoming the fraternity at the IndIAA Awards Night on 13th October 2015 at the Palladium Hotel, Mumbai”.

     

  • The event compares very favourably with Ad Asia in Jaipur & New Delhi, says Pradeep Guha, who was involved in both these mega events

    IAA Silver Jubilee Summit in Kochi announces speaker line-up

    By A Correspondent

     

    The IAA Silver Summit at Kochi is now bigger and even more impressive.

     

    Srinivasan K Swamy

    IAA India Chapter President, Srinivasan Swamy says “To accommodate the fantastic line-up of international and Indian speakers we are now beginning the Summit on 3rd evening itself. We are overwhelmed by the response received from some great speakers. We are now set to have the most impressive event of its kind in several years.”

     

    The confirmed speakers, segmented by broad topics are based on what’s really important to marketing advertising and media professionals:

     

    -Creativity and how you can design your own future?

    Cindy Gallop the famous Founder and former Chair of BBH (Bartle Bogle Hegarty) one of the most creative Agencies in the world. She Chaired the Cannes Glass Jury this year. And if it’s just creativity, there is Rob Sherlock Worldwide Executive Director Asatsu-DK as well.

     

    –Social Media?

    Simon Kemp a Scotsman from Singapore, a renowned expert in bringing brands and consumers together using Social Media, an author, a DJ, an expert in whisky…a very interesting person. And to top up this segment there is Shailesh Rao of Twitter (VP Asia Pacific, Latin America and Emerging Markets).

     

    –Brands?

    Fernando Ortiz-Ehmann a strategist from Madrid who played a major role in launching the global brand Desigual. To add desi flavor there is Sanjiv Puri(President FMCG ITC) on Creating a world class Global Brand from India. And to tell you how to craft brands in a connected world, Rahul Welde (VP-Media, Unilever, for Asia, Africa, Middle East, Turkey and Russia).

     

    –Digital?

    Michel de Rijk CEO Asia Pacific, Xaxis will tell you all about Programmatic and its role in the digital world. Never heard of it? Don’t worry, here’s your chance to know all about it. And to comfort you that the more things change, the more they remain the same there is Jeffery Cole, Founder, Center for the Digital Future USA.

     

    -Funding?

    AbhayPande, Managing Director, Sequoia Capital on where future investments will go.

     

    -Local brands?

    Sam Balsara will extract the recipe for success from Darshan Patel (first Paras, now Vini). No gas in this statement.

     

    -Mobile?

    The future in the palm of your hand. There is, from London, Ralph Simon acknowledged as one of the founders of the mobile entertainment and content industry.

     

    –Bestselling authors?

    Paul X McCarthy author of The Age of Online Gravity, with his take on freakonomics. You’ll figure out why economics behaves the way it does.

     

    –India of the Future?

    Amitabh Kant, Principal Secretary Govt. of India (God’s Own Country and Incredible India) now in charge of the PM’s “Make in India” initiative delivers a keynote address.

     

    –Icons?

    Sachin Tendulkar, the advertising icon for the last 25 years in conversation with Prasoon Joshi.

     

    - Classic Disruption?

    Arnab Goswami talks about why he disrupts the TV news industry.

     

    –Officialdom?

    Official gravitas to an event like this is provided by the Chief Minister of Kerala, State Industries Minister and the State Tourism Minister.

     

    –Spirituality?

    One of India’s best known mystics and spiritual gurus Sadhguru Jaggi Vasudev(coming down straight from his annual trip to Mount Kailash).

     

    –Entertainment?

    Top class entertainers.Music and dance.Traditional and modern and even folk. A smorgasbord of native Kerala cuisine.

     

    Pradeep Guha, Summit Chairman said “this event will provide a great opportunity to learn, network and catch up with the who’s who of the marketing advertising and media industry.”

     

  • The seminar was held at the Taj Deccan, Banjara Hills

    IAA India Chapter hosts ‘Let’s Get Real’ seminar in Hyderabad

    By A Correspondent

     

    The India Chapter of the International Advertising Association conducted a knowledge seminar on Saturday, July 25 as part of the ‘Let’s Get Real’ series focusing on real estate advertising and marketing. The seminar was held at the Taj Deccan, Banjara Hills, 4pm onwards.

     

    Welcoming the audience, KRP Reddy, Marketing Director, Sakshi Media Group said, “Real estate is poised to achieve unprecedented growth and Brand Hyderabad is a new magnet for investors and real estate prices are seeing an upward surge.” Srinivasan K Swamy, President IAA India Chapter & Vice President, Development, IAA Asia Pacific mentioned “IAA believes that two verticals that need the support of professional agencies are the real estate and retail industries. Advertising and marketing agencies can help these mostly family-owned and -run businesses with outside thinking.”

     

    Starting the proceedings of the seminar, Sandip Patnaik, Managing Director, Jones Lang LaSalle said, “The last four-five months have seen a tremendous change in Hyderabad. The HR firm Mercer listed has Hyderabad as the best city in the country to live in.”

     

    Isaac Jacob, Professor, Somaiya Institute of Management Studies and Research spoke on marketing in the downturn. “What you should do is avoid gimmicks,” he advised. “Find out which marketing programmes work and which don’t. Focus on the benefits and advantages of your product.” Innovative advertising, humour and social media are a great help during a downturn, Prof Jacob added.

     

    Charulata Ravi Kumar, CEO, Razorfish India underscored the need to look at the digital media as a means to send the message. “Your rivals are not your only competitors, given the alternative options in the market place ” she said. She further added, “associating with other brands can add value to your brand. And don’t compromise on the content of your website. Look at the best websites even if they are not related to your business to get inspiration”.

     

    Preeti Vyas, Chairperson, Vyas Giannetti Creative spoke on the importance of branding of real estate projects. She provided examples on how to differentiate properties that are absolute premium, luxury and for the middle class.

     

    An engaging panel discussion moderated by Pradeep Dwivedi, Chief Marketing and Corporate Sales Officer, Dainik Bhaskar was held with P Dashrath Reddy, President, TREDAI; G Hari Babu, President, APREDA; Neeta Patel, Marketing Manager, Naman Group and Sonal Seth, luxury and experiential marketing specialist.

     

  • If you can't grab someone's attention in 5 seconds, you've lost it. Be simple. Be short. Be succinct, says the Coca-Cola boss at an IAA India event

    We’re seeing a fragmentation of attention: Venkatesh Kini

     

    By Shruti Pushkarna

     

    The India Chapter of International Advertising Association hosted its annual review of marketing, media and advertising at the Westin in Gurgaon on March 12. The annual review, titled IAA Retrospect and Prospects, was presented by Venkatesh Kini, President, India & South West Asia, Coca-Cola.

     

    Mr Kini started his presentation by citing the major shifts occurring in the world of media, advertising and marketing today. Through a series of audio video presentations, he pointed out the change in consumer trends and how Coca-Cola has tried to stay relevant for the past 128 years. “The secret formula of Coke is staying relevant to consumers and consumer trends,”  Mr Kini said.

     

    One fundamental shift according to Mr Kini that is occurring today is fragmentation of attention. He said: “There’s a shift from many people watching one screen to one person watching many screens. We don’t just see fragmentation of media but a fragmentation of attention. This fragmentation of attention and shortening of attention span is the biggest seismic shift that you are going to see in the industry going forward.”

     

    Among other changing trends taking place today, Mr Kini pointed out, the shift from one-way communication to conversations that take place on social media and other digital platforms. He said: “The concept of a target audience is gone. There is no one target but a network of people. And the best way to get your message out there is to get people talking about it.” For the message to be share worthy, it needs to be provocative, he added. He shared the example of a campaign by Coke on a sensitive issue of India and Pakistan, where they put vending machines in Delhi and Lahore, and both vending machines had cameras that could display and communicate what’s happening on the other side. He shared that Coke did not spend a rupee to advertise the campaign and just put it on YouTube where people shared it. The reason, he said, it got shared was because it was a nice story and it was provocative.

     

    Another change Mr Kini talked about is what brands have to stand for, today. “When brands first started 150 years ago, all it stood for was a trademark that promised you a better product. Then as brands evolved, they said this brand doesn’t just make a better product, it promises a better you. And for a long time it was about how brands create emotional benefits and personal benefits. But 21st century branding has become about a better world.” Mr Kini explained brands that can connect to a higher purpose connect to consumers far more effectively, because consumers are more socially aware and conscious today.

     

    Marketers and advertisers need to take note of the changing trends in consumer behaviour and consumer experience in order to communicate and get their ideas across, he said, adding: “The world is becoming complex and we’ve to think of ourselves as part of a network and through collaboration, we can sell anything we want or communicate any idea we want.”

     

    The event opened with a welcome address by Srinivasan K Swamy, President, IAA India Chapter who introduced the subject and the key speaker for the evening. He also listed out some of the upcoming events planned by IAA for this year.

     

  • The webinar was conducted as part of the 'World Goes Digital' series

    IAA hosts ‘World Goes Digital’ webinar with Sanjay Mehta & Hareesh Tibrewala

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter hosted Sanjay Mehta and Hareesh Tibrewala, veteran digital media specialist and Founders and Joint CEOs of Social Wavelength for its webinar conducted as part of the ‘World Goes Digital’ series.

     

    While evangelising the digital media, the duo spoke about the growing acceptance of the digital media by marketers and industry as a whole. “There has been a significant change over the years,” said Mehta. Added Tibrewala: “Digital Media should not be looked at by the ad spends, but also the way they can drive business activity.”

     

    Srinivasan K Swamy
    Abhishek Karnani

    “The industry – especially young professionals – gained much from the first-hand experiences that Sanjay Mehta and Hareesh Tibrewala shared at the IAA webinar,” said Srinivasan K Swamy, President IAA India Chapter & Vice President, Development Asia Pacific, IAA.

     

    “We are very thankful to Sanjay Mehta and Hareesh Tibrewala to have answered several queries and doubts that young marketers and advertising professionals have as they are embark on a digital foray,” said Abhishek Karnani, Director, Free Press Journal, who along with Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, is co-chair of the IAA Webinar series.

     

    The webinar that was viewed live by over 1250 students from different Management Colleges can now be viewed on the IAA YouTube channel –www.youtube.com /iaaindiachapter.

     

  • The Corporate Social Crusader award is conferred on a Corporate which has excelled in any form of CSR activity in the last calendar year

    IAA extends entry deadline for Corporate Social Crusader Award

    By A Correspondent

     

    The last date for receiving entries for the International Advertising Association (IAA) Corporate Social Crusader Award has been extended to February 28th 2015.

     

    The Corporate Social Crusader award is conferred on a Corporate which has excelled in any form of CSR activity in the last calendar year. The CSR could be in any area of the Corporate’s choice and is judged on the basis of its scale, relevance, and impact.

     

    Srinivasan Swamy, President, IAA India Chapter & Vice President – Development, IAA Asia Pacific said, “We introduced the IAA Corporate Social Crusader Award as a part of our prestigious Olive Crown Awards last year. The response was amazing. Over 53 large corporates sent in their entries. The award was ultimately shared by Hindustan Unilever and Mathrubhumi Group of newspapers.”

     

    Neeraj Roy, Chairman, Olive Crown Awards Committee, IAA India Chapter, added, “Last’s years award ceremony was special. We had Amitabh Bachchan and Maneka Gandhi with us along with the entire communications industry. This award is for a company that takes a justifiable pride in its CSR activity over the last year. It includes any CSR activity from improving life skills to recycling to healthcare and education and of course the environment.”

     

    The Olive Crown Awards are run as a cause and there is no entry fee.

     

  • The Webinar will be aired live on the IAA YouTube channel – www.youtube.com/iaaindiachapter on February 12, 2015 from 3 to 4pm live

    IAA Webinar Series to discuss ‘World Goes Digital’

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has invited Sanjay Mehta and Hareesh Tibrewala, veteran digital media specialists and Founders and Joint CEO of Social Wavelength for their next webinar that will be held on Thursday, February 12, 2015 at 3pm.

     

    Srinivasan K Swamy

    “Our objective at the IAA Webinar series is to provide an interface with leading digital media practitioners and we are delighted to have two leading entrepreneurs and pioneering digital professionals Sanjay Mehta and Hareesh Tibrewala to address the next IAA webinar. I am sure young professionals and others wanting to make a career in the social media or use it in their own companies would gain much from this interaction,” said Srinivasan K Swamy, President IAA India Chapter & Vice President, Development Asia Pacific, IAA.

     

    “We are very happy to have with us Sanjay Mehta and Hareesh Tibrewala, extremely successful digital marketers, who will enlighten us with the future of digital and help us embrace digital for taking our brands to the next level,” said Abhishek Karnani, Director, Free Press Journal, who along with Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, is co-chair of the IAA Webinar series.

     

    Abhishek Karnani

    The Webinar will be aired live on the IAA YouTube channel - www.youtube.com/iaaindiachapter on February 12, 2015 from 3 to 4pm live from the Google Hangout Room at the Google India office in Mumbai.

     

    As part of the Webinar series, the International Advertising Association (IAA) India Chapter has hosted speakers like Sanjeev Kapoor, CMO, Citi (India); Ashish Hemrajani, Founder and CEO, Bookmyshow.com; Rajan Anandan, MD, Google (India); Nishant Rao MD, Linkedin (India); Ajit Balakrishnan, Founder, Rediff.com; JulieRoehm, Chief Story Teller, SAP, Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment Pvt. Ltd, PaulBerney, Co-Founder & Managing Partner EMEA of mCordis and adfilm-maker Ram Subramanian. Recently Rajjat Barjatya and Tushar Vyas were guests on ‘World Goes Digital’ webinar series.