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Tag: IAA India Chapter

  • Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate

    IAA ready with next debate featuring industry captains

    By A Correspondent

     

    The India Chapter of the International Advertising Association has announced the theme and speakers for its next debate. The topic of the discussion at the second of the new season of IAA Debates, presented by the Dainik Bhaskar group is: Agencies are not rapidly reinventing themselves to stay relevant to changing Advertiser needs.

     

    It will be held on Monday, February 16, 2015 at Blue Frog, Lower Parel, Mumbai, 6.30pm onwards, which will followed by cocktails and dinner.

     

    Speaking for the motion (that is Agencies are not reinventing themselves”) are Ashish Bhasin (of Dentsu Aegis) and Sameer Satpathy (of Marico)

    Speaking against the motion (that is “Agencies are reinventing themselves”) are Sam Balsara (of Madison) and Shireesh Joshi (of Godrej)

    The debate will be moderated by Anant Rangaswami, ‎Editor (CNBC – Storyboard).

     

    Srinivasan K Swamy

    Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, IAA Asia Pacific: “I am delighted to see some of the leading lights of Indian industry raise the stature of the IAA Debates even higher. The topic chosen has been in the minds of industry professionals and IAA decided to debate this in the open. I am sure many in the industry will be there to witness this”.

     

    Pradeep Dwivedi, Chief – Marketing & Corporate Sales Officer, D B Corp Ltd. added, “At Dainik Bhaskar Group, we are delighted to partner with IAA in furthering the spirit of discovery and engagement with-in all the stakeholders in our industry. The Indian economy is on the cusp of a significant growth curve and the innovation in our ideas will determine our success as marketing & advertising thought leaders, and hence the need to have serious introspection on our need to reinvent at a rapid pace. We are hopeful that our earnest attempt at being a harbinger of this change will be received very well.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai.

     

  • Even as winds of change are blowing, objectification is still prevalent. 56% believe men normally judge women on beauty & sex appeal

    Major change in portrayal of women in ads: IAA-Hansa study

     

    By A Correspondent

     

    While 57 per cent of professionals in three metros still believe that advertisements have not been able to portray the actually status of women in the country, there is a strong sentiment that education, financial independence and decision-making power have helped bring about a change in the portrayal of women in advertising in the country.

     

    This has been determined by a special study conducted by the India chapter of the International Advertising Association (IAA India) and Hansa Research. The study was conducted amongst 94 top A&M professionals from three cities.

     

     

    Senior industryfolk speak at IAA Seminar

     

    The IAA Hansa research study has predicted India’s victory over the war on gender equality. It notes that about 91 per cent men and women say that ‘Women are shouldering equal responsibilities with men in the family’. The research was done across three metros of Mumbai, Delhi and Chennai amongst senior Marketing Managers and Creative Directors of advertising agencies, the people involved in the final outcome of much of the advertising we see in media today

     

    The research further suggests that this is the outcome of women’s education, financial independence, becoming a bread earner, self-realisation of her rights and emergence of women as many role models.

     

    The IAA India Chapter had commissioned this research study and Hansa Research came forward to do this study at cost. The study was unveiled at the IAA Seminar on Changing Trends in Portrayal of Women in Indian Advertising released at a seminar on Wednesday, December 10 in Mumbai.

     

    The Seminar was conducted in association with the United Nations Population Fund (UNFPA), well-known NGO Laadli and the Advertising Council of India (ACI).

     

    Srinivasan K Swamy

    Said Srinivasan K. Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA and Chairman & Managing Director, R K SWAMY HANSA Group: “IAA has been conducting a host of activities for the benefit of the industry and society. This was yet another initiative which clearly underlines our commitment to the philosophy that what is good, is good for business.”

     

    Added Monica Tata, Managing Director HBO India Pvt Ltd and Chairperson of “Changing Gender Frames” “I am delighted with the findings of the study. While the sentiment around the messaging a few years ago was that it was reinforcing the stereotypes, India is clearly showing signs of moving towards a more progressive society where women are perceived as equals.”

     

    The seminar was addressed by senior marketers, advertising leaders and amongst others. These being: Colvyn Harris (JWT, ACI), Dr AL Sharada (Laadli), Dr Sonya Mehta (Psychologist), Sanjay Tripathy (HDFC Life), Sam Balsara (MadisonWorld, ASCI), Sonal Dabral (DDB Mudra), Geetu Verma (Unilever), K V Sridhar (Sapient Nitro) and Rajat Ray (UNFPA).  The last session saw an engaging discussion with actors Dia Mirza, Richa Chadda along with Anuja Gulati and Monica Tata.

     

    The following are the highlights of the study:

    :: Women today have come out of their closet and are proving their worth. Almost all professionals are of the view that the women of today are ambitious and are shouldering equal responsibilities with men (91%)

    :: But as we delve deeper, things are not that rosy. High association scores on statements like  Marriage is more a  social necessity for women as compared to men (53%), women empowerment is restricted to upmarket households (44%), men normally judge a woman on the basis of beauty and sex appeal (56%) suggest that there exists a difference in the intended versus actual status of women in the society

    :: Though women (especially educated women) have come a long way in proving their mettle at the workplace (96%), objectification of women is still prevalent. The views expressed by the professionals about the statement – Men normally judge a woman on the basis of beauty and sex appeal (56%) substantiates this.

    :: But the winds of change have started blowing. 80% professionals believe that there has been a steady awareness towards giving women their due and not mistreating them, which is reassuring

    :: The refreshing change in the attitude is that people are challenging the age old beliefs and believe in giving women due respect they deserve in the society. With more and more women joining the workforce and not being restricted to the four walls of their home, it’s important for other family members to be supportive of her. Almost all professionals disapprove of the statement that Housekeeping is women’s work (85% disagreeing), Men who do household chores are effeminate (90% disagreeing) and women should give up their jobs if family needs are more (84% disagreeing). This is indeed encouraging.

    :: One of the other gender stereotypes is that for a women being independent and doing things on her own is sometimes perceived as way too modern and not respecting the cultural values. With only 18% agreeing with the statement that Women today are losing a sense of their culture and becoming too modern suggest that there has been a change in the mindset of people towards providing women their own space.

    :: The portrayal of women is no more synonymous with merely homely (69%), individualistic (64%) or just being provocative (49%). Today’s women are being portrayed much more than these. They are shown as multi taskers (93%),  energetic (94%), self confident (86%) and modern (87%) in advertising.

    :: Considerable proportion of professionals (52%) feel that advertisements have not been able to portray the actual status of women in society; particularly those in advertising (57%)

    :: However, half of the professionals are of the opinion that there has been a significant change in the way women are being portrayed in advertising

    :: Education (90%),  Financial independence(82%) and decision-making power (76%) are the key factors which have brought about a change in the portrayal of women

    :: While most professionals feel that the trend is sustainable, it rests on the fact that marketers now look at women as a potential segment which will facilitate growth; thereby making it important to tap the potential of this segment which is now experiencing independence on the financial as well as decision making front.

    :: Some of the advertisements cited as the flag bearer of this change are Airtel (Wife as a Boss ad), Tanishq (remarriage ad) and Bournvita (Mother training her kid). These advertisements are able to challenge the gender stereotypes and confront head-on issues, which were hitherto considered taboo. The key tak-away is that advertising, where the gender stereotypes are challenged, are received well and people are noticing the change.

    :: While there seems to be a change in the portrayal of women in advertising due to her newer roles, there still seems to be a lot of opportunity to explore various facets of women and showcase them in advertising

     

     

     

  • Seminar to be addressed by advertising, media & marketing leaders on Wednesday, December 10, 2-6pm, Mumbai

    IAA to host seminar on ‘Changing Gender Frames’

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) is organising a seminar on the broad theme of “Changing Gender Frames” on 10th December at the Mayfair Rooms, Mumbai. The event is being held in association with the United Nations Population Fund (UNFPA), Laadli a well-known NGO and the Advertising Council of India (ACI).

     

    A specially commissioned research study, the IAA-Hansa Research on “Portrayal of Women in Indian Advertising” would be formally released at the event.

     

    Srinivasan K Swamy
    Monica Tata

    Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA and Chairman & Managing Director, R K SWAMY HANSA Group said, “This is yet another initiative which clearly underlines our commitment to the philosophy that what is good, is good for business. We wish to apply scientific temper along with good intentions and promote the cause of gender equality.”

     

    Added Monica Tata, Managing Director HBO India Pvt. Ltd. and Chairperson of “Changing Gender Frames”: “I am delighted to steer an initiative that is very close to my heart. Following on from the seminar we organized last year against Violence on Women, this shows our sustained commitment to being a truly responsible industry body and making a meaningful difference in the fields of marketing advertising and the media.”

     

    The seminar will be addressed by senior marketers, advertising leaders and other renowned experts from the industry.

     

  • Industry captains to debate on Friday, November 28, 5-7pm, Mumbai

    IAA Debate in Mumbai to delve on Metro Markets

    By A Correspondent

     

    The first in a new season of IAA Debates, organised by the International Advertising Association (IAA) India Chapter and presented by the Dainik Bhaskar group, will be held on Friday, November 28, 2014 at Gallops, Mahalakshmi Race Course, Mumbai.

     

    Industry captains will speak for and against the motion on: Metro Markets are losing their sheen to Tier II & III Towns for Consumer Products/Services. The speakers are

    :: Sadashiv Nayak, CEO, Future Retail Ltd
    :: Ronita Mitra, Senior VP, Brand Communication & Insights, Vodafone India
    :: Amitabh Pande, Senior Director – Consumer Insights and Strategy, PepsiCo India Region
    :: Atul Phadnis, CEO, Whats-On and GM (APAC), Gracenote

     

     

    The debate will be moderated by Mini Menon, Executive Editor, Bloomberg TV India.

     

    Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA and Chairman & Managing Director, R K SWAMY HANSA Group,  on the new season of IAA Debates said, “The IAA Debates has traditionally seen industry leaders deliberate on topics of vital importance to the stakeholders we serve. We have had debates on the relevance of print and TV in the digital age – whether social media is a good business, the role of creative becoming more critical with media fragmentation. I am happy that the new season of IAA Debates is kicking off with a topic of much relevance to the fraternity.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai. The Debates have featured senior advertising, media and marketing professionals such as Prasoon Joshi, Vikram Sakhuja, Lloyd Mathias, Josy Paul, Pratap Bose, Deepika Warrier, Anupriya Acharya, Arun Anant, Arunabh Das Sharma, Partha Sinha, Monica Tata, Vikram Chandra, Punitha Arumugam, Mahesh Murthy, Virginia Sharma, Ashok Lalla and Zerin Rahman, speaking for and against the motion.

     

  • The IAA Webinar will be held tomorrow (Thursday, October 16) at 4pm

    Maarten L Albarda to speak on ‘World Goes Digital’ at IAA webinar series

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter, has organised its next webinar on ‘World Goes Digital’ which will be addressed by Maarten L Albarda, renowned Marketing Consultant, former Global Director of Media & Communication Innovation, Coca-Cola on October 16, 2014 at 4pm.

     

    Maarten L Albarda has around 30 years of experience in advertising and marketing and started his career at JWT Amsterdam as a media planner. He moved to Leo Burnett and later to Coca-Cola, Japan where he developed the first integrated marketing campaign for Coke around the FIFA World Cup 2002. He moved to Coca-Cola Germany to share his World Cup learnings with the German marketing team for World Cup 2006.  In late 2005, Maarten relocated to Coke’s global HQ in Atlanta and then took on the responsibility for Media and Communication Innovation across all brands and key markets.

     

    In 2009, Albarda joined AB-InBevas as VP, Global Connections, with responsibility for all aspects of Media, Digital, Sports & Entertainment Marketing, CRM and Licensed Merchandise. In October 2012, he left the company to pursue entrepreneurial opportunities.

     

    “We are delighted to have someone of the stature of Maatren L Albarda to address the IAA Mentorship Webinar. I am sure brand managers and digital media practitioners would use this opportunity to interact with him,” said Srinivasan K Swamy, IAA India Chapter & Vice President, Development Asia/ Pacific Region of IAA.

     

    Abhishek Karnani

    Abhishek Karnani, Director, Free Press Journal and Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, are co-chairing the IAA Webinar series.

     

    The Webinar will be aired live on the IAA YouTube channel – www.youtube.com /iaaindiachapter on October 16, 4pm onwards.

     

  • The Knowledge Seminar will be held on 9th October, 2014, at Taj Lands End, Mumbai

    IAA to host ‘Let’s get real’ seminar in Mumbai

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has announced its next event on marketing of real estate titled ‘Let’s Get Real’.

     

    The event assembles decision makers from real estate, advertising and media with the objective of ‘reshaping the future of communication of the Indian real estate industry’. It will focus on the causes responsible for the stagnating real estate industry and will provide possible solutions through appropriate marketing and communication strategies.

     

    Srinivasan K Swamy

    Newly re-elected President of the IAA, Srinivasan Swamy said, “Such industry-specific seminars are unique and are receiving a lot of interest not just in Mumbai but also in smaller cities. We plan to roll out such seminars covering real estate and retail to Tier-II cities this year”.

     

    Jaideep Gandhi, Honorary Treasurer of IAA India and the Chairman of Real Estate Seminar said, “The seminar on real estate marketing has really caught the imagination of real estate developers and they have embraced this seeing its usefulness in their businesses. The one in Mumbai last year as well the one in Nashik earlier this year were both well attended. The expectation from this year’s seminar in Mumbai is huge. We have a complete buy-in both from the real estate industry and the communication industry and we hope not to disappoint them”.

     

    The speaker line-up comprises Lulu Raghavan, Managing Director, Landor Associates, Adrian Terron, Vice President, Global Communications & Marketing, Nielsen India, Josy Paul, Chairman and CCO, BBDO India, Rabe Iyer, Managing Partner, Motivator, Nitin Bawankule, Director, e-com and classified, Google India, Advitiya Sharma, Co-founder, Housing.com, Ashutosh Gupta, Director, Marketing Solutions, LinkedIn.

     

  • Creative Gurus R. Balki and Stefan Haves advise 1000-plus audience on the need to live their dreams and not shy away from making mistakes

    IAA hosts mentorship programme in Mumbai

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter played host to 25 leaders from across Indian industry to mentor 720 students at the first ever mentorship programme conducted under the aegis of the IAA Young Turks Forum. Sangita Jindal, Chairperson of JSW Foundation launched the initiative on Friday, September 19 at the Bombay Stock Exchange’s International Convention Hall. Hailing the initiative, Sangita scored the importance of mentorship for young professionals.

     

    Earlier, an interactive session with the theme “Engaging with the Audience – Lessons from the Entertainment Industry” was held with R. Balki, film-maker and Chairman, Lowe Lintas & Stefan Haves, well-known Hollywood director and entertainer. Theatre personality and author Anish Trivedi moderated the discussion.

     

    “There is no need to panic in the race to achieve things,” advised Balki. He also added, “Chill, it’ll happen. Don’t panic.”

     

    Highlighting the difference between a great juggler and a not-so-great juggler, Stefan said, “A great juggler has dropped the balls more and made more mistakes in public.” Underscoring the need to not fight shy and be scared of going in front of people, Stefan said, “doing public discourse feeds your own soul and that of people around you”.

     

    HBO South Asia was the Presenting Partner and Mahindra Special Services Group and NASSCOM are the knowledge partners of the IAA Young Turks Forum. The event was conducted with the support of Bombay Stock Exchange. Youngsters from select colleges, the Nasscom 10000 entrepreneurs programme and BSE Incubation Centre were part of the IAA mentorship programme.

     

  • The event will be held on Friday, September 19 from 4 pm onwards at the International Convention Hall, Bombay Stock Exchange, Fort, Mumbai

    IAA to host ‘The Mentorship Program’ in Mumbai

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has invited Sangita Jindal, Chairperson of JSW Foundation to launch its Mentorship program for 700 young professionals with about 35 leaders on Friday, September 19 at Bombay Stock Exchange’s International Convention Hall. The Mentorship program will be launched right after interactive session on “Engaging with the Audience – Lessons from the Entertainment Industry” between R. Balki, Chairman & CCO, Lowe Lintas + Partners and Stefan Haves, renowned Director from Hollywood from 4 pm onwards. Anish Trivedi, renowned Theatre personality and Author will moderate this session.

     

    The HBO South Asia is the Presenting Partner and Mahindra Special Services Group and NASSCOM are the knowledge partners of the IAA Young Turks Forum.

     

    Srinivasan K Swamy

    “IAA is for the first time doing a double event – an high energy interactive session followed by a mentorship programme where 20 young executives will have their questions answered on their personal career issues by one of the 35 seasoned professionals/entrepreneurs assembled at the event. The interactive session too will be a very engaging one since Balki and Stefan are well known professionals. Balki in addition to award winning advertising work has also directed two successful Bollywood films “Cheeni Kum” and “Paa”. Paa won 5 awards out of 14 nominations at the 16th Star Screen Awards. Stefan Haves on the other hand is also an acclaimed director, creator and producer of circus, theater and film whose creations have appeared across the globe,” said Srinivasan K Swamy, President IAA India Chapter & Vice President, Development, Asia Pacific.

     

    Monica Tata

    “HBO has always had a strong connect with youth audiences and we are delighted to be associated with this thought exchange platform for young leaders,” said Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.

     

  • Sanjeev Kotnala presents his take on the IAA Conversations event with Sir Martin Sorrell and Arnab Goswami

    Somewhat Seriously: Martin beats Arnab 7-4 in Shadow Boxing

     

    By Sanjeev Kotnala

     

    Thank you IAA for making it possible. One can see why the IAA India Chapter won the most active IAA Chapter award recently.

     

    Sir Martin Sorrell (SMS) gave a basic course in TACKLING Arnab Goswami (AG). From the world GO, SMS opened with Cricket stating that it seems MSD seems to be a captain with fixed thinking. Then he fired His question. How have the elections been for you? An open-ended conversation that followed with: why was there a gap between the Rahul and Modi interviews?  It forced AG to go in a detailed explanation. It was half-way through his comment that AG realized it was he who was supposed to be asking the questions.

     

    The election discussion closed with SMS probing. When the Congress says the media is to blame for their debacle, were they referring to media as media or you? AG in self-congratulating mode pointed out the Rahul English media exposure was limited to Times Now.

     

    I wish that Indian politicians should not watch this show when it’s telecast or is on Youtube. They may learn how a tactfully well-prepared person, with smile and humour can enjoy the discussion. How to be precise in your answer, not allow AG to corner you or allow him to put words in your mouth. SMS seem to have taken the advice in yesterday’s post.

     

    AG started with -‘I am honoured to be interviewing you and I have great regards… ‘ Was turned by SMS into a class for politely being rude. SMS said ‘you can be sure it’s going to be tough one and dam sure if the guy says ‘Personally I have nothing against you’.

     

    AG – there is respect in your well-preparedness and being very focused in your approach and questions. You as always were well-prepared with your data, quote and historical references. But today, you did meet someone who betters in it.

     

    SMS ON MEDIA: There is a mismatch between, the amount of time the consumer devotes or by the way the consumer consumes media and the investment (read advertising revenues) by agencies and client in it. Pointed out that this will find its balance. Fragmented media is a challenge and it will get more challenging with time.

     

    SMS ON TAM:  AG half-volley  ‘Your comment on TAM’ was met with a nice cover drive ‘Nice Company’.  Keeping the Indian scenario out of discussion, SMS pointed out that in most  (I did hear him say all) of the companies there is only one TV audience measurement currency. Can there be 1-2 or 3 measurement currencies is something that the market will decide.  AG doosara on does TAM (read SMS) need to wait for government directive for enhancing TV Meter numbers was hit hard. SMS pointed out that additional meters means additional cost and it must be shared by the agencies, client and the channels must share the burden.  Reiterating that WPP is committed to provide the most accurate measurement, he made a point that it’s not meters alone but a willingness to shift measurement process with change in consumer habits is required. Giving an example he cited the use of C+3 and C+7 meters that track not only on-air but deferred viewing.

     

    SMS ON INDIA AND CHANGES: The Independence Week made AG continuously probe SMS outside the off-stump. Is India at the Vortex of change? Can India- made media be global?  SMS showed a straight bat. He was optimistic that the new strong leadership in government is coupled with strong commercial leadership, then India which has been in the wrong side of the history for so long would definitely see a change.  And that it is advisable for the businesses to first exhaust the local opportunities before looking out.

     

    SMS ON FURTHER INVESTMENT BUYOUTS IN INDIA: He rattled off that WWP business in India is about 499 Million. And growing @ 10%. Talking to Sam (Balsara), he said: ‘If there is a business opportunity that is 50 million worth, he would consider it and is willing to write a blank cheque.” SMS thinks that his competitors in recent past have made some ill-advised low-leveraged investments and that is starting to reflect in their figures.

     

    SAM AND SMS: Sam raised a probing question that in the Indian situation where TV and Print (the legacy media) dominants. The foreigners (like you) come and talk just digital-digital. Are you not missing the bus?  In SMS’s view: “This is true as of now but all businesses have to look future-ready. I am not sure when the tipping point will come and change the dynamics. But it will come surely, with the speed of change speeding up’.

     

    SMS ON THREAT.  The biggest threat is not competition but Complacency, Arrogance, Satisfaction and lack of energy. He said he is a disruption freak. All his life the growth has come from disruption.

     

    SMS ON BALANCE. He referred to his divorce as an example. His lawyers had two possible solution and they asked: what was more important – business or family.  Not surprising, the answer is both.  This was when AG tried creating a 2×2 matrix between King and God on one side and Data and Analysis on another. SMS went to the extent of drilling the point home in more ways then one. As per him, creative and data, science and art, gut feel and analysis are such a pair where balance is more important.  Balance is not something that’s 50-50, but the right mix. Whenever the pendulum would swing to one side creating a biased skew: correction will be needed.

     

    MY SPECIAL:  (1) SAM, can we raise the same question on legacy v/s new media for all the discussion that happens in Indian forums? And many such places you are one of the guiding force? (2) I am surprised at the limited attendance to the event. At any stage, there were not more than 120 people in hall set for 150-plus. IAA could start planned invitation push (even paid) public beyond their members for such an event.  (3) Liked SMS referring to AG as a fly buzzing. (2) Liked AG comparing SMS to a Smart Politician and we would know where that feeling was coming from.

     

    Disclaimer: The above personal interpretation of the discussion.

     

    Aside: In a fraternity meet like this, with most being media or IAA invitees or senior people- this long introduction of SMS and AG- was that required?  I personally felt it went too long.

     

    Sanjeev Kotnala is Head Catalyst, P1P2Solutions. The views expressed here are his own

     

  • 800+ audience witnessed senior film-makers Mahesh Bhatt and Stuart Sender participate in a discussion

    IAA Young Turks forum discusses ‘How Cinema influences Culture and Marketing’

    By A Correspondent

     

    The International Convention Hall at the iconic Bombay Stock Exchange towers played host to the second edition of the IAA Young Turks Forum on Tuesday, August 6. Well-known film-makers Mahesh Bhatt and Stuart Sender participated in a discussion that was moderated by Hungama Digital Media MD and CEO Neeraj Roy. The topic of the discussion was ‘How Cinema influences Culture and Marketing’.

     

    “The question is how we can put some star power and thinking in terms of how we market media, culture and ideas – to work for some other issues and causes that will make people think and make an impact in meaningful ways,” said Stuart Sender.

     

    Mahesh Bhatt

    Director and Producer Mahesh Bhatt said, “Having believed that movies do not influence human nature and bring any change, I discovered that some movies that came from my heart did have a significant impact on the lives of people; therefore, it had an impact on culture.”

     

    The evening ended with well-known singer and musician Joi Barua regaling the audience with his foot-tapping songs.

     

    Srinivasan Swamy

    Welcoming the gathering and speakers, Srinivasan K. Swamy, President, IAA India Chapter & Vice President, Development, Asia/Pacific region of IAA, said, “Young Turks Forum initiative attempts to bring global captains face-to-face with the youth so that they can get first-hand knowledge on issues that concern us all.”

     

    “Given our strong connect with the youth, HBO is delighted to be associated with the Young Turks Forum, an excellent thought exchange platform for future leaders,” said Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.

     

    “The response to this edition of the IAA Young Turks Forum was phenomenal with an audience of over 800 people. We promise to come back with an equally enriching Young Turks Forum event in two months,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum series.

     

  • IAA (India) Seminar on 'Real Estate in a Digitized World' held at the Nashik Engineering Cluster

    Digital the way forward for Realtors, urge experts

    By a correspondent

     

    Google India’s Shashi Tripathi, Head of New Business Sales, and leading marketing services major GroupM’s Trishul Bhumkar, Head of the West Region, Motivator, spoke at the knowledge seminar with the theme ‘Real Estate in a Digitized World’ organized by the International Advertising Association (India Chapter) at the Nashik Engineering Cluster, Nashik, recently.

     

    The seminar was sponsored by ‘Deshdoot’, the leading Marathi daily in North Maharashtra and the Nashik wing of the Confederation of Real Estate Developers Association of India (CREDAI).

     

    Ramesh Narayan, veteran advertising professional and IAA India managing committee member delivered the inaugural speech. He stressed the importance of digital media in today’s global market and explained IAA’s focus not just on “good” initiatives but also on bringing quality programs to smaller cities across India. He thanked Janak Sarda, Managing Editor of the Deshdoot Group of Newspapers, and Jayesh Thakker, the president of Nashik CREDAI, for facilitating the seminar.

     

    In his address, Bhumkar explained the work profile of ‘GroupM’ in India and its contribution in Indian market today. While making the realtors aware of the power of advertising, Bhumkar brought it to their notice that sale of the product, consideration of the product by customers, and awareness about it among customers are the three factors which play a key role in growth of any business. Digital media is the only media in which all three can be achieved simultaneously, he said.

     

    He added that among urban population of 34 crore in India, 14 crore people use the internet today not only through computers, but also via mobile phones today. With this backdrop, real estate developers should make their property advertisements digitized to reach maximum number of customers, he said.

     

    Reflecting Bhumkar’s sentiments, Tripathi evaluated the overall possible outputs that real estate developers can achieve in the next few years if they follow this path of the ‘Digitized World.’ He noted that the real estate market in India would double by 2017.

     

    Digital media is the most cost-effective media and its striking USP is that the benefits are easily and clearly measurable, he reiterated. He revealed that there are more than 235 million users of internet in India today. This figure can rise upto 350 million by the next year. And these are mostly English knowing users.

     

    With Indian languages gaining ground on the internet, there will lead to an explosion in the internet population. Thus, internet can be considered as the best medium to reach the maximum number of people today.

     

    Srinivasan Swamy

    Speaking on the success of the Seminar, Srinivasan Swamy, President IAA India Chapter & Vice-President, Development Asia/Pacific said: “We are overwhelmed with the response we received with the Seminar in Nashik and hope to organize many more such efforts beyond the metros in the months ahead.”

     

  • IAA India Chapter hosts Nihal Kaviratne, CBE & Chairman ICI Akzo Nobel at the inaugural IAA Young Turks Forum

    Nihal Kaviratne shares simple home truths at IAA event

    By A Correspondent

     

    “All I can share in this event is the simple home truth which I have learned from my past experience,” said Nihal Kaviratne, CBE, Chairman, Akzo Nobel India while speaking on ‘Asia – Who’s Consuming’ at the inaugural IAA Young Turks Forum conducted by the International Advertising Association (IAA) India Chapter. The bi-monthly series will enable young executives to interact and learn from industry leaders.

     

    The event, held last week saw Kaviratne analysing consumption trends in Asia and then taking questions from a packed hall at the Nehru Centre, Mumbai. Dinesh Pillai, CEO, Mahindra Special Services Group, moderated the interaction. HBO South Asia was the Presenting Partner of the IAA Young Turks Forum.

     

    Kaviratne was cited in the Queen’s 2004 New Year Honours list in the UK and was awarded the Commander of the Most Excellent Order of the British Empire (CBE) for services to UK business interests and for sustainable development inIndonesia. In January 2004, he moved from being Chairman of Unilever Indonesia to a regional role in the Unilever Asia Business Group based in Singapore as Senior Vice President – Development & Environmental Affairs. In January 2005, he assumed additional responsibility as Chairman of Unilever’s US$2.5 billion Home & Oral Care business in Asia. Today, Kaviratne is Director of DBS Group & Bank, Star Hub, Singapore Airport Terminal Services Limited (SATS), Wildlife Reserves Singapore and Glaxo Smith Kline Pharmaceuticals Limited. He is a member of the Governing Board of Bombay Mothers & Children Welfare Society.

     

    Welcoming Kaviratne and the audience of young professionals, Srinivasan Swamy, President, IAA India Chapter & VP-Development, IAA Asia Pacific, said that the Young Turks Forum has been a long-felt need of the IAA India Chapter. “We are delighted to have had someone of the stature of Nihal Kaviratne who with wide-ranging global experience to share his mantra for business and success.”

     

    “Given our strong connect with young audiences, HBO is delighted to be associated with this thought exchange platform for youth leaders,” said Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.

     

    Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, who is Chair of the IAA Young Turks Forum series added, “The response to the IAA Young Turks Forum is an indicator that such efforts are the need of the hour for young professionals. We are looking forward to have an equally enriching Young Turks Forum event in two months.”

     

    The event also saw Pheroza Bilimoria, former Honorary Secretary of IAA Global as well as past president of IAA India Chapter being honoured by IAA Global with IAA Honorary Life Membership by Srinivasan Swamy.