MxMIndia

Tag: IAA India Chapter

  • The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai

    Olive Crown Awards presented

    By Our Staff

     

    (L-R) Megha Tata, President, IAA India Chapter; Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism & Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global

     

     

    Grammy Awardswinner Ricky Kej at the event

     

    The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai. The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

     

    A jury comprising leading lights such as Bobby Pawar, Chairman & Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D’silva, Co-founder, House of Awe and Raj Nair, CEO & Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

     

    Jury members being felicitated

     

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru Jaggi Vasudev for his ‘Save Soil’ movement and his new endeavour of a 100-day motorcycle journey to spread awareness about soil degradation.

     

    Members from Isha Foundation received the trophy on behalf of Jaggi Vasudev

     

    Chief Guest and Maharashtra’s environment and tourism minister Aaditya Thackeray spoke about the state government’s efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

     

    Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Warner Bros. Discovery:  “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support ‘Save Soil’. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause.”

     

    Megha Tata, President, IAA India Chapter

     

    Added Pradeep Dwivedi, Chairperson IAA Olive Crown Awards: “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

     

    Pradeep Dwivedi, Chairperson IAA Olive Crown Awards

     

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.

     

    Team Chirag Rural Development Foundation receiving the trophy

     

    The Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer from who climbed six mountains of 6000 meters and above in his mountaineering career which started in 2016. Joshi reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum. He said that ” When I decided to climb Everest, sustainability was not an option but it was the only option to go for.”

     

    Young Green Crusader of the Year was awarded to Harshvardhan Joshi

     

    Shreerang Charitable Trust bags 6 awards

     

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global Save Soil movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman McCann Asia Pacific; Amer Jaleel, Group CCO & Chairman, Mullenlowe Lintas Group & Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the Save Soil campaign.

     

    The joint winners were: Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB & Masumi Shrimankar from Fulcro.

     

    Rohan Joseph and Vallabh Yeolkar from Madison BMB receiving the trophy

     

    A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.The winning campaign will be run across media platforms with the cooperation of media houses.

     

    Winners list of IAA OLIVE CROWN AWARDS 2022

     

  • The event being planned for select invitees of the marcom industry on 3 December

    AdAsia 2021 Macao to be streamed on Dec 3

    By Our Staff

     

    The first day of the AdAsia Macao 2021 conference being held as a virtual event this year will be streamed into an event being planned for select invitees of the marcom industry on December 3.

     

    Srinivasan Swamy
    Srinivasan K Swamy

    Said Srinivasan Swamy, Vice Chairman Asian Federation of Advertising Associations (AFAA): “The first day at an AdAsia is eagerly looked forward to. This streaming would include the inaugural session with the awards ceremony, the keynote address by Mark Read Global CEO WPP and other interesting speeches and presentations, by leaders of industry like James Murphy Founder New Commercial Arts (previously founder of Adam&Eve DDB which was Cannes Lions Agency of the Decade), Rajeev Chaba, President and M.D. Morros Garage Motor India, Cynthia Lau Director of CruiSo Digital Solutions, Mann Lao Founder and Creative Director Chiii Design, to name a few. I am glad the Advertising Council of India has taken up this unique and useful initiative and I thank IAA India Chapter for having led this effort.”

     

    Locally, there will ba panel discussion featuring industry leaders like Megha Tata, MD- South Asia, Discovery Communications India & President IAA India Chapter; Pradeep Dwivedi, Group CEO & Executive Director, Eros International Media Ltd & Vice President IAA India Chapter; Sam Balsara, Chairman, Madison World; Anupriya Acharya, CEO- South Asia, Publicis Groupe & President-AAAI, who will discuss the relevance and implications of the keynote address on the Future of Marketing in a brave new world in the Indian context.”

     

    Megha Tata
    Megha Tata

    Adds Tata:”The AdAsia has always been known for its rich content and its great networking. Now, this hybrid effort combines the two features in a venue right here in Mumbai and we are inviting a select group of 100 marcom professionals.”

     

    Those interested in registering for this event can contact soumen/execseciaa@gmail.com. Entry is strictly restricted to registered invitees only.

     

     

  • Will continue to evolve and face challenges

    IAA India Chapter completes three decades

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) completes thirty years in the service of the marcom industry.

     

    Said IAA President Megha Tata: “This is a landmark year for us. The IAA has evolved into what is arguably the most prominent association in the country representing marketing, advertising and the media. We commit ourselves to remaining relevant and doing what is in the best interests of our constituents as well as our consumers. Though we are still in the midst of the pandemic we have rolled our several initiatives and you will see many more beginning this month itself. I salute all the past Presidents and members who have contributed to the growth of IAA.”
    Added Srinivasan K Swamy immediate past president IAA Global: “The India Chapter has been addressed by everyone from the Prime Minister, to several Union Ministers to film and sports celebrities. It has shown its capability to host one of the biggest and best World Congresses ever held. It has a varied bouquet of initiatives and events catering to its wide spectrum of constituents and has been recognized by the IAA World Board as its Best Chapter several times. I wish the members all the very best and exhort them to evolve and face the challenges of a dynamic environment.”

     

    Veteran mediaperson Roger Pereira, the person who brought IAA to India in the first place said: Forty years ago, I still remember reading with rapt attention Prof Theodore Levitt on Globalisation and thought to myself: How could India not possibly be part of it! Founding the India Chapter was certainly the first step. Thank you, RBI Governor IG Patel”.

  • The award will be presented at the IAA World Congress in Saint Petersburg in May 2021

    IAA India wins Compass “Chapter Excellence” Award

    By A Correspondent

     

    The IAA India Chapter has been selected to receive the coveted 2020 IAA Compass Chapter Excellence Award. Announcing this, Heather Leembruggen, Chairman – IAA Compass Awards: “This is awarded to the IAA Chapter judged to have made the best overall contribution to achieving the aims and objectives of the IAA over the previous two years (2018 and 2019).”

     

    Srinivasan K Swamy

    Added Srinivasan K Swamy, IAA Chairman and World President: “I am very happy that the India Chapter’s efforts have been recognized by a global jury. The Chapter has consistently worked at setting an example for any industry body to emulate. Its wide range of activities and the quality of their initiatives is noteworthy. I must specially commend them for always working to show that communication is a force for good. This elevates not just the industry body but the industry as a whole. I congratulate President Punit Goenka and the team at IAA India.”

     

    Said President IAA India Chapter Punit Goenka: “The Management Committee of

    Punit Goenka

    IAA’s India Chapter is blessed with the collective wisdom of senior professionals in marketing, advertising and media domain. The Committee and office bearers have always taken the required extra mile picking up initiatives and causes that affect our industry and our society at large. This makes the Chapter a vibrant and responsible representative of the communications industry. I accept this prestigious award with humility on behalf of all the members of the IAA and our industry.”

     

    The award will be presented at the IAA World Congress in Saint Petersburg in May 2021.

     

     

  • The International Advertising Association (IAA) India Chapter has launched its second edition of what is well known as the Work to Live Campaign

    Work to Live 2.0 from IAA

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has launched its second edition of what is well known as the Work to Live Campaign.

     

    Punit Goenka

    Said Punit Goenka, President, IAA India Chapter: “The concept of flexi-timings for a city like Mumbai was always a good idea. Now it assumes even more importance. In fact our campaign stresses the points that while flexi-timings are a win-win situation, it must be implemented with a sense of discipline.”

     

     

    Nandini Dias

    Added Nandini Dias, IAA Mancom member and CEO, Lodestar UM, India, who conceived this idea: “After a personal tragedy, I initiated WorkToLiveToWork with the hope that decongestion of the rush hour through flexi-timing will ensure that commuting becomes less fatal. Over the last two years, many corporate leaders and trade bodies have seen the concept working and adopted it. The pandemic has made social distancing a must. But with limited space, overburdened transport network, the need for flexi-timing or time distancing is an absolute must, and workplaces that adopt it will keep their workforce safer.“

     

     

  • The International Advertising Association (IAA) India Chapter has released a multimedia campaign to focus attention on the need to raise funds to rehabilitate the hapless victims of the Cyclone that caused havoc in the two States

    IAA & Havas India release campaign for Bengal & Odisha

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has released a multimedia campaign to focus attention on the need to raise funds to rehabilitate the hapless victims of the Cyclone that caused havoc in the two States.

     

    Said Punit Goenka, President, IAA – India Chapter: “While the entire Nation is fighting against Covid-19, Bengal and Odisha have also been battling with the impact caused due to the cyclone. We have always believed in the fact that effective communication implemented at the right time, positively generates the required change. I am very glad that the team IAA’s India Chapter along with Havas India, instantly synergized and created an impactful campaign, urging people to virtually join hands and support the rehabilitation initiatives. “.

     

    Added Bobby Pawar Chairman & CCO Havas India: “The campaign posed a difficult challenge. How do you get people who are themselves affected by a crisis to care about the plight of those who have been struck by another? The solution was to use the very same things we find hard about our current situation and depict how much worse it is for the millions affected by the cyclone and the pandemic. IAA always rises to the occasion when there is a need and I am thankful to them for letting us be a part of this effort.”

     

    Said Rana Barua, Group CEO, Havas India: “As a member of the IAA and a responsible part of the communications industry, it’s really up to us to create work that stirs the conscience of the world and makes people understand the true extent of this terrible situation in Bengal and Odisha. I am sure this initiative driven by the IAA and Havas will help create an impetus for people to contribute and help in the massive rehabilitation programs.

     

     

  • The videos have been prepared by of Hansa Events as their contribution to the industry

    IAA profiles unique Covid Communicators

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) is chronicling unique pro bono communication prepared by industry pros during the period of the Covid Lockdown. The videos have been prepared by of Hansa Events as its contribution to the industry.

     

    Said Punit Goenka President IAA India Chapter: “Amidst the challenging times, it is heartening to note the voluntary initiatives taken up by industry leaders to come forward and share their perspectives. The association encourages more and more leaders to come forward and participate in this initiative to share ones knowledge, learnings and thoughts. On behalf of IAA, I would like to thank Bhupal, Tista and Rajeev for their valuable contribution”.

     

    Notes a communique: “The videos are about veteran design specialist Bhupal Ramnathkar who has organised probably the biggest crowd-sourced, design-based communication programme, Tista Sen, senior creative specialist and her positive film about the Memories of Mumbai and the moments of relaxation set to music by well-known creative and music specialist Rajeev Raja.”

  • It’s the tenth anniversary of the awards

    Thackeray Jr & WPP CEO at Olive Crown Awards

    By A Correspondent

     

    The 10th Anniversary of the International Advertising Association (IAA) Olive Crown Awards will be held in Mumbai on March 3. Environment, Tourism and Protocol Minister Aditya Thackeray, WPP CEO Mark Read and Headspace founder Andy Puddicombe are scheduled to be present.

     

    Punit Goenka

    Said Punit Goenka President IAA India Chapter: “The Olive Crown Awards are very important because they are the only awards to celebrate creative excellence in communicating sustainability. And we have spared no effort to make the 10th Anniversary of these prestigious awards very special.”

     

     

    Megha Tata

    Added Megha Tata, Chairperson Olive Crown Awards: “This year the response has been very good – both from agencies as well as corporates. The Olive Crown Awards have always been run as a cause, so there were no entry fees charged and the attendance to the awards function is also strictly by invitation.”

     

     

  • IndIAA Awards Tamil to invite nominations; grand finale in Chennai this May

    IAA India Chapter to launch regional awards in Tamil

    By A Correspondent

     

    Punit Goenka

    The International Advertising Association (IAA) has announced the launch of the IndIAA Regional Awards-Tamil, an extension of their popular IndIAA Awards that honor real work that worked in the marketplace.

     

    Said Punit Goenka, President, IAA India Chapter: “After the very successful launch of the Regional Awards in Telegu last year, we have big plans to grow this space. The Tamil Awards are something we are looking forward to, and no effort will be spared to make it aspirational.”

     

    Pradeep Dwivedi

    Added Pradeep Dwivedi, Chairman, IAA Regional Awards Committee: “Nominations will be invited shortly for the creative awards that would be judged by an all-client jury. Mainstream advertising campaigns launched or current between April 1, 2018 and March 31, 2019 are eligible. The campaign should include at least one film. There is no entry fee.”

     

    The first edition of the IndIAA Tamil Awards will be hosted  in Chennai in May 2019.

     

     

  • IAA has collaborated with Lowe Lintas to showcase this youth celebration

    IAA asks young to vote via #MeraPehlaVote

    By A Correspondent

     

    In a bid to encourage first-time voters to vote, the India chapter of the International Advertising Association (IAA) has launched a digital campaign named #MeraPehlaVote aka #MyFirstVote. IAA collaborated with Lowe Lintas on the creative.

     

    Said Ramesh Narayan, Immediate Past President, IAA India Chapter: “India has more than 50% of its population below the age of 25 years. The youth of India will play a significant role in the success of making our country an economic and global superpower. Encouraging them to be part of the greatest festival of democracy was our goal at the onset. #MeraPehlaVote nicely brings this proposition to the forefront and we hope that it will act as a celebrating tool and get our youngsters to the pooling booth.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “There are more than 8 crore first-timer voters this election. That’s a formidable force and they must go out and vote in order to be heard. We thought, at a young age like that, you experience and celebrate many firsts of life – first drive, first love, first job, etc. What then should stop you from celebrating your first vote? #MeraPehlaVote is a campaign that not only urges people to cast their first vote but also to celebrate it.”

     

     

  • Nayak will be recognized for his excellence in leadership, vision and distinguished services of leaders in the IAA

    IAA to felicitate Raj Nayak with ‘Champion Award’

    By A Correspondent

     

    Viacom18 COO Raj Nayak is being felicitated at the global level. At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest next week (on October 2) with advertising and marketing leaders from all over the world in attendance, Nayak who is also a past president of IAA India,will be felicitated with the ‘Champion Award’. Nayak will be recognised for his excellence in leadership, vision and distinguished services of leaders in the IAA and his contributions to advancing the IAA and communications in the worldwide marketing communications industry.

     

    Janak Sarda

    The IAA Inspire award will also recognise Janak Sarda, Joint Managing Director Deshdhoot Group of Publications with the Young Leader Award for excellence in contributing leadership and services in the IAA Young Professionals arena and creating dynamics in marketing communications.

     

     

    Raj Nayak

    Speaking about the felicitation of Raj Nayak, IAA India Chapter President, Ramesh Narayan said: “I am really overjoyed to announce this news. Having worked closely in the IAA with Raj Nayak I have been a witness to his dynamism, his receptivity to ideas, and his capacity to contribute to anything that furthers the cause of marketing communications in India. He drove and launched the prestigious IAA “Lighting a Billion Lives Campaign” which set the tone to provide solar lighting in millions of dark homes across the country. He also played a major role in the rolling out and nurturing the prestigious IAA leadership Awards for marketing and business excellence which has grown enormously over the last six years. This award is an honor not just for Raj but also for the entire communications industry in the country.”

     

    On Janak Sarda receiving the award, Narayan added: “Janak Sarda has played a solid role in spreading the message of marketing and communications to the younger generation of professionals which he himself represents so well. His contribution is actually a sign of the larger role one can expect from him in the years to come. I wish him well.”

     

  • The fourth edition of the IndIAA Awards was held on August 31 with a cross-section of industry in attendance

    Ogilvy, Lowe Lintas max IndIAA

     

    By A Correspondent

     

    The India Chapter of International Advertising Association (IAA) presented its fourth edition of the IndIAA Awards in Mumbai on August 31.

     

    Said Ramesh Narayan, President IAA India Chapter:  “This is where real advertising wins. And I am delighted at the huge response from the industry. We had leading marketers from all over India, the creme de la creme of the creative fraternity, and media leaders assembled at one place to salute creativity that works hard in the market. In just four years the IndIAA awards have established themselves as a much-loved fixture in the communications industry. Congratulations to all the winners”.

     

    Added Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India:“It was indeed a pleasure to be the Chairman of the Jury of the IndIAA Awards. It was a truly an exciting experience.The clear winners stood out because of purpose, of tone, of creativity and of the kind of impact they created”.

     

    Said Pradeep Guha, Chairman IndIAA awards Committee: “This constitutes work that has been made to a real brief, gone through the rigor of presentations to the client, and has been backed by money from the owners of the brands. And no effort is being spared to make the evening a treat for the senses”.

     

    MV Shreyams Kumar, Joint MD, Mathrubhumi which was presenting sponsor or the event, requested all to donate generously to revive Kerala – God’s own country. He said: “The fishermen, the youth all stood together and the whole world has stood by us. We need all the support we can”

     

    A soft launch of the book ‘The Gutenberg Galaxy’,  a collector’s item on case studies in print advertising was done by Ramesh Narayan, Prasoon Joshi, Abhishek Karnaniand Suresh Narayanan.

     

    The list of winners: