MxMIndia

Tag: Hindustan Unilever

  • It highlights food preferences and the silent divide that exists between vegetarians and non-vegetarians

    Red Label highlights food preferences in latest ad film

    By A Correspondent

     

    Red Label has launched its new campaign that brings to the fore the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians.

     

    Said Shiva Krishnamurthy, Vice President, Tea & Foods at Hindustan Unilever: “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe in confronting and challenging prejudices that come in the way of being more inclusive. Our latest TVC challenges one such prejudice in a light hearted manner over a tasty cup of tea. We hope that people will love it as much as they have loved all the earlier commercials of our ongoing Swad Apnepan Ka campaign”

     

     

  • Old winners Mindshare, Hindustan Unilever come second

    Wavemaker, Vodafone max Emvies 2018

     

    By A Correspondent

    It was the night of Wavemaker and its prized client Vodafone. At the 18th edition of the Emvie Awards held on on Friday, October 5 in Mumbai, GroupM agency Wavemaker and Vodafone bagged the Media Agency of the Year and Client of the Year titles respectively.

    This year 996 entries were received by The Advertising Club and 31 agencies participated in the competition. As many as 21 Gold & 36 Silver Emvie Trophies were presented while 54 Bronze Winner names rolled on the screen.

    Wavemaker with 400 points was “The Media Agency of the Year”. Mindshare India with 305 points stood second and Lodestar UM with 85 points stood third. Lodestar UM bagged the Grand Emvie for Times Of India – #Noconditionsapply: Sindoor Khela.

    The Best Implementation Team of the Year went to Lodestar UM for Samsung – Samsung NDTV Camera Partnership in Best Media Innovation – Television Category who shared it jointly with Wavemaker for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology in Best Media Innovation – Ambient Media Category.

    The Advertising Club post the inputs obtained from the fraternity at the EMVIES Town Hall Meeting introduced the following categories:

    1. Best Digital Strategy

    Wavemaker bagged the SILVER for Aquaguard – We helped India drink healthy water – Pincode by Pincode.

    There was no Gold and Bronze awarded in this category.

     

    2. Best use of Emerging Technology for Media Solutions

    Wavemaker bagged the GOLD for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology

    Mindshare India bagged the SILVER for Lifebuoy – Activating Infection Alert System In Rural India

    Wavemaker bagged the BRONZE for Vodafone India Pvt. Ltd. – How Vodafone inspired farmers to choose life over suicide who shared it jointly with Essence for Google Maps – How Google Maps helped consumers “Weather” the Monsoons

     

    3. Best use of Influencer Marketing for a brand

    WATConsult bagged the GOLD for Project Nanhi Kali – #PowerlessQueen

    Wavemaker bagged the SILVER for Tata Tea – Alarm Bajne Se Pehle – Jaago Re!

    Mindshare India bagged the BRONZE for Kissan – Kissan Tiffin Time Table who shared it jointly with Wavemaker for HDFC Standard Life Insurance Company Ltd. – Is youth of today “Reckless” or “Responsible”?

     

    4. Best Buying Team of the Year

    Wavemaker (Team – Ashwin Salian, Silky Seth, Shikha Saket) bagged the GOLD for Vodafone India Pvt. Ltd. in DIGITAL who shared it jointly with Mindshare India (Team – Samrat Kakkar, Vikram, Kishore, Disha, Iti Kaul, Pankaj Nagpal) for PepsiCo India.

    Mediacom Communications (Team – Rachana Monteiro, Debankur Kashyap & Hardik Senjalia) bagged the GOLD for P&G India in PRINT and they also bagged the GOLD for P&G India in TELEVISION (Team – Rachana Monteiro, Debankur Kashyap, Kalpesh Thakkar, Hardik Senjalia, Swapnil Birla, Priyanka Shrivastava, Vrushali Joshi & Amey)

    The Emvies this year saw 159 media professionals on the Round 1 Judging Panel. The newly introduced category ‘Buying Team of the Year’ was judged by 20 Specialist jury members. The Final Round judging took the shape of Case Study Presentations wherein 57 senior marketing professionals and 3 Industry Stalwarts from the Creative Agencies judged the 189 shortlisted entries.

    EMVIES 2018 AGENCY OF THE YEAR TALLY FINAL

    EMVIES 2018 Client of the year Tally final

    EMVIES 2018 RESULTS

     

  • With its latest campaign, Comfort takes a small step towards ‘breaking gender stereotypes’ that exist within the household

    Laundry cleaning not just a daughter’s job, says Comfort Fabric in latest campaign

     

     

    Hindustan Unilever has launched a new campaign for Comfort that drives home the message that household chores like laundry is not something that only the girl child needs to be engaged in. It’s equally important for both the son and daughter to learn this.

     

    Commenting on the launch of the campaign, Priya Nair, Executive Director, Home Care, Hindustan Unilever, said: “The message ‘Chota Step, Badi Baat’ implies that one extra step in using Comfort can give a great benefit in washing. Also, one small lesson from the mother, asking the son to learn this, is a big step towards impacting the social conditioning on gender. With our latest campaign, Comfort is taking on a powerful purpose for the first time – with each small step we hope to make a significant impact towards a better tomorrow.”

     

    Talking about the conceptualisation of the campaign, Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy, said: “The idea for ‘Chota Step, Badi Baat’ was born very simply from Comfort’s product proposition – How one small step of using Comfort after wash, has a significant & big impact on one’s clothes. Then on, we simply had to make this little product truth connect seamlessly with a human truth – that in life, even one small step in the right direction can result in a lasting, positive impact. We are happy that even beyond this execution, the space is very promising for various future engagements.”

     

  • The Advertising Club holds its first true blue marketing awards with much fanfare

    Big Night for Marquee-ters!

     

    By A Correspondent

     

    There are awards and awards and awards in the marketing services and media domains, but none which are purely for marketing, as against advertising-led marketing. The Advertising Club (TAC) India hosted the inaugural edition of its “Marquee Awards” last Friday with Information & Broadcasting Minister Smriti Irani as Chief Guest. The awards saw brands being recognised for their excellence in marketing, building sustainable and pathbreaking brands.

     

    Hindustan Unilever won the Green Marketer Award, which honours brands that have been successful by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by beer brand Bira 91. Pro Kabaddi League was recognised as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”.  Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Restaurant brad Indian Accent was recognised for “Creating a Global Impact” while Oppo was recognised for “Carving out a Niche” for themselves in a highly competitive category.

     

    Said the minister for the first time at an M&E event after assuming charge of I&B: “It fills me with a sense of deep gratitude and privilege that I stand here today as the Minister of the Information & Broadcasting. I am what I am today thanks to this industry,” adding: “The advertising industry inspires millions across this nation.  Having been a part of this journey, I have just one appeal this evening – while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie.”

     

    Speaking about the success of the Marquee Awards, Raj Nayak, President, The Advertising Club said: “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the Honorable Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani for gracing the maiden edition of Marquees 2017 as Chief Guest ad enhancing the prestige of the Marquees. I also thank the Jury Chair Sanjiv Mehta and the distinguished Jury for their indulgence and commitment in making the awards robust, transparent & credible.”

     

    Talking about the scale of Marquees 2017, Partho Dasgupta, CEO, BARC India who headed the Marquees organising committee said: “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories has ensured that they are a marketer’s dream.”

     

    The Awards had News18 India as Presenting Sponsor and was powered by Colors and MTV and was partnered by print consortium One India. Said Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Network18: “We take great pride in associating with the first edition of Marquees, and congratulate the winners. At News18 India we identify with the spirit of celebrating brands that drive positive change.”

     

    The awards are as below

    S. No

    Category

    Winner

    1

    		 Durables LG ELECTRONICS

    2

    		 Auto: 4 Wheelers MARUTI SUZUKI

    3

    		 Auto: 2 Wheelers Royal Enfield

    5

    		 Food WAI WAI NOODLES (CG GLOBAL)

    5

    		 Banking HDFC BANK

    6

    		 Personal Care LIFEBUOY (HINDUSTAN UNILEVER)

    7

    		 Insurance LIC

    8

    		 Telecom Services BHARTI AIRTEL

    9

    		 Home Care VIM (HINDUSTAN UNILEVER)

    10

    		 E-Commerce AMAZON INDIA

    11

    		 Beverages FROOTI (PARLE AGRO)

    12

    		 Telecom Handset XIAOMI SMARTPHONES
    Special Categories
         

    1

    		 Breathing new life into a category

    HONDA MOTORCYCLE & SCOOTER

    2

    		 Creating a global Impact INDIAN ACCENT

    3

    		 Green Marketer HINDUSTAN LEVER

    4

    		 Riding on an emerging wave PAYTM

    5

    		  Carving out a niche OPPO

    6

    		 Reimagining for the better GOOD EARTH

    7

    		 Traversing unchartered waters PRO KABADDI LEAGUE

    8

    		 Conquering an impregnable fortress BIRA 91

     

     

  • … of critically ill under-privileged children in the areas of heart, cancer & thalassaemia, conducted by the Genesis Foundation (text+video)

    CEOs sing a song in support…

     

    Genesis Foundation held the second edition of its one-of-a-kind fundraiser – 40 CEOs Sing for GF Kids, in Mumbai last Saturday. Business leaders from Delhi, Mumbai and Bengaluru came together once again to compete as teams, singing old, new, Hindi and English songs, to support the treatment of critically ill under-privileged children in the areas of heart, cancer and thalassaemia.

     

    The Delhi team, comprising CEOs from Jubilant Foodworks, SAP, iBus Network, Global Access Learning Solutions, Cargill India, Napino Auto and Electronics, Modern Foods and McKinsey were announced winners. The performances were evaluated by Zila Khan, Indian Sufi and classical singer, Lesle Lewis, Indian and Western fusion singer, and Ashish Manchanda, accomplisthed mixing and recording engineer, remixer and music producer.

     

    Speaking at the event, Prema Sagar, Founder Trustee, Genesis Foundation expressed her gratitude and delight, “A delightful event with every person giving their time, effort and best wishes to support critically ill children. What more can one ask for! Just like last year, I am amazed at the commitment that our CEO supporters have for the cause to come all the way from different parts of India to participate in this event. It has been an incredible year for us and I want to express our heartfelt gratitude to each person associated with not just tonight’s event but with the Foundation in any big or small way. The task at hand is huge, but our supporters give us the reassurance that it’s not impossible.”

     

    In keeping with the Genesis Foundation’s core to build a participatory culture of giving, musically inclined CEOs come together each year to raise funds for the critically ill and underprivileged children. “Over the years, the CEOs Sing events have created a community of supporters who don’t just give their time to participate in the singing events, like tonight’s 40 CEOs Sing For GF Kids, but with their influence, they also inspire their colleagues and other people to give their support to the cause of Genesis Foundation,” said Jyoti Sagar, Founder Trustee, Genesis Foundation.

     

    We spoke with the Sagars and three industry captains.

     

    Prema Sagar, Founder Trustee, Genesis Foundation

    How has the journey of Genesis Foundation been so far?

    The journey has been quite long actually. Started working with children in orphanages and then it became about thalassaemia, cancer and heart and so we started expanding and it has expanded right across the country mostly, so it has gone particularly to the South, the West and the North.

     

    Having 40 CEOs singing for a cause

    The reason why we got into music is because we wanted the children to survive and be happy and not be serious about fund raising. A lot of CEOs are bathroom singers or dinner singers so we thought why not get them on the stage. This has been going on for a few years and its been exciting not only for them but for us as well. We all become like one family because we all know each other and we get together even when we are not doing an event.

     

    Dia Mirza’s association with the Foundation

    Dia is a wonderful wonderful wonderful person whether it is about environment or about children she really believes in it and so you know that what she is giving to the foundation is also fantastic for everybody else and so I don’t want somebody who is just a brand but somebody who is really part of it and that is what Dia is all about.

     

    Jyoti Sagar, Founder Trustee, Genesis Foundation

    The Genesis Foundation journey so far?

    First of all, a bit of what Genesis Foundation does is we provide or facilitate critical medical assistance to orphans and to children from underprivileged sections of the society which we define as families whose monthly income is Rs.10000 or less and there are three areas in which we work – heart, cancer and thalassaemia major. In the last six to seven years we have been much more active. So, the journey has been amazing. This September we crossed a milestone of 1000 children lives being saved and it’s been fantastic.

     

    CEOs participation in the fundraising event.

    We have used music as medium to reach out to our supporters at large and even for fund raising and the corporate engagement in that has been quite interesting because we discovered that there were many CEOs who are very talented in music. So it turned out to be a very wonderful combination because we ended up providing this platform for CEOs to come out of the closet, so to say and to come out and perform for a very good cause. We have been doing in cities individually in Gurgaon, Delhi, Bangalore and Mumbai. The CEOs sing event for last six years now and last year we started with this idea of getting teams from banalise, Mumbai and Delhi to perform together. This one is our second edition of the 40 CEOs sing for genesis foundation.

     

    How was the response about CEOs for singing for this cause ?

    All the CEOs that you see here perform today are very kind-hearted and generous people and they are very happy to give their time. In the beginning of course when we started the process there was reluctance not that they didn’t want to do it but the typical reluctance that you have for doing something different but these people are very very willing participants and very generous supporters. We are here in Mumbai and we have CEOs who have come all the way from Bangalore, who have come all the way from Delhi and Gurgaon and these people have not only given their time but have flown here, they are going to stay here overnight and go back tomorrow on a weekend. For us, its just their commitment and their generosity which really matters and its very gratifying to see all these people give so much time for the cause of the foundation.

     

    Geetu Verma, Executive Director Foods & Refreshments, Hindustan Unilever

    Association with Genesis Foundation:

    I have actually lost count of the number of years I have been associated with Genesis. I think ever since Genesis started this particular event I have been associated with Genesis and I feel fiercely proud about the association. I think it’s a symbiotic association and I think it’s an incredible way how Prema and the Genesis team have brought passion at one level along with purpose together in such a sweet spot and in a wonderful way.

     

    How much time do you give to social causes?

    There are two causes very close to my heart, one cause is to do with women and having more women in the workplace and thats something that I advocate and promote a lot in the course of my work and wherever I get opportunities outside my workplace as well. The second cause is children, there are two causes that I support, one is Genesis Foundation for kids and the other one is St. Jude child centres. Both of these are really for giving life to children and I think it works quite seamlessly. I give whatever time I can give, sometimes have spells which are extremely busy and sometimes it’s a bit leaner but irrespective I think whatever I am able to do it gives me a lot of satisfaction.

     

    How was the experience of singing and your view on the need to unwind?

    I think everybody needs to have some creative outlet. You could be a painter, you could be a singer, you could play an instrument and I think it’s the best way to destress. I have had days which have been extremely tuff but when you come back in the evening and you switch on your own, whether its Kishor Kumar music or Sinatra and you can just sit back and chill you get transported to a different world. I love music. Music is god, music is life for me. So having opportunities like these are not something that I would ever pass out.

     

    Shireesh Joshi, COO, Strategic Marketing, Godrej Group

    Association with Genesis Foundation:

    I have been associated with Genesis Foundation and their CEO event right from the time they started back in Gurgaon in 2010. I have had the honour and pleasure of being with them in Delhi events, in Mumbai events, in Bangalore events and its been awesome trying to give back to the cause and the support through music which is my first love as well. So it’s the best of everything. A chance to give and a chance to have great fun in music with friends you love being with.

     

    How much time do you give to social causes?

    Well I have not kept count and most of the ones that I have done have of course been with Genesis and there have been quite a few over the years. So six years and counting. So yeah, I have done quite a few with them and I have managed to do a few others as well.

     

    How was the experience of singing and your view on the need to unwind?

    Many CEOs that I know have some hobby or the other. A lot of them have singing as a hobby but others have other things to do. Some paint, some write, I know people who publish books quite a bit. So people manage to do everything they love with passion no matter what or how responsible position they are in and I think if you do that it makes you do best for both. You get to be a better writer, musician or a sportsperson and you get to be a better geo because you are able to express yourself much better.

     

    Sanjiv Sarin, Managing Director & CEO, Tata Coffee

    Association with Genesis Foundation:

    I first got introduced with them because of what they have put together which I think is an awesome platform. Everybody has a brilliant time and yet is going for a good cause and over a period of time  I have seen the kind of work they are doing. I think its moved from entertainment to really appreciate and understand the depth of work that genesis has been doing.

     

    How much time do you give to social causes?

    I am actually pretty deeply involved with the Art of Living foundation. I am a corporate teacher with them and I am also involved with social projects. So it’s not that it’s only genesis foundation. Genesis is contributing of my time to somebody who is doing all this but I do tend to spend as much time as I can juggling work life and putting back to society.

     

    How was the experience of singing and your view on the need to unwind?

    I think it’s exceedingly important. One is besides the work that genesis is doing, each of the CEOs here for one day believes they can become a rockstar which I think is awesome and having been through a little bit of training and getting ready for this entire thing just shuts you off and puts you in a creative space which I think is absolutely critical for anybody right now.

     

  • With Indulekha, the digital agency adds another feather to their cap along with a growing list of clientele across categories

    The Glitch wins digital mandate of Indulekha hair oil

    By A Correspondent

     

    Sunetro Lahiri

    Digital agency Glitch has bagged the mandate of hair care brand from Hindustan Unilever - Indulekha. As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand.

     

    Speaking on the win, Sunetro Lahiri, Creative Director at The Glitch said: “The exciting thing about a homegrown brand like Indulekha is the sheer visual playground we get to play with when it comes to crafting the language. Visual or verbal, the tenets of Ayurveda and its affectivity make for a rather rich canvas… and that’s the most exciting part for any creative personnel.”

     

    Prachi Maroo

    Glitch Business Director, Prachi Maroo, also added, “It’s a great privilege to be tackling an array of hair care and styling brands ranging from the premium to the zany, and this addition only makes things more challenging and fun. We have been handling varied set of brands such as Set Wet, Tresemme, Bed Head by TIGI and Ayush in the hair portfolio. With Indulekha, our next step is to make sure the brand is perceived as the game changer that it truly is.”

  • Kedar joined Castrol India in September 2011 as General Manager for the Motorcycle engine oils category

    Kedar Apte takes charge as VP – Marketing at Castrol India

    By A Correspondent

     

    Kedar Apte

    Castrol India Limited has announced the appointment of Kedar Apte as its new Vice President Marketing, effective September 1, 2016.

     

    Apte  joined Castrol India in September 2011 as General Manager for the Motorcycle engine oils category. During the last five years, he has managed multiple product categories and his last position prior to his new role, was as Head – Brand and Communications.

     

    According to Shyam Balasubramanian, Regional Marketing Director, Asia and Pacific Region, “Kedar has been responsible for successfully leading the launches of several pioneering brands like Castrol Vecton, Castrol CRB Mini-Truck and Castrol GTX Eco. His other significant contribution includes building a strong presence for the brand in the digital space through innovative on line campaigns.”

     

    In his new role, Apte will lead the marketing function which includes brand communication and content, sponsorships, digital marketing and consumer and customer engagement programmes. He will spearhead the on-going marketing strategy and continue to strengthen the Castrol brand through distinctive and exciting brand campaigns.

     

    Said Apte: “Castrol has been an integral part of the evolution of the lubricant industry in India and I am delighted to be part of the journey going forward.  Castrol is acknowledged for its innovative marketing approach and I am eagerly looking forward to contributing towards the organization as it moves towards an exciting future.”

     

    Prior to joining Castrol, Apte spent around a decade with Hindustan Unilever in sales and marketing roles.

     

  • A quick chat with GauravJeet Singh, Head, Media Service at Hindustan Unilever

    Always nice to have peer appreciation: GauravJeet Singh, HUL (+Video)

    The Best Media Client of the Year crown went yet again to Hindustan Unilever Limited (HUL) at Emvies 2016. Minutes after accepting the honour, MxMIndia spoke with  GauravJeet Singh, Head, Media Services, HUL about the secret behind HUL’s success and much more.

     

    Yet another Emvies Best Media Client title. What is the secret of your success over successive years?

    I think there are two-three reasons. Great work comes from great partnerships. I think the kind of media partnerships we have with our agencies Mindshare, PHD- the rapport has been extraordinary and they have done some extraordinary work over the years. The way they work so closely with the brand teams to bring alive what the brand stands for, I think that just opens up the doors for great appreciation. That is a big reason why we manage to do so well in awards every time.

     

    With so many clients and so much of advertising activity, how is it that HUL wins the award every time?

    I think it is right that it is consistency that is very critical in any work that you do and a big part of that consistency comes from the fact that we are so sharply in the brand. We keep telling our brand story year after year and bring it alive in various ways. We do it at scale, making sure that we get to the right consumers with the right message and because we do it so consistently, it essentially works to a great extent to the advantage of the brands. I think that is the reason why they do get appreciated. For us, the bigger appreciation is the consumer’s love for our brands and that keeps us encouraging to do more and more around that space.

     

     

    The focus is more on media innovation. Is that right?

    Innovation for innovation sake is of very less use, it is the sharpness of bringing alive what you want to do on the brand. That itself is one of the roots of innovation. It could be bringing branded content. But I think we do not prescribe what the root should be, what we do prescribe is the end and the end is that we should be able to tell great brand stories, take up brand stories to consumers in a fashion that is appreciated and loved by consumers.

     

    How much do awards matter to you?

    The biggest award that we get is the kind of love consumers have for our brands and that is what we work for. But it is always nice to have peer appreciation for the work that we do and it is inspiring and pushes us to do more. You get appreciation for something consumers responded to positively and loved it. That is the reason why we feel awards are important.

     

  • Mindshare bagged the coveted Media Agency of the Year title at the Emvies 2016 with Hindustan Unilever being the Media Client of the Year

    Mindshare & HUL bag top Emvies honours

     

    While the city was getting set for the dhol tasha brigade for Ganesh Chaturthi, at Lower Parel’s St Regis Hotel, there was another kind of drumbeating and hooting. It was the evening of Emvies 2016, the biggest and most coveted awards for media agencies in India.

     

    Ad Club President Raj Nayak initiated the event (emceed yet again by Brian Tellis) by stating that the 16th edition of Emvies is special not only because it is his first time as the President but this time all records have been broken with close to 1000 entries coming in. He set the tone of the evening by finishing his speech with the chants of ‘Ganpati Bappa Morya!’

     

    Mindshare maintained the top spot in the 2016 Emvies, with eight Gold, 18 Silvers and 15 Bronze metals. The agency has always had anexciting run at the Emvies, winning the media agency of the year award for six straight years till 2013. In Emvies 2014, Maxus broke Mindshare’s winning streak and won the top agency title. “One is you are habituated to doing something different. You get habituated to doing something that is working for your brands. There is a sense of responsibility that comes from leadership and being a leader in the market. Our job is to challenge the status quo and get the work done for the brands. The end result is that we are winning awards,” said Prasanth Kumar, Mindshare, CEO South Asia, about the reason behind their success.

     

    The agency’s golden run included Best Media Strategy–Consumer Products- for Hindustan Unilever Limited’s (HUL) ‘6 Pack Band’ for Brooke Bond Red Label. In the Best Media Innovation –Branded Content, Mindshare swept up two silvers. The first came for the award winning Brooke Bond Red Label campaign, while the second was for PepsiCo India’s ‘Pepsi- When consumers became co-marketers’. They also won gold for HUL’s ‘Before Iftar time, its Lifebuoy time’ for Lifebuoy in the Best Media Innovation: Digital-Mobile. The Grand Emvie was bagged by Mindshare and Pepsi for  ‘Pepsi- When consumers became co-marketers’.

     

    Lodestar UM and Maxus were tied at the second place in the media agency tally with 135 points. The former won six gold, three silver and three bronze metals while the later won four gold, five silver and five bronze metals. Lodestar UM gave a tough fight to both Maxus and Madison Media. Half-way through the results there was tug of war going between these three for the second, third and fourth position. But at the end, Madison Media had to settle for the fourth position with 75 points. Speaking about their win, Dhruv Jha, GM, IPG Media Brands said, “We always love winning and we always have been winners. IPG Media and Lodestar UM plus Initiative Media, we have done really well today. We had a shortlist of about 14 and we have converted 12 of them. I was confident we are going to win but winning so big was a little surprise, but when we came close we knew we were there.”

     

    The other big award of the evening, Best Media Client of the Year went to HUL. “The biggest award that we get is the kind of love consumers have for our brands and that is what we work for. But it is always nice to have peer appreciation for the work that we do and it is inspiring and pushes us to do more. You get appreciation for something consumers responded to positively and loved it. That is the reason why we feel awards are important,” said Gaurav Jeet Singh, Head, Media Services, HUL, after the win.

     

    Another highlight of this year’s Emvies was the entry of the newbies like The Social Street and ibs in the Top 15 of the point’s tally, with The Social Street finishing seventh with 35 points.

     

     

     

  • Hindustan Unilever bagged five awards, followed by LG with 3 wins, and Mondelez & Coca-Cola with 2 wins each

    HUL tops Zee Mindspace Awards winners

     

    By A Correspondent

    Video by Santosh Jangid

     

    On Saturday, amidst a cross-section of the advertising and marketing fraternity, Zee Entertainment Enterprises Limited announced the winners of the first edition of ‘Zee Mindspace Awards’ with the aim recognising brands that have captured maximum ‘MindSpace’.

    Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on the second (and last day) of #ZeeMelt 2016.

    https://www.youtube.com/watch?v=zJEcze7oMls

    Speaking at the awards function, Punit Goenka, MD & CEO, ZEEL said, “Zee Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”

     

    Said Sunil Buch, Chief Business Officer, ZEEL who spearheaded the initiative, “For any brand to get into the Mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. The Zee Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the Mindspace.”

     

    Added Prashant Singh, Managing Director, South Asia, Nielsen: “Zee Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome. After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates.  Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”

     

    The awards event was hosted by actor and television presenter, Gaurav Kapur

     

    List of winners of ZEE Mindspace Awards 2016 across categories:

    Category

    Brands

     

     

    Air Conditioners

    LG

    Airlines

    Air India

    Banks

    State Bank Of India

    Bathing Soap

    Dove

    Biscuits

    50-50

    Cereals/Oats

    Kellogg’s

    Chocolates

    Dairy Milk

    Cold Beverages (Aerated)

    Coca-Cola

    Cold Beverages (Non Aerated)

    Maaza

    Confectionaries (toffee, gums, mint)

    Cadbury Choclairs

    Deodorants

    Fogg

    Fabric care items [Washing powder/soap, fabric softeners]

    Surf Excel

    Face Wash

    Himalaya

    Fast food chains

    McDonald’s

    Four-Wheeler

    Maruti Suzuki

    Hair Color and Dyes

    Garnier

    Hair Oil

    Parachute Advansed

    Life Insurance

    LIC

    Mobile Service Providers

    Airtel

    Mobile/Smartphones

    Samsung

    Moisturizer/Body Lotion

    Vaseline

    Mosquito Repellents & Home Insecticides

    Good Knight

    Noodles/Pastas

    Maggi

    Online Shopping

    Flipkart

    Packaged Savoury Snacks (chips, extruded snacks, bhujiyas/ namkeens)

    Lay’s

    Paint

    Asian Paints

    Refrigerators

    LG

    Shampoo & Conditioner

    Dove

    Skin Cream

    Pond’s

    Tea/Coffee

    Tata Tea

    Toothpaste/Toothbrush

    Colgate

    TV Sets

    Sony

    Two-Wheeler

    Honda

    Tyres

    MRF

    Washing Machine

    LG

    Water Purifiers

    Aquaguard
  • His appointment is with effect from October 1s, 2016

    Former HUL ED Punit Mishra to helm broadcast at ZEEL

    By A Correspondent

     

    Punit Misra, former Executive Director – Sales and Customer Development at Hindustan Unilever (HUL) will be take charge as CEO - Domestic Broadcast Business at Zee Entertainment. Misra will report to Punit Goenka, MD and CEO, ZEEL for his role. His appointment is with effect from October 1, 2016.

  • The two Golds were for Hindustan Unilever and the Dainik Bhaskar Group

    India bags 2 Golds & 7 Finalists @ Montreux Switzerland Festival

    By A Correspondent

     

    The Montreux Advertising Festival is billed as a precursor to the Cannes Lions and every year many Cannes aspirants test their work at the fest held on the  on the picturesque Lake Geneva in the pretty resort town of Montreux, famous for it’s jazz festival and once home of icons like Freddy Mercury, Charlie Chaplin and Vladimir Nobokov. Veteran advertising professional Ajay Chandwani has been on the jury of the awards for some years.

     

    After India’s impressive haul at D&AD, One Show and Montreux, all eyes will now be on Cannes for an encore.The 27th edition of the Golden Award of Montreux Advertising saw Indian entries winning two Golds and seven Finalist positions.

     

    The two Golds were for Hindustan Unilever and the Dainik Bhaskar Group. PHD India won a Gold for Best Use of Mobile Media for it’s Rin Career Ready Academy while the Dainik Bhaskar Group’s film “Zid karo, Duniya Badlo” on girl child literacy won a Gold in the Corporate Film Category.

     

    There were 7 Finalists from India, which is being considered creditable since Montreux does not have a tradition of Silver or Bronze so a Finalist works like a metal here. Indian Finalists included SAP for their Direct Marketing project on Discover, 2 Finalists of Jagran Prakashan for “A newspaper initiates a quest “ and “ Creating a newspaper for the future”, PHD’s Vande Matram” for Hindustan Unilever, ITSA People’s Print work on HCL “Relationship beyond the Contract”, and two Finalists of Zee Entertainment Enterprises in TV Film for their promos on Border and Credit Card.

     

    BBDO New York was once again the most successful agency at the Montreux Festival for their work on Mars Chocolates, GE,Fedex, Footlocker. Other prominent winners were Leo Burnett Germany, Arnold Worldwide USA, Otto GmbH, Havas Worldwide, AMVBBDO UK. The films category was dominated by the BBDO TV films Crisper and Marilyn on Mars Chocolate.Leo Burnett’s “One Second” film on Dunlop and two Diageo films by AMVBBDO UK.

     

    BETC Paris dominated the Print and Direct category with two Golds in Print for Petit Bateau and Evian and a Direct Response Gold for Canal +. Creative agencies enter the Global Festival from across over the world with a higher share of American and European participation. Indian interest and performance in Montreux has grown over the years.