MxMIndia

Tag: Hari Krishnan

  • Scotch-Brite and Scotchgard brands will be managed from the agency's Bengaluru office

    Lowe Lintas bags mandate for two 3M brands

    By A Correspondent

     

    3M India has appointed Lowe Lintas to handle the creative duties for its brands – Scotch-Brite and Scotchgard.

     

    Hari Krishnan

    Speaking on the win, Hari Krishnan, President, Lowe Lintas (South), said:”It’s a great honour to be partnering a reputed global brand like Scotch-Brite from 3M. The home cleaning tools category poses an exciting opportunity to create category defining communication and we look forward to making an impact with the Lowe Lintas brand of ‘Populist Creativity’.

     

     

    Raj Gupta

    Added Raj Gupta, CEO, Lowe Lintas:”Our experience with building brands and creating effectiveness is well known, particularly in the FMCG category. It’s not every day that an agency gets to partner a brand with such a global reputation and footprint. I would like to thank the team at 3M India for having chosen us.”

     

    Sanjit Satapathy

    Commenting on the appointment of Lowe Lintas, Sanjit Satapathy, Country Business Leader, Consumer Business Group, 3M India Ltd: “The home cleaning tools category is growing at a rapid pace with increasing consumer awareness and acceptance for specialised tools. The consumer needs in this category continue to evolve thanks to the diverse geographic and demographic spread of our target consumers. Scotch-Brite brand backed up by 3M’s core strength in innovation and technology has a range of products to address these needs. Globally within the 3M portfolio, India is a key growth market and we have definite plans to drive accelerated growth in the coming years. Keeping that in mind, we decided to partner with Lowe Lintas. With their strengths in strategic thinking and creative execution, Lowe Lintas will help us execute our growth plans for India market”

     

     

  • The latest ad film by Tanishq depicts the joy behind the traditional harvest festival of Kerala

    Tanishq promotes latest offering, Samriddhi on eve of Onam

    By A Correspondent

     

    Onam is coming up and Tanishq’s latest film for its Onam collection – Samriddhi captures the festive spirit.

     

    Speaking about the film, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, said: “On the occasion of Onam, people purchase new clothes, jewellery, gifts, decorations, food preparations and much more to celebrate the festival. With the Samriddhi Collection by Tanishq, Keralites can start a new tradition to buy unique jewellery from Tanishq for this auspicious occasion. Whether it’s a festival or any special occasion, Tanishq has something to offer each of its customers while aiming to build a strong bond and a deep connection”.

     

    Added Hari Krishnan, President, Lowe Lintas: “Kerala is an important market for jewellery and Keralites are extremely discerning consumers. Onam is a festival that’s proudly celebrated by all of Kerala and it’s a time when most families have a hectic social life. In this context, we wanted to capture how Tanishq can play a role in strengthening relationships. Our team’s understanding of the Malayali mindset has helped in capturing the small nuances in a relationship beautifully.”

     

  • The brand’s latest ad film discovers the true essence of the traditional festival

    Tanishq unveils brand campaign celebrating Varamahalakshmi

     

    Jewelry brand Tanishq has released a new brand campaign to coincide with the Varamahlakshmi festival.

     

    Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said: “India is a land of festivals and we felt the need to address all the occasions that contribute towards the expression of love and respect towards your family, society and values. Tanishq wants to create a more personal bond with the customers and connect with them at a deeper level through festivals like Varamahalakshmi. This film shows how the meaning of marriage and companionship has evolved with time and beautifully captures the relevance of festivals in the new age society.”

     

    Added Hari Krishnan, President, Lowe Lintas: “Every festival in India, has a cultural, religious and regional context. Tanishq has always redefined human relationships and it is this aspect of the brand that we’ve tried to bring alive in the context of the Varamahalakshmi festival, which is an important festive occasion in South India.”

     

    Said Rajesh Ramaswamy, Executive Director, Lowe Lintas: “It is always very exciting for us when we get opportunities to explore newer cultures, traditions and languages. So, for the first time, we’ve made an ad for a popular festival down south, ‘Varamahalakshmi’. An important part of the festival is that the women observe a fast to invoke the goddess home. In this ad, the husband finds an opportunity to express love and gratitude towards his wife, for carrying out the tradition with such devotion. The friendly banter between them adds to the charm of their relationship.”

     

  • The latest film by Tanishq brings to the forefront the Jewels of Royalty and showcases how the collection is a perfect example of royalty

    Deepika Padukone in new Tanishq campaign

    By A Correspondent

     

    Tanishq brand ambassador Deepka Padukone stars in the latest film by the branding highlighting the jewels of royalty.

     

    Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited said: “Throughout time, women are known to remember important dates and memories. As a category, jewellery has always been one to which fond memories and great stories are commonly associated. In our latest film for the Jewels of Royalty collection, we bring alive this emotion in a different story, featuring Deepika Padukone. The film showcases her fondly remembering the time spent portraying the role of a queen. We believe that the pieces from this collection will create a special place in the minds of our consumers; one that they will cherish and create memories with.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “We have always explored and borrowed stories from Deepika’s real life. And while earlier we explored her relationships with her family and colleagues, this time we decided to show her as an actress behind the scenes. The jewellery is inspired by Indian royalty and we knew that Deepika is to play a queen in her upcoming movie. We found a nice connection in the fact that though the collection is largely traditional, this would make the story a lot more contemporary. In the film, we’ve tried to express what feeling of being a Queen could be, even for Deepika who’s a huge celebrity herself”

     

    Said Hari Krishnan, President, Lowe Lintas:  “Tanishq makes a woman feel extra special. We’ve tried to amplify that with an interesting use of a celebrity brand ambassador”.

     

  • The latest films from the brand celebrates the unspoken love between couples

    Tanishq celebrates precious moments for Solitaire

    By A Correspondent

     

    Jewelry brand Tanishq is known for its bold advertising, never hesitant to look at themes that are best left untouched by many. The brand has launched its latest film that celebrates a couple’s marital journey over a decade and another couple taking the big plunge with Tanishq Solitaires.

     

    The first Solitaire film revolves around a modern-day couple, who are heading out to celebrate their 10th anniversary. The film showcases how easy it is for the man to pour his heart out about his wife’s tiny quirks that annoy him. Yet, when it comes to expressing his love for her, he is tongue-tied. He then hands her a stunning solitaire ring by Tanishq, which truly expresses his love for her. While a couple may have their fair share of ups and downs, they continue to celebrate their love in small ways. Through this film, Tanishq encourages couples to celebrate their special bond with a Tanishq Solitaire.

     

    The second Solitaire film revolves around a young couple who are living in together. The woman has just returned from a trip and they are having a casual banter about the gifts that she has brought for her partner and friends. She continues to goad him about what he did while she was away and chides him for not doing any of the activities he had planned. He then proposes to her with a Tanishq Solitaire and claims that he does not know how to have fun without her.

     

    Speaking about the films, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said: “Couples today celebrate and showcase their love for each other in their own unique ways. Small differences do not take away from their pact to cherish and love one another. At Tanishq, we encourage couples to treasure their relationship and express their love through a Solitaire, which, like their relationship, is timeless. A Tanishq Solitaire is a symbol of their commitment and undying love towards one another.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “Solitaires have always stood for the ultimate symbol of love. In this series titled ‘expressions of love’, we’ve explored different contexts, and different stages of a relationship. The presentation of each of them have been treated very differently, and we’ve tried to capture the little nuances and layer. It is of course highly influenced by our own lives and people we know. We’ve had insane debates but a great deal of fun. It is produced by Absolute Productions who put together a crew that was as excited as us to tell these stories. We are hoping that people connect with it at a personal level.”

     

    Adding his thoughts, Hari Krishnan, President, Lowe Lintas, said: “Every relationship comes with own brand of romance and its own share of quirks. Tanishq understands the delicate nuances of every relationship. The solitaire is presented in this context as the ultimate expression of love.”

     

  • The Fastrack Reflex promises to be all the gear you need to track 'activity', whatever that may entail

    Gear up for some action, says Fastrack in new tongue-in-cheek campaign

    By A Correspondent

     

    Fastrack has unveiled its new ad campaign titled ‘Gear up for some action’ which bears the signature brand persona. Synonymous with the progressive mind-set of millennials, Fastrack has designed this campaign specifically for Reflex, a dynamic new product in the smart wearables category which tracks calories, monitors sleep, counts steps and is high on style. The latest campaign launches the new category in Fastrack’s portfolio of youthful, trendy products, in a manner that’s uniquely Fastrack.

     

    Elaborating on the concept behind the ‘Gear up for some action’campaign, Suparna Mitra, Chief Marketing Officer, Watches & Accessories at Titan, said: “The youth have evolved and so have their needs, especially their love for technology. Millennials look for multifaceted products and we want to provide them with empowering productsthat meet their continuously changing lifestyles. The latest campaign for Reflex goes beyond conventional communication in the wearables space. It’s a fun way to celebrate the needs of the youth, who desire a combination of smart features and trendy design.”

     

    Said Hari Krishnan,President (South), Lowe Lintas:“Fastrack is a brand that has always tried to be the candid voice of youth. In that context, when Fastrack decided to launch Reflex, a new range of fitness/activity trackers, it was another opportunity for the brand to present its own candid view on ‘Fitness’. The word ‘activity’ has a different meaning in the youth lexicon. From chatting to jogging to even flirting, almost everything is an ‘activity’ and that’s exactly what we decided to trip on”, says.

     

    Sharing his thoughts on the campaign, Rajesh Ramaswamy, Executive Director, Lowe Lintas Bangalore says, “Activity trackers is a totally new category. But we had to always keep in mind that this product is by ‘Fastrack’. Fastrack has always had a lighter take on everything. Probably just like the audience we want to connect with. Very few seem to be having fun with a topic like ‘fitness’. So we came up with a tongue-in-cheek take on fitness. We had fun making it. Also because we had Vinil Mathew making it for us. Hope they all love it like we do.”

     

  • The campaign has gone live on popular television channels across the country and is being complemented by communication across online and Outdoor mediums as well

    Reliance Trends and Lowe Lintas Bangalore create campaign for youth

    By A Correspondent

     

    Leading apparel retail chain Reliance Trends has launched a nationwide brand campaign to announce its new brand positioning along with the new visual identity. The brand has taken on a youthful, contemporary and a more fashionable imagery. The campaign by Lowe Lintas Bangalore captures the creativity and spontaneity of today’s youngsters.

     

    Commenting on the new campaign, Akhilesh Prasad – CEO Reliance Trends said: “We live in interesting times.Fashion as we know it, has evolved tremendously over the last decade. Reliance Trends has redefined the value fashion segment in the country. Staying in sync with the times, we have unveiled our new brand identity and positioning, making the brand more fashionable and youthful. The launch film will showcase Reliance Trends in a new avatar and firmly establish it as ‘the largest destination for the widest range in value fashion’.  This changeover marks a new phase of growth for us as we consolidate our position as the biggest fashion retailer in the country.”

     

    Highlighting the thought process behind the campaign, Hari Krishnan – President, Lowe Lintas said: “The launch of the new identity for Reliance Trends, was an opportunity to establish that Fashion & Trends go hand in hand. Our creative team along with Zoya Akhtar have created the right balance of high fashion and everyday relevance”

     

  • The film brings to life the joy of Diwali when people go all out to express their love to their family and friends

    Tanishq’s latest film reignites the love for festive traditions

    By A Correspondent

     

    In its inimitable style, Tanishq has launched its latest film in time for the festive season. The campaign captures the celebratory spirit surrounding one of the most anticipated festivals in India. The film brings to life the joy of Diwali when people go all out to express their love to their family and friends.

     

    Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, says, “Diwali is that time of year that everyone looks forward to. This festival is marked by beautiful traditions and the purchase of gold jewellery is an integral part of those traditions. Families and friends come together to partake in the festivities, and special celebratory moments are innumerable. In our latest film, we have captured these moments and the joy of going all out to celebrate. Aap kya phenoge is Diwali? Aao maniye Tanishq Wali Diwali. We are extremely excited towards this festive season and are looking forward to a prosperous Diwali.”

     

    Adding his thoughts on the film, Hari Krishnan – President-Lowe Lintas, says, “Everything under the sun is bought during Diwali and there’s a huge fight for the share of wallet, by products across different categories. We wanted to bring back the relevance of gold over everything else in a Diwali celebration and highlight the sheer joy and emotions of gifting.”

     

  • Hari has about 20 years of experience in the advertising and media industry; having spent most of it between Lowe Lintas, JWT, Star TV and Grey

    Lowe Lintas appoints Hari Krishnan as President – South

    By A Correspondent

     

    Lowe Lintas has announced the coming in of Hari Krishnan as the new President of its South operations. This appointment comes on the back of GV Krishnan’s recent exit.

     

    To be based out of Bengaluru, his remit includes the agency’s offices in Bengaluru, Chennai and Hyderabad. As the largest creative agency in South region, the portfolio includes over a 100 clients and brands such as Arvind, Britannia, Fastrack, Flipkart, Gold Drop, Hike, ITC Foods, MRF, Mobizz, Paperboat, Sonata, Tanishq, TI Cycles, TVS Motors and many other companies and brands.

     

    Hari, currently CEO of MullenLowe’s operations in Sri Lanka is in the process of transitioning into his new role.

     

    He had joined MullenLowe early 2015 from Grey India where he was heading their South operations.

     

    Hari has about 20 years of experience in the advertising and media industry; having spent most of it between Lowe Lintas, JWT, Star TV and Grey.

     

    Commenting on his move, Joseph George, Regional President – South & South East Asia, MullenLowe Group and Group CEO, MullenLowe Lintas Group, India said: “Hari has done an incredible job in Sri Lanka almost transforming our operations there overnight. Going by his track record across the agencies he has worked in, he is just the right person we need to build on the fantastic momentum that the South operations of Lowe Lintas have achieved over the past 3-4 years in terms of creative product and new business acquisition. Both of which, Hari is rabidly passionate about.”

     

    Hari Krishnan adds: “This is a homecoming of sorts for me since my association with Lowe Lintas almost 18 years ago started in the Bengaluru office. The India operations of Lowe Lintas has been on an unbelievable roll the past few years and my mandate is clear. The talent in our 3 offices in the South, especially the creative fire-power under Rajesh Ramaswamy’s leadership is just reassuringly and intimidatingly brilliant. Can’t wait to get started!”

     

    Speaking of succession for MullenLowe Sri Lanka, Joseph George says, “Our Sri Lanka operations are in a sweet spot thanks to all the efforts made in the past 18 months under Hari’s leadership and some fantastic clients. And we are perfectly poised to build on from here; which is why Hari’s replacement for the Sri Lanka CEO’s role is crucial; and so I am very pleased with whom we have found. The announcement will take place in a few days.”

     

  • Strategic alliance with Percept H to handle carmaker's media mandate for few models

    ZenithOptimedia to handle media duties for Toyota India

    By A Correspondent

     

    ZenithOptimedia India has been appointed as the media partner of Percept H for media duties for part of Toyota’s vehicle range in India, such as Innova, Corolla Altis & Fortuner and Camry Hybrid.

     

    ZenithOptimedia already handles Toyota across China, Europe and the US markets. The business will be handled out of ZenithOptimedia’s Bangalore office.

     

    Hari Krishnan

    Hari Krishnan, Managing Director, ZenithOptimedia says, “It is a matter of pride for us to collaborate with Percept H for Toyota media requirements. The competitive nature of the market calls for innovative media approach. By deploying our Live ROI tools we will amplify Toyota’s communication and support their powerful launch and growth plans in India.”

     

  • UrbanClap is soon expected to venture into newer cities such as Jaipur, Chandigarh and Kolkata

    Equinox bags media mandate of UrbanClap

    By A Correspondent

     

    ZenithOptimedia Group‘s Equinox has won the entire media planning and buying mandate, inclusive of out-of-home and digital of India’s largest services marketplace UrbanClap. UrbanClaphas operations inmajor metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad.It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories.Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

     

    UrbanClap is soon expected to venture into newer cities such as Jaipur, Chandigarh and Kolkata. It plans to have more than 2,00,000 professionals on the platform and serve over 1,00,000 customers every day in 25 cities. In September last year, it launched its iOS app for customers, which is a first for the local services industry. It already had Android presence.ZenithOptimediaGroup with its rich roster of e-commerce clients will play a pivotal role in the services major’s expansion plans.

     

    Hari Krishnan

    Hari Krishnan, Managing Director, ZenithOptimedia says, “The digital medium has re-wired the relationship between consumers and localized service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place.This is a prestigious win for us.UrbanClap isambitiousand future-facingand is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

     

    Varun Khaitan

    Varun Khaitan, Co-founder of Urban Clap, “We started this company with the vision of making localized services accessible to the Indian consumer, in view of a fragmented and unorganized industry.UrbanClap is really about convenience and comfort, and more importantly, about trust.  We needed a credible media partner, one that understandsour zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further.We look forward to a rewarding partnership with them

     

  • ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets

    ZenithOptimedia wins media duties of HomeShop18

    By A Correspondent

     

    ZenithOptimedia has won the media planning and buying mandate of HomeShop18, India’s leading television shopping channel. ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets.

     

    Hari Krishnan, Managing Director of ZenithOptimedia says, “This is a sizeable win for ZenithOptimedia India. There are millions of homes that consume content through television, but may not have access to the internet. Home shopping will continue to deliver in mass reach and volume sales, as the cable and satellite footprint expands in the country. HomeShop18 pioneered the concept of shopping from home in India, and made consumers aware of the comfort attached to it. It is a matter of great pride for us, to be partnering with them.”

     

    Vikrant Khanna, Chief Operating Officer Homeshop18 commenetd, “HomeShop18 has a diverse customer base with a fairly expansive reach through the television channel as well as its web and mobile presence. To reach out to our customers across the country, ZenithOptimedia seemed like an obvious choice based on their trenchant understanding of the Indian market and the ability to tap the burgeoning home shopping segment. We look forward to a rewarding partnership with them.”