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Tag: Hari Krishnan

  • To add value to the brand and business

    Hari Krishnan joins Quotient Ventures as Group Chief Business Officer

    Mumbai-based Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) appoints Hari Krishnan as Group Chief Business Officer.

    Speaking about the appointment, T. Gangadhar (Gangs), Group CEO, Quotient Ventures said: “I am delighted that Hari joins us at this crucial juncture. As a Group we have completed five full financial years, and as we embark on the next five, we need high-quality leadership to navigate what is to come. As someone who has worked closely with Hari, I have no doubt that he will be a stellar addition to our leadership team. He has a proven track record when it comes to adding value to brands and businesses, and to agency growth.”

    Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group.

    Said Hari Krishnan, Group Chief Business Officer, Quotient Ventures: “Quotient’s journey over the last five odd years has been both spectacular and inspiring, not just in terms of growth, but also in terms of body of work, client portfolio and talent. What impresses me even more is the roadmap that has been laid down for the next phase. It is intimidating and exciting at the same time because it provides me a very exciting opportunity to play for both scale and impact”.

  • Picardo brings in 22 years of experience as a P&L Head and Brand Strategist

    Mullen Lintas appoints Sharon Picardo as Exec Dir & Head of Mumbai

    By Our Staff

    Sharon Picardo
    Sharon Picardo

    Mullen Lintas, the creative agency of the MullenLowe Lintas Group, has appointed Sharon Picardo as Executive Director and Head of Mumbai operations.

     

    Picardo brings in 22 years of experience as a P&L Head and Brand Strategist. She started her career as a management trainee with FCB where she worked for 15 years and left as a General Manager. She has worked with other leading agencies like DDB and L&K Saatchi & Saatchi leading the charge for a wide spectrum of brands. She has worked with cross-functional teams for brands like Tata Motors, Amul, Parle, Big Bazaar, Renault, Diageo, NPCI, ICICI Bank, Bharti AXA, among others.

     

    Said Hari Krishnan, CEO of Mullen Lintas: “Mullen Lintas is one of the youngest creative agency brands in India’s top 10. Building brands using the ‘Challenger’ framework, we have managed to create a quiet revolution in terms of creative reputation and growth. Mumbai being our flagship operation, this is a very coveted role in that sense. In Sharon, we found a perfect leader and team player. She has the right blend of experience, knowledge to be able to lead the fabulously talented Mumbai team and consolidate and grow the operations of Mullen Lintas, Mumbai.”

     

  • As Managing Director & Head, Publicis Content

    Hari Krishnan to head Publicis Content

    By Our Staff

     

    Hari Krishnan
    Hari Krishnan

    Publicis Groupe India announced that it has further strengthened its content practice with the appointment of Hari Krishnan as Managing Director & Head, Publicis Content.

     

    Krishnan’s role involves bringing data-driven insight, platform content strategy, creative excellence and seamless delivery to the rapidly expanding field of branded content. He will lead the groupe’s teams of content specialists, as well as shaping further the groupe’s creative product, particularly around advice to brands about how to participate in culture.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “Given that more and more brands are looking for newer, continual storytelling formats, Publicis Groupe’s Content Practice is witnessing exceptional demand from advertisers for unique solutions at the intersection of media, data, and creativity. Hari with his proven track-record and passion for content is a perfect fit for the role and I am sure that he will advance our Content offering still further, through platform-fit ideation, data-led intelligence, strong IP leverage and innovation partnerships.”

     

  • To shift brand perception

    Mullen Lintas bags Fabelle chocolates mandate

    By Our Staff

     

    Fabelle luxury chocolates, made by ITC Ltd , has recently awarded its creative mandate to Mullen Lintas. The agency will help the brand shift the perception of Fabelle from luxury chocolates to unparalleled, distinguished chocolate experiences.

     

    Commenting on its association with Mullen Lintas, Anuj Rustagi, Chief Operating Officer – Chocolates, Confectionary, Coffee and New Categories – Food Division, ITC Limited said: “Fabelle is on a journey to change the way Indians experience chocolates with our one-of-a-kind multi-sensorial indulgences. With Mullen Lintas’s strong hold in strategic thinking and creative acumen, we look forward to strengthening our journey in the chocolate segment. With this partnership we aim to redefine chocolate category codes.”

     

    Hari Krishnan
    Hari Krishnan

    Added Hari Krishnan, CEO, Mullen Lintas on the win: “We are delighted to get an opportunity to partner ITC Foods & Fabelle. Fabelle is a multi-sensorial, luxuriant, indulgence. Our challenge is to bring alive a whole new experience in indulgence for Fabelle. We were able to demonstrate an in depth understanding of the consumer behaviour in the luxury category and the creative strategy & expressions were focused on redefining desire & indulgence. We look forward to crafting new stories for Fabelle.”

     

  • The agency will handle full-service responsibilities of FGII

    MullenLowe Lintas to be creative partner of Future Generali India Insurance

    By Our Staff

     

    Future Generali India Insurance Company Limited (FGII) has recently appointed Mullen Lintas (agency) as its communication partner for its creative and social media mandate. The agency will handle full-service responsibilities of FGII, including its communication strategy, with a special focus on digital. The appointment of Mullen Lintas is an outcome of a multi-agency pitch.

     

    Speaking about the new partnership, Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited, said: “As a brand, whose purpose is to be a lifetime partner for the customers and lead with empathy, human-touch, and innovation, we remain heavily invested in not just understanding our customers’ evolving needs from close quarters but also in being at the forefront of launching disruptive and clutter breaking communication, that helps strike a chord with our customers. Our efforts, over the last few years, towards bringing wider acceptance to conversations around mental health in India, is a case in point.”

     

    Commenting on the creative win, Hari Krishnan, CEO, Mullen Lintas added: “Insurance is a highly regulated category and, therefore, new products & innovations are somewhat infrequent. However, Future Generali has been disrupting the category with great product and service level innovations and, hence, to partner such a brand, is an exciting challenge for all of us. We look forward to re-defining category codes and changing the way consumers evaluate general insurance products. What’s even more satisfying is that this is a win for our integrated, hyper-bundled approach, wherein we will collaborate with our social and advocacy agency, Lintas Live, in this journey, to take the Future Generali brand journey forward.”

     

  • Will be responsible for the brand's strategy and creative output

    Mullen Lintas wins creative duties for Ferns N Petals

    By Our Staff

     

    Ferns N Petals, flower and gifts retailer, has recently appointed Mullen Lintas Delhi to handle its creative duties. The agency will be responsible for the brand’s strategy and creative output.

     

    Commenting on the association, Sai Thota, Head – Digital Marketing, Ferns N Petals said: “The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards an accelerated growth. Since it is a very important campaign, we have partnered with Mullen Lintas, one of the best creative agencies in the country. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth.”

     

    Added Hari Krishnan, CEO, Mullen Lintas: “We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, to partner a brand like Ferns N Petals to chart it’s future journey is an exciting challenge and we look forward to it.”

     

  • To craft the creative strategy for launch of Tata ClassEdge’s edtech venture, Tata Studi

    Mullen Lintas wins creative for Tata Studi

    By Our Staff

     

    Tata Studi, part of Tata ClassEdge, an edtech firm, has awarded its brand and creative communications mandate to Mullen Lintas Mumbai following a multi-agency pitch. The agency will craft the creative strategy for the launch of Tata ClassEdge’s learning app, Tata Studi.

     

    Sachin Torne
    Sachin Torne

    Commenting on partnering with Mullen Lintas, Sachin Torne, Chief, B2C, Tata ClassEdge said: “Tata Studi is an education product based on principles of ‘Science of Learning’. We want children to plan their studies and learn for understanding, so that they can use their learning in real life. Planning for any activity helps reduce pressure and it is true even for studying. Lintas impressed us with their knowledge of the edtech segment and creativity in understanding our value proposition accurately. We welcome Mullen Lintas as our brand partners for Tata Studi.”

     

    Hari Krishnan
    Hari Krishnan

    Speaking about the win, Hari Krishnan, CEO, Mullen Lintas added: “With the accelerated boom that we’ve witnessed in edtech category, especially during the last 2 years, we are more than aware of the problems children have been facing porting to this new ‘Study-from-home’ culture. Most parents are perplexed about the role they must play when it comes to supporting and guiding their children with their studies and that is where Tata Studi comes in. With a scientifically developed platform, tools and modules, Tata Studi helps a child take control of their studies by helping them plan better. We look forward to this exciting journey ahead in enabling students and parents to reimagine the way they learn, with Tata Studi.”

     

  • With several key appointments and elevations

    Mullen Lintas strengthens North ops

    By Our Staff

     

    Mullen Lintas has announced a new leadership at its Delhi office. The business function for the North region will be led by Sunil Singh Manhas who has been appointed as Senior VP and Business Head. Nisheeth Srivastava, elevated to Group Creative Director, will oversee the creative product and will be partnered by Sarabjit Singh, who has also been elevated to Group Creative Director (Art). Saumya Baijal, appointed as VP and Head of Planning – North, will lead the planning function for the region.

     

    Hari Krishnan
    Hari Krishnan

    Commenting on strengthening the business function, Hari Krishnan, CEO, Mullen Lintas said: “Mullen Lintas Delhi is poised for growth having already added a diverse mix of brands into the portfolio this year. We felt that this is the right time to bring in a new leadership team that is young, talented and driven. Sunil Singh Manhas comes on board as Sr VP & Business Head for Delhi. Sunil is a seasoned campaigner and knows the Delhi market inside out. He brings with him a wealth of cross-category experience and knowledge. His drive for new business and his passion for ideas will augur well for us.”

     

  • To help build brand equity

    Mullen Lintas to partner Dr. Vaidya’s ayurvedic

    By Our Staff

     

    Dr. Vaidya’s, a brand from the house of RPSG, has recently awarded its creative mandate to Mullen Lintas. The agency will be responsible for crafting the brand’s strategy and communication as it starts afresh post its acquisition by the RPSG Group last year. Mullen Lintas will be focusing on building equity for Dr. Vaidya’s and creating communication that helps achieve the growth aspirations.

     

    Speaking on associating with Mullen Lintas, Rajeev Khandelwal, CEO FMCG, RP-Sanjiv Goenka Group said: “We were looking for an agency that could understand our brand’s intent and could partner with us in making our growth plan into a reality, and Mullen Lintas we believe is the right partner. We are impressed by the team’s strategic approach on Dr. Vaidya’s and are confident of their creative and digital capabilities as demonstrated over the years on Too Yumm!”

     

    Commenting on the win, Hari Krishnan, CEO, Mullen Lintas added: “We have been brand partners to the RPSG Group since 2017 and are delighted to take this association forward with Dr. Vaidya’s. The brand operates in a rapidly growing category and we are excited to partner with the client team to deliver effective strategies and creative solutions to deliver an unfair share of attention for Dr. Vaidya’s.”

     

     

  • To promote its community stem cell banking division

    Mullen Lintas appointed creative partner for LifeCell International

    By Our Staff

     

    LifeCell International has appointed Mullen Lintas as their creative partner for promoting their community stem cell banking division. The communication mandate is to build consideration among parents-to-be towards making community stem cell banking an effective means to secure not just their baby’s future but also the future well-being of their family. The scope of the engagement is to drive home the advantage of community stem cell banking and build preference for LifeCell via multiple communication channels.

     

    Ishaan Khanna
    Ishaan Khanna

    Commenting on the association, Ishaan Khanna, CEO and Executive Director, LifeCell International said: “Being the leader in Community Stem Cell Banking, we feel it is our responsibility to keep innovating and make sure we reach maximum mothers highlighting the importance of stem cell preservation. With this objective in mind, we have some exciting ideas planned for this year for which we have on boarded Mullen Lintas as our creative agency.”

     

    Hari Krishnan
    Hari Krishnan

    Speaking about the win, Hari Krishnan, CEO, Mullen Lintas added: “We are elated to have been given the mandate for LifeCell. The scientific value and relevance of LifeCell in the health & wellbeing of consumers, is something that most consumers need an education on. We’re excited to partner with LifeCell in creating a new category in Health & Wellness.”

     

  • To strengthen the brand's position in the market

    Mullen Lintas bags MFine’s creative duties

    By Our Staff

    MFine, an AI-driven on-demand healthcare service, has appointed Mullen Lintas as its creative agency. The agency’s mandate will be to strengthen the brand’s position in the market.

    Arjun Choudhary
    Arjun Choudhary

    Said Arjun Choudhary, Founding Member & Chief Business Officer,MFine: “We are delighted to welcome Mullen Lintas, as our new creative partners. MFine is on a mission to transform the landscape of Indian healthcare – empowering users with immediate access to the expertise of the country’s top hospitals, labs and specialists. Now, with Mullen Lintas’ strong strategic and creative capabilities, we aim to move forward in this journey to make MFine India’s most trusted healthcare brand.”

    Hari Krishnan
    Hari Krishnan

    Added Hari Krishnan, CEO, Mullen Lintas: “MFine wants to make a distinct difference in the lives of the consumers when it comes to healthcare and It’s always exciting to partner a brand that wants to solve real world problems. We look forward to this partnership and to producing some stellar work that changes how consumers interact with Healthcare as a category.”

     

     

  • To build a strong foothold in the market

    Mullen Lintas appointed creative partner for SIP Abacus

    By Our Staff

    SIP Abacus has awarded its creative duties to Mullen Lintas. The account will be handled by the Bengaluru office of Mullen Lintas. The scope entails building the brand via omnichannel advertising and visibility via social media.

    Dinesh Victor
    Dinesh Victor

    Said Dinesh Victor, Founder & Managing Director, SIP Academy India Pvt Ltd.: “We are confident that our association with Mullen Lintas will help not just raise the awareness of SIP Abacus brand but also will let more Indians come to know the power of the Abacus Program!”

    Sibi Sekhar
    Sibi Sekhar

    Added Sibi Sekhar, Director, SIP Academy India Pvt Ltd.: “We are delighted to have Mullen Lintas on board as our agency and we look forward to their well-known branding and communication expertise to take our flagship brand SIP Abacus closer to children and parents aligning with our powerful vision.”

    Hari Krishnan
    Hari Krishnan

    Said Hari Krishnan, CEO, Mullen Lintas: “SIP Abacus has been quietly brewing a storm in the educational sector over the last 17 years and has helped many children across the country to develop arithmetics and build their concentration skills. We are excited to be given the mandate to craft the brand strategy and point of view for SIP Abacus that will enable more parents and children to embrace the concept of mathematics and emerge successful. The category understanding and creative firepower demonstrated by our team led by our CCO Azazul Haque is what worked the magic for us.”