MxMIndia

Tag: Hari Krishnan

  • The agency currently also handles Marico's edible oil brand Saffola

    Mullen Lintas bags Marico’s Veggie Clean

    By A Correspondent

     

    Marico has recently launched Veggie Clean, a vegetable and fruit cleaner. To launch and promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. The agency currently also handles Marico’s edible oil brand Saffola.

     

    Hari Krishnan

    Talking about the win, Hari Krishnan, CEO, Mullen Lintas said: “Over the past few years, personal and domestic hygiene have become paramount for consumers across the country, which has led to many new behavioural trends and habits. We are delighted that Marico has assigned us the creative duties for Veggie Clean and our task is to create a permanent place for the brand across the many kitchens of India. This will be a digital-first brand and teams have already begun the work to craft the brand idea and seed the brand message.”

     

     

  • The appointment will be effective January 2020.

    Hari Krishnan will be CEO, Mullen Lintas

    By A Correspondent

     

    Hari Krishnan has been appointed as CEO of Mullen Lintas. Krishnan moves from Lowe Lintas where he was President and was spearheading the South operations. The appointment will be effective January 2020.

     

     

    Speaking about Krishnan’s appointment, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “Mullen Lintas has created a name and stature for itself in a very short period of time and is poised for more. The reason for that lies in our commitment to always put the A-Team at Mullen Lintas. So, when we were looking for the best person to lead the agency as CEO, Hari was the natural choice. He has the best credentials in the country as a P&L leader, an entrepreneur and as a brand and idea champion. He is passionate about making the agency future oriented. Actually, he is passionate about almost everything he does :). We were fortunate that he also happened to be working at Lowe Lintas. Hari’s appointment is another big step to ensure that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies. His insatiable appetite for growth, challenges and creative excellence makes him the perfect candidate to drive Mullen Lintas into its next phase of growth and discovery.”

     

    Speaking about his appointment, Krishnan added: “If Lowe Lintas is like an aircraft carrier in the high seas – solid, powerful and battle ready 24/7, then Mullen Lintas is a turbocharged, supercar with a V12 engine that has zoomed its way into the top 10 list, punching well above its weight and leaving behind some of its illustrious counterparts. The creative firepower, pace, agility and intensity of Mullen Lintas is just what brands need in a Marketing World that is mutating and evolving rapidly. It’s both scary and exciting to be in charge of this beast and I look forward to partnering the amazingly talented and passionate gang of Mullenials.”

     

     

  • This is in line with its global agenda of adding further depth to the ‘Disruption’ framework

    TBWA India appoints Hari Krishnan as ED

    By A Correspondent

     

    TBWA India has announced the appointment of Hari Krishnan as Executive Director and Head of Delhi operations. He will also lead the agency’s Nissan United 3.0 transformation. Krishnan has spent over 27 years across agencies such as Zenith Media, JWT, Cheil, Grey, Bates and Ogilvy. He is said to have joined TBWA in April.

     

    Announcing Krishnan’s appointment, Govind Pandey, CEO, TBWA, said: “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.”

     

    On his role, Krishnan added in a statement: “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation will supercharge our creative effectiveness. I am looking forward to this exciting opportunity”.

     

     

  • The brand positioning has been done by LinConsult

    Aamir Khan endorses #BeRestless credo for Walkaroo

    By A Correspondent

     

    Footwear brand Walkaroo has released its latest marketing campaign with Aamir Khan as its new brand ambassador. The brand positioning has been done by LinConsult, the strategic consulting arm of MullenLowe Lintas Group.

     

    Reflecting upon Walkaroo’s latest announcement, VKC Noushad, Managing Director said:“We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond.”

     

    Commenting on the campaign idea, Subramanyeswar (Subbu), Group Chief Strategy Officer, MullenLowe Lintas Group added: “When VKC approached LinConsult, the strategic consulting arm of the group, the resolve between us was clear. How do we break the category convention that revolves around functional claims and randomly employed star power, and to capture the soul of the young, bold, new generation, whilst placing themselves under their soles? We believed that for this audience, life is a series of ever evolving dynamic ‘wants’. It’s a relentless progress consumed by ‘what’s next?’ on the personal agenda. In a sense their lives could be summed up by the endeavor of constantly and ceaselessly walking ahead. Their feet have no time to rest. This rang true in their lives in terms of action as well, because these youngsters simply walk to wherever they need to go, even if sometimes their destinations are quite far.”

     

    Commenting on their latest work, Hari Krishnan, President, Lowe Lintas said: “Today’s generation hates settling down. They hate anything to do with resting. They are always restless and constantly chasing something new. We want the brand to embody, endorse and encourage this spirit to remain restless”

     

     

  • The account will be managed out of Lowe Lintas Bangalore

    ShareChat appoints Lowe Lintas as its creative partner

     

     

    ShareChat has appointed Lowe Lintas to handle its creative duties. The mandate predominantly includes promoting app downloads and increasing the number of average daily users.

     

    Commenting on the appointment of Lowe Lintas, Sunil Kamath, Chief Business Officer, ShareChat said: “We have found an able partner in Lowe Lintas to help us connect better with our customers and strengthen preference for ShareChat. Their well-rounded experience across industries, strong planning and creative firepower gave us the confidence that together we can deliver not just a great marketing campaign but effective business results.”

     

    Talking about the win, Hari Krishnan, President, Lowe Lintas added: “ShareChat is a brand that is born out of love and pride. The interface, the features, the number of regional languages offered, etc., are proof of a well thought through Social Platform that is designed for India and by Indians. We were blown away by the popularity of the brand amongst regular users. We’re excited about this partnership and look forward to making ShareChat the social platform of choice for India.” The account will be managed out of Lowe Lintas Bengaluru.

     

     

  • The account will be handled out of Lowe Lintas Bangalore, and the scope entails building online and offline brand campaigns for Lenskart

    Lenskart mandates Lowe Lintas for creative

    By A Correspondent

     

    Eyecare brand Lenskart has partnered with Lowe Lintas for its creative advertising.

     

    Speaking about the appointment of Lowe Lintas, Peyush Bansal, CEO, Lenskart said: “At Lenskart we live and breathe disruption. The journey to choose a spectacle for oneself should be an easy and seamless one. And we are here to break the notion of spectacles being boring or serious, however one looks at it. We are all excited and we are looking forward to this partnership to bear fruitful results and unparalleled success”.

     

    Added Hari Krishnan, President, Lowe Lintas: “Lenskart has triggered a revolution in the eyewear category with its unique innovations and we look forward to matching up to their ingenuity. This is going to be an exciting journey for both Lenskart and us, and we look forward to building a legacy for the brand for years to come.”

     

    The account will be handled out of Lowe Lintas Bangalore, and the scope entails building online and offline brand campaigns for Lenskart.

     

     

  • The scope of the business includes digital, print and radio over and above the traditional advertising mandate

    Lowe Lintas Bangalore to handle creative mandate of Medlife.com

    By A Correspondent

     

    Following a multi-agency pitch, online pharmacy Medlife.com has brought Lowe Lintas on board as its creative agency.

     

    Said Meera Iyer, CMO, Medlife.com:”Having worked with Lowe Lintas in the past, I know how they have created memorable brand campaigns for Unilever. But you need a slightly different approach for e-commerce retail brands, and of the agencies in Bengaluru, I felt Lowe Lintas would deliver best, as they understand both the online place as well as the new digitally-inclined audiences that drive growth. Maintaining Medlife’s leadership position and growing the online share of the Healthcare pie is critical to growth ambitions this year. We will look to Lowe Lintas to deliver a fantastic creative campaign that helps us achieve both.”

     

    Added Hari Krishnan, President, Lowe Lintas: “Medlife, a one-stop online healthcare brand, has aggressive expansion plans and we are proud to partner them at a time when the category is opening up. It is truly a pleasure and privilege to chart the course for a brand that is all set to change India’s healthcare and pharmaceutical space for the better.”

     

     

  • The account will be handled out of Lowe Lintas Bangalore

    Lowe Lintas to manage creative mandate of Britannia’s Timepass

    By A Correspondent

     

    Britannia has entered the snacking category and has appointed Lowe Lintas to manage the creative mandate of Timepass – a range of baked snacks in new formats and flavours.

     

    Said Jayant Kapre, Business Head – Adjacent & New Business, Britannia Industries: “In line with Britannia’s vision of being a Total Foods Company, it was a natural move for Britannia to make an entry into this category. We looked at the tremendous growth of the snacking category over the past half-decade. Our approach will be not just to create an innovative portfolio of products, but one that is represented by a memorable brand persona. We look forward to working with Lowe Lintas in gaining a meaningful entry into this competitive category.”

     

    Added Hari Krishnan, President, Lowe Lintas: “We are Britannia’s lead creative partner and to be chosen for a new category is a vindication of our strengths in consumer understanding, strategy and our creative firepower. Snacking is a category where consumer demand is triggered by two types of hunger – Mouth Hunger & Stomach Hunger. Most of the packaged snacks fall into the Mouth Hunger category and is generally an addictive and/or mindless activity. Based on this insight, we have worked with the Britannia team on the strategy, brand name and communication and that’s how the brand name Timepass was frozen. We look forward to developing some exciting and Timepass work.”

     

     

  • The Bengaluru office of Lowe Lintas will handle the account

    Lowe Lintas wins mandate of Cricbuzz

    By A Correspondent

     

    Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive an ad campaign for Cricbuzz during the Cricket World Cup.

     

    Ajith Ramamurthy

    Talking about the appointment, Ajith Ramamurthy, Business Head – Videos, Cricbuzz said: “Being the No 1 cricketing platform in the world, it’s time for us to promote the latest offering from the brand. We were looking for a creative partner to deliver a high-impact campaign promoting the video content during the world cup and found an able partner in Lowe Lintas. We are excited about this partnership and look forward to working with the Lowe Lintas team.”

     

    Hari Krishnan

    Commenting on the win, Hari Krishnan, President, Lowe Lintas said: “What Cricbuzz has achieved already is quite amazing. It is India’s largest platform for everything cricket. The video content on Cricbuzz is far superior and insightful compared to what the viewer is used to. We are excited about this opportunity, being cricket buffs ourselves”.

     

     

  • After the hugely successful IPL campaign, the food delivery platform launches 4 new commercials that are a refreshing take on the everyday lives of new-age Indian families

    Swiggy campaign targets modern-day families

    By A Correspondent

     

    Swiggy has launched its third series of television commercials and digital campaign conceptualised by Lowe Lintas and produced by Corcoise Films.

     

    Said Srivats TS, VP – Marketing at Swiggy: “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. The Swiggy karo, phir jo chahe Karo!, campaign celebrates three aspects of the modern Indian family- Super Moms, Food and Swiggy. It delves into how families of today are increasingly choosing to invest their time in connecting with loved ones and learning something new, while leaving the task of getting a meal on the table to Swiggy!”

     

    Added Hari Krishnan, President, Lowe Lintas: “This is a campaign that is meant to increase penetration for Swiggy amongst the household segment most of whom are non-users or infrequent users. We had to strike a balance as a brand that aids or enables great food experiences rather than replaces the food that is made at home. We’re happy to have hit the sweet spot, once again”

     

     

  • The announcement is one of the many strategic tie-ups, in line with the company’s 2020 vision statement

    Hari Krishnan appointed Strategic Brand & Content Advisor at WhiteBalance

    By A Correspondent

     

    Film production firm WhiteBalance has announced the appointment of Hari Krishnan as Strategic Brand & Content Advisor.

     

    Said Robert Godinho, Founder & CEO: “I believe strong foundations are the key to sustainable and scalable businesses. Today, WhiteBalance provides storytelling solutions to companies across TVCs, digital films, fiction content to innovative investor pitches. We offer seamless 360-degree solution for brands to reach each target audience across different mediums while ensuring the core brand essence and texture remains consistent.”

     

    Talking about the assignment, Krishnan said: “WhiteBalance has an incredible body of work across Hero, Hub and Hygiene framework of content marketing. The team is highly spirited and uncompromising in terms of work quality. The intention is to play in all aspects of video, not only delivering content collateral, but add value in terms of strategy that delivers excellence for brands.”

     

     

  • Fastrack has launched a new watch collection – Loopholes with an all-new campaign creatd by Lowe Lintas’ Bengaluru office

    Lowe Lintas creates new campaign for Fastrack

    By A Correspondent

     

    Said Shiv Parameswaran, Executive Creative Director, Lowe Lintas Bangalore: “Sometimes, the product itself can lead to an idea. In this case, it was the perforated design pattern of the watches. The typography we created for “Loopholes” also became the escape route for all our characters. After all, every situation has a loophole. You can get away if you spot them.”

     

    Added Ayushman Chiranewala, Head of Marketing –Fastrack:  “The Loopholes collection is inspired by perforations on sports apparels blended with the unique Fastrack design language. It’s made for the youth who is always on the move. The campaign highlights the ‘holes/ perforations’ on the watches and adds a quirky and fashion forward touch which depicts how the consumer is on the look out to get out of sticky situations by finding out loopholes. The collection has 36 Watches sporting various functions like day date feature and multifunction feature, split equally between guys and girls.”

     

    Speaking on the agency’s work produced for the brand, Hari Krishnan, President (South) – Lowe Lintas said: “When Fastrack showed us their new range of perforated watches, we saw the quirk right there. Every perforation is a loophole and every loophole, an opportunity.”

     

    The campaign will be visible in the online media on YouTube and social media platforms. A series of outdoor communication augmenting the design idea will also bolster the campaign’s visibility.