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Tag: FoxyMoron

  • The main objective of this association would be to build affinity via brand advocacy on digital and creating distinct brand personalities

    FoxyMoron bags digital mandate for Aditya Birla Capital

    By A Correspondent

     

    Foxy Moron has been awarded the digital mandate for Aditya Birla Capital and its Home Finance, SME Finance, Corporate Finance, Personal Finance, Wealth Management and Life Insurance businesses. The account was won following a multi-agency pitch.

     

    Ajay Kakar

    Speaking on this appointment of FoxyMoron, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited said: “Our brand purpose is to provoke people for them to self-realise their needs. We are here to empower individuals to protect what they value; to invest so they can live a life they aspire to live; and to finance their dreams, needs and desires. And we see the digital medium as a huge enabler that can help us achieve this. Having worked with FoxyMoron during our brand launch, we have found them to be a perfect fit for the ABCL brand, in our digital journey towards being a brand synonymous with empathy, simplicity and top performance.”

     

    Pratik Gupta

    Discussing the alliance, Pratik Gupta, Co-founder, FoxyMoron added:“It is amazing to be able to work with India’s leading financial services company that has a clear vision to consolidate, communicate and simplify money for the common man. With ABC, we are reshaping the way finance is perceived in the digital spectrum. We’re excited about the work we’re doing and have in the pipeline with all seven brands. Additionally, to be able to consolidate a brand like ABC across our content and technology verticals validates our quest to do more and build long-term relationships with our clients.”

     

     

  • Kraft Heinz, in collaboration with digital agency FoxyMoron, looked at creating curiosity and keeping viewers hooked on

    Heinz Tomato Ketchup asks viewers to skip

    By A Correspondent

     

    Heinz Tomato Ketchup’s latest campaign furthers its brand promise of “Taste That Grabs You”! The concept features mouth-watering food and how people are so engrossed in eating the Heinz ketchup that they ignore everything else.

     

    Kraft Heinz, in collaboration with digital agency FoxyMoron, looked at creating curiosity and keeping viewers hooked on. The campaign consists of six pre-rolls ads wherein the protagonists do exactly the opposite and tells the viewer to hit the skip button! The videos then proceed to showcase how the protagonist enjoys the taste of Heinz Tomato Ketchup so much that they don’t care about their surroundings or anything else at all.

     

    By telling its viewers to hit the skip button, Heinz Tomato Ketchup created intrigue and got the viewers to watch what the pre-roll had to offer and the results did not disappoint!

     

    Videos

    Heinz Tomato Ketchup| http://bit.ly/2BNXEz3

    Heinz Taste That Grabs You Story Videos

    1)      The Mother - http://bit.ly/2kOVhBQ

    2)      The Kid - http://bit.ly/2CN6UQZ

    3)      The Corporate Guy - http://bit.ly/2DhX0bi

    4)      Mr Cool - http://bit.ly/2Bl8MEp

    5)      The Girl - http://bit.ly/2ksUU0l

     

  • The business was won following a multi-agency pitch

    FoxyMoron wins digital mandate for Blackberrys

    By A Correspondent

     

    FoxyMoron has bagged the digital mandate for leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch.

     

    As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website maintenance and development duties. This entails strengthening the brand’s digital presence by showcasing their dynamic apparels and building a distinct brand personality.

     

    Speaking on the appointment, Ramesh Kaushik, Vice President- Brand Experience, Blackberrys said: “We, at Blackberrys, are proud partners in our consumer’s journey for success. As a brand we stand committed to our consumers, and hence need partners who are common to us in this cause. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way disruption and engage consumers in co-created platforms. Just like Blackberrys wardrobe solutions, the heart of our digital strategy is in being ahead of times yet relevant, engaging our consumers in their journey towards success. Everytime. All the time.”

     

    The account will be managed from the agency’s North office. This win is a significant addition to FoxyMoron Gurgaon’s rapidly expanding client roster that already includes Motorola, Lenovo, Discovery Channel, Animal Planet, Wok To Walk, HOOQ and Pulse Candy, among many others.

     

    Said Gokul Pillai, Creative Director – North, FoxyMoron: “Knowing that they are in the business of making men look good, It’s going to be interesting working on this brand! We not only forward to building the brand, but have strong vision and values to back the motive. We are determined to align our expertise to steer the brand towards its goals and I’m sure it will be a memorable journey!”

     

     

  • Phosphene aims to provide quick and affordable solutions enabling brands to create unique tech infused digital content, digital transformation, integration with new media technologies

    FoxyMoron’s ‘Phosphene’ aims to bring technology at the core of storytelling

    By A Correspondent

     

    With a vision of bringing together content, media and technology, FoxyMoron has launched a unique centre of excellence called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands.

     

    On launching this new vertical, Pratik Gupta, Co-founder, FoxyMoron said, “Digital in India is at a really fun inflection point. Brands who want to innovate on digital will find what Phosphene has to offer unique, simple, affordable yet groundbreaking in all ways. Personally, I am supremely excited about the comprehensive AI and AR solutions that Phosphene has built for some of our brands and I also believe that this is the future!”

     

    Added Rishabh Khatter, Head – Technology & Innovations, Phosphene: “Phosphene’s primary focus is to build incredible experiences for the consumer that keeps new technology and innovation at the forefront. Be that online in the digital space or on-ground, we aim to marry creative technology with brands, integrating it seamlessly to come up with unique solutions that will help them up their content and marketing game. We are enabling accessible, attainable, affordable and future focused creative technology for our clients. We aim to help them instill innovation into their campaigns at a higher frequency by making technology approachable, both by making it simple and available,”

     

     

  • The account was won following a multi-agency pitch

    Coty awards digital mandate to FoxyMoron

    By A Correspondent

     

    Coty has awarded the digital mandates of Wella, OPI and Sally Hansen in India to FoxyMoron. The account was won following a multi-agency pitch.

     

    The mandate focuses on building and developing the digital presence of all three brands by highlighting their product offerings and creating a distinct brand personality. The agency will be involved in the strategy, content creation and design across all social media platforms. The main objective will be to build affinity via brand advocacy on digital.

     

    Discussing this alliance, PK Hariharan, General Manager – India Consumer and Professional Beauty, Coty said: “We are pleased to have FoxyMoron as our digital partners. In today’s competitive landscape it’s important we use multiple tools to reach our consumer and digital is a great canvas to showcase just how much the brand has to offer. I am confident that our partnership with FoxyMoron will help us create more resonance with our customers and bring forward the true spirit of our brand. Our digital strategy is aimed to maximise visibility and create high impact across the country, to increase our reach and maintain our focus on building affinity.”

     

    Added Suveer Bajaj, Foxy Moron co-founder: “With years of experience in the categories of beauty, personal care and make up, FoxyMoron has gladly taken on the responsibility of introducing Coty, a global leader in beauty to the already saturated Indian markets. The brands are chic and edgy and wish to flirt with the young, fun and urban youth of our country. The agency’s approach has always resulted in strong communication that embodies the ethos of each brand. We are excited to on-board this international giant that celebrates and liberates the diversity of each one’s beauty and are confident that we can, with our immense creative richness, help Coty see a path filled with beauty and transformation.”

     

     

  • This account was won following an open multi-agency pitch

    Wok To Walk assigns digital mandate to FoxyMoron

    By A Correspondent

     

    Asian fast food chain, Wok To Walk has assigned its digital creative and media mandate for its pan India launch to FoxyMoron’s North division in Gurgaon. This account was won following an open multi-agency pitch.

     

    On appointing FoxyMoron, Navin Mittal, General Manager, Wok To Walk India, said: “As we bring the legacy of ‘Wok to Walk’ to India, we are eagerly looking at engaging with customers on digital and social platforms. Apart from consolidating brand ethos, viz. freedom, freshness, quality and entertainment, our focus will be on actively listening and responding to customer voice, as we deliver best-in class guest experience and grow the brand across India. We are very delighted to associate with FoxyMoron and are confident that this association will give a great kick-start to Wok to Walk’s Indian journey.”

     

    Commenting on this win, Prachi Bali, Business Head North, FoxyMoron said: “We have been aggressively expanding our portfolio in the North and the kings of Asian Wok are a great new addition for us. They will compete with the biggest fast food chains all over the country.  Our association with them will be to provide digital creative and media services. Our teams are excited to creatively express themselves and compete in a category, which constantly communicates with their audience in unique ways!”

  • The mandate entails building and strengthening the brand’s digital presence through strategic insights and unique solutions that engage consumers

    FoxyMoron & Motivator win creative & digital mandate for Hooq

    By A Correspondent

     

    Following a multi-agency pitch, video-on-demand service Hooq, appointed FoxyMoron and Motivator as its creative and digital agencies respectively.

     

    Said Salil Kapoor, Managing Director, Hooq India:”We are thrilled to have FoxyMoron and Motivator onboard as our creative and digital agencies. Being a digital brand ourselves, we believe that these partnerships will helps us stand differentiated in the consumer mind space through innovative campaigns. We are looking ahead to create and execute successful campaigns for Hooq”.

     

    Added Rabe Iyer, Managing Director of Motivator: “VOD services have paved the way the Indian audience consumes content across platforms. We are glad to partner with one of the best VOD service platforms in the world. We are excited about the possibilities of blending different creative minds to deliver results that continue to propel Hooq’s growth journey in India.”

     

    Speaking about the association with Hooq, CVL Srinivas, South Asia CEO of GroupM said, “The VOD service has seen tremendous growth across Asian markets and with their foray in India, we hope that we can help them capture the attention of their target audience with our innovative solutions. We hope that we can extend this association further.”

     

    Said Pratik Gupta, Co-founder, FoxyMoron: ”The win is significant for us for three reasons. Firstly, we have been openly talking about the blurred lines between mainline and digital. This win sets us in high-gear to bridge the ever so dwindling gap between the two. Secondly, the VOD segment is creating tsunamis. We have always liked to be at the center of such creative explosions. The content offered by the brand motivates our teams to do some path-breaking creative work. Lastly, it consolidates the new business wins that we at FoxyMoron North have had and validates the hard-work put in by Prachi Bali and team.”

  • The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out of the box solutions to attain consumer loyalty

    FoxyMoron bags digital mandate of Burger King

    By A Correspondent

     

    US fast-food giant Burger King has assigned its digital mandate to digital solutions agency FoxyMoron. This account was won following a multi-agency pitch.

     

    On appointing FoxyMoron, Kapil Grover, CMO, Burger King India, said: “As we build the brand in India, we are always looking for opportunities to connect with our guests. We are now focused on deepening our engagement on social / digital platforms. It’s one of the key mediums to connect with our guests and listen to them, which is a great input into building a better brand experience. I look forward to working with the passionate and energetic team at FoxyMoron; and building Burger King as one of the most engaging brands in India.”

     

    Pratik Gupta

    Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron said: “This is the next phase of brand transformation for Burger King as a brand in India. We’re innovating and evolving for the future, and we’re excited to take our consumers along for the ride. We are kicking off a bold and progressive plan to transform the brand’s identity. We’re looking at a diverse approach wherein campaigns would roll out with the expertise of our array of tools providing the best of creativity and innovation to derive an accurate planning mix giving the client optimum results.”

     

     

  • The mandate entails building and strengthening the airline's digital presence through strategic insights and unique solutions that engage their consumers

    FoxyMoron to handle digital mandate of GoAir

     

     

    GoAir has assigned its digital mandate comprising media, social media and creative duties to FoxyMoron. The account was won following a multi-agency pitch.

     

    On FoxyMoron’s appointment, Anand Sahai, the airline’s Chief Commercial Officer said: “Social media has grown in importance for all businesses given the way and speed in which people connect with one another. Digital media is also a prime business tool especially for us in the aviation business. We are delighted to announce this partnership with FoxyMoron and believe that this will further enhance our endeavour to innovate and engage with our customers on the social media space through engaging content.”

     

    Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron added:”This year for us is all about being different and doing different! Everything from newer verticals to newer lines of business.”

     

     

  • The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram

    Mindshare and FoxyMoron unveil campaign for Moto 360

    By A Correspondent

     

    Motorola’s new digital campaign #MotoGraph360, launched for its smartwatch Moto 360 (2nd Gen) highlights the exquisite features of the watch in the form of five different stories. Conceptualized by Motorola’s digital marketing agency Mindshare in partnership with FoxyMoron for digital creative duties, the campaign has been brought to life by using cinemagraphs that are essentially a fusion of living photography and video where just one or two elements are in motion. The stories involve five influencers from different walks of life to capture the Moto 360 (2nd Gen) in their daily routine while showcasing the different features of the watch. The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram.

     

    Speaking about the campaign, Rachna Lather, Marketing Head, Motorola India said, “With the launch of Moto 360 2nd Gen, we wanted to give our customers the ‘power to choose a watch that makes time’ for them. It does so by freeing them from constant notifications and disturbances and pay attention to what really matters in life i.e., their passions and relationships. Our agencies, Mindshare and FoxyMoron suggested an interesting way that could depict the usage of the watch in our target buyers’ lives. The result was motographs 360, a beautiful collection of 5 stories told via cinemagraphs that bring out the features of the smartwatch and passions of those involved. We’ve been using innovative tools and campaigns to reach out to our customers and are glad to be the 1st brand in India to use this innovative technology.”

     

    Vinod Thadani, Chief Digital Officer, Mindshare said, “We at Mindshare thrive on exploring innovative ways of keeping our consumers engaged. In the limited attention span of consumers on social media today, the best way to break clutter is a disruptive format innovation. So we didn’t adopt trends but set the trend in true Motorola style. Cinemagraphs allowed us to capture the essence of Moto 360 watch and showcase the wide range of features it has to offer. Through the #MotoGraphs 360 campaign, our aim is to break the clutter and emphasize on what is really important to the consumers. The results seen are in keeping with the theme ‘Watch that makes time for you’ and make for a beautiful launch for the Moto 360 (2nd Gen).”

     

    Pratik Gupta, Co-founder, FoxyMoron said, “Brands today are constantly looking out for content that would halt your thumb from scrolling down your news feed. And I think cinemagraphs has that power to do so.  From mesmerizing movements to compelling contexts, it has brought a creative edge to visual storytelling. While globally it has been around for quite some time, this intriguing piece of content will become the next phenomenon in India.”

     

  • His role at FoxyMoron entails strengthening the existing client roster and driving the agency's aggressive and ambitious growth plans for the market

    Praveen Sathaye to lead Gurgoan ops for FoxyMoron

    By A Correspondent

     

    Praveen Sathaye

    FoxyMoron has roped in Praveen Sathaye to spearhead its Gurgaon office. Praveen has spent over 17 years in the marketing industry with a focus on digital media and technology. In his previous role, he was leading the in-house creative agency at Ericsson. Prior to that, he was a part of corporates such as Royal Enfield, The Times of India Group, Tata Interactive Systems and Tata Infotech.

     

    His role at FoxyMoron entails strengthening the existing client roster and driving the agency’s aggressive and ambitious growth plans for the market.

     

    Commenting on the appointment, Pratik Gupta, Co-founder, FoxyMoron said, “We are thrilled to have Praveen on board. For us this signals, the beginning of a new growth story at FoxyMoron Gurgaon. While we have a lot of new businesses in the pipeline, we needed someone like Praveen, with a proven track record and wealth of diverse experience with leading brands and agencies, who brings a marketing perspective to a digital setup. This will not only help our growth agenda, but will also contribute immensely to FoxyMoron’s expansion in the North.”

     

    On his new role, Praveen Sathaye, Head – Operations, FoxyMoron, Gurgaon said, “I’m excited to work with some real creative geniuses who want to take the digital and creative space to greater heights. In my role at FoxyMoron, I see myself working towards synergizing energies of digital and brands to build solutions for the future. The intent is also to ramp up the capacity here and address newer industries as well as clients.”

     

  • The Bangalore office will offer a robust suite of digital marketing services to meet the needs of this evolving market

    FoxyMoron flags off its Bengaluru office

    By A Correspondent

     

    Digital marketing agency- FoxyMoron has opened up a new office in Bangalore. With its strong presence in Mumbai and Gurgaon, FoxyMoron is putting up a good growth and has now flagged off a new branch in the IT hub of India. The Bangalore office will offer a robust suite of digital marketing services to meet the needs of this evolving market.

     

    Founded in 2008, FoxyMoron set-up its first office in Mumbai and extended its footprints to Gurgaon in 2013. With a talent pool of over 250 people across both the offices, the agency has created many award winning digital campaigns including Garnier Men’s Power Light a Village, Maybelline New York India’s Baby Lips, Femina’s Made By You Issue, Castrol Activ’s Cling On To The Cup to name a few.

     

    Suveer Bajaj, Co-founder & Director, Media Operations said, “With a thriving industry scenario as well as advancing media and technology in Bangalore, it was a logical step for us to open an office here. We have been serving a couple of Bangalore based clients out of our Mumbai office and felt that the city can open up many more doors for us. With a gamut of exciting opportunities that Bangalore offers, we’re looking forward to expanding our client base here and at the same time building our own capabilities. We’ve also started putting together a robust team in place and have set the ball rolling.”

     

    SAB Miller is one of the key Bangalore based accounts that has been with FoxyMoron for about 4 years now and is being handled by the Mumbai office. The agency also caters to an esteemed set of clients including Asian Paints India, the L’Oreal India Group (L’Oreal Professionnel, Maybelline New York, Garnier, L’Oreal Paris, Kerastase, Vichy), Castrol India, Zee Cinema, &TV, Micromax Yu, Red FM, Jim Beam India, World Wide Media Group (Includes Femina, BBC Good Homes and BBC Knowledge) among many others.