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Tag: FoxyMoron

  • This mandate will be handled by the agency's Gurugram office

    FoxyMoron wins digital mandate for Revv

    By A Correspondent

     

    Self-drive car rental provider Revv has awarded its digital marketing mandate to digital agency FoxyMoron. This mandate will be handled by the agency’s Gurugram office.

     

    Speaking about the win, Prachi Bali, Business Head, North & National Head of Partnerships, FoxyMoron, said: “We’re excited about this collaboration, given that this is a new category; both for the automobile industry and also central to the upcoming concept of a shared-economy. We’re getting the opportunity of influencing change in consumer mindsets, from aspiring to owning a car to the ease of just subscribing to one.  We are keen on learning and delivering impactful campaigns that align with Revv’s business ambitions.”

     

    Added Karan Jain, Cofounder, Revv: “We needed an agency that could support our brand’s mission of providing consumers with an affordable easy alternative to owning a car. As lockdown restrictions are easing up, now more than ever, when people aren’t feeling safe using public transportation, Revv comes in as that super affordable alternative and we needed a team that could support us in ramping up our presence not only during this opportune time but on a long term basis too, and we’re glad to have found that support in FoxyMoron.”

     

     

  • Zoo Media is the media network which owns seven agency brands including digital agency FoxyMoron

    Zoo elevates Rishabh Khatter as biz head for Rabbit Hole

    By A Correspondent

     

    Rishabh Khatter

    Zoo Media’s video content solutions agency, The Rabbit Hole, has promoted Rishabh Khatter, to Business Head of the agency. Zoo Media is the media network which owns seven agency brands including digital agency FoxyMoron. Khatter will be responsible for leading the vertical’s business operations in India and contributing to the overall growth.

     

    Speaking on the appointment, Pratik Gupta, Co-Founder, FoxyMoron and Zoo Media, said: “Rishabh is one of the founding members of The Rabbit Hole. The business has seen unprecedented growth over the last few years and is today one of India’s leading video content solutions agencies. With Rishabh at the helm, we feel proud of the work that they have been able to do, and the path that we’re on. As a network, we’re confident of The Rabbit Hole’s progress under Rishabhs leadership and we’re excited to go down The Rabbit Hole, together!”

     

     

  • The digital mandate will be handled by the agency's Bengaluru office

    FoxyMoron wins digital mandate for AO Smith

    By A Correspondent

     

    Water appliance maker A O Smith has awarded its mandate to digital marketing solutions agency FoxyMoron. Additionally, the agency will also be contributing towards all ATL marketing activities for the brand. The digital mandate will be handled by the agency’s Bengaluru office.

     

    Speaking about the win, Kartik Hariharan, Business Head, South, FoxyMoron, said: “It is a proud moment for us to win the mandate of a brand like A.O Smith, a global brand and market leader. This is a category first for us and we look forward to learning and delivering impactful campaigns that align with the brand’s global vision.”

     

     

  • In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes

    Emami ropes in Divya Dutta for new TVC

    By A Correspondent

     

    Emami Healthy & Tasty, the edible oil brand of Emami Agrotech, has launched a campaign titled #CookForOurHeroes, with Foxymoron as its digital media partner.  The campaign features actor Divya Dutta and others

     

    Speaking on the concept and execution of the campaign, Prachi Bali, Business Head – North, FoxyMoron said: “Empathy and gratitude is what brands need to be more vocal about. It’s what we could use more of as a society especially now considering the circumstances we are in. Food brings people together and we wanted to portray this act of sharing as an antidote to the stress we are dealing with, as a nation. From a campaign perspective, our data showed us that people are actively engaging in conversations about, contributing to helping the needy, conveying thank you messages via art work, innovative videos and messages on social media. We felt we could go one step further by showing them a tangible way of expressing their gratitude for our emerging heroes. From a deliverables perspective, pulling off this shoot for TV and digital platforms with no crew and within the timelines we were given was challenging to say the least. However, after seeing the final product we are happy that our effort paid off. We are grateful  that our clients at Emami trusted us with this brief and were supportive of our creative strategy.

     

    In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes.

  • The campaign is currently live in Maharashtra, West Bengal, Kolkata, Kerala, Jharkhand and many more regions

    Welspun highlights Indian water crisis via mobile ads

    By A Correspondent

     

    Welspun India has launched a digital campaign to raise awareness around the decreasing groundwater levels across the country.

     

    Speaking on the campaign, Manjari Upadhye, CEO, Domestic Retail Business, Welspun India Limited said: “Sustainability at Welspun India is not just a component of our business philosophy; it is an ethos embedded in every aspect of our value chain. Taking cognizance of the depleting groundwater levels across the country, we have launched a digital campaign that adopts an innovative approach to sensitize the citizens about the prevailing water crisis. The API integrated ad banners not only give a real-time update on the city’s groundwater levels but also urges people to take a small step towards water conservation by using Welspun’s 2-in-1 bed sheets that saves 40% water while being washed.”

     

    Commenting on the association, Umesh Shashidharan, Media Director – FoxyMoron added: “Using the API, we are making customers understand the criticality of the situation and enabling them to take action by providing a product which does make a difference. It works best for the brand as the education about the water crisis and integration of product is happening seamlessly. All this was also backed with customized and automated programmatic targeting. We hope Welspun’s efforts to bring awareness are enabling much necessary change towards water conversation.”

     

     

  • Country’s leading creative agencies and brands showcase inspiring Thumbstopping work that redefines mobile storytelling in under ten seconds

    Facebook summit celebrates creativity in mobile video advtg

    By A Correspondent

     

    Earlier this week, Facebook India hosted its inaugural Thumbstoppers Summit, a platform in Asia for creativity in mobile video advertising.

     

    The summit opened with a keynote by Ajit Mohan, MD and VP of Facebook India, talking about the future of video in India, and how Facebook and its family of apps are driving curated video experiences, and enabling social video in the country giving businesses and people a range of ways to create, express, and communicate.

     

    Speaking about the initiative, Sandeep Bhushan, Director and Head, Global Marketing Solutions (GMS), Facebook India, said: “Video is central to our vision for India, and how we are building for people, communities, businesses in the country. From In-stream on Facebook to Stories on Instagram, there are multiple video ad formats on Facebook that can be used by both large and small businesses to reach their consumers, and drive the desired business results. Thumbstoppers is the most effective way to do storytelling for mobile video advertising, and it’s been heartening to see the marketing and advertising industry create and produce such inspiring Thumbstopping work in just five months.”

     

    The Summit also served as the concluding event for Thumbstoppers Challenge, which had invited members of the creative and advertising community to submit their short-form video stories with the aim of inspiring creative professionals, brands, and agencies to build for mobile as a medium. The contest saw more than 3500 entries from across the country. Of these, 60 entries were from brands from across verticals and industries with six films from Dove, Sofy, Vodafone, Unilever Sustainability, and Royal Enfield making it to the top 16 films that were recognised and unveiled for the first time today. All 16 winning films have been directed by adfilm maker Prakash Verma and the top four winners stand a chance to travel to Cannes next year.

     

    The top four winners include Rachita Kotwal from FoxyMoron in the category ‘Products We Love’ for the film ‘Fathers should be a part of their daughter’s menstrual journey’, Samriddhi Shah from Wunderman Thompson in the category ‘Breaking Stereotypes/Social Causes’ for the film ‘Just because home makers don’t earn, doesn’t mean they shouldn’t be respected’, Shib Nath Sen from Wunderman Thompson in the category ‘Start A Habit’ for the film ‘Peeing on roads!’ and Swati Subramanian from Leo Burnett in the category ‘Little Big Moments’ for the film ‘Divisive behaviour in our society towards people with different orientation/preferences’.

     

     

  • Provokes people to think about their future and experience two difference scenarios, simultaneously

    Aditya Birla Capital launches interactive ad campaign

    By A Correspondent

     

    In its latest interactive social media campaign, Aditya Birla Capital allows viewers to interact with two different futures simultaneously, enabling them to choose for themselves the future they most relate to, and plan it accordingly.

     

    Speaking on the campaign, Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital said: “Storytelling is the oldest and arguably the most popular way for brands to engage with their consumers by weaving a product proposition into the story. However, a story told through a 60-sec commercial is always one-sided, and can get extremely prescriptive, leaving no room in the narration for an alternate view. Therefore, advertising commercials often feel unauthentic. As a brand we do not want to ever push a product or a point of view to our customers. We want to share all perspectives on life and money with our customers so that they can make an informed decision for what’s right for them and their family. Therefore, this interactive video is not just innovation for the sake of innovation; it is an innovative opportunity for us to be able to walk the talk.”

     

    The Interactive film has been conceptualised and implemented by Social Media agency Foxy Moron. The three storylines have been directed by Achyutanand and Sudhanshu of Four Line Films. The social media roll-out is being handled by Mindshare.

     

    Said Achyutanand Dwivedi, Director, Four Line Films: “Cinematically, this was a really interesting challenge. Usually we work with scripts which have a single linear story. In this case, we had to work on three parallel stories which the viewer finds captivating and intriguing to interact with, while conveying the message across. It’s the first interactive brand film project we have worked on, and it is really exciting to see brands push the envelope. This kind of work is the ask of the hour.”

     

    Added Pratik Gupta, Co-Founder – FoxyMoron: “Everybody stresses about retirement, but not many address retirement as a problem they must address ‘now’. Our intent with this campaign was to ensure that all the people who engage with it are able to visually switch between realities and see the possibilities that may ensue. The use of interactive video experience, married with creative tech allowed us to play up this experience on users’ timelines seamlessly. Phosphene, our creative technology wing, created an experience (good or bad) by simply holding or releasing a button on the screen. Having built this creative tech from the ground up, we are now confident of the message and its delivery having the right impact on the audience that interacts with it! We’re looking forward to the results that the campaign will throw up and taking this first-time-ever tech to multiple other clients.”

     

  • Internet star Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala launched the film

    FoxyMoron unveils latest ad film for Colgate Total

    By A Correspondent

     

    Conceptualised by FoxyMoron and produced by The Rabbit Hole, Colgate recently launched its Colgate Total toothpaste with internet star Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala.

     

    Speaking about the campaign, Pratik Gupta, Co-Founder at FoxyMoron said: “There are a lot of amazing things that we were able to achieve with the launch campaign that we have done for the New Colgate Total toothpaste. To move Colgate into a slightly non-traditional, overtly functional, long format branded content marketing approach was the first victory. In order to achieve this, a lot of our specialist teams across creative, video and talent came together, put together a truly integrated approach and brought this to life. For us, the final output, the fun during the process and the response that we are already getting is a testament that this campaign will bode well for the brand and the message appeal to the common man – in a fun and precise way.”

     

    Added Arvind Chintamani, Vice-President Marketing, Colgate-Palmolive (India) Limited: “The New Colgate Total offers ‘holistic’ oral-health. It fights germs not just on the teeth but also on the tongue, cheeks and gums, for up to 12 hours, helping one achieve ‘whole mouth health’. To communicate the product’s multiple benefits we have created a clutter-breaking campaign for social-media, with Singing Dentist – Milad Shadrooh, and three other popular youth icons. Through a parody based on Bollywood’s popular ‘All is Well’ song, the product’s benefits are conveyed in an interesting and engaging manner that builds an instant connect with our consumers and helps them internalise the message. We are confident of its appeal to our audience.”

     

     

  • The account was won following a multi-agency pitch

    Hershey’s assigns digital mandate to FoxyMoron

    By A Correspondent

     

    Confectionery group The Hershey Company has awarded the digital mandate of eight brands including Hershey’s Syrups, Hershey’s Milkshake, Hershey’s Spreads, Hershey’s Milk Booster, Sofit, Jolly Rancher, Brookside and Kisses to digital marketing solutions agency FoxyMoron. The account was won following a multi-agency pitch.

     

    Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron said: “This is most definitely a ‘sweet’ win for us! To have the opportunity to be the one-stop digital agency for the entire group calls for a huge celebration. Each brand in the portfolio has a different challenge and each of them are at a varied stage in their digital lifecycle. Our team has already begun working on a range of things, including content creation, digital collaborations as well as amplifying the brand’s resonance with the consumer.”

     

     

  • Celebrates a culture driven by passion, purpose and performance

    Dream11 unveils its latest initiative – #BeAGameChanger

    By A Correspondent

     

    Dream11 has unveiled its digital-first employer branding campaign – ‘Be a GameChanger, Be a Dreamster’.

     

    Commenting on the Dream11 Culture tenets, Harsh Jain, CEO & Co-Founder, Dream11, said: “What brings Dream11 together, makes our team greater than the sum of our individuals and unites us is our culture. It is our team spirit, team chemistry and how we play to win everyday​. We believe in hiring great talent and help us transform the way a sports fan consumes sports.”

    Speaking about the campaign, Pratik Gupta, Co-founder, FoxyMoron, said: “At FoxyMoron, people are at the heart of what we do. From the very beginning, we have been one of the few places where culture comes first, and we make bonds beyond just the workplace. Therefore, this campaign is very close to our hearts (hence all the visual oxymorons).”

     

     

  • Dentsu Aegis Network, Schbang, Foxymoron – top agencies leading the Sammie 2018

    Sammie 2018 felicitates social media stars

    By A Correspondent

     

    Sammie – Best Social Media Brands Summit and Awards wrapped up its second edition on Tuesday as winners across 19 categories and 14 special categories took home gold and silver trophies.

     

    In all, 95 Awards were given away across categories, which included 37 Gold and 58 Silver metals. Of which Schbang bagged 2 Golds and 2 Silvers for their work for Ashok Leyland, Raw Pressery and Godrej Good Knight.

     

    Foxymoron too bagged 2 Gold and Silver metals for weaving campaigns for Epigamia, Burger King India, HBO and GoAir. E-commerce giant Flipkart took home 2 Golds in two of the special categories – Best Use of Social Media to launch a product or service and Best Use of Technology to create a seamless Brand Experience on Social Media.

     

    Dentsu Aegis Network took away 12 awards. Isobar won 3 Gold and 2 Silver for their work for Reebok, National Geographic Channel, Fox Life India and Wrangler, Webchutney won 2 Silver for IndusInd Bank and Bajaj Allianz Life Insurance, iProspect took away 1 Gold and 1 Silver each for Switzerland Tourism and Essilor, WATConsult won 1 Silver for Godrej Appliances while Happy Mcgarrybowen 1 Gold and 1 Silver for OLA and Duroflex Mattresses.

     

    The summit had interesting sessions by Virginia Sharma, Director-Marketing Solutions, LinkedIn India on Content Marketing and Bhaskar Ramesh, Head of YouTube and Brand Advertising, Google India on the video first approach in India.

     

    Speaking on the success of the awards, Hitesh Rajwani, CEO, Social Samosa said: “#SAMMIE this year took a huge leap towards setting benchmarks for Brands on Social Media and we really look forward to further scale this platform with our jury panel, brands, agencies and creators network.”

     

     

  • The digital mandate will be handled by a dedicated team based out of their Gurugram office

    FoxyMoron wins digital mandate for Orient Bell Tiles

    By A Correspondent

     

    Orient Bell Tiles has awarded its mandate to FoxyMoron. Additionally, the agency will also be proactively contributing towards all above the line marketing activities for the brand.

     

    The digital mandate will be handled by a dedicated team based out of their Gurugram office.

     

    The mandate entails building the brand’s social presence through strategic planning and innovative solutions to increase market penetration and consumer engagement. FoxyMoron will be involved in the strategy, content creation and design across all social media platforms, as well as SEO and website development. The agency will work towards building awareness, consideration and affinity with a collaborative strategy focusing around engaging content.

     

    Commenting on this collaboration, Aditya Gupta, CEO, Orient Bell Limited, said: “I am delighted to see that we are one of the first ones to make a mark in the Digital Space. We are glad to be associated with FoxyMoron to add new value and innovation digitally for OBL to further capture the market and interest of our consumers.”

     

    Speaking about the win, Gokul Pillai, Creative Director– North, FoxyMoron added: “It is a pleasure being associated with a brand like Orient Bell. Delving into this category not only adds strength to our portfolio but also enables us to work with newer audiences. Orient Bell has a strong vision and intends to consider digital as one of their major mediums for advertising, which is new and bold for a segment that is otherwise big on traditional advertising. With our aligned aim to innovate, I’m sure this association will bring out the best on both sides of the table.”