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Tag: flipkart

  • Highlights the affordability and availability of expansive range of products

    Sara Ali Khan campaigns for Flipkart’s Shopsy

    By Our Staff

     

    Flipkart’s social commerce platform, Shopsy rolled its latest campaign ‘It happens only on Shopsy’. Created by Tilt Brand Solutions Private Limited, the campaign features two ad films.

     

    Talking about the campaign, Prakash Sikaria, Senior Vice President – Growth and Monetisation, Flipkart, said: “Our priority with Shopsy since inception, has been to pay close attention to our customers’ nuanced needs and provide them with best offerings leveraging Flipkart’s established delivery networks, infrastructure and technology. Today’s shoppers prefer an expansive range of offerings that is both easily accessible and value driven. This campaign is yet another step towards establishing Shopsy as a one-stop destination that caters to customers’ various needs while committing to deliver value.”

     

  • Flipkart and Amazon most preferred shopping apps

    Media consumption up for 22% of families: Axis My India

    By Our Staff

     

    Axis My India, the consumer data intelligence company better known for its exit polls (coming soon!), released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of February encapsulates that while almost 46% views ads on the internet, only a little more than half of it shops online with the most preferred apps being Flipkart, Amazon and Meesho. In addition, while this month’s media consumption has increased for 22% of the families, a second majority of 29% reveal that online TV streaming services have changed the way one watches television.

     

    Commenting on the CSI report, Pradeep Gupta, CMD, Axis My India, said: “With greater relaxation from the government in terms of mobility and increased encouragement from corporates to return to physical setting, we can witness the country’s effort to go back to the ‘old normal’. Consumers are spending where necessary and exercising ‘very mild’ caution on discretionary expenditures or mobility habits. Attracting consumers’ interest is also the five state elections, as they are expected to have an overall impact on the country’s economy. In addition, positive outlook towards RBI’s proposed digital currency also reflect the nations wider acceptance towards this change. PM Narendra Modi being voted as the leader best suited to guide India’s internal & external security in the wake of the current Russia-Ukraine crisis is not a surprise. Finally, increased online ad consumption & online purchase behaviour reflect the gradual dominance of digital in a consumer’s life and the need for marketers to develop an omni-channel marketing strategy.”

     

    Key findings:

    • Consumption of media has increased for 22% of the families reflecting an decrease of 2% from the last month. Consumption remains the same for a majority of 57% of families same as last month. The overall, net score of this month is at +1 as compared to +2 for the previous month

    • Overall household spending has increased for 54% of families which reflects a 1% increase from the last month. The net score which was at +39 last month has increased by +5 to +44 this month.

    • Spends on essentials like personal care & household items has increased for 43% of the families which has maintained compared to last month. Spends however remain the same for 38% of the families. The net score which was +20 last month has increased to +24.

    • Spends on non-essential and discretionary products like AC, Car, Refrigerator has increased for 8% of families. Expenditure nevertheless remains the same for 87% of the families. The net score is at to +3 remaining the same as last month.

    • Consumption on health-related items more or less remains the same for 49% of the families, while a surge is witnessed among 35%. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -19 as compared to -20 last month. This signifies persisted apprehension for overall health and well-being of the consumers.

    • 90% families said that they are going out the same for short vacations, mall and restaurant. Increased travel is reflected only among 5% of families while 5% reported reduced mobility. The overall mobility score which was at -3 last month has remained the same.

    On topics of current national interest:

    • Axis My India further evaluated consumer’s views on the impact of streaming services on television viewing. A majority of 57% said that online streaming services has not impacted their television viewing habits, signifying that TV is still the dominant medium in India. 29% however is of the view that online TV streaming services have changed the way one watches television, this insight unravels a surging need for video on demand services that provides flexibility in content viewing

    • To gauge advertisement attention in the mind space of consumers, the survey discovered that a huge 46% notice ads on internet. This behaviour is higher in the younger age groups as expected.

    • Assessing consumer’s views on online shopping preferences, Axis My India’s survey found out that only 29% indulge in online shopping. In addition a majority of 46% prefer to shop via Flipkart, while 33% prefer to shop from Amazon. Meesho, Myntra, Snapdeal, Ajio and Paytm Mall are other preferred choices.

    • The CSI – Survey furthermore captured consumer’s views on upcoming five state elections of Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa. A huge majority of 50% strongly believe that the results of these 5 state elections will have a considerable impact on the 2024 National Elections. These are the views of people residing across the nation & not just the election states.

    • In an attempt to understand consumers view on a series of Budget announcement, Axis My India discovered that 68% believe that RBI’s proposed Digital currency/Digital Rupee will encourage safer and secure mode of online transaction/ transfer of funds. This positive outlook could mean a wider acceptance of the proposed digital currency upon its introduction. A minority of 13% and 6% believes that the digital rupee will ensure reduced dependency on cash/physical notes; and stimulate increased global as well as rural transaction respectively.

    • Exploring consumer’s views on the start-up ecosystem, the survey discovered that 85% believes that start-ups are going to be the backbone of ‘New India’.

    • Finally, 41% of respondents believe that PM Narendra Modi is best suited to handle India’s internal & external security, a factor which gains prominence considering the current Russia-Ukraine crisis.

     

    INDIA CONSUMER SENTIMENT SCORE

    * Health score has a negative connotation i.e., the lesser the spends on health items the better the sentiments.

    * The Overall Consumer Sentiment Score is an average of the mentioned sub-indices

     

  • To encourage lifestyle enthusiasts to browse from their endless selection

    Ranbir & Alia in new campaign of Flipkart

    By Our Staff

     

    Flipkart launched the ninth edition of the ‘India Ka Fashion Capital’ campaign with a focus on being a complete lifestyle destination. It features actors Ranbir Kapoor and Alia Bhatt.

     

    Speaking about the campaign, Prasanth Naidu – Director, Marketing, Flipkart, said” “Flipkart has a strong understanding of customer needs, which has helped us provide them with best-in-class offerings over the years. Today’s shoppers prefer to live a fashionable lifestyle that is both accessible and value-driven. With this campaign, our aim is to establish Flipkart as a value lifestyle destination that caters to various needs and appeals to a diverse demographic across the country. We are sure that Ranbir and Alia will create a unique connection with our target audience and inspire them to look at Flipkart as a one-stop-shop for all their lifestyle needs.”

     

     

  • For growing opportunities at e-commerce marketplace

    Flipkart beckons sellers with campaign

    By Our Staff

     

    Flipkart Seller Hub has launched a series of brand films targeting potential sellers across India. Titled ‘Bachon Ka Khel’, the campaign is conceptualised by ARTe Media Tech and it informs sellers about the easy registration process, ease of doing business and multiple growth opportunities assured by Flipkart.

     

    Speaking on the campaign launch, Anshul Sehgal, Associate Director, Marketplace, said: “Flipkart, as a homegrown platform, hugely focuses on making the platform more inclusive to sellers who are ready to explore e-commerce marketplace for their business but somehow find it  either difficult or confusing, to begin with. At Flipkart, we are constantly working towards providing our sellers with bundles of growth opportunities, fulfilling their business expansion needs and helping them reach millions of customers across India without any added hassle of increased paperwork or complicated processes. So, with this ‘Bachon Ka Khel’ campaign, we intend to see a positive behavioral change amongst sellers towards Flipkart as a growth-assuring and easy-to-understand e-commerce platform.”

     

    Added Rohit Sakunia, Co-Founder and Chief Business officer of ARTe Mediatech: “Flipkart enables sellers to begin their e-commerce journey without any complications and helps them to expand their business beyond expectations. Also, as an agency driven by creativity, it is always interesting to work upon ideas that can transform business as well as people. Nonetheless, the ‘Bachon Ka Khel’ campaign redefines Flipkart’s efforts to make Indian sellers more comfortable with the idea of doing business online devoid of any stress or complicated steps. Through this campaign, we aspire to see a significant rise in the number of new registrations.”

     

  • IT urges consumers to “unlock Triple Power savings” on their grocery shopping

    Flipkart Grocery campaign

    By Our Staff

     

    Flipkart has unveiled a campaign for its grocery business. The campaign focuses on how Flipkart Grocery offers consumers great value through the promise of Triple Power Savings – a combination of cumulative savings made at three levels.

    Said Manish Kumar, Senior Vice President – Grocery, General Merchandise and Furniture, Flipkart: “Being a homegrown player, Flipkart is committed to driving innovation in Grocery category and has worked towards massively scaling up its operations across the country. Customer-centricity is at the heart of everything we do, and we want to ensure that our customers are given a wide array of selection and high-quality offerings without eating into their savings. Our pan-India campaign brings this awareness to customers, as they continue to look to e-commerce to meet their essential and household demand needs.”

    Added Nandita Sinha, Vice President – Customer and Marketing, Flipkart: “Flipkart has always been at the forefront of bringing innovative campaigns to consumers, giving them a chance to evaluate and make an informed decision. With Grocery being an important charter for us, we wanted to bring the right promise to our customers through our value-driven proposition. We want to encourage consumers to look into their shopping behaviour and find the best way to ensure maximum savings.”

     

     

  • ‘Wear The Next’ Fashion will use targeted communication for brand lovers, trendsetters and spotlight stealers

    Flipkart gets Ranbir & Alia for new campaign

    By Our Staff

     

    Flipkart, the homegrown e-commerce marketplace now majority-owned by Walmart, has launched the sixth edition of its ‘India Ka Fashion Capital’ campaign. Featuring Ranbir Kapoor and Alia Bhatt, the campaign is aimed at inspiring fashion-lovers across the country to upgrade their fashion quotient with the latest styles available on Flipkart.

     

    Speaking about the launch of IKFC 6.0, Nishit Garg – Vice President, Flipkart Fashion, said: “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers and partners in order to enhance the customer shopping experience. Fashion is an important growth driver for us and we believe there is a world of opportunities out there for us to explore. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create their own personal style that they have always wished  for.”

     

     

  • To be called ‘Brand Pulse’, the tool will help brand understand real-time customer awareness on Flipkart

    Flipkart launches insights tool for brands

    By A Correspondent

     

    Flipkart, the e-commerce marketplace, has introduced ‘Brand Pulse’, an insights tool to help brands understand their awareness in the minds of consumers. Brand Pulse, notes a communique,  will enable brands to understand their relevance with context to competition, which, in turn, will help them develop timely and focused marketing plans on Flipkart.

     

    Speaking on the launch of Brand Pulse, Prakash Sikaria, Vice President – Growth and Monetization at Flipkart, said: “In the multimedia world that we live in, it is imperative for brands to understand the user journey in deeper ways and be strategically present on the platform where the decision to purchase is being made. With our deep consumer understanding, we believe that we can bring more purpose to the brands that are present on our platform, by leveraging real-time consumer behaviour to understand their awareness index. We believe that Brand Pulse will be the simplest way for a brand to understand how they are faring against the competition, which will enable them to measure brand health metrics on Flipkart through a new lens.”

     

     

  • Launches two new interactive quiz shows on the platform – ‘Super Fan’ and ‘Fake or Not?’

    Flipkart Video strengthens focus on nonfiction interactive content

    By A Correspondent

     

    Flipkart Video, the in-app video platform on Flipkart, has introduced two new quiz based shows, ‘Super Fan’ and ‘Fake or Not?’.

     

    Said Prakash Sikaria, Vice-President of Growth and Monetisation at Flipkart: “A large percentage of the content consumed on the Flipkart Video platform today is interactive content, where there is something new for the viewers everyday. As the mobile screen continues to be the primary access point for personalized commerce, content, games and entertainment experience for most of the Indian population today, our focus is to introduce short-form and interactive content, that not only entertains audiences from across the country but also enables these users to participate and build a sense of community, no matter where they are located.  We have seen tremendous acceptance amongst users for the last few concepts and are ready to expand this portfolio, with two new interactive shows that further strengthen our offering, giving consumers a compelling reason to visit us everyday and spend more time on the app.”

     

     

  • Brings browse-led, video-based shopping experience

    Flipkart’s 2gud forays into social commerce

    By A Correspondent

     

    Flipkart has announced the launch of social commerce on its independent platform – 2Gud. With the aim to widen the customer proposition, the social commerce feature will be available to all app users.

     

    Commenting on the launch, Chanakya Gupta, Head of 2Gud at Flipkart, said: “We want the next 200 million customers to be able to experience social commerce comfortably and build their trust on 2GUD as they come on to the platform for an engaging shopping experience. These consumers quite often face trust and style deficits. In a situation like this, recommendations from a person like yourself or an influencer play a critical role. Influencers are changing the landscape of online retail and bringing greater opportunities for social commerce platforms in India. With millions of followers across the country, they have the potential to impact consumer’s buying decisions. With this focus, we have specially curated a set of influencers who are best positioned to understand our target audience and help them through their buying decisions on the platform.”

     

     

  • Flipkart, Dunzo, Whisper, Cadbury, Vistara and others respond to the Lay’s Heartwork initiative in a fun, never-seen-before engagement

    Lay’s joins hands with top brands to thank unsung heroes

    By A Correspondent

     

    Leading potato chip brand Lay’s has launched a campaign to express gratitude towards the unsung heroes of India who have brought joy to millions even in these challenging times. Titled #HEARTWORK, the brand got partners across industry like Flipkart, Zomato, Dunzo, Swiggy and Whisper to join it in paying tribute.

     

    Expressing his thoughts, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India said: “At the beginning of this month, we launched a campaign – #Heartwork to thank farmers, truck drivers, retailers, and many more unsung heroes who have brought joy to millions. Maintaining the chain of gratitude, we reached out to leading companies and brands such as Flipkart, Tide, Vistara, Kia and Cadbury and many more, with a customised virtual pack to express our gratitude for their #Heartwork. At the time when consumers couldn’t step out, the unsung heroes played an essential role in providing products & services every day across the country. Their tireless hard work is indeed Heartwork. We hope this will inspire many more brands join this journey and appreciate these unseen heroes.”

     

     

  • The campaign, which pivots around an anthem of “AaoPhirPakdeRaftaar”, induces a sense of togetherness and imparts hope and trust to the local seller community in India

    Flipkart launches #AaoPhirPakdeRaftaar campaign to motivate sellers

    By A Correspondent

     

    Flipkart, India’s homegrown e-commerce marketplace, has released a new campaign – “#AaoFirPakdeRaftaar” – to mark the beginning of the new phase post the nationwide lockdown.

     

    The campaign, which pivots around an anthem of “AaoPhirPakdeRaftaar”, induces a sense of togetherness and imparts hope and trust to the local seller community in India.

     

    Commenting on the launch of the campaign, Jagjeet Harode, Senior Director & Head – Marketplace, Flipkart said: “Our sellers are an integral part of our marketplace business and this period has been a challenging time for them, their families and their workforce. As the country imbibes the model of a ‘new normal’ and businesses begin to adjust their operations, we want to ensure that our seller community is equally motivated and driven to play their roles in this pandemic. We wanted to reiterate our commitment towards their business development and hence this campaign has been developed to motivate them in this journey.”

     

     

  • Remotely shot at Varun Dhawan’s home, the campaign encourages Indians to showcase their talent and entertain the country as they remain indoors

    Flipkart launches campaign titled ‘Entertainer No. 1’

    By A Correspondent

     

    With an aim to address the need for positive entertainment during this time, Flipkart and Varun Dhawan recently announced the launch of ‘Entertainer No. 1’ – a stay-at-home reality show under the Flipkart Originals umbrella.

     

    To promote the show, the brand has introduced a TV and digital campaign featuring Varun Dhawan, asking the country to participate in this show. Filmed on a smartphone by the actor at his home, the concept and execution of the film drives home the show’s message of innovating when entertaining from home, while practicing social distancing.

     

    Said Vikas Gupta, Head – Customer Marketing and Digital Businesses at Flipkart: “At a time when the nation is spending all their time indoors, we found an interesting opportunity to use entertainment and cheer up India in a special way. Through Entertainer No 1, we are bringing a unique stay-at-home reality show to our audience, that provides budding entertainers a platform to stay connected during this difficult time. What sets this show and its marketing campaign apart, is the way it has been conceptualized and brought to life, entirely from home.”

     

    Added Joy Ghoshal, Co-founder, Marching Ants: “This has truly been a paradigm shift in ad film-making. We always had the notion that work from home was not too productive and here we were creating and bringing to life an entire show along with creating and releasing communication for it, from home. I would like to believe this is unprecedented. And I feel truly exhilarated that we could achieve this task in a never seen, never done before manner. This is history of sorts where we created India’s first digital reality show without stepping out of our homes. Every step of the creation was exciting, challenging and digital in its true sense.”