MxMIndia

Tag: flipkart

  • With Sara Ali Khan as its brand ambassador

    Shopsy by Flipkart launches new campaign

    By Our Staff

     

    Shopsy by Flipkart, hyper-value e-commerce platform, launched its new campaign with Sara Ali Khan as its brand ambassador. The campaign brings to light the platform’s affordable pricing and the expansive product range curated especially for customers seeking value.

     

    Created and conceptualized by Leo Burnett Orchard, the campaign features an ad film that showcases the interactions related to online shopping that family members engage in, something that most Indians relate to.

     

    Commenting on the campaign, Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart, said: “At Shopsy, it is our constant endeavor to offer a shopping experience that blends affordable pricing, wide selection and pan-India availability with the latest trends and evolving needs of the consumer. Leveraging this deep understanding of our customers’ needs, ‘Aaj Shopsy Kiya Kya’ campaign is a recreation of a real-life scenario where the families of Shopsy’s customers are astounded to learn about the kind of vast selection in multiple product categories and low prices of the products available on the platform.”

     

  • To manage digital campaigns and strategy of the e-commerce platform

    22feet Tribal Worldwide bags digital AOR mandate of Flipkart

    By Our Staff

     

    Flipkart has awarded its digital agency of record (AOR) mandate to 22feet Tribal Worldwide, following a multi-agency pitch. The mandate includes managing Flipkart’s digital campaigns and strategy. 22feet WW will help the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.

     

    Commenting on the win, Preetham Venkky, President – 22feet Tribal Worldwide & Chief Digital Officer, DDB Mudra Group said: “With this digital AOR mandate, we are thrilled to be partnering with Flipkart. Our commitment to creatively enabling Flipkart’s next stage of growth with an increased focus on strengthening their commercial spectrum is hugely exciting. Our teams will provide unexpected and clutter-breaking solutions to help India’s homegrown e-commerce market leader overcome new challenges in the online marketplace.”

     

  • A dedicated virtual store for sustainable products

    Dia Mirza & Bhumi Pednekar champion for new Flipkart Green

    By Our Staff

     

    Flipkart, introduces ‘Flipkart Green’, a dedicated virtual store on its app, bringing together lakhs of sustainable products to cater to customers looking to adopt a sustainable lifestyle.

     

    Dia Mirza and Bhumi Pednekar Spread Awareness about making environmentally-conscious shopping decisions on ‘Flipkart Green’.

     

    With over 40 brands and counting and more than 30,000 sustainable products, ‘Flipkart Green’ will be a dedicated section on the Flipkart platform, for globally certified sustainable products from categories such as beauty and makeup, grooming, healthcare, food, home decor, sports, fashion and more. Through this introduction, the platform aspires to bring about a positive impact and create a shared value for the community and the planet.

     

  • Highlights unparalleled benefits

    Cleartrip rolls out Clear Advantage campaign

    By Our Staff

     

    Cleartrip, the online travel agency that’s now part of Flipkart, has unveiled a new campaign ‘Clear Advantage’. The ad films focuses on how to get out of penalties around cancellations in travel. Every film is punctuated with a tagline – ‘Isse accha Cleartrip kar lete’. Aligned with the Challenger Brand narrative, this campaign offers a unique glimpse into the tendencies of the masses and Cleartrip’s ability to address these better than any other OTA player in the market.

     

    Commenting on the campaign, Kunal Dubey, CMO, Cleartrip said: “The desire to explore is an innate human expression. At Cleartrip, we celebrate this desire and constantly strive to make travel more accessible and inclusive for all. Cleartrip’s Clear Advantage was borne out of this intent. As a brand, we don’t just rely on price parity; when a customer chooses us, they are guaranteed a seamless and unforgettable travel experience that is value-driven. While the treatment of our ad films contains an element of humour, these are invitations to bid excuses goodbye and say yes to the wonders of travel.”

     

    Added Pravin Sutar, Chief Creative Officer, Leo Burnett Orchard, Cleartrip’s creative agency: “Travel, as a category, has been cracking the wildest of ideas. So, we decided to do something that stands out and stays true to human behaviour. When things don’t go their way, people pull the craziest hacks, cook up weird stories, and come up with lame excuses, to get their thing done. And all we had to say was, “Isse accha, Cleartrip kar lete.”

     

    We aren’t sure if all of this works. Travel ticketing is a lot about pricing, and, sadly, Cleartrip doesn’t always offer the most attractive for ticket costs.

     

  • For the #FlipkartShoppingMela campaign

    Flipkart engages with over 45 influencers

    By Our Staff

     

    Flipkart unveiled its latest influencer campaign #FlipkartShoppingMela. The homegrown e-commerce marketplace aims to further expand its reach beyond Tier 2 regions.

     

    Commenting on the campaign, Kanchan Mishra, Senior Director, Consumables (FMCG), General Merchandise and Home, Flipkart, said: “At Flipkart, we are committed to offering a high-value shopping experience to our customers by paying close attention to their dynamic needs. E-commerce shoppers in India, especially from Tier II and III markets look for quality, convenience, value-based, and reliable shopping experiences. We conceptualised the #FlipkartShoppingMela campaign ahead of the festive season, to strike a chord with Bharat and re-emphasise Flipkart as the quintessential value-driven shopping destination for everyone across the country.”

     

  • Targets women consumers in Tier 2 towns

    Flipkart’s Shopsy launches new TVC campaign

    By Our Staff

     

    Shopsy, a subsidiary of e-commerce platform Flipkart, has launched its latest TVC campaign, ‘Aaj Shopsy Kiya Kya?’ with Sara Ali Khan. The campaign highlights Shopsy’s unique value proposition of affordability and availability spanning a wide selection of products depicted through its catchphrase ‘Har Din Aisa Sale Jaisa’. The campaign aims to reach women consumers specifically in Tier 2 and smaller towns.

     

    Talking about the campaign, Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart, said: “At Shopsy, we are committed to offering a value-based and convenient shopping experience to our consumers by leveraging our deep understanding of their needs. As the campaign title ‘Aaj Shopsy Kiya Kiya?’ suggests, we are looking to develop a habit among consumers to visit Shopsy every day, offering them an opportunity to avail of the exciting deals and offers we have on the platform. A large number of buyers in the country await sale seasons to fulfil their shopping needs. To address this gap, we conceptualised our new campaign that reinforces Shopsy as a one-stop destination for consumers who are looking for a reliable and budget-friendly platform to shop from.”

     

  • New logo highlights Ekart's vision of "Powering India, Powering You"

    Ekart unveils new brand identity

    By Our Staff

     

    Ekart Logistics, logistics service providers and the supply chain arm of Flipkart, has unveiled its new brand logo. This comes after Ekart announced the externalisation of its service offerings earlier this year for small and large businesses across the country, to help improve their competitiveness while enabling them to focus on their core business.

     

    Commenting on this development, Mani Bhushan, Chief Business Officer at Ekart, said: “Ekart today is a pioneer in India’s e-commerce supply chain and logistics industry. Over the past several years, the business has evolved and transformed, keeping pace with the evolving digital economy and retail landscape in India. It has developed a tech-enabled pan-India supply chain supported by a large infrastructure footprint. Ekart’s new brand positioning reaffirms our commitment to help lakhs of small businesses, D2C companies, brands and platforms to achieve scale by reaching out to millions of customers across the country. The new brand logo also depicts our vision of becoming synonymous with the growth engines of commerce in India.”

     

     

  • The weeklong event EOSS will happen from June 10 to 17

    Flipkart ropes in Alia Bhatt to promote EOSS

    By Our Staff

     

    Flipkart has announced its end of season sale (EOSS) event which will bring more than 10,000 brands with a selection of fashion, beauty and lifestyle products. It has roped in Alia Bhatt for TVC to promote EOSS. The week-long event EOSS will happen from June 10 to 17.

     

    Commenting on the event, Sandeep Karwa, Vice President, Flipkart Fashion said: “Flipkart always aims to bring joy to people, in big ways and small, through a diverse offering on our platform. The End Of Season Sale is truly a festival for us. And given the phenomenal response it has received through the years; we are sure our customers and partners share this sentiment. As a marketplace platform, we are bringing sellers, brands and customers together while leveraging technology solutions to bring unparalleled value to our customers. Every season, Flipkart observes consumer behaviour and works collaboratively with thousands of brands in the ecosystem, to bring forth the best products and offers. After a two-year hiatus, we look forward to making this season a memorable one for everyone involved. We are confident that this event will propel our endeavour to onboard the next 200 million customers and chart a sharper growth trajectory for our partner brands.”

     

     

  • To highlight industry-first benefits and policies for sellers

    Flipkart unveils three new ad films

    By Our Staff

     

    Flipkart has rolled out three new ad films under its ongoing campaign #BachonKaKhel to highlight the industry-first benefits and policies introduced for 4.2 lakh sellers. The campaign is conceptualised by Art-E MediaTech.

     

    Said Jagjeet Harode, Senior Director and Head – Marketplace, Flipkart: “As a homegrown e-commerce marketplace, we are constantly innovating and bringing new solutions to empower our seller partners from across the country. In this digital commerce era, we want to handhold and nurture MSMEs from Tier-2 and Tier-3 cities, who are ambitious and are looking to unlock their growth potential. Through the ‘Bachon Ka Khel’ campaign, we aim to educate the seller community about the ease of doing business with Flipkart in a simple and efficient manner.”

     

    Added Rohit Sakunia, Co-founder and Chief Business Officer, Art-E MediaTech: “For us, the task at hand was to retain the impact and relevance of the characters and their roles as portrayed in the first two series of Bachon Ka Khel campaign. At the same time, we wanted the viewers to feel the air of change in not only the e-commerce platform but also in the way it positively impacts the sellers. With a fresh set-up and more new characters than the previous ones, these films are a whole new story of the way the Flipkart Seller Hub is changing the dynamics of online selling in India, by placing the seller and entrepreneur community in the centre of focus of these innovations.”

     

  • Focuses on driving the importance of self-care with #SelfcarewithFlipkart

    Flipkart unveils campaign promoting self-care solutions

    By Our Staff

     

    Flipkart has launched a new brand campaign – #SelfcarewithFlipkart that stresses on the importance of self-care. It is a three-month long campaign that strives to provide self-care solutions through collaboration with influencers from varied fields.

     

    Notes a communique: “To drive the #SelfcarewithFlipkart campaign, Flipkart has collaborated with influencers like – Mrunal Panchal (Beauty & Makeup), Anirudh Sharma (Fitness), Meghna Kaur (Grooming & Personal Care), Yashmin Karachiwala (Food & Nutrition), Durjoy Dutta (Reading & Spirituality) who share their expertise and learnings on the best self-care practices through interactive conversations on social media.”

     

     

  • To offer brands advertising solutions

    Flipkart partners with Criteo to bring Product Performance Ads

    By Our Staff

     

    Flipkart and Criteo have announced a partnership to launch Product Performance Ads (PPA) with Full Funnel measurement capabilities. This will strengthen Flipkart’s off-platform offerings and create opportunities for advertisers across segments to reach and engage high intent customers.

     

    Speaking about the launch of Flipkart’s PPA platform and the partnership with Criteo, Sankalp Mehrotra, Vice President – Monetisation, Flipkart, said: “Commerce advertising is growing faster than the overall digital market, and we believe that it will be a large part of the overall digital pie in a short time. Flipkart Ads is focused on providing technology-led advertising solutions to ensure the most relevant experience and outcomes for advertisers and customers alike. In addition to our current suite of advertising options, the launch of PPA in partnership with Criteo will help address the needs of incumbent and insurgent brands across verticals to solve their full-funnel marketing objectives on the open internet.”

     

    Added Taranjeet Singh, Managing Director, SEA & India, Criteo: “We are happy to announce the partnership with Flipkart, India’s homegrown e-commerce platform, to further accelerate and utilize Criteo’s commerce media capability. By combining Criteo’s superior audience-first technology and Flipkart’s reach, we will be able to offer a remarkable capability to marketers and brands to achieve meaningful marketing outcomes on the open internet.”

     

  • Joins as Chief Product Officer

    Amit Zunjarwad moves from Flipkart to ShareChat

    By Our Staff

     

    Amit Zunjarwad
    Amit Zunjarwad

    ShareChat, the multilingual social media company, has appointed Amit Zunjarwad as its Chief Product Officer. At ShareChat, Zunjarwad will build on ShareChat and Moj platforms’ momentum and play a critical role in building innovative and entertaining social experiences.

     

    Most recently, AZ was Head of Engineering, Product and Data Sciences for Supply & Selection Ecosystem at Flipkart.

     

    Said Ankush Sachdeva, Co-Founder & CEO, ShareChat and Moj: “I am delighted to welcome Amit to our leadership team. He brings a wealth of experience and insights from building large-scale disruptive businesses from the ground up and scaling them to sustainable business models. With his expertise in driving innovation and customer growth, we are sure to see new product innovations that will set the roadmap for the next phase of our growth. Amit will play a critical role in leading the product journey of all our platforms and deliver sustainable value to our user and creator communities.”