MxMIndia

Tag: Diwali

  • Aims to strengthen the concept of kids’ gifting during festivals

    Kinder Joy unveils #KhaoKheloKhushRaho ad

    By A Correspondent

     

    Kinder Joy, the confectionery brand of Ferrero Group, has starts the festive season with its kids-focused Diwali campaign #KhaoKheloKhushRaho.

     

    Elaborating on the campaign, a Kinder Joy spokesperson said: “Kinder Joy campaigns are all about the joyous and memorable moments between parents and children. Our campaign #KhaoKheloKhushRaho acts as an ally for the mother to pass on the Diwali rituals to her kids and is a limited-edition Diwali pack that will make the festivities perfect for children.”

     

     

  • The campaign is titled Hum Hai Roshni

    Shoppers Stop brings beam of hope this Diwali

    By A Correspondent

     

    Shoppers Stop’s latest campaign Hum Hai Roshni for Diwali attempts to create a positive sentiment in the midst of this pandemic.

     

    Said Uma Talreja – Customer Care Associate, Chief Marketing and Customer Officer at Shoppers Stop Ltd: “As we progress through different stages of Unlock, it is important to be cautious and safe while we try to reclaim a sense of normalcy in a way. The film empowers us to overcome dark times and retain our values, culture, and togetherness. This Diwali, Shoppers Stop offers safe shopping at stores and also digital assistance on WhatsApp and through the website and app.”

     

     

  • The TVC is conceptualised by conceptualized by Creativeland Asia

    Godrej Expert Rich Creme introduces brand campaign

    By A Correspondent

     

    Godrej Expert Rich Crème from Godrej Consumer Products Limited, has unveiled a fashion range with three shades – Molten Gold, Copper Brown and Cherry Red for the West Bengal market. To promote the new range in ongoing festive season in Bengal, the brand has unveiled a new campaign with a new TVC. With the start of the festive season with Durga Puja going upto Diwali, the brand decided to launch Godrej Expert Rich Crème Fashion range exclusively in West Bengal.

     

    Conceptualised by Creativeland Asia, the film opens with actress Nusrat Jahan and a friend prepping for a party.

     

    Speaking about the brand campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products (GCPL), said: “West Bengal is an important market for Godrej Expert Rich Crème. Festivities have commenced with occasions like Durga Puja. Thus, to delight our consumers during the festive season, we have launched our new Fashion Range exclusively in the state. The new TVC communicates how Godrej Expert Rich Crème Fashion shades provide easy solutions for a fashionable festive hair makeover. The three new shades are experimental, trendy and a much-needed change from the usual palette of blacks and browns. With the launch of new Fashion range, we are making the brand more contemporary and relevant with today’s lifestyle while infusing a youthful appeal.” a complete makeover at home with high quality and nourishing crème hair colour.

     

     

  • This is the second leg of the ‘Jeena Isi Ko Kehte Hai’ campaign

    Lodha Developers celebrates Diwali with Akshay Kumar

    By A Correspondent

     

    Lodha Group, the Mumbai-based real estate developer, has launched the second leg of ‘Jeena Isi Ko Kehte Hai’ campaign, starring its brand ambassador – Akshay Kumar.

     

    Said Raunika Malhotra, President Corporate Brand, and Communication, Lodha Group: “As a brand with an all-encompassing vision, Lodha aims at steering remarkable differences in the society during this festive season. We have been providing a unique living experience to our customers, and this Diwali, we wish that everyone welcomes this festival amid the secured environment of their homes. Our brand objectives always align towards building world’s finest developments with utmost privacy, safety and ease accessibility, providing high services allowing consumers to lead a better life.”

     

     

  • The campaign talks about how each one of us can ignite a ‘Khushiyon ki Ladi’

    Philips digital campaign by Ogilvy Delhi

    By A Correspondent

     

    The new Philips digital campaign for Diwali conceptualised by Ogilvy talks about how each one of us can ignite a ‘Khushiyon ki Ladi’.

     

    Said Ritu Sharda, Chief Creative Officer, Ogilvy (North): “We’re all expecting Diwali to be a little different this year, but we’re hoping somethings will still spark that infectious festive spirit. In some way or the other, we will all celebrate Diwali together. So, we thought why don’t we light a ladi this year, a slightly different one, but one that involves everyone.

     

     

  • The report highlights the top trends observed for the e-commerce market in India

    Criteo report on on ‘golden quarter’ for e-comm

    By A Correspondent

     

    Criteo, the Nasdaq-listed company, has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the festive season starting Raksha Bandhan, Big Billion Days and Diwali. The report highlights the top trends observed for the e-commerce market in India. Criteo bills this as the ‘Golden Quarter’ as e-commerce clocks significantly high growth.

     

    KEY HIGHLIGHTS FROM THE REPORT

    :: Retail Recovery – 28% YoY increase in online retail sales

    :: Up to +343% – Sales of Flowers & Gifts categories increased in August 2019, compared to average in July during Raksha Bandhan

    :: 70% increase in sales for Food & Beverages during Raksha Bandhan. Previous year, it was increased by 50%, showcasing a significant increase up to 70% following the event

    :: Overall, retail sales up 39% for Big Billion Days, 27% on average during the entire week, compared to average in August.

    :: For every 1,000 visitors to Indian retailers, there is significantly more transactions than usual. The week of Big Billion Days represent +27% sales for +19% traffic

    :: 50% increase of App sales, just one month after Diwali 2019

    :: 32% increase in sales in the Food & Beverage category

    :: 16% travel upliftment & bookings just after Diwali 2019

     

    Overcoming such unprecedented times, online retail is back to pre-Covid-19 numbers, and steadily growing upwards since then. As 2020 sales are increasing progressively; 2019 data provides relevant context and describes the strong seasonality expected in coming weeks. According to the report, there has been a 28% year on year increase in the overall online retail sales.

     

    Speaking on the report, Taranjeet Singh, Managing Director of South East Asia and India, Criteo, said: “During these trying times, the Indian E-commerce industry has been on a steady upward growth trajectory showcasing a gradual shift of consumers towards E-commerce websites for purchases. Consumers have moved onto a stage where purchasing online has become their daily routine in order to fulfil all their demands for food, beverages and festive gifting. Expanding businesses on E-commerce platforms is the need of the hour. This golden quarter signals a revival in demand and consumer sentiment at large on ecommerce platforms.”

     

     

  • The brand encouraged people to share portraits of those special moments spent with their big family on social media

    Cadbury looks to get families together with #BadiFamilyBadiDiwali

    By A Correspondent

     

    This Diwali, Cadbury Celebrations has launched its ad campaign titled #BadiFamilyBadiDiwali. Commenting on campaign, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said: “Over the years, Cadbury Celebrations has become synonymous to festivities in India. With an aim to reinstate the joy of gifting, we are encouraging the audience to celebrate festivals and share delightful moments with their loved ones because happiness shared is happiness multiplied. In this era of technology, through our campaign we are promoting that the true spirit of Diwali lies in celebrating with family. Linking in with the Cadbury Dairy Milk Generosity Campaign, the campaign and the digital film, brings alive the acts of generosity through family togetherness, that makes our festivals full or warmth and renewed good feelings amongst relationships far and close”

     

     

  • With the ‘Make Every #WishComeTrue with #HDFCBankFestiveTreats’ campaign, the brand capitalized on influencer ads of every other brand out there

    HDFC Bank’s latest ad campaign capitalises on influencer ads of other brands

    By A Correspondent

     

    HDFC Bank along with Kinnect, its social media agency, has executed an ad campaign for Diwali that’s highly personalised and contextual to the relevant audience.

     

    With the ‘Make Every #WishComeTrue with #HDFCBankFestiveTreats’ campaign, the brand capitalised on influencer ads of every other brand out there. Almost every influencer ad on Instagram stories was followed with an HDFC Bank story of how to buy that product with an HDFC Bank offer.

     

    Discussing this campaign, Ravi Santhanam, Chief Marketing Officer, HDFC Bank said: “HDFC Bank has always been a digitally-forward bank, and this campaign is an ingenious way to create brand affinity and talkability amidst the over-cluttered festive space on digital. All our marketing efforts focus on being native and non-intrusive to users. This campaign did just that through the clever takeover of Instagram through influencers”.

     

    Added Chandni Shah, COO of Kinnect: “Marketing during the festive season is tricky, as a consumer is spoilt for choice and therefore may experience difficulty in decision-making. We wanted HDFC Bank to stand out, and actually make the decision-making process simple and intuitive for the consumer. Following existing brand stories was the perfect (albeit, unexpected!) way to do this. What a way to create brand recall by swimming along the Diwali tide, instead of against it!”

     

     

  • New brand campaign captures the essence of familial relationships this festive season

    Seniority and Dozee urge millennials to take #ParentalLeave this Diwali

    By A Correspondent

     

    Seniority, the specialized e-retail destination for senior citizens, and Dozee, a health monitor, have collaborated to launch #ParentalLeave, a special campaign to promote PL or Parental Leave urging millennials to spend quality time with their parents this festive season.

     

    Said Ayush Agrawal and Tapan Mishra, Co-Founders, Seniority: “Stressful lifestyle and demanding work schedules leave little scope for youngsters to spend enough time with their parents and loved ones. This brand film, in collaboration with Dozee, is a gentle reminder for them to take #ParentalLeave this festive season and bring a smile on their faces. With this campaign, we want to assure our customers that Seniority will always be a click away to take care of the medical and lifestyle needs of their ageing parents and grandparents.”

     

    Added Pritish Gupta, COO & CBO at Dozee: “Most of us live away from our parents and even though we are constantly concerned about their well-being, it is very difficult to actually know how they really are! That was our inspiration of building Dozee – how can we simplify healthcare to a level where elders don’t have to do anything at all but sleep, while kids get daily updates on their app. We partnered with Seniority, one of the torchbearers in the eldercare space, to bring this message across to millennials that taking care of your parents is actually not that difficult anymore.”

     

    Said Seniority’s creative agency Ice Media Lab founders Debojit Saha and Ambarish Majumdar: “The idea #ParentalLeave is extremely personal, our superhero parents rarely talk about their health unless it’s critical. We wanted to tell a story common to every millennial who wants to be assured of their parents’ health before a catastrophe happens. This is an ode to our superhero parents.”

     

     

  • Features Bollywood star Katrina Kaif along with regional brand ambassadors

    Kalyan Jewellers lights up digital with new campaign

    By A Correspondent

     

    Kalyan Jewellers has launched its all-new digital campaign for the Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and actor Katrina Kaif with the regional brand ambassadors for key markets, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty.

     

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “We have focused heavily on digital campaigns this season and allotted around 30% of marketing budgets into this. Our campaign videos focused on the concept of ‘Sisterhood’ featuring three friends in a celebratory mode – lighting diyas, gifting jewellery or exchanging Diwali sweets. Music inspired by region specific folk tunes play a key role in highlighting the brand’s concept of hyper-localisation.”

     

    The jewellery brand also has campaign videos featuring Tamil star Prabhu Ganesan, Telugu star Akkineni Nagarjuna, popular Malayali face Manju Warrier and Kannada actor Shivarajkumar representing the brand in other key states.

     

     

  • Reach out to your loved ones with a personalised greeting and make every wish feel special, urges Vodafone

    Vodafone urges #YourWordsNotForwards this Diwali

    By A Correspondent

     

    With Diwali round the corner, Vodafone has launched a campaign encouraging people to share #YourWordsNotForwards this Diwali with a personalised greeting to their loved ones.

     

    Commenting on the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said: “In today’s automated world, relationships have moved from being warm and personal to being distant and impersonal. As a brand that believes in genuine conversations, we want to remind our consumers the importance of personal messages and calls and the love and warmth it conveys. Through this #YourWordsNotForwards campaign, we are encouraging everyone to take out time to wish their loved ones with a personal touch and send original greetings instead of forwards. We hope that people will take a lead and connect this Diwali in the real sense.”

     

    Added Kiran Antony, Chief Creative Officer, Ogilvy South and Team Vodafone, Ogilvy: “Wishing over a period of time has become impersonal. We are all guilty of it. What started off as calls to friends and family, came down to messages and is now only about forwarding wishes created by someone else. We wanted consumers to realise that every wish can also have a personal touch added to it. A sweet visual for this was to get a grandmother to make an effort while wishing her grandson and reminding everyone to share #YourWordsNotForwards.”

     

     

  • The 360-degree marketing campaign was launched through a short video film on social media

    Future Generali rolls out ‘Nayi Diwali Naya Rivaaj’ ad campaign

    By A Correspondent

     

    Future Generali India Life Insurance has launched its 360-degree brand campaign titled “Nayi Diwali Naya Rivaaj”.

     

    Commenting on the new initiative, Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Pvt Ltd, said: “The festival of Diwali celebrates new beginnings and triumph of good over evil. At Future Generali India Life, we are focused at promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while starting a ‘Naya Rivaaj’ to stay fit and healthy. We believe that for fathers who work hard to provide best for their families, health is their true wealth. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

     

    The film has been shot by L&K Saatchi & Saatchi.