MxMIndia

Tag: Diwali

  • Viewers will see Hollywood’s best in four special themes from October 3 to October 27 at 9pm

    WB to light up TV screens this Diwali

    By A Correspondent

    WB has a line-up of Hollywood movies throughout the month, packaged as a series of specials to help families celebrate the Festival of Lights. Titled Festival of Lights, the specials are running for four weeks under four themes commencing October 3 until October 27, every Monday to Thursday at 9pm. The line-up showcases Hollywood’s best in action, sci-fi, and adventure.

     

    Festival of Lights will kick off with the action-adventure genre movies such as The Tuxedo, Enter the Dragon, Blade II, Tekken and Superman II and also includes a line-up of movies in the ‘monster’ genre —Scooby Doo 2: Monsters Unleashed On, the fantasy genre — Harry Potter and the Goblet of Fire and action-packed films such as Torque and Speed Racer. Festival of Lights is co-presented by Nokia and Axe, in association with Airtel, Nivea, Tata Sky, Reebok.

     

    Viewers will also get to see some of WB’s best action movies featuring mind-boggling gadgets, explosions, kung fu, and adventure as part of its Diwali Heat special Fridays to Sundays at 9pm and 11pm.

     

    Ms Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India, said, “We are happy to be showcasing the best of international film content to our audiences.”

  • 92.7 BIG FM plans on-air game show to please listeners and gladden advertisers

    BIG FM does an item number for Diwali

    By A Correspondent

    It’s Diwali in the air, come October, and 92.7 BIG FM is joining the festivities with its game show, titled “Diwali Ke Item Bomb”.

    The main objective of this show will be to get as many people to win. In this on-air game listeners will be asked an extremely simple question, which if answered correctly will get them a chance to “spin” a roulette wheel on air and win fabulous prizes.

    The Diwali roulette wheel will spin across 30 markets and engage around a crore of consumers over six weeks through on-air and on-ground activities. With the game format designed keeping customer gratification in mind, the campaign is a major platform for brands to leverage.

    The on-ground activities will cover RWAs, schools and colleges where people will get to spin the wheel in person. To make it more exciting there is also a digital element to it, an application that allows people to test their minds, then spin the wheel and win.

    Commenting on the campaign, Mr Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM said, “With our Diwali special property we promise to deliver highly engaging entertainment and more. With a reach across 30 markets and a well tailored offering that is designed to get one hooked and addicted, this property will allow listeners an excellent opportunity to win goodies this Diwali, while advertisers will find an appropriate platform to connect with Diwali revellers across the country.”