Dentsu X has bagged the media duties of ‘Dairy Day Icecream’, following a multi-agency pitch. Dairy Day Ice Cream is headquartered in Bengaluru and is with a fair marketshare in South India.
M N Jaganath
Commenting on assigning the business to Dentsu X, M N Jaganath, Co-founder of Dairy Day, said: “I trust Dentsu X in partnering us, in building and taking our business from strength to strength. We have always believed in innovating, re-defining norms in serving our consumers. We found Dentsu X resonating this philosophy and attitude and have chosen them to walk the path with us.â€
Divya Karani
Added Divya Karani, Chief Executive Officer – Dentsu X: “Winning the ‘Dairy Day Ice-cream’ is recognition of our data driven, consumer centric approach. Together, we will design strategies for Dairy Day that will make the brand promise and experience a part of everyday consumer life and conversation. We are happy and look forward to working with the one of the most innovative brands in the sector.â€
Dentsu X, the Dentsu Aegis Network media agency, has roped in Arabinda Ghosh as Chief Strategy Officer. He will report to Roopam Garg, Chief Client Officer, Dentsu X India and will be based out of Delhi.
Commenting on the appointment, Divya Karani, CEO, Dentsu X India said: “Having worked with Arabinda on the Tata Group media mandate in the past, I am elated, once again to have him aboard, at Dentsu X. In these intervening years, Arabinda has grown tremendously with his rich experience on BAT, Coke and other business. He brings immense value to the company’s capabilities. We are increasingly bringing on board senior talent who can carry forward the learnings of seamless integrated consumer and brand interaction to bear on our clients’ business.â€
Speaking about the new role, Ghosh said: “I find Dentsu X to be the most cutting edge and innovative media company, which enables me to pursue my dream. I am excited because dentsu X’s vision of ‘Experience over Exposure’ encapsulates the future of the entire communication eco-system in a pithy way. I look forward to both, being able to contribute and learn as we move forward.â€
Dentsu Aegis Network has restructured its top deck in media agencies group across Carat and Vizeum. Kartik Iyer has been elevated to President, Media Brands and Amplifi.
Rajni Menon will be CEO of Carat and Joydeep Raha will be CEO of Carat Context as Himanka Das will take over as CEO, Vizeum. Shripad Kulkarni has announced his decision to move on from the group by end-December to pursue his own interest. The move does not impact Dentsu X headed by Divya Karani so far.
Ashish Bhasin
Said Ashish Bhasin, Chairman and CEO South Asia – Dentsu Aegis Network: “To enable a more future ready product for our clients, our media agencies have been reorganised for the rapidly changing market environment under the unified leadership of Kartik Iyer who has been leading our fastest growing media agency, Carat, for over eight years now. He will be responsible for enabling the continued fast track growth of the brands and will provide senior executive council level oversight to the media brands, in addition to his Amplifi responsibilities.â€
Speaking on his appointment and on the next steps for the Media Brands, Iyer said: “I am delighted to have been given this opportunity and look forward to working with the agencies in their growth path over the years. Carat is future proofing to take on the new opportunities that the market dynamics have provided in order to be able to provide world class service to our clients… Rajni is a true blue One DAN exponent. In the past 8 years that Rajni has been with Carat, she has led some of the agency’s most significant developments in capabilities, especially in the area of ICP, CCS, CCS Planner, Multiscreen planning (TV Stack) and Digitizing of Carat, which has enabled the entire group to deliver more consumer focused and business oriented solutions and is best placed to drive it to the next level. Joydeep has been a pillar in the growth path that Carat has seen over the years, particularly in the South markets. With his focus on business growth backed by delivering integrated solutions, he has constantly been adding business for the group. Further, Himanka Das will be taking over as CEO of Vizeum. Himanka has been a part of Dentsu Aegis Network Media leadership for the last 5 years and has a proven ability in managing and growing client relationships both Multinational and Indian,†Iyer added.
Shripad Kulkarni
Speaking on Kulkarni’s exit, Bhasin said: “Shripad has contributed significantly to the growth of Vizeum in India. His focus on business and managing client relationships has enabled Vizeum to grow from strength to strength in the last two years. We wish him all the very best in his future endeavours.â€
Speaking on the future, Iyer added: “The leadership of our media group will continue to focus on delivering Business Outcomes and Digitally Ahead solutions. Over the next few weeks, each of the agencies will be setting up their plans for the coming years and you can expect some very significant initiatives in this area by each agency. Rajni, Joydeep and Himanka, as leaders of their respective media agencies, will continue to innovate the way brands are built.â€
dentsu X, has roped in Roopam Garg as Chief Client Officer (CCO). Garg brings with him experience of 22 years across multiple markets; India, MENA, China, Vietnam, London.
Commenting on the appointment, Divya Karani, CEO, dentsu X India said: “We are elated to welcome Roopam in the team. He brings immense value to the company with his extensive experience and holistic world-view on best practices. We want to increasingly bring on board senior talent who can carry forward the learnings of seamless integrated Consumer and Brand interaction to bear on our clients’ business.â€
Divya Karani
Speaking about the new role, Garg said: “In my experience across markets, I have come to realise that it’s critical to keep it simple, actionable and measurable for the client. Media is growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly. I am thrilled to be starting a new chapter with my role at dentsu X India.â€
Garg will report to Karani and will be based out of Delhi.
Dentsu Aegis Network today announces the launch of dentsuX which will be, as a communique notes, an “integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights, following the rebrand of the Group’s media specialist – Dentsu Mediaâ€.
The new proposition, “Experience Beyond Exposureâ€, relays the brand’s strong belief in the power of experience over exposure, the communique adds.
Takaki Hibino
Takaki Hibino, Global Brand President of dentsuX,will continue to lead the agency globally. He said: “When Dentsu Media was first launched in 1999, the use of the word ‘media’ had a very limited meaning. For close to two decades, Dentsu Media alongside its creative agencypartners has expanded to offer much more to our clients than that original definition could describe. This is why we evolved its identity to reflect the potential of our brand and selected ‘X’ to represent the importance of delivering unique experiences. By integrating data, technology, creativity and distribution in the dentsu X offering, we can develop these experiences for clients that are truly focused on digital solutions.â€
Nick Waters
Added Nick Waters, CEO of Dentsu Aegis Network Asia Pacific: “Dentsu Media is unique as a scaled Asian agency network. Integrating within Dentsu Aegis Network portfolio of agencies it has propelled its growth so that it currently leads the Campaign new business tables.â€
“This change of branding serves to better reflect the agency’s capabilities and further enhance its position as a global agency network,” Waters added.
Divya Karani
In India, dentsu X will be headed by Divya Karani as CEO. Said Karani: “Dentsu Media has always believed in reaching ahead, anticipating and embracing change. ‘Experience’ is the currency in the brave new world we live in. dentsu X delivers to this.â€
The rebrand of Dentsu Media to dentsu X is effective today.
Editor’s Note: As a policy we do not honour the capitalising or various ways in which brands call themselves. Unless of course it’s a change of spelling. For instance, the communique from Dentsu spells Dentsu Media with a lowercased ‘m’ –Dentsu media and not Dentsu Media. But we don’t write it as that. Since it’s a launch press release, we’ve let it be a lowercased dentsu in the name but from now on, it will be: Dentsu X J
It’s been two months since this has been known, but now it’s official. That Dentsu Media has been awarded the media planning and buying for the entire portfolio of brands for Maruti Suzuki India (MSIL). The mandate has started this month (April) and was finalised following a multi-agency pitch earlier this year.
Dentsu Media will handle all media duties for Maruti Suzuki Corporate, Existing Channel and Nexa brands. A Â team comprising existing Dentsu Media members and handpicked experienced talent has been put together to handle this massive mandate. The scope of this mandate is a holistic integrated media and platform agnostic communications approach.
Dentsu Impact and Isobar, the other arms of the Dentsu Aegis Network already handle parts of the creative, digital and CRM business.
Sanjeev Handa
Speaking on the development, Sanjeev Handa, Vice President, Marketing Maruti Suzuki India, said: “Our partnership with Dentsu Aegis Network is a strategic one. We wanted to have an integrated and synergistic approach for our business to improve productivity and overall effectiveness. And with alignment of media services to Dentsu Aegis Network, we are looking forward to improving our overall marketing efficienciesâ€.
Divya Karani
On the win, Divya Karani, CEO, Dentsu Media, said: “We are delighted and honoured to be chosen as the preferred media partners for MSIL, a clear market leader in the category and one of the most exciting and innovative marketers in the country. We have put together a very experienced and balanced team of media, advertising and marketing professionals who will leverage our global capabilities, tools and resources to help MSIL further enhance its market leadership.â€
National Payments Corporation of India (NPCI) had appointed Dentsu Media, a full-service agency from the Dentsu Aegis Network, as their media agency. The agency had won the account following a multi-agency pitch.
Divya Karani
Commenting on the win, Divya Karani, CEO, Dentsu Media India said, “We are very proud to be the media partner to National Payments Corporation of India’s RuPay card. This mandate is a great addition and testimony to our understanding and work with other marquee clients such as SEBI, AMFI and RBI in this sector.â€
“The Rupay card epitomizes the ‘Make in India’ crusade. It will disrupt the category status quo, both in pricing and service, but most importantly it is a brave step towards financial inclusion for all.  Our team is super excited to be a part of enabling this disruption,†she added.
National Payments Corporation of India (NPCI) is an umbrella organization for all retail payments system in India. It was set up with the guidance and support of the Reserve Bank of India (RBI) and Indian Banks’ Association (IBA). NPCI has ten promoter banks namely, State Bank of India, Punjab National Bank, Canara Bank, Bank of Baroda, Union Bank of India, Bank of India, ICICI Bank, HDFC Bank, Citibank and HSBC.
Divya Karani, CEO, Dentsu Media has been conferred the Women Leadership Award by The World Women leadership Congress.
The Women Leadership Award recognizes and appreciates the profound role played by women as leaders, executioners, and decision makers, in shaping the future of the region and nation, and who embody the qualities of leadership in displaying active, creative, and integrative efforts in achieving the best possible results in the national and regional development plans.
The honour has been conferred amongst women across Asia ME and Africa. They have been recognized for their leadership qualities not just in the corporate world but also for their contribution to the society. They were selected by a panel of independent judges. An interesting array of women were presented the awards including the one who had run for the presidency in Afghanistan.
