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Tag: Divya Karani

  • Will support their vision of becoming leaders in the field of skin health

    Dentsu X wins global media mandate for Galderma

    By Our Staff

    Dentsu X India has won the global media mandate of pharmaceutical firm Galderma. As per the mandate, the agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products.

    G Sathya Narayanan
    G Sathya Narayanan

    Said G Sathya Narayanan, Managing Director – South Asia, Galderma: “We are delighted to have Dentsu X as our agency partner. Dentsu X’s fresh approach to communication planning hinges on consumers motivations, hopes and aspirations. Their data driven, clear thinking and innovative approach in addressing consumer and business goals, will strongly support our vision of becoming the leaders in the field of skin health.”

    Divya Karani
    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X added, “We are so excited at the incredible opportunity to partner with Galderma. Their ground-breaking research provides a continual progression of an innovative portfolio. Delivering consumers’ experiences beyond mere exposures, we, together, have clear plans to convert our ambitious goals into reality.”

     

     

  • To oversee media strategy, planning, and buying for both brands, Roca and Parryware

    Dentsu X to be media partner with Roca Parryware

    By Our Staff

    Dentsu X India has won the media account for Roca Bathroom Products Private Limited, or Roca Parryware. As per the mandate, Dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware. The agency won the account following a media pitch.

    KE Ranganathan
    KE Ranganathan

    Said KE Ranganathan, Managing Director, Roca Parryware: “Our company is back to healthy double digit revenue growth since October, 2020. Looking into the year ahead, there is huge optimism to sustain and grow even higher. To drive this growth momentum we are embarking on a focused brand campaign through mass media for our power brands – Roca and Parryware. While these two brands enjoy high brand recall among our customers, it is important for us to continue to stay on top-of-the-mind and embed relevant brand attributes. With this agenda we looked towards dentsu X for a solution. We were impressed by their understanding of our target audience and the bathroom space. Their proprietary tools and strategy will help us optimise each platform and enhance our reach. We are excited to work with dentsu X and develop innovative new media plans.”

    Divya Karani
    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “We are delighted to be the strategic media partners to Roca Parryware. We look forward to partnering them in scaling new heights.”

     

     

  • In RECMA’s latest report

    Dentsu X India tops RECMA’s dominant agency again

    By Our Staff

    RECMA has acknowledged Dentsu X as the most ‘dominant agency’ of India for the second consecutive time. The diagnostic report released on December 2, 2020, audited the performances and competences of 17 agencies based on 18 criteria. This in-depth report captures competitive pitches, agency momentum, resources and the client profile of each agency. The report was released in December and we are now nearing the end of March, but we just received this communique.

    Divya Karani
    Divya Karani

    Said Divya Karani, Chief Executive Officer, Dentsu X India: “It is a glorious recognition of the remarkable work that we have put in towards our ‘experience beyond exposure’ thinking and deep client partnerships that effect business outcomes. We are a team that sets itself tall goals and then does all it takes to achieves them!”

     

     

  • The agency won the account following a multi-agency pitch

    Dentsu X retains AMFI’s media mandate

    By A Correspondent

     

    Nilesh Shah

    Dentsu X India, the integrated media specialist from Dentsu International, has won the media mandate for the Association of Mutual Funds in India (AMFI). The agency won the account following a multi-agency pitch. Dentsu X was also the incumbent, having handled the brand since 2016.

     

    Speaking on the assignment, Nilesh Shah, Chairman, AMFI said: “We are pleased to renew our relationship with dentsu X. The agency has shown an in-depth understanding of the category and consumer. It appreciates both – the consumer motivations as well as the client’s perspectives, to deploy investments designed to deliver on our business objectives. Dentsu X, in effect, has been an integral partner and not just an agency.”

     

    N S Venkatesh
    Divya Karani

    Added N S Venkatesh, Chief Executive, AMFI:  “Delighted that we are continuing our partnership with Dentsu X. The team here has always exceeded expectations. It understands the eco-system and deploys platform-agnostic solutions and innovations to deliver on business KPIs.”

     

    Commenting on the win Divya Karani, CEO, Dentsu X India: “This is a resounding validation of dentsu X’s work in building the business, driving sustainable value year-on-year and the close teaming with all our AMFI members. This decisive mandate is right by both, Dentsu X and AMFI.”

     

     

  • This is for the third consecutive year for India and for the world for the last two years

    RECMA ranks Dentsu X #No1 Media Agency for Growth again

    By A Correspondent

     

    RECMA, the independent research firm that evaluates media agencies, has ranked Dentsu X as India’s # 1 in the ‘new business and client portfolio growth’ category. This is the third consecutive year when Dentsu X India has bagged the top slot.

     

    Said Divya Karani, CEO, Dentsu X India: “The increasing number of discerning marketers, recognizing the difference dX delivers in this accelerated changing and challenging market, is a huge validation of our design. It is simple. We know where you want to go, and we do so with ambition, agility, and flexibility. Again, and again and then again. The recognition of our trajectory by RECMA, now for the third consecutive year, is very pleasing.”

     

  • The erstwhile agency was Wavemaker

    Benetton India awards digital mandate to Dentsu X-cubic

    By A Correspondent

     

    DX–cubic, the Dentsu X agency, has won the digital business of the Benetton Group, effective January 2020. The erstwhile agency was Wavemaker.

     

    Speaking on this occasion, Sundeep Chugh, MD & CEO, Benetton India said: “Benetton’s strength lies in its millennial consumer base who show a deep connection and love for the brand. Adapting with the changing times, Benetton wants to be innovative and upbeat with digital communications and campaigns. We are excited to get Dentsu X on-board. The team shows excellent knowledge and dedication and we are hopeful of doing some very successful work together.”

     

    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “Yes, we are super-excited to win and work on Benetton. Partnering a strong brand, built upon innovation, with such a strong connect with the mercurial millennials is exhilarating. Given our ethos of delivering experiences beyond just mere exposures, this is right up our street! We look forward to a productive and enduring partnership.”

     

     

  • RB India (eka Reckitt Benckiser India) has awarded its media mandate to Dentsu X

    RB India awards its media business to Dentsu X

    By A Correspondent

    RB India (eka Reckitt Benckiser India) has awarded its media mandate to Dentsu X. This was won after a pitch which had the incumbent IPG Mediabrands, Starcom, Madison and Havas. The business will shift effective January 1, 2020.

    Confirming this development, Divya Karani, Chief Executive Officer, Dentsu X, said: “Yes, we have won the Reckitt Benckiser India mandate. It is an absolute privilege to partner with such a strong, purpose-driven brand. More so, since our values deeply resonate with theirs. We look forward to a productive and enduring partnership with RB.”

    Dentsu X India comprises three agencies; dX-matrix, dX-cubic and dX-palette.

  • The ceremony was held at Marina Bay Sands, Singapore on 6th of November

    Divya Karani is Mumbrella’s ‘Agency Leader of the Year’

    By A Correspondent

     

    Divya Karani, CEO, Dentsu X India has been named the ‘Agency Leader of the Year’ at The Mumbrella Asia Awards 2019. The ceremony was held at Marina Bay Sands, Singapore on November 6.

     

    Commenting on the win, Karani said: “I feel extremely honoured. To be recognized by the astute Mumbrella Asia Jury is absolutely gratifying. The accolade attests our differential design thinking that is rooted in understanding consumer motivations and in delivering experiences beyond exposures on our clients’ business.”

     

     

  • Dentsu X India is the only agency from India to appear in the list of Top 100 global agencies

    Dentsu X India recognised in ‘Adweek Top 100 Fastest Growing Agencies’ globally

    By A Correspondent

     

    Dentsu X India has been recognised in the Top 100 Fastest Growing Agencies’ global rankings by Adweek. The agency, notes a communique, has recorded good business growth over the past few years. Dentsu X India is the only agency from India to appear in the list of Top 100 global agencies.

     

    Speaking on the occasion Divya Karani, Chief Executive Officer, Dentsu X India said, “We are simply delighted! This growth, these accolades bear testimony to our differential design thinking and the good work delivered to our clients. They also reflect our culture of partnering our clients every step of the way. This recognition is both gratifying and motivating for us to stay the course.”

     

    According to the communique received, Dentsu X India has also been recognised as the ‘No.1 agency on the New Business Barometer 2018’ by COMvergence, an independent international report and RECMA.

     

     

  • The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio

    Dentsu X, Amnet launch programmatic audio campaign for AMFI

    By A Correspondent

     

    Dentsu X has joined hands with the group’s programmatic expert Amnet to launch the In-Read Audio campaign for the Association of Mutual Funds in India (AMFI). The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform, to raise awareness on mutual fund investments in India.

     

    “Listening to music is a very personal and immersive experience. An advertisement which violates that space, can have a jarring impact on the listener. On the other hand, while listening to audio podcasts / news, a user is more open to receiving other information, if they are targeted correctly. Programmatic audio on non-music platforms helped us do exactly that – reach the right audience in the right frame of mind. The results are encouraging and have strengthened our belief in programmatic audio. We look forward to leverage this further,” comments Punit Dharamsi, Vice President – Marketing & Investor Education, Association of Mutual Funds in India (AMFI).

     

    Commenting on the campaign, Divya Karani, CEO, Dentsu X said: Dentsu X believes in the power of experience over mere exposure. We design consumer-centric experiences basis data-driven insights. The growth in voice marketing in India is a testament to our consumers’ comfort and preference with auditory media. Harnessing the power of audio with programmatic, we took an innovative approach of embedding digital audio within our messaging on news partner platforms. This really paid off, with very encouraging results, proving the success of combining sensory cues strategically.”

     

    Added Salil Shanker, Chief Operating Officer, Amnet India: “Digital audio advertising in India is still very nascent.  It has the potential to help brands and marketers grow when used with new-age voice assistant devices like Google assistant and Amazon Echo. With Rappio, we are bringing this innovation of Programmatic Audio by personalising brand messages for a viewer which will be delivered at the right time and place via audio content, programmatically.”

     

     

  • APIS India offers a range of quality food products in India

    APIS India awards media mandate to Dentsu X

    By A Correspondent

     

    Pankaj Mishra

    Food product company Apis India has awarded its media mandate to Dentsu X India. Speaking on the association, Pankaj Mishra, CEO, APIS India said: “The Dentsu X team has impressed us with their consumer and market insights, their appreciation of consumer connect and driving experiences. We are very happy to announce our association with Dentsu X.”

     

     

    Divya Karani

    Commenting on the appointment, Divya Karani, CEO, Dentsu X said: “This is a testimony to the value Dentsu X brings to the business. When clients who have experienced our work, reach out to award us new business, it is very gratifying. In a year when we have clinched large new business wins, awards and accolades from the industry, this is the cherry on the cake.”

     

     

  • The report evaluated nine media agencies and assessed them across 26 criteria

    Dentsu X scores high on Forrester report

    By A Correspondent

     

    Forrester has recognised Dentsu X as one of the most significant media agencies in The Forrester Wave: Full-Service Media Agencies, Q1 2019. The report evaluated nine media agencies and assessed them across 26 criteria grouped into three categories; current offering, strategy and market presence.

     

    Divya Karani

    Said Divya Karani, CEO, Dentsu X: “This is an acknowledgment of our client-centric, data-driven solutions, carefully crafted as brand immersive experiences.”