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Tag: Dentsu India

  • To deliver business outcomes

    Welspun appoints Dentsu X as its partner for Integrated Media Solutions

    By Our Staff

     

    Welspun home textiles, has awarded its media duties to Dentsu X – the data & tech-driven agency from Dentsu India.

     

    As per the mandate, Dentsu X’s will intrinsically focus on offering pioneering solutions to enhance the brand’s business outcomes. It will cater to the entire gamut of integrated media services in the Bed & Bath and flooring categories, overseeing media strategy, planning, and buying for Digital and traditional media.

     

    Manjari Upadhye
    Manjari Upadhye

    Manjari Upadhye, CEO, Welspun Global Brands, Domestic Business said: “The competition among the agencies was fierce, and each one presented fantastic ideas, strategies, and data, which made our decision quite challenging. However, dentsu X stood out with its innovative approach, comprehensive understanding of our brand, and compelling vision for our consumer-centric marketing strategy. Bed and bath categories are traditionally considered commodity-driven. Our challenge lies in differentiating ourselves and elevating the brand value within this segment. As the largest spender in the Bed & Bath category over the past 2-3 years, we understand the importance of a robust media strategy to drive our growth. We have chosen to partner with dentsu X due to their exceptional track record in handling similar categories, which will undoubtedly play a pivotal role in shaping our strategies moving forward.”

     

    Anita Kotwani
    Anita Kotwani

    Speaking on the win, Anita Kotwani, CEO Media, South Asia, Dentsu added:  “Adding Welspun India to our clientele is a remarkable win. The network believes in going from pillar to post, fostering our strengths, and redefining practices for brands to supersede their targeted outcomes in the India market. I am proud of the team that has relentlessly worked on the pitch. Their innovative approach to catering to Welspun’s business objectives has led to this victory.  This is much in line with dentsu X’s proposition of ‘experience beyond exposure’ and I am certain of them achieving many new milestones with this partnership.”

     

  • To concentrate on empowering clients through media campaigns

    Dentsu X appoints Jose Leon as CEO

    By Our Staff

     

    Dentsu X, the media agency from dentsu India, has announced the appointment of Jose Leon as Chief Executive Officer (CEO). He will report to Anita Kotwani, CEO Media, South Asia, Dentsu.

     

    Based out of Dentsu’s Gurugram office, Jose will concentrate on empowering clients through media campaigns that create excellent consumer experiences, bringing about a big transformation in society, and strengthening their businesses to increase their top-line numbers.

     

    Commenting on the appointment, Anita Kotwani said: “Dentsu, as a network, is driven by forward-thinking tech-enabled practices. Our belief in offering disruptive, cutting-edge solutions keeps us ahead in the ecosystem. We take immense pride in bringing extraordinary talents on board for this journey. Jose is one of the leaders with the right balance of technology and media acumen. His expertise is a great fit for dentsu X’s vision of building valuable experiences for consumers, beyond simple media exposure. I look forward to partnering with him in this marathon ahead. A warm welcome to our dentsu network, Jose, and best wishes for the journey ahead.”

     

  • To drive the company's advertising and marketing campaigns

    Carlsberg Group selects iProspect as new media agency

    By Our Staff

     

    The Carlsberg Group appoints iProspect  as the new media agency to drive the company’s advertising and marketing campaigns across all markets.

     

    With iProspect’s support, Carlsberg aims to establish an integrated media strategy and execute impactful campaigns that resonate with consumers, ensuring its brands remain relevant and influential across all the Groups markets.

     

    Said Søren Brinck, Chief Commercial Officer at Carlsberg Group: “We are thrilled to have selected iProspect as our global media partner. Their comprehensive, creative, and innovative approach, combined with their range of cutting-edge tools and strategies, convinced us that they are the ideal choice to drive our marketing and our brands’ to new heights. We are eager to collaborate closely with iProspect and leverage their expertise to achieve our objectives.”

     

    Added Amanda Morrissey, Global Client & Brand President, iProspect: “Sometimes things just feel right and ‘click’. For us, this was an immediate reaction from our entire international team, across all markets, when we started this pitch process with Carlsberg and, we understood straightaway what needed to be done. With a shared passion for the brands and their success, an ambition to create new opportunities to create meaningful connections with the consumer and a cultural connection that united us, we felt the spirit of partnership throughout. We can’t wait to get started and work together to create some of the best media work in the industry.”

     

    Vinod Thadani, Chief Digital Growth Officer, Media, Dentsu India & CEO, iProspect India said: “We are proud to have the Carlsberg Group as a client. The strategies presented are deeply rooted in the agency’s vision blended with a future-centric approach. We are excited to produce some fantastic innovation-led, tech-enabled media campaigns that will provide a huge thrust to the brand to reach its business objectives. Congratulations to the entire team for their tireless work on the pitch.”

     

  • Agency to drive strategy and growth

    Berger Paints awards its media account to Dentsu X

    By Our Staff

     

    Berger Paints has awarded its media mandate to Dentsu X, the media agency from Dentsu India.

     

    Under the direction of Anita Kotwani, CEO Media, South Asia, Dentsu, the team will collaborate to “develop cutting-edge strategies that improve the brand’s commercial success”. The agency will oversee media strategy, planning, buying, and execution to increase brand equity through offline media including print, television, and radio, nationally.

     

    Speaking on the win, Kotwani said: “The inclusion of Berger Paints to our portfolio holds massive significance. It represents a new chapter in Dentsu India’s journey, characterised by a renewed sense of purpose and a clear direction. Our network has been actively engaging in competitive pitches, with an intrinsic focus on securing remarkable victories that propel us toward an exciting future. We firmly believe in driving meaningful transformations, embracing change, and nurturing our talented workforce to deliver client-centric solutions and exceptional services.”

     

    Added KK Sai, Senior Vice President, and Head – Decorative Division, Berger Paints, who chaired the project: “The insights that the Dentsu X team brought to the table as well as their integrated media approach promises to give an innovative and bright spark to the media campaigns of Berger.”

     

  • Instagram & YouTube dominate as preferred platforms for brands

    Dentsu releases report: ‘Impact of Influencer Marketing in India’

    By Our Staff

     

    Dentsu India has released its latest Dentsu Insights report titled ‘Impact Of Influencer Marketing In India’. The report has been created in collaboration with Recogn – dentsu India’s research division, Boomlet Group – an Influencer Marketing & Crisis Communication Agency and Digital Behaviour Initiative at IIT Delhi.

     

    The report delves into the various aspects of influencer marketing – shedding light on its transformative potential for businesses. By conducting thorough analyses of influencer marketing performance across different platforms, categories, formats, and target audiences, the report equips brands and industries with the tools and insights necessary to chart strategic pathways for success.

     

    According to the study, the FMCG sector leads the pack in leveraging influencer marketing, accounting for 18.5% of industry involvement, closely followed by BFSI at 16.6% and automobiles at 15.9%. While brand awareness has traditionally been the primary driver for influencer marketing (62%), the industry’s growth has prompted brands to explore additional avenues to enhance their customer-to-customer ratio. The surge in influencer marketing stems from its ability to amplify brand awareness. With the widespread adoption of social media, influencers have emerged as indispensable assets for promoting brands and driving product sales. They have become a pivotal component of an effective marketing strategy, as the content they create exerts a significant influence on customer behaviour.

     

    In the coming years, the virtual influencer market is set to grow significantly as brands and marketers realize the vast potential of incorporating virtual influencers into their campaigns. Advancements in technologies like artificial intelligence and virtual reality will enhance the capabilities of virtual influencers, driving their popularity even higher. The future of influencer marketing holds great promise with emerging technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). These innovations will revolutionize influencer marketing, captivating millennials and Gen Z, who avidly follow social media influencers. As AR and VR gain traction, brands and marketers will leverage these technologies to engage their target audiences through tech-driven influencer marketing strategies.

     

    Harsha Razdan, CEO, dentsu South Asia said: “Influencer marketing has revolutionized our approach to connecting with potential customers and elevating brand awareness. With the exponential growth of social media platforms, influencers have cultivated loyal and engaged followers – making them indispensable assets in our marketing strategies. They possess a unique ability to foster trust and credibility among their loyal followers. By partnering with influencers, brands can tap into this trust, build credibility, and authentically promote their products or services. The impact is tangible, with higher engagement rates, increased conversions, and improved brand sentiment. This report serves as an in-depth guide, equipping brands with valuable insights to shape their marketing strategies and drive business growth. As we look to the future, tech-driven influencer marketing strategies will continue captivating hearts and minds. The possibilities are limitless, and the potential for brands to connect with their target audience has never been more exciting.”

     

    Danish Malik, Co-Founder and CEO, Boomlet Group added: “The influencer marketing ecosystem thrives on trust, a fundamental principle that will significantly contribute to the exponential growth of the industry. Today, we are thrilled to introduce our Influencer Marketing Report, offering valuable insights into the ever-evolving landscape of influencer marketing. This comprehensive report is the culmination of meticulous research and analysis conducted through a strategic partnership among Boomlet Group, dentsu India’s Recogn, and the Digital Behaviour Initiative at IIT Delhi. As the influencer marketing space has emerged as a favored component of brand promotion, consumers rely on influencers’ perspectives to inform their purchasing decisions. Our report serves as an indispensable resource, equipping businesses with the knowledge to navigate the dynamic world of influencers and illuminating consumer behavior within this ecosystem. Boomlet is looking forward to working on more reports like this in the future.”

     

  • With promotion of Anita Kotwani to CEO Media, South Asia

    Dentsu revitalises leadership bench in India

    By Our Staff

     

    Dentsu India today announces the promotion of Anita Kotwani to CEO Media, South Asia, Dentsu. In her expanded role Kotwani will lead all Dentsu’s Media businesses across South Asia including Carat, iProspect, dentsu X, Posterscope and media investment arm Amplifi.

     

    This announcement closely follows the appointment of Harsha Razdan, Dentsu South Asia’s new CEO, as the business continues to strengthen its leadership team in the region.

     

    Rob Gilby, CEO APAC, Dentsu, and Interim CEO, India until newly appointed CEO, Harsha Razdan, starts, said: “Anita is a well-loved leader who firmly looks to the future, bringing her people with her on the journey and is fearless in her approach to driving new solutions for clients. The Media opportunity in India is growing exponentially. Anita’s background, coupled with Harsha’s complimentary experience is building a powerful force in our business to drive growth for our clients in this exciting market.”

     

  • Encapsulates advertising in today's world

    Dentsu India presents Digital Report 2023

    By Our Staff

     

    Dentsu India presents Digital Report 2023. The 2023 edition of the Digital Report simply encapsulates advertising in today’s world, keeping in mind the many facets of today’s consumers. It offers a 360-degree view for brands to fruitfully plan their advertising budgets.

     

    Said Simi Sabhaney, Chief Growth Officer, Dentsu India: “The world witnessed a year of normalcy in 2022 after the Covid outbreak, however, the pandemic definitely accelerated digital growth in India. With brands going back to business as usual, the media budgets were seen to be flourishing across sectors. The Indian advertising industry grew at 18.1% over 2021 and is expected to witness a compounded growth of 15.07% by the end of 2024. Digital advertising in India continued to be at the tip of the iceberg with a substantial spike of 39.5% over 2021, putting TV advertising in a tight spot. The Indian government too helped pave a path towards digital success, through its initiatives and programs, business transformation drives, and focused efforts on propelling digital commerce. India is seeing a relentless push towards ‘Digital India’.”

     

    As the digital economy paces up, with a talent pool like ours that is fluent in English, and digitally literate, we are certainly up for growth in varied directions. This may indeed vary the stance that businesses have held for the many years. Indian consumers are poised to adopt the dynamically evolving technology.

     

    Key Highlights:

    Indian advertising industry currently has a market size of Rs 85,769 crore, having grown at 18.1% over 2021. It is expected to further grow at a compounded rate of 15.07% to reach Rs 1,13,575 crore by the end of 2024.

    Indian digital advertising industry stood at a market size of Rs 29,784 crore, growing at 39.5% over 2021, and is predicted to reach Rs 51,110 crore, with a compounded growth rate of 31%, by 2024.

    Television has the largest advertising spends share of 40%, followed by digital media and print media with a share of 35% and 21%, respectively. Digital media is expected to overtake the ad spends share of television in 2023.

    The FMCG sector contributes 30% of total advertising spends, followed by the e-commerce category at 18%.

    FMCG and e-commerce are the largest contributors to the digital media industry, accounting for 38% and 20%, respectively, followed by consumer durables, pharmaceuticals, and automotive.

    Digital media spends is driven by social media with a contribution of 30%, followed by 28% from online video and 23% from paid search. The spend on online video is expected to grow rapidly and be at par with social media spends by 2024.

    FMCG spends a large portion of its digital media budget on online video, whereas pharmaceutical and e-commerce spend the majority on paid search.

    Due to the rapid adoption of the next generation of Web3 technologies and the development of mass markets, Indian consumers’ expectations are set to evolve toward convenience, commerce, experiential media, and marketing in the new digital economy.

    The evolution of the new digital economy will lead to the emergence of new markets and pave the opportunity for creating value and increasing the worth of customers, ushering in a new dawn of marketing and creativity that will be more spatial, experiential, and immersive.

     

  • In coordination with Digital Behaviour Initiative

    Dentsu India releases report: ‘Adoption of XR technology in India’

    By Our Staff

     

    Dentsu India has released its latest research report titled ‘Adoption of XR technology in India’. The report has been created in collaboration with Recogn – Dentsu India’s research division, and Digital Behaviour Initiative – started by Dr Sumitava Mukherjee at IIT Delhi.

     

    Digital Behaviour Initiative aims to work as a non-partisan academic research-based information tank in India that engages and informs the public about key aspects of human behaviour or cognition in the digital world. The report has been jointly designed by Dr Sumitava Mukherjee from IIT Delhi and Dr Payel C Mukherjee from IIIT Delhi.

     

    The report discusses the various aspects of immersive XR technologies that will change the face of business and improve customer experiences. It also addresses consumer attitudes toward extended reality technologies. Additionally, it delves into how businesses can align themselves to implement these technologies in their operations, processes, etc.

     

    The launch of 5G services in India has only added to the digital landscape’s boom. This is a defining moment in the ease of doing business and will revolutionise the digital sector. It will boost the Indian economy and reform industries such as agriculture, healthcare, education, logistics, transportation, and fintech. 5G services will significantly improve the nation’s digital ecosystem and usher in the next phase of the industrial revolution.

     

    The initial purpose of using a VR device for users was entertainment like attending concerts, watching movies, or playing games. The level of detail in the Metaverse combined with the ability to network in one platform is set to alter the course of human interaction. The most important aspect of moving on to this phase would be hardware in the form of virtual reality headsets. XR technologies including Metaverse, and VR devices will herald a new era of experience. Businesses will need to raise awareness and develop robust use cases to move customer adoption of this technology from novelty to necessity.

     

    Simi Sabahaney

    Commenting on the report, Simi Sabhaney, Chief Growth Officer, Dentsu India said: “In the Indian context, an immersive technology such as extended reality needs to gain widespread adoption across multiple sectors , in order to improve efficiencies, collaborations, and innovation. Introduction of 5G services in India, heralds new opportunities. Furthermore, immersive experiences will push us beyond the edge. Investments in this technology will accelerate adoption and innovative applications. The growth of metaverse will boost the adoption of extended reality, and together they will play a role in solving real-world problems. Brands should fast-track their focus toward incorporating these technologies into new strategies to lay a solid foundation for the internet’s future.”

     

  • To accelerate growth and solutions for the clients

    Dentsu appoints Sapna Arora as Chief Client Officer

    By Our Staff

     

    Dentsu India has announced the appointment of Sapna Arora as Chief Client Officer (CCO).

     

    In this role, Arora will continue to enhance integrated solutions for existing and prospective clients and drive growth for the network. She will report to Rob Gilby, CEO APAC, and work closely with the leadership as well as teams across Creative, Media and CX.

     

    Prior to this, Arora was with OLX India as CMO, PRO, Brand Head – Emerging Markets.

     

    Commenting on the appointment, Gilby said: “We are in a very exciting phase of our evolution with a clear vision and strategy and I am delighted we continue to attract the best industry talent to join us and share their expertise. This is what makes Sapna the ideal fit for today’s Indian dentsu! She brings incredible global expertise that will be invaluable in cultivating pride, employee advocacy, and a sense of collective purpose that will strengthen dentsu India’s reputation among key stakeholders. I would like to extend a warm welcome to Sapna and look forward to working with her.’

     

  • Accelerates ambition to become a future-ready, people-focused organisation

    Dentsu appoints Unmesh Pawar as CPO, India & South Asia

    By Our Staff

     

    Speeding up its growth journey, Dentsu has strengthened its leadership team with the appointment of Unmesh Pawar as Chief People Officer (CPO) for India and South Asia. In his new role, Pawar will report to Luke Speers, Chief People Officer, Dentsu APAC, and Peter Huijboom, Interim CEO, Dentsu India.

     

    Speaking on the appointment, Speers said: “We are delighted to have Unmesh joining us. His experience and performance over a long period of time perfectly align with the transformational nature of developing people strategies and products fit for the future. The path ahead for this great market is incredibly exciting and I very much look forward to partnering with him to enhance the way our employees experience Dentsu every day.”

     

    Sunil Seth, who has been supporting the network as Human Resource Director-South Asia, will continue to maintain his role in Dentsu India. He will report to Pawar and focus on the People function’s operations, making sure these are set up for success.

     

  • To manage the omnichannel media services for the learning platform

    Carat India wins mandate for TimesPro

    By Our Staff

     

    Carat, the media agency from Dentsu India, has won the media mandate for TimesPro, EdTech initiative of The Times of India Group. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, the agency will manage the omnichannel media services for TimesPro.

     

    Speaking on the win, Anita Kotwani, CEO, Carat India said: “We are pleased to win the media business for TimePro. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerating the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is aiding every professional’s career aspiration!”

     

    Gaurav Barjatya, Head Brand Marketing and Communications, TimesPro added: “We are delighted to be working with Carat India. It’s an agency that’s responsive and nimble to the business demands of today, which span a variety of traditional and new age media. We look forward to collaborating with them as we grow and take our H.EdTech offering to millions of learners nationwide.”

     

  • To lead integration, transformation, and operational excellence agendas

    Dentsu onboards Bhasker Jaiswal as COO, Media

    By Our Staff

     

    Bhasker Jaiswal
    Bhasker Jaiswal

    Dentsu India has announced the appointment of Bhasker Jaiswal as the Chief Operations Officer, Media, Dentsu India. As a member of the executive team, he will report to Divya Karani, Chief Executive Officer, Media, Dentsu South Asia.

     

    In his new role, Bhasker will lead integration, transformation, and operational excellence agendas while driving innovations and excellence for Dentsu clients and businesses through its three award-winning media agencies; Carat, iProspect and Dentsu X. He will work closely with Karani to deliver business transformation, set up and standardise operations and systems, govern product leadership, and enable sustainable revenue growth.

     

    Divya Karani
    Divya Karani

    Speaking on the appointment, Karani said: “Bhasker joining the team here in India is another great step on our journey to become the go-to network of choice for brands in India. His impressive track record, savvy business judgment, operational excellence, and an innate understanding of people and their motivations make him ideal to lead our transformation and integration.”