Joining in the flurry of activity at DDB Mudra is Chief Youth Marketer Samyak Chakrabarty who is also reported to have quit the network  along with his team.
He has been working with DDB Mudra since 2011 when the agency decided to partner and eventually acquired his start-up Electronic Youth Media, billed as India’s first youth marketing & communications agency.
So what’s next for Samyak: Setting up Social Quotient, a social cause marketing and communications enterprise. Social Quotient has signed a jv with Cineyug to Launch “SamajScope” which will create online content/ conversations for brands around social causes – another first in the industry.
In addition, he is also looking at taking the youth marketing concept to the next level with former DDB Mudra COO Pratap Bose.
The recipient of the Young Emvie of the Year 2014 by the Advertising Club, he has figured in Impact magazine’s ‘Top 30 under 30’ list for two years in a row. He has bagged awards for the Tata Nano Student Brand Manger Programme and was associated with Operation Black Dot which enabled 40,000 students to vote for 2014 general elections. He produced the DDB Mudra Group Youth Report and built an “offline social network” of insight seekers and conversations seeders in campuses for clients spreading across 6 metros
DDB Mudra North has won the creative mandate for McVitie’s Biscuits, the flagship brand of United Biscuits in India.
McVitie’s is a global brand present in over 100 countries with a strong heritage in the UK. McVitie’s Digestive is the flagship product of the parent brand in India.
The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and McVitie’s India’s incumbent agency Publicis Capital.
Sonal DabralVandana Das
Commenting on the account win, Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group said, “McVities is a much loved brand across the world. Having been a fan for the last 14 years, it’s my favourite brand of biscuits and cookies too. We are looking forward to creating some fresh and exciting work on this brand.â€
Vandana Das, President, DDB Mudra North said, “We are delighted to be associated with McVitie’s, an interesting brand in the FMCG Sector. We look forward to take this brand on a growth path with a communication package that would certainly grab a lot of attention.â€
Tejali Shete and Ajay Menon have joined DDB Mudra South & East as Senior Creative Directors, based out of the agency’s Bengaluru office.
With over a decade of experience in the creative communications industry, Tejali joins DDB Mudra from Grey Worldwide and a short stint at Leo Burnett, Kuala Lumpur. Tejali has worked with leading advertising agencies including Contract, Lowe Lintas, Ogilvy & Mather, Creativeland Asia, and Percept/H. She’s worked on an array of world-renowned brands including Coca-Cola regional, Samsung regional, Pantene, AmbiPur, Wella, Downy, Godrej Cinthol, Godrej Aer, Godrej Expert Hair Color, Asian Paints, Samsonite, HSBC, Tata Indicom and Photon, Louis Phillip, Vladivar Vodka, Johnson’s Baby, Femina, Ceat, and Brooke Bond Red Label to name a few.
Ajay Menon joins DDB Mudra from JWT Chennai where he was Senior Creative Director & AVP. With over 16 years of experience, Ajay has worked on MRF, Blackberry smartphones, Cinthol, Godrej, TI Cycles, Indian Terrain, HP, Fiat, Mitsubishi, Sun Direct, Univercell, Mico Bosch, Lacto Calamine, and Piramal Healthcare. He has worked at Orchard in Mumbai, JWT in Chennai, and Saatchi in Bengaluru.
Ranji Cherian
On the new appointments Ranji Cherian, President, DDB Mudra South & East, quoted, “”I am delighted to have Tejali Shete & Ajay Menon join our team at DDB Mudra South and East. They come in with solid experience and strong body of work to showcase. They are extremely talented and nice to work with and fit into our DDB culture that prioritizes creativity & humanity. I am confident that their contribution will take our agency to greater heights.”
Okay, so we don’;t know the colours of Pencils won, but we do know that Indian entries have brought back 19 ‘Pencils’ at the D&AD international awards for creativity, the judging for which concluded yesterday. JWT and McCann Erickson India six Pencils as Ogilvy wins three as BBDO, Grey, DDB Mudra and Handloom Picture Company bag one Pencil each (see table below).
Overall, there are two sets of joint winners. Assuming they continue that way given the Pencils won, India would be ranked at #9, else at #12. As manyas 848 Pencils were awarded with UK topping the country table, followed by the US (2nd) and Brazil, German and Japan being the Joint Third. AMV BBDO top awarded agency In the region, Pakistan gets three Pencils and Sri Lanka one. Indian entries had won 25 Pencils in the previous edition of the D&AD awards.
The 53rd D&AD Judging Week saw 85 countries were vying for a coveted Pencil, with 197 of the world’s top creatives debating the toughest prize in the industry.
At the judging, India was represented with six creatives, including one jury foreman: Jury Foreman: Piyush Pandey, Executive Chairman and Creative Director at Ogilvy & Mather Mumbai (Press Advertising); Meera Sharath Chandra, Founder & Chief Creative Officer at Tigress Tigress (Digital Advertising); Preeti Vyas, CEO at Vyas Giannetti Creative (Crafts for Advertising); Senthil Kumar, Executive Creative Director at JWT Bangalore (Film Advertising); Sonal Dabral, Chief Executive Creative at DDB Mudra Group (Outdoor Advertising); Ektaa Aggarwal, Creative Director at Landor Associates Mumbai (Branding).
Entrants can visit www.dandad.org to see if they’ve won a Pencil, but they will have to wait until the Ceremony on May 21 to see what kind -Â Wood, Graphite, Yellow, Black, White.
As mentioned earlier, the Top 5 ranking countries for Pencils won are:
:: UK – 240 Pencils
:: US – 145 Pencils
:: Brazil, Germany & Japan – 44 Pencils (Joint 3rd)
The Top 10 ranking agencies by Pencils won are:
:: AMV BBDO – 21 Pencils
:: R/GA – 18 Pencils
:: BBDO New York – 13 Pencils
:: adam&eveDDB and Grey London – 11 Pencils (Joint 4th)
:: Leo Burnett Canada Toronto – 11 Pencils
:: Droga5, Kolle Rebbe and Wieden+Kennedy London – 9 Pencils (Joint 7th)
:: AlmapBBDO and Leo Burnett London – 8 Pencils (Joint 10th)
Said D&AD CEO Tim Lindsay: “It’s been a very special year for D&AD Judging. We’ve flung open the doors of our new home at the Truman Brewery in East London so members of the public can come and see how D&AD makes its decisions. A Pencil is the toughest creative award on Earth to win, and we’re proud of the rigour the judges apply to their decisions. After all, their names end up in The Book along with the winners.â€
He added: I’m pleased that the White Pencil has had a record number of entries this year. Creative people have the resources at their disposal to engender major changes to the way we behave – and applied to good causes there can be no better way to use our industry’s talents. With our new Pencils (Wood and Graphite in addition to Yellow, Black and White) we have simplified the Awards system this year. Entrants can find out if they’ve won a Pencil by logging on to the D&AD website, but they’ll have to wait until the Ceremony on the 21st May to find out which one.’â€
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
I met Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra at the Adfest at Pattaya where he was Jury President for the Direct Lotus and at Goafest earlier this month. In a freewheeling chat, he gave him me his sharp and straight-from-the-heart views. Read on…
JURY PROCESS AND ETHICS.
Adfest Pattaya is regional-focused but the criteria of judging remain same. There must be a big/great idea.  It must be relevant to the audience it is talking. Each place with its own setup comes with its own character. Cannes has a much larger jury. Which has its own pros and cons. At Adfest, there is a smaller jury. It has its own advantages, and challenges. There are more things common across festivals than there are differences.
Sonal believes that the jury has to be dispassionately ruthless. They do not have to award just because there is a need to promote or awards needs to be given. Awards are after all an encouragement. Juries must not have a hidden agenda and must be able to clearly speak their mind. Jury must not be worried how their comments will be interpreted.
In Adfest Pattaya, the jury was Badly Ruthless.
INDIAN DELEGATION OR THE LACK OF IT
When I spoke with him about the abysmally low count of delegates from India, which has been propped up by their promotional activity by Dainik Bhaskar group, Sonal was equally shocked. But he recovered fast.
All of us are guilty of it, he said. “I do believe that this being a regional festival and an important one, we all should have been sending delegates. Give the young professionals a chance to be exposed to such a spectrum of work.   Even I should be sending some from Mudra.â€
I just did a simple math and told him that a senior abstaining from Cannes can send eight juniors to Pattaya. He did not bite and side-stepped. But he was absolutely clear that the participation must be enhanced. In his view, Adfest needs to be marketed in India. May be some roadshows need to happen.
ON INDIA’S LOW AWARDS AND FINALIST STATUS.
This was a loose ball for Sonal and he gave it the treatment it deserved. He pounced on the subject and like a saint in an unbiased observation added words of wisdom. Â My grouse has been that we don’t push ourselves. As people we are not diligent enough. Our thinking is good. We do world-class work and that is not even from award point of view. But when it comes to execution we do not reach the level it should.
It is not that there is a lack of talent. We are one of the best, if not the best. There is lot happening in India and maybe ‘Lot’ is a problem. We are not diligent enough to take the idea to its logical end, exploit it and amplify it. We somewhere get trapped in doing too many things
On my comment that we adapt easily and have a ‘chalta hai’ attitude, he objected to my trying to put words in his mouth. But he shared the sentiment by saying ‘we lose interest and we shift focus too early. We are not BAD ENOUGH as we do not take it to the next level’.
We in India always work under pressure and deadlines that seem want things yesterday. Remember a good idea needs time, time to think, time to create, time to incubate and time to implement. Till we don’t give it the time it needs, we will never be able to take ideas to next stage. For a certain piece of work be it the print, website, TVC, event or anything else, the tussle between marketers agencies continues as to how much time will it take. And then there is always the budget issue. As a fraternity, we are equally to blame along with clients for not taking ideas to the level we should.
ON DIRECT.
I used the bait of Direct as a medium not getting its due and Sonal took me on. He said “I do not agree that Direct is decreasing.  Direct used to be a mailer that went to a specific identified audience to evoke a response. Now you can get that audience from targeted TV, Web, installation etc. There are many many more channels to reach the audience directly. It is a function of the technology, time and budget. Its up to you how well you use it.â€
Sonal suggested that it might really be a good idea for the agencies and the clients to see what has won across categories. It will help us identify and visualize many opportunities and mediums available for us to reach a targeted audience to evoke the desired response.
Direct is bubbling with possibilities. Gone are constraints of envelope and mail. There is a wide canvas outside to play with. It is about addressing an identified specific audience directly to get a predefined response. It can happen by events, web, outdoors, activation, connect, melas, augmented reality or what you have. This is field that has opened new opportunities and has a new set of challenges. Exciting times are ahead.
GOAFEST
Sonal believes Goafest is the original festival and award show for Indian advertising industry, so it’s a part of a whole generation of Indian advertising professionals. It has heritage and history is one of its big pluses.
I could not hold myself asking his comments on Goafest and he said the timing of Goafest has always bothered him. In its bid to make it affordable it is held in the summer. If it has become India’s premier advertising show, it has to behave like one., he says. This year at least the quality of speakers was very high, so that’s definitely a step in right direction.
“Any festival still have a sense of gravitas around it. If I am sending people or a company sends someone, it is an incentive. It is a reward for something you did. It should not be so democratized that anyone can go. Then everything gets affected. To democratise, you need to meet certain budget and hence it needs happen in certain months and scale. Thankfully it is now held indoors. Adfest also happens at a beach resort and can be a good learning.â€
ON TOO MANY AWARDS AT GOAFEST.
“Right, there are too many awards and too many categories. But, let’s not complain. No one is forcing anyone to enter all the award shows and all the categories. We all need to decide what is right for us and what we can afford and chill. I would rather have more awards than have none!â€
That was Sonal Dabral, speaking straight from heart.
Sanjeev Kotnala is Founder and Head Catalyst at Intradia. He believes the best way forward for an organisation is to enhance its interanal team’s potential and capabilities instead of depending on external resources. He is a Management, Marketing and Brand consultant and conducts specialised workshops in the area of IDEATION (Harvest and Liberate) and Innovation (InNoWait). To contact email sanjeev@intradia.in  or tweet at s_kotnala visit www.intradia.in www.sanjeevkotnala.com.
The Goafest Creative Abby Judging has been on in Mumbai with Juries being appointed in different verticals. The Jury Chairs were announced to the media by the Goafest Creative Abby Award Governing Council.
Santosh Padhi of Taproot is chairing the Abby Print and Print Craft Jury this year. Bobby Pawar of Publicis returns after a gap of 5 years to head the Abby Film Jury. Ashish Chakravarty of Contract India is Jury Chair of Radio and Radio Craft Abby while Prashant Godbole of ideasatwork is heading the Out of Home and Ambient Abby Jury. Manish Bhatt of Scarecrow is heading the Integrated Abby Jury.
Chairing the Creative Abby Direct Jury this year is Rakhshin Patel of Pi Communications. Prashant Kanyalkar of KA advertising and design is the Jury Chair in Design Vertical of Creative Abby. Carlton D’Silva of Hungama is the Jury Chair for Digital Abby while Namita Roy Ghose of White Light Moving Picture is heading the Film Craft Abby Jury.
Aneil Deepak of DDB Mudra is the Jury Chair in Brand Activation & Promotion Abby Jury. Anita Kaul Basu of Big Synergy is Jury Chair in Branded Content Abby.
Paresh Chaudhry of Madison PR headed the Public Relations Abby Jury. Avinash Kaul of Network18 led the Broadcasters Abby Jury while Shailesh Amonkar of Sakal is Jury Chair of Publishers Abby.
Pratap Bose,President of Ad Club said, “Our heartfelt thanks to the Jury members who gave their time and passion debating the selection of winners.â€
Commented Ajay Chandwani Abby Awards Governing Council Member in charge of Jury appointments and Judging,†We are very fortunate to have the time and cooperation of very high powered juries in each of the verticals. Many of our jury chairs and judges have been judging at major international festivals over the years. An award derives its prestige from the standards set by juries and Abby has indeed retained its leading status in India.â€
Every year, come April 01, numerous brands across the world try to humor their consumers with bone-tickling campaigns. This year, Mathrubhumi, Kerala’s popular newspaper, through their classified pages apprehended that, the people of Kerala (like all Indians) aren’t made fools of only on April 1. It happens, every day, of every month and often for years.
When Mathrubhumi did a check, they concluded that every year, the State Government of Kerala announces numerous projects and public benefit programs with great fanfare. Yet, apart from an announcement, the projects never take off and get wasted away for years and decades. One can easily find such projects in plenty across the length and breadth of Kerala.
This apathy by the government made Mathrubhumi Classifieds turn the tables and celebrate April fool’s Day, with a powerful message to the people and the Government. The brand along with the Kochi office of DDB Mudra South and East launched an interactive print campaign- Goodbye foolish stones starting 19th March 2015
The creative of the print campaign showed foundation stones of largely publicized government projects. These foundation stones were the first and last step of the developments. There has been no progress made on these schemes after their inauguration. Even as everything around it is in a state of absolute decay and ruin, the foundation stone stands – a stark reminder of outright government indifference.
The copy of the ads appealed the readers to ‘open their eyes and react’. A call of action was generated where in the readers were requested to act as citizen journalists and share instances of such neglect by the government through pictures, emails, WhatsApp, or by contacting the Mathrubhumi’s agents and reporters. The response was overwhelming. The publication received over 1000 claims in just three days. The brand conducted its own unbiased enquiry and investigated every claim.
After collecting all the true claims, the newspaper carried a special supplement named- ‘open their eyes and react’ on April fool’s Day mentioning all the verified instances sent by alert, socially conscious citizens of Kerala. This supplement was specially shared with the Chief Minister of the state.
The campaign was well received and people’s response showed that they are tired of being fooled. Mathrubhumi Classifieds gave common people a platform to put the blunt reality and truth in front of government’s eyes and inform them that the people are watchful and are not to be made a fool of.
Quoting on the campaign, Jayakrishnan N, Cluster Head, Mathrubhumi said, “April Fool’s Day, is an occasion for real and virtual pranks predominantly played by the youth. This year, we decided to participate not just by playing the prank but bringing to light the pranks that are played on people by politicians for ages. Mathrubhumi wanted to connect with the younger audiences using classifieds by elevating the conversations beyond the paradigm of transactions. The campaign has been instrumental in helping us to that.â€
Commenting on the campaign, Dominic Savio, Vice President, DDB Mudra South and East- Kochi said, “The Mathrubhumi Classifieds campaign resulted in people enthusiastically owning the campaign, besides contributing to a greater good towards the society and creating an impact. It was overwhelming to see people integrating the campaign with their own social media channels delivering maximum reach for the campaign.â€
DDB Mudra West has recently won the creative account of Pepsi IPL 2015. The agency handles the creative mandate for Sony MAX further to which it got the Pepsi IPL 2015 account.
In order to rejuvenate the cricket viewers’ interest for Pepsi IPL 2015 and prepare them for a different level of excitement, Sony MAX and DDB Mudra West have crafted a three staged campaign called ‘India Ka Tyohaar.’
India is a land of festivals and cricket is a multicultural religion uniting every Indian. Just like every religion, cricket also has its festival – the Indian Premier League. Based on this thought, the idea for this year’s Pepsi IPL 2015 campaign – India Ka Tyohar talks about the tournament as a festival which not only unites India but also brings together cricket players from across the world, uniting as clubs, battling for the winning cup of Pepsi IPL 2015.
The first phase of the campaign that kick-started on Feb 24, 2015 included teasers showcasing people from various walks of life gearing up for ‘India Ka Tyohaar’. Spun around one of the key messages of Pepsi IPL 2015; erasing differences (social classes, occupation etc.) between people, the three teasers have a fun-filled tonality to them.
The recently released second phase of the campaign is the Pepsi IPL 2015 anthem. Penned by Sonal Dabral and his team at DDB Mudra West, the anthem is composed by the music artist brothers Salim-Suleiman. The anthem will further be followed by three more creatives around the theme of the anthem ‘Isme hai dilon ka pyaar, yeh hai India ka tyohar’.
The TVCs will go on air closer to the tournament’s start and will continue through the event marking the third phase of the campaign. The campaign would be spread across electronic, print and digital mediums.
Neeraj Vyas
Commenting on giving the creative mandate to DDB Mudra West, Neeraj Vyas, Senior EVP & Business Head, MAX, said, “For Pepsi IPL 2015, we wanted to have a campaign that brings people together in celebrating a much loved sport like cricket. DDB Mudra West has the talent, creativity and expertise to deliver a promising campaign such as ‘India ka Tyohaar’ which invites people to partake in this fun and festivity by putting aside their differences. We believe the agency will help make the Pepsi IPL 2015 a national rage and strengthen the emotional affinity towards the tournament.â€
Rajiv Sabnis
Quoting on the account win, Rajiv Sabnis, President, DDB Mudra West said, “It’s a great feeling to partner the biggest sporting campaign of India- the Pepsi IPL 2015. The focus is back on celebrating the sport, limited overs cricket, and celebrating the enormous fan-following that it has not just in India but around the world. Cricket unifies, it brings joy, it infuses optimism and it even rejuvenates the economy. Cricket has the power to bring Indians together as one nation and one people.  “India ka Tyohaar†is Sony MAX and Sony Six’s initiative to celebrate Pepsi IPL 2015 as the largest, unifying festival of India.”
Sonal Dabral
Quoting on the campaign, Sonal Dabral, CCO and Chairman, DDB Mudra Group said, “If Cricket is a religion in India, Pepsi IPL 2015 is its only true festival. Unlike any other sporting event in the world, it’s a microcosm of the passion, fervour and madness that envelops our country whenever cricket is played, uniting hearts and minds in its wake. And unlike any other festival in India, this is one festival that every Indian celebrates. It’s got the colours of Holi, the festivity of Diwali, the brotherhood of Eid and the joy of Christmas. What else can you call it but one amazing ‘India Ka Tyohaar’? It’s been a privilege and an honour to create this big idea for Pepsi IPL 2015. Here’s to Sony! Here’s to India Ka Tyohaar!â€
Pan Bahar, the pioneers and the primary manufacturers of pan masala, are known to the world as the ‘Heritage Pan Masala’. The company recently ventured in the ultra-premium segment with the launch of ‘Pan Bahar Crystal’, the world’s most expensive Pan Masala.
The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand. Thus, a multi-media campaign with the new positioning ‘Pehchan Kaamyabi Ki’ (Identity of Success) was launched with none other than Saif Ali Khan as the brand ambassador.
Spread across print, television and digital, the brand has come up with interesting strategies to promote the campaign and to introduce Pan Bahar Crystal to its loyalists. The recently launched ad film featuring Bollywood superstar Saif Ali Khan is being publicized on the brand’s social pages. Pan Bahar also ran an online contest in connection to the ad film which one could participate in by watching the film, visiting the brand’s website and correctly answering the three questions.
Vandana DasSambit Mohanty
Vandana Das, President, DDB Mudra North, said, “The objective of the campaign was to establish Pan Bahar as a brand with a unique and aspirational identity that consumers could easily symbolize with success. The brand category to which Pan Bahar belongs to is largely driven by loyalty and hence great emphasis has been laid on using success and achievement- aspirational tone of communication.â€
Sambit Mohanty, Creative Head, DDB Mudra North quoted, “In challenging times, a person needs anchors that help him take a unique identity and make a personality statement. But for some people, their achievements are their identity – they don’t need to shout out loud that they’ve ‘arrived’. Their achievements do it for them. This is the thought that we used while crafting this campaign.â€
Akhil Jain, CEO, Pan Bahaar said, “Pan Bahar as a brand has continually set benchmarks in the industry by delivering excellence through innovation of process and uniformity of taste, in our product offerings. The campaign has given a great emphasis on having arrived in life, success & achievement- aspirational tonality. It’s all about making a life-style statement.â€
DDB-U@MICA, a learning institution responsible for educating varying levels across the DDB Mudra Group has launched in India. Working along with MICA Ahmedabad, the DDB Mudra Group has just concluded two key Career Development and Engagement Programs. A three day MDP (Management Development Program) and a unique three day IMP (India Management Program), for its current and future leaders.
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Through the two programs, which were held in MICA, Ahmedabad from the 23rd 29th January 2015 , DDB Mudra Group mid and senior level leadership were taken through bespoke programs addressing specially identified operational challenges and opportunities, designed to deliver on its ‘People First’ culture.
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The 3-day MDP course was a hands-on, interactive, skill-building learning experience, loaded with tools and best practices to help one create a management toolbox that enables one to handle the most difficult of management challenges. All of the case studies, tools, techniques and exercises used in the program were based on extensive leadership and management research and real-life agency issues. The program was led by Nigel Beard, Trainer & Facilitator, DDB Worldwide, based at Adam & Eve DDB in London. Nigel has been with DDB for over 30 years, he lectures and tutors at London¹s University of Westminster, is a Member of the UK Institute of Practitioners in Advertising (IPA).
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Said Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group,†Being a ‘People’s first organization’, we are thrilled to launch DDB-U to India to reinforce the organizational hierarchy of ‘People, Product, Profit, in that order’ with our employees. Through these programs we have been able to enhance the skillsets and leadership quotient of around 60 of our talented and dedicated colleagues. All in a period of one week. This is just the beginning.”
DDB Mudra North has won the creative mandate for Pan Bahar, post a multi-agency pitch which included majority of the leading advertising agencies. There is no incumbent agency on the account.
Pan Bahar has a strong foothold amongst the consumers, with products like Pan Bahar, Pan Bahar Crystal, Bahar, Begum, Dilruba, Wah and Natkhat. Each of their products is manufactured with expertise, in order to present their exclusive offerings to the ever-growing customer base.
On the eve of this partnership, Akhil Jain, CEO, Pan Bahar, said, “We look forward to a fruitful, enduring legacy between Pan Bahar and DDB Mudra North. Our brand has been around for fifty years and we are excited to see what DDB Mudra North, a giant among advertising agencies, has in store for us.â€
Sambit Mohanty
On winning the account, Sambit Mohanty, Creative Head, DDB Mudra North, said, “Pan Bahar is a brand that literally invented the pan masala category. It feels great that they have reposed confidence in us for the road ahead. It’s a big responsibility and we look forward to creating some really memorable communication.”
Leo Burnett India announced the appointment of Aman Mannan as Group Executive Creative Director. Aman will be based at Leo Burnett India’s head office in Mumbai and will work closely with Raj Deepak Das towards creating work that strongly reflects the agency’s HumanKind philosophy.  Speaking on his appointment, RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “I am really excited about Aman joining us as this further strengthens our creative team that is not only young but also extremely talented.
Aman brings with him a lot of positive energy and newer storytelling ways that will help us find the right solutions to our clients’ problems.â€
Aman joins from DDB Mudra where he was Executive Creative Director. Prior to DDB Mudra, he has had stints with McCann Erickson and Interface Communications. In a career that spans more than a decade, he has worked across categories on brands such as Union Bank of India, Future Group, Godrej No. 1, Lipton, HBO, ICICI Lombard, Saffola, Parachute, Onida, Nerolac, Radio Mirchi, Tata Indicom, NDTV, Mahindra and Mahindra (Scorpio, Bolero, Maxx), Nerolac and Blue Star to name a few.
Every year, come April 01, numerous brands across the world try to humor their consumers with bone-tickling campaigns. This year, Mathrubhumi, Kerala’s popular newspaper, through their classified pages apprehended that, the people of Kerala (like all Indians) aren’t made fools of only on April 1. It happens, every day, of every month and often for years.
DDB-U@MICA, a learning institution responsible for educating varying levels across the DDB Mudra Group has launched in India. Working along with MICA Ahmedabad, the DDB Mudra Group has just concluded two key Career Development and Engagement Programs. A three day MDP (Management Development Program) and a unique three day IMP (India Management Program), for its current and future leaders.
DDB Mudra North has won the creative mandate for Pan Bahar, post a multi-agency pitch which included majority of the leading advertising agencies. There is no incumbent agency on the account.
Leo Burnett India announced the appointment of Aman Mannan as Group Executive Creative Director. Aman will be based at Leo Burnett India’s head office in Mumbai and will work closely with Raj Deepak Das towards creating work that strongly reflects the agency’s HumanKind philosophy.  Speaking on his appointment, RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “I am really excited about Aman joining us as this further strengthens our creative team that is not only young but also extremely talented.