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Tag: DDB Mudra

  • Corporate Crusader Award is shared by Yes Foundation and Dainik Bhaskar, Zee gets Special Award of Excellence

    DDB Mudra wins big at IAA Olive Crown awards

     

    It couldn’t have been a better setting for an award that’s meant for green and clean advertising. Right on the Arabian Sea at the pier of the Radio Club near the Gateway of India, and with boats, steamers, catamarans, yachts and small ships all lit up. The India Chapter of International Advertising Association announced the winners of the sixth edition of the IAA Olive Crown Awards across 13 categories. For those not in the know, the Olive Crown are Asia’s first and only awards that celebrates impactful work done in sustainability communication. Endorsed by the Asian Federation of Advertising Associations, and the awards also see entries from across Asia. Run as a cause, there is no entry fee charged.

    DDB Mudra walked away with the maximum number of metals in the evening. Said Rahul Mathew, Creative Head, DDB Mudra West and a member of the agency network’s creative council said that he was elated to have won big at the awards. “The DDB group believes in sustainability, and we are great believers in this kind of advertising,” Mathew said adding that he was happy to have clients who are willing to back green advertising.

    Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA said, “Brands and organisations are now increasingly investing in exciting work in communication that promotes sustainability. It is this creativity and innovation that the IAA Olive Crown Award recognises. We thank Ms Amruta Fadavnis, Dia Mirza and Rana Kapoor for being with us today. We’d also like to salute all our winners and the agencies who have put in their best for greater cause of the environment. ” Swamy told MxMIndia that it is gratifying that most of the big agencies are now sending in entries to the Olive Crown Awards. Sponsors and partners have been coming forth to ensure the awards grow in stature.

    Added Neeraj Roy, Vice President IAA India Chapter and Chairman Olive Crown Awards Committee: “Climate change is forcing everyone to think of giant steps to be taken to combat it. The planet element in the triple bottom line is becoming as important even more important. Consumer behaviour studies are now showing sustainability as one of the key pillars of engagement. This is why the Olive Crown Awards is seeing such creative entries.”  Said Monica Tata, Honorary Secretary, IAA India Chapter,  “The winning campaigns that the Olive Crown Awards recognises are often part of larger nation-building initiatives and not stand alone creative work. This goes to highlight the width of impact that these campaigns bring about”

     

     

  • He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One

    Sanjay Shukla joins DDB MudraMax as Prez – OOH & Experiential

    By A Correspondent

     

    Sanjay Shukla

    To leverage the multi-specialty expertise of the DDB Mudra Group and its senior management, Sanjay Shukla will take over as the President – OOH & Experiential, DDB MudraMax.

     

    Sanjay is a well-known industry veteran with close to two decades of noteworthy experience in all aspects of experiential marketing, entertainment, sports marketing, talent & art, activation and events. In addition to specializing in identification of market opportunities and their conversion to active revenue centres, he has also been instrumental in creating some strong brands across the industry.

     

    He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One. Sanjay led the restructuring of the diverse offerings and SBUs at Percept and helped create a single seamless entity, Percept One, that offered greater synergy and operational efficiency.

     

    Madhukar Kamath

    At DDB Mudra Group, Sanjay will be based out of the agency’s Gurgaon office and will be reporting to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. He will partner Aneil Deepak, Head of Ideas, DDB MudraMax in spearheading the agency’s OOH & Experiential agencies.

     

    Quoting on Sanjay’s appointment, Madhukar Kamath quoted, “Sanjay’s track record and credentials are impeccable.   I like his enthusiasm and zeal.   He comes in at a time when the OOH and Experiential teams have won some marquee businesses and also delivered some outstanding work over the past two quarters.   I look forward to the exciting times ahead.”

     

    Aneil Deepak

    Aneil Deepak, Head of Ideas, DDB MudraMax added, “Like in cricket, great partnerships center around people with differing skill sets and a common goal. In Sanjay, I see that partner. As a Mudra veteran, I also respect people with long stints.”

     

    Quoting on his appointment, Sanjay Shukla quoted, “I have always admired the work and the growth at DDB MudraMax. The opportunity to partner with Andee and grow the Experiential and OOH businesses exponentially, is a challenge that I am looking forward to’’.

     

  • Sports and leisure wear brand Adidas has moved its creative mandate in India from TBWA\India to DDB Mudra

    Adidas moves from one Omnicom agency to another

    By A Correspondent

     

    Sports and leisure wear brand Adidas has moved its creative mandate in India from TBWA\India to DDB Mudra. The account moved in December, but there is no official intimation from either DDB Mudra or Adidas India.

     

    According to sources, the account will be handled out of the agency’s Delhi office. It is learnt that DDB Mudra is expected to come up with a high profile multiple media campaign next month.

     

     

  • The new ad campaign for SBI targets aspiring young home owners

    DDB Mudra dreams up campaign for SBI home loans

    By A Correspondent

     

    Banking and financial services major State Bank of India has launched a new ad campaign to talk about the easy and accessible home loan offerings of the bank.

     

    Conceptualized and executed by DDB Mudra West, the campaign has been created around everyone’s dream to own their home (‘Harkisika hota hai ek manzil of sapna’) and to encourage a progressive, emotive and productive conversation between these aspiring young home owners and the bank, while attempting to provide them with solution based easy and accessible home loan options as well.  First-time owners often find it discouraging to buy their dream home due to a number of financial hurdles. SBI encourages their consumer to overcome these financial roadblocks by promoting affordable, accessible home loan offerings to this often neglected target group. This multimedia ad campaign targets SBI’s young consumers via digital, television and radio touchpoints.

     

    The long format ad film is set to song created by Bollywood music duo- Sachin-Jigar. Singer Benny Dayal lends his voice to the lyrics and tune.

     

    Rahul Mathew

    Commenting on the campaign, Rahul Mathew, Creative Head, DDB Mudra West said: “Most of home loan advertising show either stifled dreams or not-so-stifled tears. But the excitement of moving into your own home, and that too the one you always wanted, hasn’t been touched up on as often. In fact, paint companies have captured it a lot better than home loans have. “Manzil of Sapna” is our attempt at portraying that exuberance. Home owners are getting younger, so the communication, while talking to the world of house owners at large, needed to be youthful. And you’ll see a lot of that in how the film is shot, in the situations we’ve captured, in the words of the song and of course the music.”

     

    Agency Credits

    Agency Name: DDB Mudra West

    Chairman & CCO: Sonal Dabral

    President, DDB Mudra West: Rajiv Sabnis

    Account Management: Sanjay Panday, Makarand Gholba, Mousumi Haldar

    Account Planning: Amit Kekre, Toru Jhaveri, SanchariChakrabarty

    Creative Team: Rahul Mathew, Manoj Bhavnani, Vinit Sanghvi, Ravi Ananthan, Rinku Jariwala

    Films Team: Vishal Sane, Siddhi Bhopale

    Director: Nitin Parmar

    Production House: Equinox

     

  • McCann, DDB Mudra and Miami Ad School Mumbai bagged a total of seven metals at Clio Awards 2015

    Miami Ad School Mumbai bags Clio Silver

    By A Correspondent

     

    A group of three students from Miami Ad School Mumbai developed a campaign “Watch for Nepal” aimed at getting donations for victims of the Nepal earthquake through YouTube channel in a most innovative way. The idea is that when the button “Skip Ad” appears, along with it appears a button “Watch to donate”, which enables a user to contribute $0.01 to help Nepal every time an ad is watched.  Sonica Baptist, Rushad Patel and Himanish Ashar, three young advertising minds from Miami Ad School, Mumbai have put India on the winning list by competing with entries from around the world to win Silver under the Student Innovative category for product/service at Clio Awards, touted as one of the highest honors in the field of advertising. They are the only students from Mumbai to be competing with cities like Oslo, Miami and Seoul to name a few.

     

    Sunitha Suresh, Dean, Miami Ad School Mumbai while applauding her students said “It is a matter of great pleasure for Miami Ad School Mumbai and we are extremely proud of our students. I am sure this will inspire many others in the field of advertising. We at Miami Ad School always strive to guide, support and encourage our students so that they are well prepared to scale the heights of the advertising world.”

     

    About the campaign idea, Himanish says “After Nepal was hit with a massive earthquake, we noticed something really interesting – big brands were bringing the world together. Think of the world’s most visited websites today, Facebook and Google and they were the first ones coming to the rescue of Nepal and other areas affected by calamities using the safety check notification and person finder. Then it struck us that the world’s second largest video search engine, YouTube, could easily make a strong impact with just one simple change in human behavior.”

     

    On winning, Sonica says, “Awards are a great motivation and they help showcase your work to an international audience. At this point we are looking for this idea to live beyond award recognition. We are trying hard to get it executed. This can actually make a huge difference and it would be interesting to see brands and people come together to help solve world problems.”

     

    Rushad joins the advertising world from an entirely different career. He says “Coming from a different background did scare me at the start. But Miami Ad school is the perfect place or should I say perfect playground that helps you develop your game. The greatest assets of Miami Ad School are its teachers. The sheer encouragement and guidance given by them pushes our ideas to a level where even the world may take notice. We acknowledge the efforts of our mentors, Raj Deepak Das and Manasvi Abrol who have guided us in the right direction and this would have not been possible without their support.”

     

  • McCann, BBDO India, DDB Mudra and Miami Ad School Mumbai have made it to the finalists' shortlist at the Clio Awards 2015

    ‘Watch for Nepal’ shortlisted at Clio Awards 2015

    By A Correspondent

     

    McCann, BBDO India, DDB Mudra and Miami Ad School Mumbai with a total of 10 shortlists in their respective categories have put India on the Clio Awards 2015 map.

     

    Along with the Indian advertising giants, a group of three students – Himanish Ashar, Rushad Patel and Sonica Baptist from Miami Ad School Mumbai have been shortlisted in the Student Innovative category with ‘Watch for Nepal’. Watch for Nepal is an action on YouTube. The idea is that when the button “Skip Ad” appears, also appears a button “Watch to donate”, which enables a user to contribute $0.01 to help Nepal every time an ad is watched.

     

    “It is an incredible achievement for Miami Ad School Mumbai and we are extremely proud of our students for raising the bar and setting standard for innovation and creativity. The nomination is a source of great pride and shows our commitment to creating the best possible intersection of education and real world experience for students. I wish them all the best,” said Sunitha Suresh, Dean, Miami Ad School Mumbai.

     

    Winners of the Clio Awards will be announced in the week of September 14th

     

  • The newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for our clients

    The Social Street announces launch of retail unit

    By A Correspondent

     

    The Social Street (TSS), headed by Pratap Bose, ex-COO DDB Mudra and ex-CEO O&M, and Mandeep Malhotra, ex-Executive Director DDB Mudra, announced the launch of its Retail practice.

     

    Asheesh Tyagi

    In a brief discussion at TSS’s Mumbai office, Pratap said that the Retail market in India is rapidly evolving but yet at a very nascent stage where retail is more of an art rather than a science, and brands are under increasing pressure to get more out of their investments in retail, and that’s where, we at TSS have understood the need of the hour to eliminate this subjectivity. Pratap said that the newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for clients. To achieve the same, the retail practice team partnering with him has the diversified experience in strategy, project management & brand communications.

     

    Asheesh Tyagi, ex-VP Cheil India – Retail Marketing Operations, will lead the Retail practice based out of Delhi NCR office. He has more than fifteen years of experience in APAC with clients such as ITC, Samsung, HDFC, HSBC, Idea, Discovery, Adani, Reliance Mutual Fund, Star Entertainment etc.

     

    Akshay Gupta

    Joining him is Akshay Gupta will lead client development & project management. He has more than ten years of experience across pharmaceutical, design & retail organizations. He holds bachelors in architecture from SPA, Delhi & Masters in real estate investment & valuation from New York University, USA.

     

     

     

    Amit Singh

    Amit Singh has also joined The Social Street to lead business strategy, planning, analytics, & innovations in the retail space. He has more than ten years of experience, across technology, FMCG, & consulting domains, in implementing technologies and retail solutions to drive quantifiable business output. He holds a B.Tech. from NIT & MBA from IMT Ghaziabad.

     

    TSS Retail practice officially launched on 1st Aug in Mumbai, and will operate out of its three regional head quarters – Mumbai, Delhi & Bangalore. “TSS’s Retail practice is to offer services in the domain of retail infrastructure & design, project management, retail marketing operations, shopper marketing, field force management, and analytics, retail technology and the Internet of things (IOT) space”, as per company sources. Pratap said that the core capability of the retail practice will be to bring in operational, cost and business efficiencies to our clientele. “Our solutions will help in bridging the gap between online, which is e-commerce & m-commerce, and the brick & mortar retail formats”, added Pratap.

     

  • Gerard has done stints with Havas Worldwide, TBWA, DDB Mudra and Mcann Erickson

    Gerard Jayaranjan to head creative at FCB Ulka Digital

    By A Correspondent

     

    Gerard Jayaranjan

    FCB Ulka Digital, the digital arm of FCB Ulka, has appointed Gerard Jayaranjan as Creative Head – Digital. Prior to this, Gerard was with iContract, the digital division of Contract Advertising where he worked as the Senior Creative Director. He will report to Satbir Singh, CCO, FCB Ulka.

     

    Gerard has done stints with Havas Worldwide, TBWA, DDB Mudra and Mcann Erickson. With a blend of mainline and digital advertising, he has a strong understanding of brands and creative solutions irrespective of the medium used.

     

    Commenting on the appointment, Satish Ramachandran, Senior Vice-President, FCB Ulka Digital, says, “We have been growing way ahead of industry, this has been possible due to fact that we have been consistently investing in talent and technology. Gerry is a perfect addition to the team with his passion and experience in the space.”

     

    Satbir Singh

    Satbir Singh, Chief Creative Officer, FCB Ulka, says, “Gerry is one of those handful of creative guys out there who can think compelling ideas and have a firm grasp on the role of technology. He just had to be in our team.”

     

  • Post its launch in 2010, the Volkswagen Vento has earned a reputation of being a premium sedan that delivers style with substance. With the launch of New Vento, Volkswagen aims to raise the bar for product superiority and style.

    AdStrat: DDB Mudra executes a new campaign for Vento

    Objective

    The objective of the campaign was to showcase the New Vento as a complete package of thoughtful design and purposeful style.

     

    Campaign Idea

    From in-depth consumer research, it was evident that the New Vento buyer was a family person, who appreciated both substance and design. He would not compromise on what is best for his family or on his ride. The New Vento is the car he was long waiting for. With its thoughtful design and blend of style, it is sure to make the owner feel the love it has been crafted with and ensure that he passes it on to his near and dear ones.

     

    Creative Execution

    The media rollout consisted of a clutter-breaking 30-second TV commercial, along with print innovations in leading dailies. This was supplemented by OOH, digital & other interactive initiatives.

     

    The TVC is a tale of the love received from the car being radiated. The key protagonist; in this case, the young guy is seen seemingly grooving inside his beautiful New Vento much to the amusement of passersby. What the viewers realize later is that all his funny gestures were to charm and amuse his cute chuckling toddler safely tucked out of view in the backseat. The narrative in true Volkswagen style brought a pleasant twist in the story and along with it, the twinkle in the eye moment, now synonymous with Volkswagen films.

     

    Quoting on the campaign, Rahul Mathew, Creative Head, DDB Mudra West said, “Going the family way is often seen as going away from all that’s fun. But actually that’s a choice, not the rule. The new Vento makes sure that it’s a choice you don’t have to make when it comes to your car. And that’s what we tried to capture in the commercial. A man who sees the fun side to the responsibilities of a father.”

     

    “The Vento has always been among our best received products in the market and with the changes made to the New Vento we wanted to do something unique for this carline. The DDB Mudra team has worked very well on the brief and the final outcome is fantastic” said Kamal Basu, Head- Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd.

  • The ex-DDB Mudra COO has teamed up with Mandeep Malhotra, Arjun Reddy & Pradeep Uppalapati

    Pratap Bose, 3 others launch The Social Street, a digitally driven ad conglomerate

    L to R: Mandeep Malhotra, Pratap Bose Pradeep Uppalapati and Arjun Reddy

     

    By A Correspondent

    Former DDB Mudra group Chief Operating Officer Pratap Bose, Outdoor and experiential specialist Mandeep Malhotra, Arjun Reddy an entrepreneur with a diversified portfolio of businesses, and Pradeep Uppalapati, who was a Senior Director and India Lead for Accenture’s Global Corporate Development Team have teamed up to launch ‘The Social Street’, billed as India’s maiden advertising conglomerate.

    Positioned as a digitally driven agency, traditional creative advertising, digital and social media will be added on to the bouquet of offerings by the end of the financial year along with more offices across the country.

     

     

    Brand Manifesto
    Stories start on the street. They are inspired by the lives of consumers and the interesting mindspaces where they intersect with brands.We find, tell and amplify those stories, no matter what form they take. We make sure that they are powerfully rooted in an authentic brand truth or its point of view.

     

    Why? It’s simply because these narratives play well on the streets that matter most to your brand and you.

     

    The ones that people inhabit.

     

    It may be, the literal ones that they walk beside and drive on. Or the virtual highways that they surf. The verbal paths that connect mouths to ears.Sometimes all of the above. These are the streets that make brands social. And very few can help you navigate them as well as we can.

     

    Welcome to The Social Street !

     

    According to communiqué, for now, The Social Street embraces the best in technology processes and systems, across its service offerings which include branded content & entertainment, shopper marketing, media, out-of-home, retail, sports marketing, events and promotions, rural marketing, trade marketing and youth marketing, with operations in Mumbai, Delhi and Bengaluru.  The agency will be headquartered in Goregaon in North West Mumbai, within a stone’s throw from the offices of Ogilvy and GroupM.

    Interestingly, creative gurus Josy Paul, Chairman & CCO, BBDO India and Bobby Pawar, Director & CCO, Publicis South Asia have helped with the name and the brand identity respectively.

    The name ‘The Social Street’ springs from the thought that very brand’s story starts on the street. They are inspired by the lives of consumers. They are born on the crossroads, where the lives of consumers meet the purpose of the brand.

    On the launch of The Social Street, Pratap Bose, Managing Director and Chairman said, “Everybody today wants to start something they can call their own. Something they can create from scratch. And thankfully for me, this dream has come true. It’s been a year of hard work and patience, but the fruits of it have started to pay off. This wouldn’t have been possible without Mandeep, Arjun, Pradeep and all the employees who have put their faith and trust in me. Our aim at The Social Street is to find, tell and amplify the stories that are inspired by the lives of consumers and intersect them with brands. We are here to connect the streets that make brands social. And nobody will be able to navigate these streets as well as we can. Here’s to a crazy ride with The Social Street.”

    Said Mandeep Malhotra, who quit DDB Mudra last month: “I am very excited and am looking forward to being a part of this unique agency and hope to build The Social Street into one of the hottest agencies in the years to come ’’

    Added Pradeep Uppalapati: “Social Street is an agency that is capable of addressing the entire suite of client marketing requirements.  It is all about latest technologies and processes to offer our clients nothing but the best.  Our strong and diverse team is fully geared up with fresh and innovative ideas to serve our clients.  I am really looking forward and excited to be working with Pratap and the team.  This will be one of the most exciting journeys of my professional career so far”

    And this is what Arjun Reddy said in a communique: “ I am personally very excited about this venture and looking forward to the exciting times ahead of all of us. I am very confident that we will be creating immense value to our clients in this space”

     

  • Based out of the agency's Bengaluru office, he would be reporting to Ranji Cherian, President, DDB Mudra South and East

    DDB Mudra appoints Rajat Ray as Associate VP for South & East

    By A Correspondent

     

    Rajat Ray

    Senior advertising professional Rajat Ray has been roped in by DDB Mudra South and East as Associate Vice President, DDB Mudra South & East. Based out of the agency’s Bengaluru office, he would be reporting to Ranji Cherian, President, DDB Mudra South and East.

     

    Ray joins DDB Mudra, fresh from a five-year stint at Ogilvy & Mather, where he was last designated Client Services Director and led the Consolidated Advertising team on the IBM account. Before that, he was associated with prominent agencies like Euro RSCG, Ogilvy (earlier stint) and Fountainhead.

     

    Ranji Cherian

    Said Cherian: “I am happy to welcome Rajat to the DDB family. Rajat brings with him strong creative agency experience handling global brands & businesses. He is an excellent people’s person and demonstrates strong leadership skills.”

     

    Speaking on his appointment, Ray said, “I’m extremely excited about my new assignment at DDB Mudra and look forward to navigate through the unique opportunities and challenges that the alco-bev category presents.”

     

  • Startup bug bites advertising industry as professionals walk out of their jobs to run their own business

    Is Bobby Pawar quitting Publicis to join Pratap Bose?

    By Pritha Mitra Dasgupta

     

    The startup bug has bitten the Indian advertising industry and Bobby Pawar, chief creative officer at Publicis Worldwide, is set to join a growing list of high-profile professionals walking out of their jobs to run their own business.

     

    Over the past six months, at least 10 senior advertising professionals have left, or are leaving, their top-dollar jobs to launch startups, hoping that the expected revival in the economy under a pro-reforms government and increasing importance of digital and social media will present huge opportunities for specialised and niche service providers. And their number is rising.

     

    Two top industry executives said Pawar will soon quit Publicis to become a creative and equity partner in a new agency being set up by former DDB Mudra COO Pratap Bose.

     

    Pawar and Mandeep Malhotra, who recently quit as president of DDB MudraMax, will be in the top management of Bose’s new venture, they said.

     

    “From business strategy to investors to the branding of the new company, Bobby Pawar is hands on with most of the aspects of the new company and Bose consults him on everything,” one of the executives said. Both Pawar and Bose denied it.

     

    “There is no truth to it. We are just very good friends,” said Bose. Pawar said, “I’m not joining Pratap Bose, therefore I won’t have any stake in his company and my profile in his company will be that of a well-wisher and occasional cheerleader (minus the skirts and pom-poms).” He also denied any plans to quit Publicis in the near future.

     

    Two industry veterans aware of Pawar’s plans said that even if he quits Publicis, he would have to honour a short-term non-compete clause in his contract. “He can formally join Bose once that ends,” one of them said.

     

    The trend of top talent breaking away to start their own venture started last year when O&M’s national creative director Abhijit Avasthi quit along with his colleague Sonali Sehgal to launch an independent agency.

     

    More recently, Kawal Shoor and Navin Talreja quit Ogilvy & Mather to launch an independent venture. Two senior advertising professionals said the surge in entrepreneurship has picked up after the Narendra Modi government came into power with a clear majority, promising growth and development.

     

    “The current economic environment is most conducive for startups,” one of the professionals said. “There is a lot of hope and optimism and that is what is driving the investor community.”

     

    Bose, who quit DDB Mudra last year, is floating his own agency. Several top officials in the know also said that Bose is acquiring some equity in Shoor and Talreja’s agency, and, in turn, he is offering them a stake in his company. Talreja and Bose denied it. “Absolutely not,” Talreja said when asked about the equity partnership with Bose.

     

    While Bose will launch his agency by June 15, Talreja and Shoor will launch theirs by end of June. An industry insider said Talreja and Shoor have already bagged the creative duties of Milton and that Cadbury has given them a project work. “Currently they are on a hiring spree. They have hired two senior creative people from Contract,” the person said.

     

    Talreja denied that too. “We’re still in the process of incorporating our company. So talks about clients are very premature. And specifically on Milton and Cadbury, the news is untrue,” he said.

     

    Top industry officials also said Bose has raised around Rs 40 crore from a group of private investors in Bengaluru.

     

    Bose confirmed that he has raised money but declined disclose the names of investors or the amount he raised. Last week, we wrote about Bose’s new venture, which is being positioned as a communications conglomerate. At least 45-50 of his former colleagues are speculated to have quit DDB Mudra to join his firm.

     

    Sandeep Goyal, who sold his 26% stake in Dentsu India in 2011 and stayed away from the advertising business for five years owing to a non-compete clause, is also set to return to advertising by the year-end. He has started meeting ad industry executives and some are likely to join with equity, industry insiders said.

     

    Bobby Pawar was in the news in 2013 when a series scam advertisements — or, ads created by agencies or individuals solely for the purpose of awards and not approved by clients — became highly controversial for its sexually offensive content.

     

    One of the ads showed Italy’s former prime minister Silvio Berlusconi driving a Ford Figo flashing victory sign as three scantily clad women lie tied up in the trunk. Pawar, who was then JWT India’s chief creative officer and managing partner, and Vijay Simha Vellanki, creative director at Blue Hive, a WPP unit dedicated to managing the Ford business, resigned following an uproar.

     

    Source:The Economic Times

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