MxMIndia

Tag: Alia Bhatt

  • The campaign aims to reach out to its consumers with a compelling reason to book their international travel online

    Alia & Ranveer return with new brand message for MakeMyTrip

    By A Correspondent

     

    MakeMyTrip Limited has launched its new TV campaign with its brand ambassadors Ranveer Singh and Alia Bhatt. The campaign aims to reach out to its consumers with a compelling reason to book their international travel online with features like – MMT 24×7 Hotline for International flights and hotels and international hotels preferred for Indians.

     

    Commenting on the new TVC, Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip said: “With continuing upswing in Indians traveling internationally for leisure and business, being India’s one-stop-travel shop we want to provide the best solutions that go beyond just range and address issues that may crop up during overseas travel. This campaign is tethered in Indian traveller behaviour insights and highlights solutions that will best serve Indians travelling internationally by focussing on ease and assured assistance. Our new campaign provides yet another persuasive reason to book international flights and hotels online.”

     

    Talking about the campaign, Hemant Misra, Managing Director, MagicCircle, said: “The features for this campaign come alive the most when experienced, it’s why we created a journey for a family that went through those experiences. Not only did this allow us to highlight the criticality of these customer focussed features but also allowed us to highlight a very important aspect of partial usage of MakeMyTrip.”

     

  • The integrated marketing campaign went live on January 7

    Uber Eats unveils inaugural campaign ‘Everyday Moments’

    By  A Correspondent

     

    Uber Eats has unveiled a new brand campaign with brand ambassador Alia Bhatt. The campaign builds a relatable and memorable connect embedding the brand in the ‘Everyday Moments’ of a millennial’s life.

     

    Said Namita Katre, Head of Brand, Strategy & Campaigns at Uber Eats India: “Ordering food at work or home is the new constant way of life now for the Indian youth. Our first mega campaign ‘Everyday Moments’ is designed around consumer’s ordering behaviour that goes beyond the basic functional reasons of speed and affordability. Uber Eats is an ally to the consumer seeking effortless exploration of food in their everyday lives. The communication has been designed to build that relatable connect with the youth as the everyday, aspirational food delivery brand for millions of youth in India. In Alia, India’s youth icon, Uber Eats has a partner who shares the spirit of the brand and manifests it through her memorable, engaging, aspirational, youthful connect embedding the brand in the everyday food ordering moments. The breadth of communication is built around this idea across ATL, digital and owned media, which will cement our positioning and bring it to life.”

     

    The films are directed by Shakun Batra.

     

     

  • Uber Eats India’s association with Alia Bhatt will lay the foundation for a host of brand-led interventions in the coming year

    Uber Eats appoints Alia Bhatt as their brand ambassador

    By A Correspondent

     

    Uber Eats, the food delivery platform has announced the appointment of actor Alia Bhatt as its brand ambassador. India will be the first country for Uber Eats globally to have appointed a brand ambassador.

     

    Said Bhavik Rathod, Head of Uber Eats India and South Asia: “Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality.  She is known for her unique style and agility as an actor – the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India. We are excited to have Alia on board, as we stay focused on building and strengthening our presence in India.”

     

     

  • Bollywood superstars Alia Bhatt, Varun Dhawan and Sonakshi Sinha to headline the awards

    Nickelodeon Kids Choice Awards 2018 to be held in December

    By A Correspondent

     

    The 2018 edition of Nickelodeon Kids Choice Awards will have Bollywood stars Varun Dhawan, Alia Bhatt and Sonakshi Sinha present their talent with their favorite cartoons. The show will be held on December 13, 2018 at NSCI Dome, Mumbai.

     

    Speaking about the award Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18 said: “It brings me immense pleasure to present yet another year of Nickelodeon Kids Choice Awards. This year, the Kids Choice Awards is slated to come to life as an apex entertainment bonanza for kids and their families. Our intent with this novel award show is entertaining kids, empowering them and their choices as well as engaging with parents, making it a truly memorable family experience.”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.  The brand has teamed up with feature film and ad film director, Gauri Shinde.

     

    Commenting on this collaboration, Paritosh Wali, COO, ITC Foods- Confections said: “At ITC, our endeavour has always been to provide innovative, delightful & superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Said Nitin Karkare, Chief Executive Officer, FCB Ulka on the campaign: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.

     

    Said Paritosh Wali, COO, ITC Foods- Confections: “At ITC, our endeavour has always been to provide innovative, delightful and superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Commenting on the campaign, Nitin Karkare, Chief Executive Officer, FCB India added: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”

     

     

  • The film displays Caprese Girl Alia Bhatt living the dream life with the high-fashion handbags from the Spring Summer 18 collection

    Caprese girl Alia Bhatt launches latest Spring Summer 18 collection

    By A Correspondent

     

    Caprese has launched its Spring Summer 18 collection featuring brand ambassador Alia Bhatt.

     

    Said Sudip Ghose, CEO, V.I.P Industries: “With the new spring summer 18 collection, Caprese aims to become a must-have fashion accessory for all Indian women.” Talking about Bhatt’s association with the brand, he added: “Alia has been associated with the brand for over three years now and is truly the best representation of the young Indian woman who is looking for a brand that resonates with her, making her the perfect Caprese Girl.”

     

     

  • New ad campaign aims at first-time users by providing 'pay at hotel' and 'Best Price Guarantee' features

    MakeMyTrip unveils new campaign to encourage hotel booking online

     

     

    MakeMyTrip has launched its new campaign with brand ambassadors Ranveer Singh and Alia Bhatt.

     

    Speaking at the launch, Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip, said: “As India’s leading online travel company, we are doubling down on growth in the deeply fragmented hotels segment by highlighting the benefits of online hotel booking to consumers. India is in a sweet spot in terms of internet growth, as more and more people are accessing internet fuelled by low data prices and smartphone user growth. Our new campaign highlights our overall business strategy to accelerate the conversion from offline to online hotel bookings.”

     

    Commenting on the new TVC, Saujanya Shrivastava, Group CMO, MakeMyTrip added: “MakeMytrip has been consistently focusing on the category expansion in the Online Hotels space by bringing down the entry barrier for travellers. Our new campaign provides yet another compelling reason to book Hotels online.  The intent is to a dispel long held belief amongst offline Hotel users that they often get the best deals through ‘offline’ negotiations and ‘jugaad’. The best price guarantee is one such powerful evidence of the myriad benefits of booking hotels online”.

     

    Talking about the campaign, Hemant Misra of Publicis Capital said: “This summer we are launching the next phase of MMT campaign – Best Price Guarantee and Pay at Hotel. Our communication journey that began in the summer of 2016 has grown into a remarkable movement. Our core strategy was focused on the interaction between the old and the new way of travelling. It is a one-to-one interaction between our protagonists which is made entertaining and engaging by Alia and Ranveer’s performance.”

     

     

  • Simultaneously, the campaign with its 360-degree marketing approach will also be promoted across print and radio. This will be a digital first and post that will go on TV

    Varun-Alia advocate measures to keep city clean via Adar Poonawalla Clean City

    By A Correspondent

     

    We have reported how Adar Poonawalla Clean City Initiative has engaged KaranJohar’s Dharma 2.0 for its advertising activity. The Mumbai-based studio has now created two TVCs highlighting the importance of keeping ones city clean through the simple task of disposing garbage in the bin. Alia Bhatt and Varun Dhawan star in these two commercials.

     

    The 360-degree campaign will also be promoted across print and radio. This will be a digital first and post that will go on TV.

     

     

  • Superstars Alia Bhatt and Varun Dhawan feature in two ad-campaigns to highlight the importance of living in a clean city

    Dharma 2.0 bags Clean City Initiative account

    By A Correspondent

     

    Industrialist Adar Poonawalla has roped in Dharma 2.0 to lead the complete ad campaign for its ‘Clean City’ movement. The ‘Clean City’ initiative, a brainchild of Adar Poonawalla, owner and CEO of Serum Institute of India, has been in headlines for its waste management practices

     

    Dharma 2.0 has brought actors Alia Bhatt and Varun Dhawan onboard, to feature in two TVCs, which will shed light on how citizens can contribution towards making a city clean.

     

    Commenting on the new association, Poonawalla said: “Given the excellent quality of work being done by Dharma 2.0 in such a short span of time since its inception; associating with them was an obvious choice. I strongly believe they understand my vision for the ‘Clean City’ initiative and will rightfully bring its essence on-screen to speak to the youth.”

     

    Punit Malhotra

    Added Punit Malhotra, Head, Dharma 2.0: “We are glad to partner with Adar Poonawalla for his ‘Clean City’ initiative that consciously focuses on better waste-management and cleanliness of a city. It is a matter of pride to be a part of this movement wherein Dharma 2.0 aims to encapsulate his vast vision in a short ad-film and drive the message home, while maintaining the creative streak as seen in our campaigns.”

  • The campaign will witness a 360 degree marketing approach across all mediums of print, radio, television and social media

    Alia Bhatt romances Caprese bags in new film

    By A Correspondent

     

    Caprese has unveiled its Autumn Winter campaign that features brand ambassador Alia Bhatt romancing Caprese bags against the beautiful Italian backdrop.

     

    Speaking about the marketing approach, Sudip Ghose, Senior Vice President –Sales, Marketing and Service, VIP Industries said: “Caprese brand is dedicated to bringing international high-fashion handbags and accessories to the Indian women and this autumn winter campaign from Caprese brand has been developed to appeal to every Caprese Girl out there who deserves the best of everything in life.”

     

    The campaign will witness a 360-degree marketing approach across all mediums of print, radio, television and social media.

  • A1 is the first flagship model under #Selfistan and will be followed by the launch of other models under the same umbrella

    Gionee looks to make a mark with #Selfiestan

    By A Correspondent

     

    Mullen Lintas Delhi has developed an idea called “#Selfiestan” for Gioneeto differentiate Gionee A1 from any comparison in the world of selfies.

     

    Speaking on the launch of the campaign, Arvind R Vohra, Managing Director and Country Head, GioneeIndia said: “The Gionee A1 is the new language of fun, laughter and sharing. As we launch the new device in India, we want to offer a new expression to young users today. #Selfiestan is the embodiment of a world where people can express themselves freely and showcase their love for selfies. We at Gionee India are proud to bring our own version of selfies to India with the #Selfiestan campaign. The film reflects the unique concept perfectly.”

     

    The campaign stars Alia Bhatt, one of the brand ambassadors of Gionee. Mullen Lintas Delhi has designed the campaign to leverage the uniqueness of the content. Given that it’s a new launch of the phone, the campaign starts with a teaser on Outdoors and TV and is backed by aggressive drive across Print, Digital, Radio and Activation as well.

     

    Highlighting the creative thought process behind the campaign, Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas said: “Our belief in Gionee being a huge, centre of the market brand, led us to strategise towards not just feature-led smartphones, but towards having a POV. So while other brands are still saying why they are good for Selfies, Gionee chooses to take the larger platform, that of owning the world of Selfies, which we branded as #Selfiestan. It is the equivalent of Lennon’s ‘Imagine’ anthem for today”.