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Tag: Alia Bhatt

  • Ogilvy South creates the TVC

    Alia Bhatt stars in Titan Raga campaign

    Titan Raga timepieces has announced the launch of its latest campaign, ‘Beautiful Together’.

    Said Aparna Ravi, Marketing Head, Titan Watches: “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives.”

    Added Tithi Ghosh, President and Head of Office, Ogilvy South: “Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together.  We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message.”

  • To revamp brand image

    Rungta Steel unveils TVC with SRK, Alia & Ranbir Kapoor

    Rungta Steel, an integrated steel company, is revving up its branding with the launch of a TVC starring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor.

    Said Arvind Kumar, AVP- Sales & Marketing (TMT & Wire Rod), Rungta Steel: “It is always a pleasure sharing our latest endeavours with you, this time with the second TVC starring the esteemed Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor. This campaign reflects our drive and ambition to being India’s most sought-after TMT Bar brand. With steadfast focus, it is our continuous pursuit to position ourselves in the best possible light, ensuring smooth business and expand our reach to connect with both our valued and potential customers.”

  • For FabriCare, the high-performance fabrics category

    Shah Rukh & Alia collaborate for D’décor new brand

    By Our Staff

     

    D’Decor, soft furnishing fabrics unveiled its furnishing brand ‘FabriCare – High Performance Fabrics by D’Decor’ with an ad starring actors Shah Rukh Khan and Alia Bhatt.

     

    Speaking about the campaign, Nikita Desai – VP – Strategy, Brand and Business Excellence said: “Consumers’ experience with curtain and upholstery in their homes is filled with anxiety arising from the fear of tarnishing their furnishings. The key insight that the FabriCare campaign rests on is ‘Beautiful things do not need to be fragile and achieving strength and beauty if made possible will liberate the consumer from restrictions.’ This insight led to a creative thought ‘Don’t Handle with Care’ – a call to our consumers to live carefree within their homes with FabriCare!”

     

    Added Ajay Arora – Managing Director, D’Decor Home Fabrics Pvt Ltd: “D’Decor has been a disruptor in the category since inception. With the launch of a new brand from the house of D’Decor: FabriCare – High Performance Fabrics by D’Decor, we are raising the bar by launching fabrics which are high on aesthetics and assure a superior functional performance. Having invested heavily on research and quality checks we are confident that the performance of our fabrics will exceed expectations and hence we are offering a three year limited warranty, the only brand to offer a warranty in home furnishing fabrics.”

     

  • Campaign conceptualized and executed by Wondrlab

    Alia Bhatt features in new campaign of MCaffeine

    By Our Staff

     

    MCaffeine, the caffeinated brand for personal care, has launched a new campaign, ‘Up For Life’, featuring Alia Bhatt. This campaign presents a series of ads aimed at highlighting the unique and energizing qualities of the brand’s caffeine-based products through Alia’s portrayal. It includes two brand films, one featuring Alia grooving in her own space, while the other showcases her fresh style of greeting, characterized by eccentric energy.

     

    Responding to the vision behind ‘Too Much To Handle’ and the buzz surrounding it, Tarun Sharma, CEO & Co-Founder at mCaffeine, said: “In this campaign, with Alia, we are defining the after-effects of using mCaffeine’s Coffee Body Wash range. The experience that comes with the Caffeine rush is surreal. It pumps you up so much that it becomes difficult to handle! It helps you bring out your true inner self and gets you ready for life.”

     

    Adding to this, Vaishali Gupta, Chief Growth Officer and Co-Founder said: “We have always pledged to distinguish our products from what the industry has to offer. The inclusion of our single yet hero ingredient, Caffeine, has carved a niche that sets us apart. It is not only the benefits of Caffeine that help create an impact but also the energizing after-effects it adds to an individual’s lifestyle.”

     

    Amit Akali, CCO & Co-founder, WYP Wondrlab India added: “MCaffeine is a unique body care product. That’s why we adopted a unique quirky tone of voice with crazy situations like getting an MRI. The point is that someone’s energy isn’t just infectious but makes them the life of any situation. Alia’s natural enthusiasm and fun personality were just the perfect brew.”

     

  • Will showcase the flagship bridal campaign – Brides of India 2023

    Alia Bhatt is new brand ambassador for Malabar Gold

    By Our Staff

     

    Malabar Gold & Diamonds has signed Alia Bhatt as its new brand ambassador.  The announcements came in the wake of the 30th anniversary of Malabar group, which began their operations in 1993.

     

    Said Malabar chairman, M P Ahammed: “We are very excited to welcome Alia Bhatt into the Malabar Family. Over the years, our brand ambassadors have played an instrumental role in elevating our brand’s status in the eyes of our customers and we are looking forward to taking Malabar Gold & Diamonds to new heights with Alia Bhatt as the face of the brand. Our goal is to be crowned as the World’s largest jewellery retailer by crafting, promoting and selling jewellery that is an intersection of Indian art, culture, tradition, heritage and Alia Bhatt, both as an actor and as a person, perfectly represents what we are striving to achieve. Her impressive career in the highly competitive film industry resonates with our brand’s journey and ambition as a brand. As Malabar Gold & Diamonds celebrates its 30th anniversary, we are reaffirming our commitment to providing our loyal customers with the best jewellery shopping experience.”

     

  • Urges women to remain true to their identity

    Titan Raga films latest TVC with brand ambassador Alia Bhatt

    By Our Staff

     

    Raga by Titan,  announces the launch of its latest campaign, Love Yourself Boldly. Featuring the dynamic and feisty, Alia Bhatt, the new TVC urges women to unapologetically be themselves.

     

    Sirish Chandrashekar, Marketing Head at Titan, said: “We are thrilled to launch the #LoveYourselfBoldly campaign which aligns with the brand’s continued endeavour to normalise a woman’s choice to put herself above all else. The philosophy is reflective in the evolution of our product designs and powerful storytelling, that has found strong resonance with young contemporary women of today. Having broken several preconceptions in her own journey, Alia Bhatt is an ideal choice to augment the message of the campaign.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South, added: “Isn’t it great when a fabulous brand asset, like the Titan tune, can be adapted and used creatively to convey different messages and connect with audiences in new ways? In this case, it delivers a bold ‘no’ in the face of the judgments the world throws at you. Only when you love yourself boldly, can you confidently reject these judgments to cultivate self-love.”

     

  • Highlights the core facets of brand and company- lasting relationships

    Alia-Ranbir star in third TVC of Rungta Steel

    By Our Staff

     

    Rungta Steel of Rungta Mines Limited (RML), unveiled its third television commercial harping on one of the core facets of their brand and company- lasting relationships.

     

    Starring actors Alia Bhatt and Ranbir Kapoor, the actors are seen in an exchange where Ranbir is seen discussing the standout features of what Alia assumes one to be about their relationship but turns out it was Rungta Steel TMT Bar that Ranbir talks about- one that is long lasting, strong, shock-absorbent and stays by your side. The TVC ends with the tagline ‘Ekdum Solid’ indicating the presence of Rungta Steel TMT Bars.

     

    Said Arvind Kumar, Senior GM and Head, Sales & Marketing (TMT): “The third part of our TVC campaign was conceptualized to communicate the key role of Rungta Steel TMT Bar and services that has enabled our customers to confidently use our product in a plethora of applications. The core thought for the campaign was to bring to focus our relationship with all our stakeholders that is at the heart of everything we do.”

     

  • To scale up their advanced 5-zoned orthopedic range

    Alia Bhatt recommends Duroflex for ‘Real Sleep’

    By Our Staff

     

    Duroflex mattresses unveil two campaigns with brand ambassador Alia Bhatt to encourage individuals to invest in ‘Real Sleep’. The TVCs reinforce the message that Duroflex is a sleep solutions provider with technology and offerings exclusive to the brand. Their advanced 5-zoned orthopedic range provides differentiated support for the five zones of the body.

     

    Commenting on the new TVCs, Mohanraj Jagannivasan, CEO, Duroflex said: “Our mission is to make every Indian sleep better and we are constantly investing in research to offer superior sleep solution products for real quality sleep. This festive season, we want to guide consumers to make educated choices and invest in themselves with trusted sleep products to ensure they sleep well, stay healthy and celebrate wholeheartedly. Subsequently, the roll-out of the campaign will also witness a scale-up of our signature doctor-recommended Duropedic range.”

     

  • To scale up their advanced 5-zoned orthopedic range

    Alia Bhatt recommends Duroflex for ‘Real Sleep’

    By Our Staff

     

    Duroflex mattresses has unveiled two campaigns with brand ambassador Alia Bhatt to encourage individuals to invest in ‘Real Sleep’.

     

    Commenting on the new TVCs, Mohanraj Jagannivasan, CEO, Duroflex said: “Our mission is to make every Indian sleep better and we are constantly investing in research to offer superior sleep solution products for real quality sleep. This festive season, we want to guide consumers to make educated choices and invest in themselves with trusted sleep products to ensure they sleep well, stay healthy and celebrate wholeheartedly. Subsequently, the roll-out of the campaign will also witness a scale-up of our signature doctor-recommended Duropedic range.”

     

  • For its Autumn-Winter collection

    Alia Bhatt-led Ed-a-Mamma launches digital campaign

    By Our Staff

     

    Ed-a-Mamma, a sustainable kids clothing brand, has launched its digital autumn-winter collection campaign. Titled ‘Out is In’, with this campaign, the Alia Bhatt-led brand Ed-a-Mamma aims to encourage kids to explore nature, while being comfortable and confident in the latest collection.

     

    This digital campaign is conceptualized by SoCheers digital agency.

    Said Iffat Haider Jivan – Business Head, Ed-a-Mamma: “With the autumn-winter collection, we wanted to capture the warmth of a hug with gentle fabrics that are soft on the skin. Combine this with cheerful patterns overlaid on the cool tones of the season to bring about a fresh look, we are confident that this collection will soon become every kid’s favourite as will it of the parents. The collection will be available across all our online and offline sales points.”

     

     

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  • As their exclusive digital storage partner

    Western Digital partners with Alia Bhatt film ‘Darlings’

    By Our Staff

     

    Western Digital, a hard disk drive manufacturer and data storage company, has partnered with the film ‘Darlings’ as their exclusive digital storage partner. The film stars Alia Bhatt, Shefali Shah, Vijay Varma and Roshan Matthew, and is streaming on Netflix.

     

    Said Gaurav Verma, Producer and COO, Red Chillies Entertainment: “As content producers, we know how important it is to find a safe and convenient way to store all the content related to a film. With Western Digital’s SanDisk® and SanDisk Professional line of products on board, all our data storage needs were handled seamlessly, and we are glad to have partnered with them on Darlings.”

     

    Added Jaganathan Chelliah, Senior Director, Marketing, India Middle East and TIA, Western Digital: “Content consumers and creators alike want innovative storage solutions that are easy to use and are the right fit for their digital lifestyles. This DVC ties in with the film, Darlings, and highlights the increasing use of smartphones for content creation and the need for a device that can transfer the content easily and conveniently between different devices. This is something that SanDisk dual drives are perfect for.”

     

     

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  • It's perhaps time to boycott the boycott hashtags, to cancel the cancel culture,writes Shailesh Kapoor

    Time to Cancel the Cancel Culture?

     

     

    By Shailesh Kapoor

     

    Shailesh KapoorWhen I first heard the term ‘Cancel Culture’ a couple of years ago, it intrigued me. The idea that you can ‘cancel’ someone, typically a celebrity, for their unacceptable comments or conduct, especially on a topic of contemporary significance, seemed like an empowering one. It also seemed democratic in its intent, because a group of common people could hold a celebrity accountable for their actions or words, by ‘canceling’ them en masse.

     

    In India, however, the term did not come with the nuances, such as those around the free speech debate, it carries in Western cultures, where it originated. The semantics changed to “Boycott”, a word that has since been used to attempt cancelation of several celebrities, films and corporates, often for reasons that are more political than moral, social or cultural.

     

    As I write this, a search on #Boycott on Twitter throws up three prominent suggestions: #BoycottLaalSinghChaddha, #BoycottRakshaBandhan (the film, not the festival) and #BoycottAliaBhatt. All three are related to films releasing this week. Alia Bhatt’s Darlings has dropped on Netflix today, while the other two films, starring Aamir Khan and Akshay Kumar respectively, release on August 11.

     

    It may not always be easy to trace root causes of such boycotts, because those causes often tend to be more generic than specific. If a community of trolls decides to boycott a particular film or its lead actor, they will find more than a few reasons to do so. It could be a comment made by the celebrity in the past (sometimes a decade ago), something ‘inappropriate’ they wore, a ‘problematic’ character they played in a film in the not-so-recent past, or all of the above.

     

    The root causes may not always be linked to the bigger celebrities alone. Raksha Bandhan, a film headlined by an actor (Akshay Kumar) who generally has a right-of-centre political image, is being ‘boycotted’ because the film’s writer Kanika Dhillon has been outspoken about topics such as lynching, and has made ‘cow’ references in some of her tweets on this topic. These tweets are not from this year, but have been dug out in the week leading up to the film’s release.

     

    Then, there’s the generic evergreen trending topic: #BoycottBollywood. Since Sushant Singh Rajput’s suicide in June 2020, the call to boycott the Hindi film industry in its entirety has been a recurring one. It’s been fanned by some within the industry itself, most notably Kangana Ranaut. The industry has also been given the name ‘Urduwood’, a term that suggests how the industry has turned its back on Hindu culture and ethos.

     

    The underlying politics is apparent even to the most naïve. News channels play their part in furthering this narrative, using subtler variants of these hashtags, but never showing any subtlety of discourse thereafter.

     

    In times when the Hindi film industry is suffering from an identity crisis, with films from the Southern industries and Hollywood doing better, it becomes a soft target for hardline politics.

     

    The good news, if one can call it that, is that there is no evidence that such boycotts impact the fate of these films or stars, either in theatres or on streaming. Alia Bhatt, who has been on the ‘boycott list’ of the Right Wing for what seems like perpetuity now, is at the peak of her professional career currently, and has delivered one of the few hits that the Hindi film industry have seen this year: Gangubai Kathiawadi.

     

    Since the paying audience doesn’t care much, there isn’t much heft that these hashtags and social media trends carry. But they continue to exist, and are only getting more frequent and inane of late.

     

    It’s perhaps time to boycott the boycott hashtags, to cancel the cancel culture.