MxMIndia

Tag: Alia Bhatt

  • Gionee will be aiming for a growth of 2.5 times in 2017

    Gionee signs on ViratKohli as its brand ambassador

     

     

    Leading global smartphone brand Gionee reports netting 1.2 crore customers in India. To celebrate this, it has announced ace cricketer and Captain of the Indian cricket team ViratKohli as its new brand ambassador. Kohli will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as its brand ambassador a few months ago and Kohli will be joining her in helping the brand touch newer heights.

     

    On the partnership, Arvind R Vohra, Country CEO & MD, Gionee India said: “India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons ViratKohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

     

    On the association, Kohli said: “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have its heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

     

  • This brand campaign covers 40 Durga Puja pandals in North and South Kolkata

    Gionee paints Kolkata orange this Durga Puja

    By A Correspondent

     

    Smartphone brand Gionee has unveiled an outdoor campaign in Kolkata, making it one of the biggest single-city OOH campaigns in India. Ideated by Rapport, the outdoor unit of IPG Mediabrands, this campaign has helped Gionee achieve 80-85 per cent dominance in the market over other advertisers.

     

    “It is vital for us to be a part of the local celebrations as Gionee stands for spreading smiles and we are committed to it,” said Nomit Joshi, AGM, Gionee.

     

    This brand campaign covers 40 Durga Puja pandals in North and South Kolkata which includes media formats like banners, drop downs, arc gates, rotators, bridge branding, tower branding, island branding and so on. The idea is to create purchase intent and therefore the entire city has been wrapped in the hues of orange, which is the colour of the Gionee Logo.

     

    Rapport won Gionee’s OOH account earlier this year and launched a campaign for Gionee’s Marathon M5Plus smartphone across 40 towns in India that spanned over 15-30 days. Later, Gionee kicked off the festive season with a 52-city campaign for Gionee S6 with Bollywood actor Alia Bhatt that will run for nearly two months. This campaign also covered airports and metros trains in Delhi.

     

  • Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today

    Caprese launches a digital video with Alia Bhatt

    By A Correspondent

     

    Caprese has launched a digital video with Alia Bhatt unveiling the Spring Summer collection 2016. Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today.

     

    Launching the new collection Alia Bhatt said, “My Caprese bag has my whole world in it. The spring summer collection is more than just stylish, it’s just like me.What I love about this international fashion collection is that it offers me a perfect companion for every occasion. For travel, work, or casual fun I am always ready to take on the world with a Caprese on my arm.”

     

    Speaking about the campaign, Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe this campaign truly emphasizes the importance of the handbag in a woman’s life. A woman’s handbag accommodates her entire world,  where ever she goes, whatever she does, the handbag is an essential part of a woman’s life at all times. No matter what the occasion this high-fashion collection from Caprese is designed to provide chic handbags with fuss-free glam for every occasion and need of today’s urban woman.”

     

    The Spring Summer collection 2016 is designed keeping in mind the umpteen occasions that women need to look fashionable and gorgeous for, keeping up with the latest fashion. Speaking on how women need to have the right hand bag the Caprese Girl says, “Your bag needs to be spacious enough to carry all your essentials and at the same time needs to be extremely chic to glam up your look. The new spring summer collection by Caprese is bright, colorful and stylish helping you adorna classy look. It’s definitely my recommendation for the women of today.”

     

  • New campaign features new brand ambassadors Ranveer Singh and Alia Bhatt; Refreshes logo to further strengthen brand imagery

    MakeMyTrip unveils campaign to drive growth in India

    By A Correspondent

     

    MakeMyTrip hasunveiled its new campaign with brand ambassadors Ranveer Singh and Alia Bhatt.In line with thecompany’s efforts to tap into the hotel bookings segment and further build on its leadership position, the new brand campaign aims to drive consumers to shift from offline to online for hotel bookings. As part of this campaign and in a move to further strengthen its brand imagery, the company has also refreshed its logo.

     

    The campaign highlights compelling and relevant benefits of booking hotels on MakeMyTrip such aswidestrange of hotels to choose from, great deals, trust andreliability – all of which are key drivers of online hotel bookings.The high decibel national multi media 360 degree campaign will heavily be promoted on TV, radio, outdoor, social media and digital platforms from 20th March.

     

    Rajesh Magow, Co-Founder and CEO-India said, “The year 2015 saw the online hotel bookings market opening up due to smartphone penetration and better bandwidth. At MakeMyTrip, we have witnessed phenomenal growth in our India standalone hotels business. In fact, in Q3 2015-16 alone, the transactions for standalone hotels booked on mobile increased by 756.4% year-on-year. We believe that this is just the beginning. The Indian hotels market is still highly underpenetrated and fragmented and we have made aggressive efforts to tap into this segment. Our current campaign is also reflective of our larger business strategy of rapidly growing our hotels business. With this campaign, we seek to bring new customers into the online hotel category .Our value proposition is that whatever be the customer need, they can find a hotel of their choice on MakeMyTrip – quicker and cheaperand our new campaign completely resonates with this philosophy.”

     

    Commenting on the new campaign, Saujanya Shrivastava, CMO, MakeMyTrip said “As market leaders, we have taken on the task of online hotel category expansion. The campaign seeks to catalyze the shift of offline to online by providing tangible reasons to non-users and fence sitters to come to MakeMyTrip for their hotel booking requirements.

     

    The campaign marks the debut of our new brand ambassadors Ranveer and Alia. They truly represent the new age Indians – confident, bold and dynamic. They are a great fit with the brand and we are sure that through this campaign, we will also inspire more of India to travel! “

     

    The campaign will have high visibility and impactful 360 degree approach, activating every possible touch point with the consumer. It will be supported by an all rounded TVC campaign including GECs, News channels and high impact print exposures and a prominent presence across the IPL. There will be an aggressive and sharply targeted outdoor plan; along with activations in the digital platforms as well.

     

    Talking about the creative concept, Bobby Panwar, Managing Director, South Asia, Publicis Worldwide said, “We focused on a singular fact that the brief pointed to – a large part of travellers prefer to walk into a hotel and book. They believe that they can get a better deal ‘directly’. The idea was create dissonance in these over confident travellers and dramatically highlight the inadequacy of this ‘direct’ approach while reinforcing the MMT advantage. The presence of Ranveer and Aliya allowed us to create the histrionics required for this dramatization.”

     

  • Brand adorns new positioning – "Built for young energy"

    Alia Bhatt chosen is new face of Standard

    By A Correspondent

     

    Standard, from the stable of Havells India Limited has roped in Bollywood actress Alia Bhatt as its brand ambassador. As part of this association, Alia Bhatt will endorse products through an aggressive advertising campaign, which is slated to be launched by end of September 2015. The advertisement campaign will have a series of 3 TV commercials which is conceptualized and executed by Mullen Lintas.

     

    Over the years, Standard has been serving the Indian customers with superior quality products and has established itself as a key player in the electrical products segment by constantly creating best in class, innovative and trend setting products. Last year the brand entered into the consumer segment by launching range of fans. To keep pace with the modern times, changing consumer preferences and enhancing brand appeal to younger consumers, the brand unveiled its new identity earlier this year.

     

    Commenting on the association of Alia Bhatt as the brand ambassador, Anil Rai Gupta, Chairman & Managing Director, Havells India Limited said, “We are delighted to have Alia Bhatt as the brand ambassador for ‘Standard’ brand. She truly represents the ‘Young Energy of India’ which will be the new positioning for the brand. We firmly believe in fulfilling the aspirations of modern day consumers who are confident, independent and do not want to settle for less. She aptly represents our brand’s ideology of style with substance and is a perfect blend of everything that the brand stands for.”

     

  • The channel will have a SD and HD offering

    Viacom18 to launch English GEC ‘Colors Infinity’

    By A Correspondent

     

    Viacom18 has announced the launch of its English general entertainment channel – to be called Colors Infinity. The channel will have a standard definition and HD version. Although Viacom18 has not revealed the date, trade sources inform that it could well be launched later this month (July).

     

    The network has entered into major multi-year deals with Warner Bros. International Television Distribution, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others.

     

    The channel will be co-curated by film-maker Karan Johar and popular actor Alia Bhatt, both of who profess to be passionate viewers of international content.

     

    Sudhanshu Vats

    Said Sudhanshu Vats, Group CEO, Viacom18: Today, we are the world’s second largest English-speaking population and live in an environment where English is seen as a ladder to personal progress. English is an extremely important space for us and with this move, we will further strengthen our share in the category.”

     

    The channel will see scripted and unscripted content that will span genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers. Additionally, there will be a special focus on reality television with some of the world’s biggest shows across dancing, singing, cooking, and other lifestyle interests. The channel will also play home large format live events and awards.

     

    Ferzad Palia

    Talking about the channel, Ferzad Palia, EVP, Viacom18 and Head, English Entertainment said: “With its sheer breadth of offering and carefully selected content from across global markets, Colors Infinity will be the definitive platform for the best in English language entertainment across genres. Our objective is to grow the category by broadening the appeal and reaching to a wider base.”

     

  • In a bid to attract more young customers, online fashion retailers such as Jabong and Myntra are increasingly tying up with Bollywood celebs to launch exclusive lines

    Myntra stocks Mandira & KJO lines, Jabong gets Alia Bhatt

    By Tasmayee Laha Roy

     

    Online fashion retailers such as Jabong and Myntra are increasingly tying up with Bollywood celebrities to launch exclusive lines in a bid to attract more young consumers to shop for their garments on the internet.

     

    While Alia Bhatt has tied up with Jabong for her line ‘Alia Bhatt for Jabong’, Myntra — which launched Hrithik Roshan’s label HRX last year — now stocks Mandira Bedi’s sari collections as well as the Vero Moda Marquee, a limited edition collection designed by director Karan Johar in a tie-up with the European high-street fashion brand for women. Snapdeal has Shilpa Shetty Kundra’s jewellery line Satyug Gold.

     

    “Bollywood celebrities have always been considered as style icons and served as a muse for the high priests of fashion and most of these celebrities have a huge fan-following online. The same people who fall in the age group of 15-35 are also the ones who shop online. Thus to marry Bollywood and fashion online ensures success of the idea,” said Praveen Sinha, founder and MD at Jabong.

     

    Jabong officials said the site’s user base has shot up by 50,000 within a week of the launch of Alia Bhatt for Jabong this month. With ripped jeans, leather jackets and floral patterns, the collection makes a direct connect with Bhatt’s wardrobe in her popular films such as ‘Student of the Year’ and ‘2 States’. “Online shopping is the new rage…so this, according to me, was the best platform to launch my designs,” Bhatt said.

     

    Myntra has launched Farhan Akhtar’s Mard collection and Salman Khan’s Being Human, besides HRX. Roshan’s HRX has this month launched a range of active and women’s wear. “People love to dress up like their favourite stars and these initiatives have taken fans a step closer to their stars.

     

    Hrithik, for example, has been involved in every step of designing the outfits under his label,” said Ganesh Subramanian, COO at Myntra. He said Myntra plans to launch own labels of 4-5 leading Bollywood celebrities early next year. Karan Johar’s limited edition ‘Vero Moda Marquee’ collection, launched at the Myntra fashion week early this month, has proved a big hit.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Alia Bhatt will also play a pivotal role in the brand and product communication across media platforms

    Alia Bhatt appointed brand ambassador for Philips beauty range

    By A Correspondent

     

    Lifestyle brand Philips India has announced Alia Bhatt as the brand ambassador for its beauty business that includes a wide range of hair appliances and depilation devices. As the brand ambassador, Alia Bhatt will help take the style revolution that Philips India has started among the new age Indian women to the next level. She will also play a pivotal role in the brand and product communication across media platforms.

     

    Taking this association forward, Alia Bhatt will start by endorsing Philips Kerashine range, the only range of hair appliances in India to offer the goodness of Keratin in electrical styling gadgets. The latest product to be launched by Alia is the Kerashine ‘AirStraightener’ that is designed to give naturally straight and smooth hair.

     

    Following this announcement, Philips India will also run an extensive 360 degree marketing campaign with Alia Bhatt to introduce this hairstyling gadget. The campaign will start with an interesting TVC featuring Alia that is scheduled to go on air in mid-August.

     

    Talking about Philips Beauty business, ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Philips Beauty business is all about fulfilling the needs of our evolved customer by bringing to the floor products that are exactly suited to her personality and that help her express her individuality. We believe in fulfilling the aspirations of the evolving new age woman, who is confident, smart, wants to make a statement and loves to style herself daily.”

     

    Commenting on the introduction of Alia Bhatt as the brand ambassador, Anurita Chopra, Director Marketing, Personal Care, Philips India, said, “We are very happy to introduce Alia Bhatt as the brand ambassador for our Beauty business. Alia Bhatt is the perfect representation of everything that Philips Beauty category stands for! She’s young, confident, stylish and yet simple and very real. Who better than her to endorse the beauty product range that is designed to give power and style to today’s woman?”

     

     

  • Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident and adventurous avatar

    FCB Ulka conceptualises new TVC for Hero Pleasure

    Hero MotoCorp has unveiled its latest TV commercial for Pleasure, the 100cc, light and zippy scooter. The commercial has been conceptualized by FCB Ulka, and features new sensation Alia Bhatt.

     

    Hero had led the way a few years back to establish the scooter category for women with Pleasure and it has managed to carry forward its strength consistently through thought provoking advertising over the years.

     

    The ‘Why should boys have all the fun’ platform with this new campaign takes a leap further where the scooter is not just a commute or enabler of fun but it is the fun. The television comes from the thought when it comes to enjoying the thrill of riding, why should boys have all the fun.

     

    Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident, adventurous avatar which matches with the personality of the scooter as well. The TVC shows her enjoying her time with her partner, the pleasure scooter in the lovely locales of Kulu Manali.

     

    Vasudha Misra, Senior Creative Director, FCB Ulka Delhi, said, “Hero Pleasure is all about putting girls on an even keel with boys. From being a vehicle that helps women ‘go places’ we wanted to evolve it into a vehicle of pleasure. Hence, the idea of why should guys be the only ones to ride purely for the fun of it. Also, the role of music was extremely important in the concept. Indian rap has, fairly or unfairly, got a misogynistic image. So we purposely used rap, and a light-hearted banter between a guy and girl, to drive home to message.”

     

    Sharad Mathur, Vice President, FCB Ulka Delhi, said, “The TVC is aimed at breaking the stereotypes in the Indian society about girls not able to go out and live life as boys do. The communication showcases the protagonist enjoying the thrill of riding the all the new Hero Pleasure, lending credence to the brand philosophy that the young girl of today can go out and have fun just the way she wants and how she wants. Hero Pleasure is the scooter of the young confident girl of today who believes in fun, mischief and independence. And Alia Bhatt, the youth icon, captures this attitude perfectly. Her charm, vibrancy and naughty but nice image brings alive the proposition of the brand – Why should boys have all the fun?”

     

  • This is the first time that Garnier Fructis has signed on a brand ambassador in India

    Alia Bhatt to endorse Garnier Fructis in India

    By a correspondent

     

    Haircare brand Garnier Fructis has announced actor Alia Bhatt as the new face of the brand in India. This is the first time that Garnier Fructis has signed on a brand ambassador in India. Alia Bhatt will feature in a series of campaigns for Garnier Fructis this year.

     

    Speaking about her association with the brand, Alia Bhatt said, “My hair is very important to me and I only trust Garnier Fructis which has always been my favorite shampoo. I love it’s fruity, long lasting fragrance and the way it leaves my hair feeling nourished and strong. The new Garnier Fructis shampoos & conditioners have been specially developed for Indian Hair. I hope every girl using Garnier Fructis benefits from it the way I have”.

     

    Commenting on Alia’s association with the brand, Rupika Raman, General Manager, Garnier said, “We’re very happy to welcome Alia on board as the face of Garnier Fructis. Her personality and energy finds great synergies with Garnier Fructis. No other brand is as synonymous with youth and vitality as Garnier Fructis. Alia brings both these qualities to the table with her talent and individuality.”

     

  • Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

    Reviewing the Reviews: Student Of The Year

    Student Of The Year

    Key Cast: Alia Bhatt, Sidharth Malhotra, Varun Dhawan

    Written By: Rensil D’Silva

    Directed By: Karan Johar

    Produced By: Hiroo Yash Johar and Gauri Khan

     

    By the time Student Of The Year released with its high-powered promotion, everybody knew a Karan Johar film was on the way.

     

    There is a way of viewing a typical and unabashedly escapist Bollywood film – you have to suspend all sense of reality. But, as so many critics have noted, even Bollywood aimed-for-NRI fantasies can get to be too much. The film got mostly condescending reviews with 2 or 3 stars.

     

    Anupama Chopra of Hindustan Times commented, “Karan Johar’s forte is excess. He creates fantastical worlds brimming with beautiful people and expensive things and yet anchors them in high emotion. His films work as both designer porn and soap opera. The pleasure you derive from his films is directly connected to your tolerance of candy floss. I’ve always been seduced. But the danger of candy floss is that it can quickly become vacuous and over-designed.”

     

    Rajeev Masand of ibnlive was sarcastic: “The hardest job on a Karan Johar film set must belong to the cleaners, who I imagine spend most of the day on their knees scrubbing floors, dusting furniture, and basically making sure everything is spotless. The director’s new film, Student of the Year, is set on an impossibly chic campus where good-looking teenagers are invariably breaking into song or breaking into fights. Yet you’ll never spot a carelessly strewn cola can or even a stray sheet of paper lying around in the corridors or in the canteen. Oh those poor cleaners!”

     

    Sukanya Verma of rediff.com wrote, “Treatment is Karan Johar’s forte and it is what makes his first film with rank newcomers, despite the absence of a logical plot, so fresh and zany. Unlike KKHH, which had the advantage of two superstars and one dazzling aspirant, neither of SOTY’s three key players are seasoned actors. Incisive as he is, the filmmaker is well aware of the strengths and limitations of his inexperienced cast, concealing their inadequacies to imply that strange allure of rawness while drawing on their eager energy to convey a refreshing charm.”

     

    Shubhra Gupta of Indian Express was left cold. “I have a bone to pick with Karan Johar, who invites us, once again, to witness a bunch of young students do their thing. Not because this is yet another impossibly swish ‘school’ which bears little resemblance to the posh-est educational institutions we have in the country: after the seismic shock of that first Riverdale-high-school-clone in ‘Kuch Kuch Hota Hai’, anything was possible. Not because we are asked to believe that these beautifully-toned, manicured, polished, perfectly-attired creatures are ‘students’ in their final year of school: a KJo film will faint at the thought of scruffiness, where even a muddy dab on a sweatshirt after a strenuous game of football appears artfully daubed. And so what if they don’t look as youthful as they ought, as long as they are good-looking, right?”

     

    In contrast, Madhureeta Mukherjee of TOI gushed, “It’s KJo-Wala Love! Served fresh and piping hot from the Dharma college canteen of romance. And it’s a high (class) school that you’d never want to miss a lecture of, ever. Except that it has its own set of Karan rules. Read the prospectus: 1. Leave your text-books at home but ensure you’re carrying your designer bags and heels. 2. Drive a Ferrari to school, or if you’re poorer, take a bike. 3. Dating, mating, separating and love lessons shall be part of the syllabus. 4. Girls, don your shortest minis, and guys, rip off the shirts. Welcome to St. Teresa’s. Rest assured, it’ll be a well-rounded entertainment experience.”

     

    Janhavi Samant of Mid-day hissed, “The students of the prestigious St Teresa school in Dehradun all exist in some strange North Indian bubble – male students show off their super-toned bodies and finely-honed muscles while swimming, running or dancing to wedding sangeet with their kurta buttons open. The heroine and her rival’s skirts are smaller than their bags and they continually hover around the said muscular heroes vying for their attention.”

     

    Karan Anshuman of Mumbai Mirror quipped, “Ah Bollywood. A genre so escapist, so unshackled to reality that it’d give JRR Tolkien a complex. And if the genre may be compared to The Lord of the Rings, then Karan Johar is its Gandalf. He waves a staff and sets the bar.  Make no mistake, I say this with utmost reverence because this is what the world (and I mean an audience that includes and goes beyond Indians and NRIs) expects and wants when they pay ticket money for a ‘Bollywood film’. And nobody does it better than Mr Johar. So here we go. Rich kids in designer labels? Check. Establishing characters through song and dance? Check. Superbly filmed wedding sequence? Check. Manipulative writing and background score designed to trigger your tear ducts? Check. A polished product in all technical departments? Check. Aim to make the film as unreal as possible? Check.”