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Tag: 82.5 Communications

  • The mithai and namkeen major is also a big exporter and caters to the Indian diaspora based in the US, UK, Europe, Middle East and Australia

    Haldiram’s appoints 82.5 as its creative partner

    By A Correspondent

     

    82.5 Communications has won the advertising mandate for mithai and namkeen major Haldiram’s (North). Haldiram’s is also a major exporter and caters to the Indian diaspora based in the US, UK, Europe, Middle East and Australia.

     

    Sumanto Chattopadhyay

    Speaking on the win, Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications said: “It is a privilege to partner Haldiram’s in their communication endeavours. Haldiram’s set the benchmarks for the heights that Indian entrepreneurship can reach, an achievement that resonates with the spirit of 82.5.”

     

    Pankaj Agarwal

    Added Pankaj Agarwal, Managing Director, Haldiram’s: “We were impressed by some of the work done by 82.5 Communications for their other clients and we hope that they create some superlative work for our brand as well.”

     

     

  • He will partner Sumanto Chattopadhyay in leading and growing the 82.5 brand and business in India

    Kapil Arora is back in Mumbai, appointed Co-Chair & CEO of 82.5

    By A Correspondent

     

    Effective August 1, 2019, Kapil Arora will take over as Co-Chairman & CEO of 82.5 India and will partner Sumanto Chattopadhyay in leading and growing the 82.5 brand and business in India. VS Srikanth, the current CEO of WPP agency 82.5 India, will move on by the end of September 2019. Srikanth, we hear, is now moving on… no, not joining another network or setting up a new agency but getting into a venture in the Indian tourism sector.

     

    Said Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, The Ogilvy Group: “82.5 is now a strong, independent WPP agency in its own right, with great talent and even greater aspirations. Kapil will bring new energy to 82.5 Communications in India, and will partner Sumanto to take it to new heights.”

     

    Added Kapil Arora, President, Ogilvy North said: “After having built the Ogilvy offering across Bengaluru, Mumbai and Delhi over the last 18 years, I’ve felt a strong urge for a new challenge from within the WPP group. 82.5 Communications is just that. So when I was offered the opportunity to partner Sumanto in leading 82.5, it was an obvious decision. We have an enviable set of clients and some incredible talent on board already. My mandate would be to help mould that into a relevant, winning offering that would add disproportionate value to clients.”

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “Kapil comes with a proven track record. He is a people’s person who has built strong relationships with clients over the years. I extend a warm welcome to Kapil. I am confident that together we can take 82.5 to the next level.”

     

    So what happens at Ogilvy North, we asked. This is what we were told: First, September is some time away, and it’s likely that Big Boss and CEO Kunal Jeswani will do the trek to Delhi or spend adequate time there until the office (and clients) are in safe hands.

     

     

  • ACC’s green concrete bricks can help reduce CO2 emissions drastically

    ACC focusses on environment in latest ad

    By A Correspondent

     

    This World Environment Day (June 5), through a digital film conceived by 82.5 Communications, ACC looked at children and their unsullied ways of imagining homes as always amidst nature, to inspire adults to choose sustainable building materials.

     

    Sumanto Chattopadhyay

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “Observing children and their habits often throws up the sharpest insights and solutions in life. We’ve linked one such observation about the environment to ACC’s innovative product of sustainable concrete bricks and blocks. The result, we believe, is a charming digital film that touches a chord and raises awareness.”

     

    Ashish Prasad

    Added Ashish Prasad, Chief Marketing Officer, ACC Limited: “ACC is among the first Indian companies to include commitment to environmental protection as one of its corporate objectives. And our concrete bricks and blocks are a testament to our ‘Karein Kuch Kamaal’ philosophy. Using these eco-friendly bricks and blocks instead of regular clay bricks, considerably reduces carbon dioxide emissions for any new construction. The World Environment Day digital film informs viewers about our product in a memorable way through the world of kids.”

     

     

  • The objective was to imply that smoking deteriorates one’s teeth

    82.5 Communications partners Sabka Dentist for World No Tobacco Day

    By A Correspondent

     

    Ogilvy India agency 82.5 Communications and Sabka Dentist came together to create a unique set of animated GIFs for World No Tobacco Day (May 31). The objective was to imply that smoking deteriorates one’s teeth and they aimed to communicate this message in a fresh fun way.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “We have created some thought-provoking GIFs for Sabka Dentist on the occasion of World No Tobacco Day. Quirky and shareable, they’re an apt way for the brand to communicate on social media.”

     

     

  • Vasmol has announced their latest offering – Vasmol Advanced Crème hair colour

    Vasmol ropes in Bollywood baddies to promote hair colour

    By A Correspondent

     

    Vasmol has announced its latest offering – Vasmol Advanced Crème hair colour – and to launch the, 82.5 Communications has come up with a TV spot that highlights the point that a chemical developer is ‘baalon ka villain’, and consumers should be wary of it.

     

    Said Anuraag Khandelwal, ECD and Creative Head (Mumbai), 82.5 Communications (Mumbai): “We wanted to do something different in the hair category given that the brief was very sharp. It was great to collaborate with the most iconic villains of the industry and create this simple and engaging TVC. You only need to see it once to get the message loud and clear.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications said: “While ads with movie heroes are a dime a dozen, featuring villains is something quite fresh. It’s a great example of the ‘82.5 approach’ to advertising.”

     

    Said Ashish Chhabra, Joint Managing Director and Director Marketing of Hygienic Research Institute (HRI):  “This was one of the most important launches for us, and we wanted to talk about Vasmol Advanced Crème in a clear and effective manner. I am proud that we have made a memorable ad that delivers the message with a punch.”

     

     

  • The campaign has been conceptualised by 82.5 Communications

    Cera celebrates homes in new campaign

    By A Correspondent

     

    Home solutions brand Cera has developed a multimedia campaign that celebrates homes through ‘kuch pal ghar ke naam’. The campaign has been conceptualised by 82.5 Communications.

     

    Speaking about the campaign, Anuraag Khandelwal, Executive Creative Director and Creative Head (Mumbai), 82.5 Communications, said: “In the home solutions category, one mostly sees cold product-centric commercials, with or without a celebrity. We wanted to move away from that zone and explore an emotional space that evokes conversations around varied connections we form with our homes. We hope it strikes a chord with home-owners, and is enjoyed by all!”

     

    Added Atul Sanghvi, Executive Director, CERA: “The objective of this campaign was to break away from the clutter of product+celebrity ads and connect emotionally with our customers, bringing their beloved homes and those who live in it to the forefront.  Also, since CERA offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-lifetime home, it is appropriate to bring the home as centre of one’s life.  This campaign delivers on the objective that CERA offers tiles, faucets and sanitaryware, beautifully.”

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications added: “This campaign is about moving away from the norm. So, we decided on not using a celebrity and showing aspirational products in an everyday light.”

     

     

  • Team 82.5 Communications conceptualised the commercial

    Himalaya Purifying Neem highlights product benefits in new ad film

    By A Correspondent

     

    The Himalaya Drug Company has unveiled its ad campaign ‘Reveal your best skin’ for Himalaya Purifying Neem Pack.

     

    Said Rahul Panchal, General Manager Marketing – Face Care, The Himalaya Drug Company: “We all aspire to have skin which is devoid of imperfections, and hence, we end up trying various options to look better. Our latest commercial aims to create awareness about how one can focus on revealing the best version of their skin. And, that is where our product comes in. Instead of masking the imperfections, Himalaya Purifying Neem Pack helps you discover your best skin with the goodness of natural ingredients like Neem and Turmeric.”

     

    Team 82.5 Communications conceptualised the commercial. Said Naveen Raman, Senior Vice President & Branch Head, 82.5 Communications, said: “We keep the consumer first in our thinking and all our campaigns are looking through their lens. Natural, flawless skin is what every young girl desires. However, given the stressful lifestyle and uncontrollable external conditions in her life, she ends up trying multiple hacks and quick fixes to hide the imperfections of her skin. Himalaya Purifying Neem Pack addresses this problem and provides an effective solution.”

  • Signs Bollywood talent Fatima Sana Sheikh and Siddhant Chaturvedi as the face for their new campaign

    Tata Motors announces its upcoming Harrier VIVO IPL ad campaign

    By A Correspondent

     

    Tata Motors has announced a TV campaign comprising a mini series of TV ads, that hinges on the story of ‘Love At First Drive’.

     

    Tapping on the pan India following of the IPL, this campaign will be advertised across the Star Sports network of 21 channels to ensure the brand resonates with the audiences across the country. Conceived by 82.5 Communications, the films for the TVCs have been produced by Storytellers.

     

    Commenting on the campaign, Vivek Srivatsa, Head – Marketing, Passenger Vehicles Business Unit, Tata Motors, said: “The first year of our association with the IPL proved to be a game changer for our much celebrated, compact SUV, the Tata Nexon which won many hearts and is now one of the leading players in its segment. We are confident that the 12th season of the IPL will be much bigger in terms of viewership and spectators at the stadiums. Through the ‘Love at First Drive’ campaign for the Harrier, we want to capture the audience’s attention in a manner that is both clutter breaking and eye-catching. Furthermore, Siddhant and Fatima embody the spirit of the Harrier and lend their individual style and appeal to the campaign. We are confident that the TVCs will project the right imagery for the Harrier and will help the brand to capture the imagination of a billion plus audience, just like the IPL itself.”

     

    Speaking on this campaign, Anuraag Khandelwal, ECD, 82.5 Communications said: “The Harrier is one outstanding SUV. We wanted to do something disruptive. Not only in the category but across categories. So, we came from a simple observation, that when one saw the Harrier, one fell in love with it. More so after test-driving it! Hence the idea #LoveAtFirstDrive.”

     

     

  • The campaign inspires home builders to do some kamaal together

    ACC promotes product attributes in new brand campaign

    By A Correspondent

     

    ACC has launched its new brand communication campaign. The campaign, which has legs across media, targets the individual home builder who plans to construct his own home.

     

    Neeraj Akhoury

    Talking about the new campaign, Neeraj Akhoury, Managing Director & CEO, ACC Limited said: “We want to build a new ACC every day and add more cement to our 82 years of trust building. Home-building is a celebration of a lifetime; a celebration of a home-builder’s achievements. Our message will resonate far beyond the intended audience and appeal to multiple generations”.

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer Worldwide, Ogilvy: “Cement is a low involvement category. Even though it is a key ingredient in the making of a building, it remains ‘invisible’ to the end user. I think the campaign created by 82.5 Communications overcomes this problem by helping the consumer engage with the ACC brand in an interesting way.”

     

    Ashish Prasad

    Added Ashish Prasad, Chief Marketing Officer and Head – New Products & Services: “ACC as a brand has always owned equity and trust in the market. Our brand philosophy is to inspire people to do extraordinary things. Our new campaign communicates that we will be keen partners on their journey towards “Karein Kuch Kamaal”. In this context, it is imperative to engage with a new generation of individual home builders.”

     

    Sumanto Chattopadhyay

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “Building your own home is a dream come true. But sometimes consumers see the actual process of home building as a challenge. In the new ACC campaign, we have relooked at home-building as a beautiful and joyful process. We roped in international director Anders Forsman to bring a new aesthetic to cement and concrete and to give a magical touch to the portrayal of the construction process.”

     

     

  • 82.5 Communications will be headquartered in Mumbai, and also have offices in New Delhi, Bengaluru and Kolkata

    Soho Square is now 82.5 Communications

    By A Correspondent

     

    WPP’s Ogilvy group has launched 82.5 Communications, an India-specific creative agency catering to Indian companies, startups and entrepreneurs. 82.5 Communications will be headquartered in Mumbai, and also have offices in New Delhi, Bengaluru and Kolkata.

     

    Said Piyush Pandey, Chief Creative Officer Worldwide, Executive Chairman India, Ogilvy: “82.5 will meet a key need in the creative services market for an agency that is tailored to help realise the aspirations of emerging Indian companies, entrepreneurs and brands as well as MNCs who want to ‘Indianise’ their brands and forge a connect with Indian audiences. Such challenger brands are often very strong in their respective categories or geographies, and invariably seek the same qualities that they themselves exhibited, in their creative agencies: passion, agility, out-of-the box thinking and a deep desire to grow.”

     

    Elaborating on this, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications said: “The focus will be on finding ingenious, bespoke solutions to client’s problems. India has for long had a culture of finding interesting and effective solutions to everyday problems—we are, as a nation, very creative. It’s this creative mindset that we hope to inculcate in 82.5. The rationale for our name, incidentally, is that 82.5 is the longitude of Indian Standard Time. As an agency focussed on Indian entrepreneurship and Indian ingenuity, we felt this name would be apt.”

     

    The accounts of Soho Square, another creative agency belonging to the Ogilvy group in India, will now be managed under 82.5 Communications. V.S. Srikanth, who was the Director and CEO of Bates CHI & Partners India, will be the CEO of the new entity, responsible for steering 82.5 Communications in the intended direction, and for implementing plans to deepen and widen 82.5’s engagement with its existing clients. Samrat Bedi, President-West, Chandana Agarwal, President-North, Sharmista Dev, Head-Kolkata, Naveen Raman, Head-Bengaluru, Siddhartha Roy, EVP Planning, Anuraag Khandelwal, ECD, Mayur Verma, ECD, Mukund Sharma, ECD and Ranadeep Dasgupta, Group Creative Director, complete the core team of 82.5 Communications.