MxMIndia

Tag: 82.5 Communications

  • It features brand ambassador Sachin Tendulkar

    82.5 launches new solar campaign

    By Our Staff

     

    Luminous Power Technologies has launched a new TVC featuring brand ambassador Sachin Tendulkar. It is developed and conceptualised by 82.5 Communications.

     

    Introducing the new TVC campaign, Ruchika Gupta, CMO, Luminous Power Technologies, said: “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.

     

    As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it.”

     

    Talking about the concept, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India added: “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

     

     

  • The campaign for 'Kaun Banega Mukhyamantri?' is conceived by 82.5 Communications

    ABP News campaign for forthcoming polls

    By Our Staff

     

    As the countdown to elections in some key states has started, ABP News’ new ad campaign turns to politics.  The advertising campaign for ‘Kaun Banega Mukhyamantri?’ is conceived by 82.5 Communications and has three films directed by Pradeep Sarkar of Apacalypso Filmworks.

     

    Speaking about the film, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications India, said: “We can make the right decision only when we see both sides of an issue. That’s why this advertising campaign is important and meaningful.”

     

    Added Krishnendu Paul, Head of Office, 82.5 Communications, Mumbai:  “With this campaign, we wanted citizens to celebrate this truth of dual India and build neutrality codes into brand ABP News using people truths rather than political party truth.”

     

     

  • Partners with Akshara Centre, NGO for women and children

    82.5 films for GOI to fight child marriage

    By Our Staff

     

    Akshara Centre, an NGO for women and children, in collaboration with the Government of India’s Ministry of Women and Child Development, have commissioned an ad film, #JustAChild.  The ad is conceptualised by 82.5 Communications, directed by filmmaker Pradeep Sarkar and features voice of Ila Arun.

     

    Speaking about the ad, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications-India, said: “Amid the many crises of the pandemic, child marriage is one serious problem that was not getting enough attention. Our attempt is to correct that. Director Pradeep Sarkar and singer Ila Arun have helped us create a film with a strong impact. We hope it will be seen widely and its message taken to heart.”

     

    Added Mayur Varma, ECD and Creative Head, Mumbai & Kolkata, 82.5 Communications: “The attempt is to use unmissable storytelling to make the message of ending child marriage unmissable.”

     

  • The credit card challenger brand’s first-ever campaign of commercials

    82.5 rolls out new ad for Slice cards

    By Our Staff

     

    Slice has initiated a campaign of three films conceptualised by 82.5 Communications.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications, India said: “Slice is a unique start-up brand that presented us with something that’s become remarkably rare these days—the opportunity to work on an ad campaign with a single-minded focus. The creative output speaks for itself.”

     

    Added Sangeetha Sampath and Ravikumar Cherussola, Group Creative Directors, 82.5 Communications – South, further said: “A campaign for a credit card challenger brand should challenge the status quo of the category’s advertising. That really was our starting point. And here we are – with a sharp, edgy, youthful campaign that does justice to a card that is ‘nothing like a credit card’.”

     

  • In Telangana and Andhra Pradesh

    82.5 launches ABP Desam

    By Our Staff

     

    The Bengaluru office of 82.5 Communications and ABP Group have partnered once again, this time for the launch of ABP Desam in Telangana and Andhra Pradesh.

     

    Said Avinash Pandey, CEO ABP Network: “It has been incredible working with 82.5 Communications on the launch of our new Telugu digital platform, ABP Desam. They understood the Telugu market, and coalesced their creative concepts with regional elements, which made the campaign well-suited to our vision for ABP Desam.”

     

    Elaborating on the launch, Naveen Raman, Senior Vice President and Branch Head, 82.5 Communications – South, added: “Telugu is more than a language. It’s a sense of belonging, it’s a matter of pride, it’s a way of building community. That’s how passionate the people of Andhra Pradesh and Telangana are towards their language. We worked on that insight to celebrate their love towards the language through ABP Desam. This thinking is yet another example of what we as an agency do best – be a truly Indian agency by having an insider point of view and approach every time. We did it super successfully for ABP Nadu in Tamil Nadu. And now we are proud to do it again for ABP Desam.”

     

    Speaking further on the launch campaign, Sangeetha Sampath and Ravi Cherussola, Group Creative Directors, 82.5 Communications – South said: “The unique history of Andhra Pradesh and Telangana requires an adept understanding of the people, their interests, and passions. A hyperlocal approach is of absolute essence, because when it comes to something as serious as news, the regional truth becomes important. The launch digital film celebrates and highlights this via the digital film, social media work and more.”

     

  • To convey benefits of fair standardised pricing policy of Malabar

    82.5 creates new campaign for Malabar Jewellers

    By Our Staff

     

    Media agency 82.5 Communications has created a campaign for Malabar Gold. The campaign outlines the benefits of fair pricing policy and standardised pricing and consists of a TVC featuring Anil Kapoor.

     

    Said MP Ahammed, Chairman – Malabar Group: “Since various jewellers charge exorbitant making charges, consumers feel that they do not get the right deal despite discounts, offers, extensive comparing and bargaining. We, at Malabar, believe that consumers should be saved from this conundrum. That’s why we have put in place our Fair Price Promise. It addresses this concern and assigns transparent and reasonable making charges on jewellery. So that everyone gets the best deal, every day and everywhere.”

     

    Added Naveen Raman, Sr Vice President & South Head, 82.5 Communications: “In the jewellery industry there is a tendency to quote marked up making charges, which is not favourable for consumers. To remedy the situation, Malabar offers a fair pricing policy, which benefits customers as they do not have to bargain to bring down the making charges to an acceptable level.”

     

  • To promote high quality international brands in the eyewear category

    82.5 bags mandate for SpexMojo

    By Our Staff

     

    In a multi-agency pitch, 82.5 Communications has bagged the creative duties of SpexMojo, a new venture of GKB Hitech, lens manufacturing company, and Shivkumar Janardhanan, former CEO of Essilor India and South Asia. The agency’s Bengaluru office will handle the business.

     

    Said Kapil Arora, Co-Chairman & CEO, 82.5 Communications: “It is indeed a delight to be accorded the mandate to help build the Spexmojo brand, right from its inception. There is an infectious sense of passion that we share with Team GKB and hope to channelise that, into a meaningful and disruptive offering for consumers.”

     

  • He replaces Rishabha Nayyar as Chief Strategy Officer

    82.5 onboards Anirban Mozumdar as CSO

    By Our Staff

     

    Anirban Mozumdar
    Anirban Mozumdar

    82.5 Communications announces the appointment of Anirban Mozumdar as Chief Strategy Officer, based in Mumbai. He replaces Rishabha Nayyar, who has moved on from the agency to pursue his interest in academics.

     

    An alumnus of MICA, Mozumdar has over 24 years of experience across India and the South Asian region, in agencies like Leo Burnett, Publicis, DDB, Y&R and ITSA. Over his career, he has worked extensively across the B2C,  B2B and D2C sectors and on popular brands like P&G (Tide, Rejoice, Whisper), Nestle (Maggi, Nestea), Wrigley’s, Philips, Bajaj Auto, Indian Oil, Emami, Thums Up and Maruti Suzuki, among others.

     

    Sumanto Chattopadhyay and Kapil Arora

    Said Sumanto Chattopadhyay, Chairman & CCO: “I’m delighted to welcome Anirban aboard as our national strategy lead. His vast planning experience across categories and countries, his entrepreneurial ability and his understanding of behavioural science are just a few of the assets with which, I am sure, he will enrich our people and our brands.”

     

    Added Kapil Arora, Co-Chairman and CEO: “Anirban has a love for the business that reflects in an almost immediate connection over stimulating conversations, passionate idea exchanges and loud laughs. We’re lucky to have a person of his pedigree and passion, join us, to partner our clients and the 82.5 family, in our growth journey.”

     

    On his move to 82.5 Communications, Mozumdar said: “It is thrilling to be in the thick of brand-building and advertising in these fast-changing times. With a team that makes creativity potent with passion and grit.  I am looking forward to working with Sumanto, Kapil and the entire team at 82.5 Communications, to build business and value for a really exciting set of brands.”

     

  • … for better protection

    Himalaya urges us to have a “Tulsi Snaan”

    By A Correspondent

     

    The Himalaya Drug Company has launched a new bathing soap under their Pure Hands portfolio of products. The new campaign for Himalaya Pure Hands Tulsi Soap has been conceived by 82.5 Communications, Bengaluru.

     

    Speaking about the campaign, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications, said: “We built on the equity we co-created with Himalaya on the Pure Hands hand hygiene portfolio to help announce a bath soap—taking the reassurance of the brand’s tulsi-powered protection to the entire body.”

     

    Added Sushil Goswami, General Manager, Consumer Products Division, The Himalaya Drug Company: “Himalaya is a trusted wellness brand and we have always been focused on providing solutions to improve the well-being of our consumers. It has been our constant endeavour to understand the evolving needs of consumers to bring them the best products. Addressing the customers need to keep themselves safe and protected from infections, we have launched Himalaya Pure Hands Tulsi Soap to introduce people to the concept of ‘Tulsi Snaan’. Through this TVC, we wanted to highlight the importance of Tulsi in maintaining personal hygiene.”

     

     

  • The campaign is conceptualised by 82.5 Communications (Mumbai)

    Bisleri camels are back

    By A Correspondent

     

    The Bisleri camels are back in a brand new avatar. It may be remembered that ‘Samajhdaar Jaante Hain’ campaign had launched in 2018.

     

    The latest campaign features Baadal, the camel, promotes the message of safe home delivery of Bisleri. Designed exclusively for the digital medium, the videos talk of issues ranging from long queues outside shops to the concerns of impurities in drinking water in the monsoons.

     

    Conceptualised by 82.5 Communications (Mumbai), an Ogilvy group company, the campaign delivers the simple message of home delivery in a humorous, clever and creative way. Three more films conveying this message will be released in the coming week.

     

    Said Anuraag Khandelwal, ECD and Creative Head (Mumbai), 82.5 Communications: “The challenge of creating this campaign was that we could not shoot. And we did not want to sound opportunistic. The idea was to tell stories that inform and entertain in truly Bisleri style. And so, we came up with – Don’t worry, ab ghar aayegi Bisleri. This was yet another satisfying and fun campaign to create.”

     

    Added Samrat Bedi, President (Mumbai), 82.5 Communication: “Consumers are increasingly evaluative of their consumption habits now more than ever. Besides, the promise of safety and purity have become front-of-pack conversations and non-negotiable too.

     

    Said Anjana Ghosh, Director of Marketing and Business Development, Bisleri International: “During these past few months, consumers have faced real constraints in accessing basic essentials on account of lockdown – the supply chain was disrupted, essential shops remained shut, people were required to wait in long queues with the risk of overcrowding, they were unable to manage work from home schedules as they had to step out to get their basic needs in place. Water being an essential need, Bisleri understood the challenges consumers were facing at a very early stage of the lockdown period and was able to offer solutions quickly by facilitating direct and safe home deliveries.

     

    One more quote. Said Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, India: “When you have spokespersons that are this unique, they remain an effective mouthpiece whether in flesh and blood or as animated characters. May we present to you the Bisleri campaign sequel — with Baadal the animated camel!”

     

     

  • 82.5 Communications is the creative advertising partner

    Hero Lectro launches e-cycles with digital films

    By A Correspondent

     

    Hero Lectro has successfully launched its e-cycle range with a series of digital films with 82.5 Communications as partner.

     

    Said Sumanto ‘The English Nut’ Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “The Hero Lectro is the perfect product for the times we live in—keeping you healthy while getting you to your destination smoothly. Our campaign seeks to deliver this relevant message with simplicity and a touch of style.”

     

    Added Chandana Agarwal, President North, 82.5 Communications: “We are delighted to partner with Hero Lectro, a business won by us recently. An electric cycle is often the smarter answer to some of the issues faced by most of us. Therefore, this campaign aims to address the very real needs of real people; Be it the need for personal mobility, the need to be fit despite life’s constraints, the need for a more reasonable cost of ownership, or simply the need to move in a more eco-friendly manner – Hero Lectro is the answer to these problems, and so much more. It truly does allow an individual to move at their will in every sense.”

     

    And this is what Preeta Mathur, Group CD, North, 82.5 Communications said: “The campaign idea Move at your will intends to give the riders the sense of freedom they would get when they choose an e-cycle.  Our films show everyday people having honest conversation about how choosing Hero Lectro is helping them stay fit and commute at their will.”

     

    No more quotes. Watch the film.

     

     

  • The creative for Gold Water Shield cement has been crafted by 82.5 Communications

    Drama kyon? ACC asks in new campaign

    By A Correspondent

     

    Ashish Prasad

    Construction major ACC Limited has rolled out a new digital-first campaign for its product – Gold Water Shield, a water-repellent cement.  It has been conceived by 82.5 Communications.

     

    Speaking about the Gold Water Shield campaign, Ashish Prasad, Chief Marketing Officer and Strategic Initiatives, ACC Limited, said: “ACC has always been an innovator at heart. Gold Water Shield is our testament to that. With such a compelling USP, we decided to talk about it straight up, without frills and drama.”

     

    Sumanto Chattopadhyay

    Added Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “When you have a product as good as gold and a reputation to match, you can afford to say it like it is. Surprisingly few brands have the stature to carry off this straight-shooting approach, making our communication unique.”

     

    Said Kapil Arora, Co-Chairman and CEO, 82.5 Communications: “ACC is a pioneer in cement manufacturers in the country. And with Gold Water Shield, they’ve introduced yet another extremely relevant offering for Indian consumers looking to avoid leakage problems,

    Kapil Arora

    right from the time of construction. We’ve seen the product in action ourselves and also spoke to consumers who had used it and now swear by it. That’s where the inspiration of the un-ad came from. No drama. Only delivery. With ACC Gold Water Shield.”