By Our Staff
Truecaller has unveils a new corporate brand identity with a redesigned brand logo and App icon. The new look and feel of the brand with a refreshed app icon reflects the essence of the Truecaller brand.
According to a communique, Interbrand, the leading brand consultancy, and Truecaller have conceptualised this together to create a governing idea and key insight that addresses people’s desire for clarity, confidence, freedom, and fulfilment.
Said Ashwani Sinha, Vice President, Global Brand at Truecaller: “Today when brands are going out of their way to find their ‘purpose’, we don’t take lightly that we have purpose built into the core of our business. When we empower our users to take the right call, they in turn empower millions more by marking out fraud and spam calls. This flywheel of trust, powered by our 356-million strong global community, helps make communication a little safer every day. Our new positioning and brand identity is a reflection of this empowerment and trust.”
Talking about the new identity, Ashish Mishra, CEO, Interbrand India and South Asia, added: “Brands are increasingly being built on new acts of leadership. In areas which concern the world and its people most. We found an opportunity in the pervasive disinformation that plagues our times. Truecaller perhaps is the best placed brand in the world to lead the empowerment of people, businesses, and communities through true information. Under this larger ambit of nobility laced with a touch of activism, lie the more tangible step ups of recognisability and smooth experience. A signature design system and UX audit to identify the experience gaps helped deliver these within the rebrand.”