Tata Consultancy Services (TCS) has come out on top most valuable brand for the third straight year, as per the Kantar BrandZ Most Valuable Indian Brands Report. With a brand value of $49.7 billion, TCS has seen a 16% rise versus last year, driven by investments in innovation, particularly in AI and digital transformation.
India’s top 75 most valuable brands now have a combined value of $450.5 billion, marking a 19% increase from last year. Brands across diverse business sectors fuelled this growth, with 54 brands boosting their brand value over the past year. This igrowth outpaces most other BrandZ rankings globally and closely mirrors the 20% increase seen in the Global Top 100, notes a communique.
Kantar BrandZ Top 10 Most Valuable Indian Brands 2024
| Rank 2023 | Rank 2024 | Brand | Category | Brand Value 2024 (US$ M) |
| 1 | 1 | Tata Consultancy Services | Business Technology and Services Platforms | 49,657 |
| N/A | 2 | HDFC Bank | Financial Services | 38,286 |
| 4 | 3 | Airtel | Telecom Providers | 29,856 |
| 3 | 4 | Infosys | Business Technology and Services Platforms | 25,221 |
| 5 | 5 | State Bank of India | Financial Services | 17,979 |
| 6 | 6 | ICICI Bank | Financial Services | 15,604 |
| 8 | 7 | Jio | Telecom Providers | 13,744 |
| 7 | 8 | Asian Paints | Paints | 13,555 |
| 10 | 9 | HCL Tech | Business Technology and Services Platforms | 11,815 |
| 11 | 10 | LIC | Financial Services | 11,499 |
TCS tops a strong group of seven Business Technology and Services Platforms, collectively worth almost $100 billion, and equalling 22% of the total value of India’s Top 75 ranking.
Financial Services brands also dominate, with 17 brands, contributing 28% of the ranking’s overall brand value. HFDC Bank (No.2; $38.3bn) retains its position as India’s second most valuable brand. State Bank of India (No.5; $18.0bn), ICICI Bank (No.6; $15.6bn) and
Zomato is this year’s Fastest Riser with 100% growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year.
Said Deepender Rana, Executive Managing Director, Insights, South Asia at Kantar: “Strong brands consistently outperform the market. Over the past year, the companies behind India’s Top 75 brands have achieved an impressive 52% stock market growth, outpacing the 37.6% growth for the Sensex. Brands that thrive are those that create a Meaningful Difference by meeting evolving consumer needs, challenging industry norms, and forging strong emotional connections. The top performers in this brand ranking have excelled by embracing disruption and innovation, leading to significantly higher growth.”
Added Soumya Mohanty, Managing Director & Chief Client Officer, Insights, South Asia at Kantar: “It’s not enough to make consumers want to buy, brands must build their saliency and relevancy across all touchpoints, from advertising to in-store experiences. Successful brands create a consistent presence that resonates with consumers, driving both awareness and loyalty. Those that thrive have combined strategic reach with compelling, creative messaging to capture consumer attention and drive significant brand growth.”