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Tag: Tata Consultancy Services

  • HDFC Bank, Airtel, Infosys and SBI join TCS in the Top 5

    TCS tops new Kantar Most Valuable Brand Report

    Tata Consultancy Services (TCS) has come out on top most valuable brand for the third straight year, as per the Kantar BrandZ Most Valuable Indian Brands Report. With a brand value of $49.7 billion, TCS has seen a 16% rise versus last year, driven by investments in innovation, particularly in AI and digital transformation.

    India’s top 75 most valuable brands now have a combined value of $450.5 billion, marking a 19% increase from last year. Brands across diverse business sectors fuelled this growth, with 54 brands boosting their brand value over the past year. This igrowth outpaces most other BrandZ rankings globally and closely mirrors the 20% increase seen in the Global Top 100, notes a communique.

    Kantar BrandZ Top 10 Most Valuable Indian Brands 2024

    Rank 2023 Rank 2024 Brand Category Brand Value 2024 (US$ M)
    1 1 Tata Consultancy Services Business Technology and Services Platforms 49,657
    N/A 2 HDFC Bank Financial Services 38,286
    4 3 Airtel Telecom Providers 29,856
    3 4 Infosys Business Technology and Services Platforms 25,221
    5 5 State Bank of India Financial Services 17,979
    6 6 ICICI Bank Financial Services 15,604
    8 7 Jio Telecom Providers 13,744
    7 8 Asian Paints Paints 13,555
    10 9 HCL Tech Business Technology and Services Platforms 11,815
    11 10 LIC Financial Services 11,499

     

    TCS tops a strong group of seven Business Technology and Services Platforms, collectively worth almost $100 billion, and equalling 22% of the total value of India’s Top 75 ranking.

    Financial Services brands also dominate, with 17 brands, contributing 28% of the ranking’s overall brand value. HFDC Bank (No.2; $38.3bn) retains its position as India’s second most valuable brand. State Bank of India (No.5; $18.0bn), ICICI Bank (No.6; $15.6bn) and

    Zomato is this year’s Fastest Riser with 100% growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year.

    Deepender Rana
    Deepender Rana

    Said Deepender Rana, Executive Managing Director, Insights, South Asia at Kantar: “Strong brands consistently outperform the market. Over the past year, the companies behind India’s Top 75 brands have achieved an impressive 52% stock market growth, outpacing the 37.6% growth for the Sensex. Brands that thrive are those that create a Meaningful Difference by meeting evolving consumer needs, challenging industry norms, and forging strong emotional connections. The top performers in this brand ranking have excelled by embracing disruption and innovation, leading to significantly higher growth.”

    Soumya Mohanty
    Soumya Mohanty

    Added Soumya Mohanty, Managing Director & Chief Client Officer, Insights, South Asia at Kantar: “It’s not enough to make consumers want to buy, brands must build their saliency and relevancy across all touchpoints, from advertising to in-store experiences. Successful brands create a consistent presence that resonates with consumers, driving both awareness and loyalty. Those that thrive have combined strategic reach with compelling, creative messaging to capture consumer attention and drive significant brand growth.”

  • Australia’s largest and most iconic race

    TCS signs title partnership with Sydney Marathon

    Tata Consultancy Services (TCS) has partnered with the Sydney Marathon, Australia’s largest marathon. This is is the latest addition to a slew global running events sponsored by TCS, including four marathons in New York, London, Chicago and Boston, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto. In total, TCS now sponsors 14 global running events with participation from over 600,000 runners.

    Said Abhinav Kumar, Chief Marketing Officer at TCS: “Our partnership with Sydney Marathon is aligned with TCS’ commitment to be a true transformation partner for our clients, our communities, and the ecosystems we live and work within. We are proud to partner with this iconic race, not only to support its rise as a major global race– but to help it set a new standard in sustainability and in the way, technology can enhance marathons for participants and fans alike.”

  • Indian brands remain resilient during global slowdown, notes the Kantar BrandZ Top 75 Most Valuable Indian Brands Report

    TCS stays India’s most valuable brand

     

     

    By Our Staff

     

    Tata Consultancy Services (TCS) has retained its #1 position in the 10th edition of Kantar BrandZ Top 75 Most Valuable Indian Brands Report for the second consecutive year, with a brand value of US$43 billion. HDFC Bank, Infosys and Airtel also hold on to their top four positions, while State Bank of India rises one place to enter the Top 5.

     

    India’s Top 75 brands have a combined brand value of $379 billion, a decline of 4% from 2022 – a modest decrease given the ongoing economic volatility across most of the world. This is testament to Indian brands’ resilience, stability and consistency. The decline has been driven by brands in the Business Technology and Services Platforms category, which have a major presence in international markets, and therefore have been impacted by global pressures, recession threats and geopolitical instability.

     

    The Automotive category produced the Top 75’s two fastest risers: TVS (No.51; $1.90bn) and Mahindra (No.47; $2.01bn) and achieved the second highest category growth at 19%. India’s automotive brands have quickly responded to changing consumer needs, notably the shift in preference from hatchbacks to SUVs, and the demand for electric vehicles.

     

    TVS gained 59% in value and leapt 24 places thanks to a number of successful product launches and a 10-year partnership with BMW that gives it leverage in markets such as Europe, the US and Canada. Mahindra, which grew its value by 48%, has made itself incredibly meaningful in Indian consumers’ eyes, and has also significantly boosted its salience.

     

    The ranking’s 16 Financial Services brands contribute the biggest chunk of its total value. They grew 6%, thanks to the boom in digital banking, led by Axis Bank (No.17; +28%) and ICICI Bank (No.6; +18%).

     

    Telecom providers also performed strongly, resulting in a 17% rise in total brand value. Airtel (No.4; +29%) took full advantage of the end of the price wars to focus on what makes it special and relevant to Indian consumers’ lives. This included offering differentiated digital services, such as the Xstream entertainment app and Wynk music app. Airtel has also successfully leveraged the rapidly increasing demand among businesses for data and connectivity related solutions, and digital products that enable the delivery of an enhanced omni-channel customer experience.

     

    There are four newcomers to the 2023 Indian brand ranking, plus two re-entrants. PhonePe – the highest entry at No.21 – has quickly become India’s leading digital payment app by investing heavily in the strength of its infrastructure, building connections with partner banks, and developing a huge network of merchant acceptance points. Also making their debut are fintech brand Cred (No.48; $2.0bn), photo and video sharing app ShareChat (No.67; $1.33bn) and entertainment platform Star (No.71; $1.30bn).

     

    2023 is the 10th ranking of India’s most valuable brands, during which time the Top 50 have increased almost fivefold in value, from $69.6bn in 2014 to $339.9bn in 2023. The last decade is a story of strength and resilience: 33 of the brands in the current Top 75 were also in the 2014 ranking. The companies behind India’s most valuable brands have consistently outperformed the key market indices – the SENSEX and the NIFTY50 – with share price growth over 10 years of 99.6% compared with 83.2% and 81.7% respectively.

     

    Kantar BrandZ Top 10 Most Valuable Indian Brands 2023

    Rank 2023 Brand  Category Brand Value 2023 (US$M)
    1 Tata Consultancy Services Business Technology and Services Platforms 42,969
    2 HDFC Bank Financial Services 33,612
    3 Infosys Business Technology and Services Platforms 24,170
    4 Airtel Telecom Providers 22,517
    5 State Bank of India Financial Services 14,483
    6 ICICI Bank Financial Services 12,976
    7 Asian Paints Paints 12,839
    8 Jio Telecom Providers 11,773
    9 Kotak Mahindra Bank Financial Services 10,332
    10 HCL Tech Business Technology and Services Platforms 9,361

     

    Said Deepender Rana, Executive Managing Director- South Asia, Insights Division, Kantar: “It has been India’s decade. Our GDP has almost doubled with an 82% growth, while the world GDP has grown at 30%. This delta is even more when it comes to the most valuable Indian brands, which have almost quintupled in value (4.9 times), compared to the most valuable global brands, which have grown by 2.4 times. So Indian brands are significant value creators for our economy. We expect this trend to accelerate in the next decade as Indian brands don’t just thrive in India, but also explore growth overseas in their quest to become true multinational giants. Our IT services brands have already done that, with TCS and Infosys already featuring in the Top 100 Most Valuable Global Brand list. The strongest Indian brands have forged powerful connections by consistently adding value to people’s lives, and consumers see them as different to their rivals in ways that really matter. Brands must keep investing in building equity to create future demand, even as they capture existing demand which requires a better balance between short- and long-term strategy.”

     

    Added Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar: “There is great diversity within the India Top 75: they are a combination of established names and dynamic young brands, both global and local in footprint. What they have in common is their ability to be essentially Indian. Through a deep and detailed understanding of consumers in the market, and adopting the local culture and ethos, even huge international brands are seen and cherished as ‘homegrown’. The trust and loyalty this engenders has helped Indian brands to suffer less and recover more quickly from the storms that have buffeted them over the past 10 years.”

     

    Other key highlights from the Kantar BrandZ Most Valuable Indian Brands report include:

    :: Sustainability credentials have a major influence on consumer decision-making – almost 9% of Indian brands’ Demand Power – a Kantar BrandZ measure of the ability to drive predisposition to buy – comes from perceptions around sustainability. However, only 8% of brands in India are seen as leaders in this area, compared to 11% globally, indicating an opportunity for those that can do more.

    :: Differentiation is key to commanding Pricing Power – the ability to justify price charged. Brands that have grown in both Demand Power and Pricing Power over the last year did so by being Meaningfully Different. There are different routes to being perceived as differentiated: a brand could be seen as distinct, to be a specialist, or to have purpose.

    :: The strength of the domestic economy has acted like a shield – Overseas contribution for the Top 30 Indian brands accounts for 31% of brand value, compared with 47% for Japan, 59% for the UK, and 85% for France. This has protected the ranking from the worst effects of international volatility.

     

    The Kantar BrandZ Most Valuable Indian Brands ranking, report and extensive analysis are available now at www.kantar.com/campaigns/brandz/india 

     

  • Pushes HDFC Bank to #2 in Kantar BrandZ India rankings

    TCS is India’s Most Valuable Brand

     

     

    By Our Staff

     

    Tata Consultancy Services (US$45.5 billion) is the new number one most valuable Indian brand, claiming the top spot from HDFC Bank (no.2, $32.7bn) which had held the position since the first ranking was unveiled in 2014. TCS’s brand value has been accelerated by global demand for automation and digital transformation following the pandemic.

     

    The Top 10 Most Valuable Indian Brands together contribute just over half of the ranking’s total value. There has been significant movement at the top, in addition to the two most valuable brands switching positions. There are two new entrants – Infosys ($29.2bn) which has rocketed up to no.3 from 12th position, and ICICI Bank ($11bn) which has climbed two places to no.9. State Bank of India ($13.6bn) has also risen four places to no.6.

     

    There are brands from 23 different categories in the 2022 Indian Top 75. There are a total of 14 newcomers , from 11 categories – including online gaming, education, apparel and real estate, reflecting the diversity and dynamism of the Indian economy.

     

    India’s strongest brands have bounced back from the pandemic to increase their brand value by a massive 35% CAGR since 2020, when COVID-19 hit the country. India’s top 75 brands are worth a combined $393 billion, equivalent to 11% of India’s national GDP.

     

    Technology and Banking brands account for over half of the total value. Six B2B Tech brands and 11 Consumer Tech brands contribute 35% to the total value of the ranking, reflecting the rise of Tech India. Overall, B2B brands (tech, payments) are on average almost three times as valuable as B2C brands, reflecting the fact that many of the B2B brands play on the global stage while B2C are more focused on the domestic market. Six banking brands deliver 19% of the total value. Also notable for their performance are Insurance brands, which have performed well as the pandemic increased consumers’ focus on protection of life and health and Telecom Providers, led by Airtel (No.4; $17.4bn) and Jio (No.10; $10.7bn), which took full advantage of growth opportunities as everything moved online, from education to work to parties.

     

    Key newcomers to the ranking include Vi (No.15; $6.5bn); formed from a merger between Vodafone and Idea, Byju’s (No.19: $5.5bn), the educational technology brand that has become India’s most valuable education brand, and Adani Gas (No.21; $4,5bn).

     

    Said Deepender Rana, Executive Managing Director- South Asia, Insights Division, Kantar: “India’s leading brands have grown at an exceptional rate, despite global economic headwinds, putting the disruption from COVID-19 behind them. Indeed, they have both driven and benefited from the transformation in consumer and business behaviour as a result of COVID-19, especially where it relates to the use of technology. The challenge now is to sustain momentum as inflation bites worldwide and consumers and businesses adjust to the new normal. Brand owners will need to work harder to identify and build on what makes worth paying for and ensure ROI on their marketing expenditure to avoid a margins squeeze.”

     

    Kantar BrandZ has identified Four Fundamentals responsible for powering brand growth: Function, Convenience, Experience and Exposure. India differs from other markets around the world, however, in that a brand’s sustainability credentials and purpose matter more.

     

    Overall, 65% of Indians feel anxious about climate change, and 64% believe businesses must play their part. The highest-ranking brands in the Top 75 are clear on purpose and have a relevant sustainability agenda. These include services platform Zomato (No.30; $3.1bn), which offsets the carbon footprint of its deliveries and packaging. Swiggy (No.20; $4.8bn) elevates consumers’ quality of life with speedy delivery of meals, groceries and healthy items, as does Flipkart (No.12; $8.9bn), while also helping smaller local brands to connect with consumers via its platform.

     

    Added Soumya Mohanty, Managing Director, Insights Division, Kantar: “Purposeful and sustainable brands are rewarded. Indian consumers look further than the brand attributes that affect them personally – they want brands to improve people’s lives and have a positive impact on wider society. They vote with their wallets, choosing brands they see as ‘doing the right thing’. Indian brands should have a clear view of their purpose, connect strongly with it by embedding it in their culture, talk about it in creative and powerful ways, and deliver on it – without fail.”

     

    Salience – the ability of brands to spring quickly to mind when a consumer has a need – is also vitally important. India’s Top 10 brands are far more salient than their counterparts in most other countries. However, for growth to be supercharged, brands must also have strong meaning as well. They should have functional meaning – doing a good job of fulfilling a need – but also a layer of emotional meaning. The Kantar BrandZ India Top 75 far exceed other Indian brands on all these of these vital predictors of success.

     

    Other key highlights from the analysis include:

    :: 57 of the brands in the 2022 Top 75 have been in the ranking since 2018, while 19 have moved up the league table.

    :: The share prices of companies behind strong brands are protected in a ‘bear’ market and recover more quickly. Between August 2014 and June 2022, the SENSEX India Index gained 63.8%, while a portfolio of the most valuable Indian brands rose 81.8%.

     

    There are eleven consumer tech brands in the Top 75, reflecting the increasingly digital way Indian consumers live, which is 11% of the total brand value. The four most valuable brands in this category are Flipkart (No. 12; $8.9bn), Byju’s (No. 19; $5.5 bn), Swiggy (No. 20; $4.8bn) and Nykaa (No. 25; $3.7bn).

     

  • Company joins exclusive club of brands rated over US$ 10 billion in value

    TCS ranked as the fastest growing IT services brand in 2018

    By A Correspondent

     

    TCS has been named as the fastest growing IT services brand in the world in an assessment done by Brand Finance.

     

    According to Brand Finance IT Services 15 annual report for 2018, TCS now has a total brand value of US $10.391 billion – a growth of 14.4 per cent from last year’s total of $9.081 billion, with an increase of $1.309 billion. The new value is the fastest incremental growth of all companies in the industry, and places TCS in the top three most valuable brands in the global IT services sector along with IBM and Accenture.

     

    Brand Finance’s annual report analyses the brand value and brand strength of the 5000 largest brands across 38 sectors in the world in order to arrive at a list of the World’s most valuable brands. Brand Strength is derived by benchmarking brand related measures against competitors. Brand Strength is used to determine an appropriate stream of forecasted brand royalties, which is discounted to a net present value, the Brand Value.

     

    “Last year TCS achieved a significant milestone, being ranked as one of the world’s top three IT services brands for the first time ever,” said David Haigh, CEO at Brand Finance. “This year, the company has consolidated that position even further by adding more than $1.3 billion to its value, which is a huge achievement for the company and its new CEO, who completes his first year in office this month. TCS’ forward-thinking approach to digital technologies, its growing brand presence in its key markets, paired with its core values of customer service, employee development and re-skilling has seen its brand value grow exponentially – so much so that it’s now the fastest growing brand in the IT services industry.”

     

    Said Rajesh Gopinathan, CEO and Managing Director, Tata Consultancy Services: “The growth we have demonstrated on brand leadership is a testament to our steadfast commitment to our clients, our people, and the communities we work in. The innermost core of our company values has always been our resolute focus on our clients and their success. We look forward to using the vast contextual knowledge we have built to further benefit our clients in their transformation journeys towards Business 4.0. As we refocus our company towards the new opportunities in the Business 4.0 era and mark the 50thyear of the founding of TCS, I am certain that each one of our 390,000 employees worldwide will take great pride in TCS’ brand leadership within the industry.”

     

     

  • TCS Honored for B2B Brand Experience, Mobile Marketing Campaign and Corporate Social Responsibility Programs of the Year

    TCS wins three Silver Stevies at 2016 American Business Awards

    By A Correspondent

     

    Tata Consultancy Services (TCS) announced that it won three Stevies® at the 14th Annual American Business Awards, the nation’s premier business awards program. TCS was recognized with Silver Stevie® Awards for Brand Experience of the Year (Business-to-Business), Mobile Marketing Campaign of the Year and Corporate Social Responsibility Program of the Year.

     

    More than 3,400 nominations from organizations of all sizes and in virtually every industry were considered this year. More than 250 professionals worldwide participated in the judging process to select the 2016 Stevie Award winners.

     

    Michael Gallagher, President and Founder of the Stevie Awards, stated: “The judges were extremely impressed with the quality of entries we received this year. The competition was intense and every organization that won should be proud.”

     

    “We are honored to receive three Stevie® awards, as recognition of TCS’ deep commitment to fostering both healthy bodies and healthy minds in the U.S. for children and their families,” said Surya Kant, President, North America, UK and Europe, TCS. “Alongside New York Road Runners, we worked hard to make the TCS New York City Marathon the most technically advanced and socially engaged marathon in the world, whereas TCS continues to expand its STEM education efforts, exemplified by its goIT program, which is now in middle and high schools in 32 cities across North America.”

     

    TCS received two Silver Stevies® in the sports marketing category surrounding its title sponsorship of the TCS New York City Marathon. The Brand Experience of the Year (B2B) was awarded for TCS’ deep involvement, alongside New York Road Runners, in creating a truly memorable ‘Race Week’ and ‘Race Day’ experience for runners, their supporters and spectators. From the creation of the official race mobile app with popular new runner tracking features, to the creation of “TCS Runfographics” – a series of fun and highly sharable illustrations to help expand awareness, interest and buzz around this iconic race. The second Silver Stevie® was for the Mobile Marketing Campaign of the Year, exemplified by the official race app being ranked as the best new app in the Apple Store on Race Day.

     

    TCS also received a Silver Stevie® for CSR Program of the Year – for the third year in a row. Channeling its CSR mantra, “Impact Through Empowerment,” more than 15,000 North American employees volunteered 42,000+ hours for social good, in the areas of education, health and environment. For example, TCS’ flagship STEM education program, goIT, expanded from 12 to 27 cities in 2015, teaching middle and high school students computer programming and design, and offering career readiness workshops and teacher and parent orientations – with the goal of preparing the new generation of digital innovators.

     

    The American Business Awards, nicknamed the ‘Stevies’ for the Greek word ‘crowned,’ will be formally presented to winners during a gala banquet on Monday, June 20 at the Marriott Marquis Hotel in New York.

     

  • BPN boss Suresh Balakrishna to take additional charge of Lintas Outdoor

    Suresh Balakrishna now also CEO of Lintas Outdoor

    Suresh Balakrishnan

    IPG Mediabrands has announced the appointment of Suresh Balakrishna as CEO of Lintas Initiative Outdoor. The leadership responsibilities of all the OOH businesses of IPG Mediabrands will now report to Suresh Balakrishna, with immediate effect, according to the official communique.

     

    Mr Balakrishna, a media veteran with over 25 years of publishing, brand building and media agency experience, had rejoined Lintas Media Group in January this year to roll out and lead BPN, the third agency network of IPG Mediabrands.

     

    He will be handling this assignment in addition to his current responsibilities as CEO of BPN India.

     

    Hemanth Shah, Managing Director of the company resigned a month ago and will be with the organisation till the end of August. His next destination is not known. He joined the company two years ago from Times OOH.

     

    Some of the leading OOH businesses in IPG Mediabrands include Nokia, Hindustan Unilever, Union Bank ofIndia, Coca Cola, Tata Consultancy Services, Expedia, Citibank, Monte Carlo etc.

     

    For the record, Lintas Initiative Outdoor has 22 offices around India.