Abhijit Dube has joined TBWA\Mumbai as General Manager with immediate effect. Reporting to CEO Govind Pandey, Dube will be responsible for driving growth for the agency and its clients.
Said Govind Pandey, CEO TBWA\India, “Abhijit’s appointment is key to TBWA\Mumbai operation, which shift to a more focused, less traditional, Digital First model. His appointment adds further depth to a strong team of extremely talented individuals who are agents for change.â€
Dube was until recently senior vice president at Lowe Lintas where he was responsible for managing the global portfolio of Lifebuoy Soap, where he lead the global roll-out for the brand’s most recognised communications. He also led the Saffola, Pepsi, Horlicks, Nourischo and MTS accounts.