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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

TAM ratings for Hindi GECS for Week 14 and 15

Star Plus continues to lead the Hindi GEC table, with Colors and Zee being second and third

Written by

in

NEWS, RESEARCH, TAM

By A Correspondent

We told you so. TAM, the television audience measurement agency set up by Kantar and Nielsen, has sent us ratings numbers for the Hindi general entertainment channels for Week 15 and 14 of 2015.

We could go on and on, but the numbers tell you the story. Enjoy.

HGEC_Wk15

←IPL8 is more than 40% more popular than IPL7: TAM data

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