By Our Staff
Saregama (eka HMV) has acquired a majority stake in digital entertainment company Pocket Aces Pictures Private Limited. This acquisition, notes a communique, will further strengthen Saregama’s strategic ambition to take leadership position in new music across all Indian languages.
Said Avarna Jain, Vice Chairperson Saregama: “This acquisition signifies the confluence of tradition and innovation. While we have always been leaders in the realm of music and media, this partnership with Pocket Aces will add new dimensions to our business as we tap into the burgeoning young digital audiences.”