MxMIndia

Tag: Pocket Aces

  • Collaboration intertwines storytelling with brand synergy

    FilterCopy and Maruti Suzuki WagonR present mini-series

    Pocket Aces, a digital entertainment media company, has announced a fresh new mini-series, “Bada Sheher Choti Family,” under their creative studio, FilterCopy in collaboration with Maruti Suzuki WagonR. The three-episode series, with each episode ranging from 8 to 10 minutes, offers a relatable portrayal of a middle-class family embarking on a life-changing journey.

    Said Vishwanath Shetty, D2C Head at Pocket Aces: “We are incredibly excited to present ‘Bada Sheher Choti Family’ on FilterCopy. Pocket Aces has always been at the forefront when it comes to D2C content, whether it’s fiction or non-fiction. As part of our strategy this year, we are focused on creating more fiction mini-series on FilterCopy, and this association with Maruti Suzuki WagonR is a significant step in that direction. This mini-series has been carefully crafted to showcase how Maruti Suzuki WagonR is the perfect fit for a family car. With its spacious design and impressive features, it complements the journey of our characters as they navigate life in a big city. We hope to continue this association with Maruti Suzuki and bring you more heartfelt stories in the future.”

  • To take leadership position in New Music across all Indian languages

    Saregama acquires majority stake in Pocket Aces

    By Our Staff

     

    Saregama (eka HMV) has acquired a majority stake in digital entertainment company Pocket Aces Pictures Private Limited. This acquisition, notes a communique, will further strengthen Saregama’s strategic ambition to take leadership position in new music across all Indian languages.

     

    Said Avarna Jain, Vice Chairperson Saregama: “This acquisition signifies the confluence of tradition and innovation. While we have always been leaders in the realm of music and media, this partnership with Pocket Aces will add new dimensions to our business as we tap into the burgeoning young digital audiences.”

     

  • Audience comprise mix of millennials and Gen-Z

    Nutshell Infotainment Channel crosses 1 mm Instagram followers

    By Our Staff

     

    Digital entertainment company Pocket Aces’ newest channel, Nutshell, which focuses on non-fiction infotainment content, has crossed the important milestone of 1 million followers on Instagram. The channel has been steadily growing across platforms with a highly engaged audience that consists of a mix of millennials and Gen-Z from Metro Tier I and Tier II cities, clocking in an average of 42M viewers a month.

     

    Said Andre Borges, Channel Head of Nutshell: “Over the last few months, we have been testing the market to clearly understand what audiences need and want to watch. We have thoroughly embedded Nutshell within communities of people in these interest categories, allowing the channel to have access to a lot of data about what the audiences are thirsty for. After scaling Instagram, scaling our content and subscribers on YouTube and Discord is next for us.” Andre’s understanding of virality and audiences comes from 5+ years of prior experience as a Content Creator, Video Producer and News Production Manager at publications such as Buzzfeed India.”

     

    Added Rayvanta Kumar, Business Head, D2C Content, Pocket Aces: “At Pocket Aces, we have already built large GEC channels such as FilterCopy and Dice Media, and one vertical focused channel in Gobble. Infotainment is a huge vertical globally, and works amazingly for Indian audiences who love sharing information with their families and friends. We get to use our playbook of the community approach even more deeply here, and that means we are creating a hyper engaged set of audiences. To give advertisers access to these audiences, we are now opening brand partnerships on Nutshell, and have already worked with some early partners such as Amazon Prime, Deserv, Edufund, Basis, Wint Wealth, etc.“

     

  • Pocket Aces is a digital entertainment company

    Stride drives Rs 17cr debt round in Pocket Aces

    By Our Staff

     

    Stride Ventures, a venture debt fund, has led a Rs 17 crore debt round in Pocket Aces, the digital entertainment company.

     

    Said Ishpreet Gandhi, Founder and Managing Partner, Stride Ventures: “Pocket Aces has truly pioneered digital content in India through its data driven approach to content creation. More importantly, the company creates highly relatable content, making it appealing especially for the younger demographic. At Stride, we strive to partner with indigenous companies which have the ability to scale up rapidly by leveraging technology and we see Pocket Aces as a great addition to our portfolio.”

     

    Added Aditi Shrivastava, Co-founder, Pocket Aces: “2020 was an unprecedented challenge for humanity and we were privileged to entertain the Indian audience during this difficult time. The lockdown accelerated adoption of digital media as the primary source of consumer entertainment , and so we innovated rapidly to ensure that we could continue to thrive and increase content output in this new normal. As a result, we saw growth in all our major business lines this year. As we go into 2021, we are more excited than ever about the size of the entertainment opportunity in India and are happy to partner with Stride Ventures on our growth journey. This debt instrument is one of the first of its kind for the sector and we think it underlines Pocket Aces’ leadership of the sector as well as the innovation focus of Stride Ventures.”

     

     

  • He will be managing and scaling the company’s in-house production and post production capabilities

    Pocket Aces ropes in Vidyuth Bhandary as VP – Content Production & Design

    By A Correspondent

     

    Vidyuth Bhandary

    Pocket Aces has announced the appointment of Vidyuth Bhandary as Vice President – Content Production & Design. He will manage and scale the company’s in-house production and post-production capabilities.

     

    Prior to joining Pocket Aces, Bhandary was heading Business Operations and Commercials at MX Player. At Pocket Aces, Bhandary will be responsible for overseeing production and post-production (script-to-screen) of all video content across the company’s short form and long form verticals. He will also oversee a diverse set of teams, which will include in-house producers, editors, cinematographers, sound designers, and graphic designers.

     

    Commenting on the appointment, Ashwin Suresh, Co-Founder, Pocket Aces, said: “We are very excited to have a seasoned media professional like Vidyuth join our growing team, and together we look forward to scaling Pocket Aces’ content output. This year, we are aiming to create 15 long form fiction and non-fiction series and over 1000 short form content pieces; Vidyuth’s experience will be instrumental in building and training teams to create this volume of output in a sustainable and profitable manner.”

     

    Added Bhandary: “I am thrilled to join Pocket Aces, which has redefined the kind of content millennials consume today. From just 20 million monthly views in 2016 to a billion monthly views in 2019; Pocket Aces’ meteoric growth has been inspirational. With many exciting new developments in the pipeline, I look forward to working with the young, talented, and energetic team of Pocket Aces and help steer the company towards an accelerated growth trajectory.”