By Our Staff
Rediffusion has won the advertising account of Apar Industries’ cable and wires business, sold under the Apar Anushakti brand. The business will be handled out of the agency’s Mumbai office.
Said Kushal Desai, Chairman & MD of Apar Industries Ltd: “We are delighted to be working with the highly committed, and talented, team at Rediffusion. What we like and appreciate most is the personalized service and involvement of the agency’s top management who are constantly available to discuss and debate ideas, and share best practices with us.”
Added Dr Sandeep Goyal, Managing Director of Rediffusion: “We are privileged to be working with Apar. Both Mr Kushal Desai and Gaurangi are open to welcoming and operationalising Big Ideas. The cables and wires business has seen a lot of media noise in recent times. But Apar is looking to introduce a lot of never-before innovations, and product plusses, which the team at Rediffusion will help amplify.”