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Tag: Dr. Sandeep Goyal

  • This was the fourth edition of Rediffusion Red Talks, a series of talks by Rediffusion alumni

    Ex-Rediffer Rana Barua speaks at Red Talks

    By Our Staff

     

    Rana Barua was the guest at the fourth Rediffusion Red Talks, a series of talks by Rediffusion alumni.

     

    Barua who worked at Rediffusion from 2000 to 2005 as Business Development Director reminisced his days at the agency, where he learnt to put in his very best in making pitches that earned him the title of ‘Son of a Pitch’ amongst his colleagues! Barua said his most memorable pitch at Rediffusion was for Tetley tea in Kolkata in the early 2000s.

     

    Barua’s summed up his work belief in three key words: Innovate, Excel and Disrupt. These he said helped him most in his professional life. He believes in working like an entrepreneur, and building a challenger archetype by constantly re-inventing and challenging himself. Goliaths have never scared him, he said.

     

    Rana Barua added other winning mantras during his talk. 1. Play to win 2. Give back to society and give back to the industry 3. Keep learning and keep listening.

     

    Earlier speakers at Red Talks have been Mohammed Khan, beauty and wellness expert Geeta Rao, and cricket commentator Harsha Bhogle – all former Rediffusion employees.

     

    Rana Barua was introduced at Red Talks by his wife and fellow Rediffusion alumni Shavon Barua, former COO of OMD-PHD, who spoke about how they were both at Rediffusion twenty years ago. She mentioned how Barua has not only been an inspiring leader but has also spearheaded gender equality in the advertising world.

     

    Said Rediffusion Managing Director Dr. Sandeep Goyal: “Our biggest give-back to the advertising industry at Rediffusion is the legion of leaders who head various top agencies today, including Rana Barua. We are proud of them and welcome their coming back to the agency to be a part of our 50 Years celebrations”.

     

  • To handle all its business clusters

    Rediff wins creative and media mandate of Tata Power

    By Our Staff

     

    Rediffusion has announced that it has won the entire creative and media mandate of Tata Power, integrated power companies. The agency will handle the creative, media and digital related work of Tata Power comprising all its business clusters viz Generation, Transmission and Distribution, Renewables and New Business Services including ESG and CSR domains.

     

    Said Dr Sandeep Goyal, Managing Director of Rediffusion:”Tata Power mandate is a very big one for us. Rediffusion is privileged to be working with Tata Power across a range of very interesting and consumer-relevant products. What is even nicer is that almost the entire product range is Green-focused and Earth-friendly. Our teams in both Mumbai and Bangalore will be working on the account.”

     

    Added Dr. Praveer Sinha, CEO & Managing Director Tata Power: “Tata Power is transforming into an agile EaaS ( energy as a service) company that offers cutting-edge green and smart energy solutions to its 12 million and growing customer base nationwide. Tata Power 2.0 is well poised to bring orbital shifts to all of its business clusters, therefore Rediffusion is in a prime position to join us at this exciting time, its skilled creative and media support will help us fortify our credentials as a Utility of the Future amongst all our stakeholders.”

     

  • To help with marketing strategy, creatives, digital and media

    Rediff wins Garden Vareli mandate

    By Our Staff

     

    Rediffusion has been assigned the entire communication portfolio of Garden Vareli, a brand owned by Garden Silk Mills Private Limited, Surat. The agency will help the client with marketing strategy, creatives, digital and media.

     

    Welcoming Rediffusion to Garden Vareli, Debi Prasad Patra, Director, Garden Silk Mills said: “Rediffusion launched the Garden Vareli brand in the 70s and made it a household brand with advertising that became famous. In working with Team Rediffusion again, we are hoping to re-create the magic.”

     

    Added Dr Sandeep Goyal, Managing Director, Rediffusion: “Garden Vareli is a cult brand. It had gone into a short hiatus. We are delighted to be assigned the task of re-igniting the brand. In the 1970s and 80s, Garden Vareli was the benchmark of fashion and style. We hope that in the days and months ahead, we will be able to recapture the imagination of our buyers.”

     

  • To Joint President of the agency

    Rediff promotes Kalyani Srivastava

    By Our Staff

     

    Kalyani Srivastava
    Kalyani Srivastava

    Rediffusion has promoted Kalyani Srivastava to Joint President of the agency. Srivastava will based in Mumbai. Besides continuing to oversee the Mumbai operations of the agency, she will also take charge of Rediffusion Studios.

     

    Said Dr Sandeep Goyal, Managing Director of Rediffusion: “I am delighted that Kalyani Srivastava is moving to a bigger role within the agency and will be shouldering more and more responsibilities in the days and months ahead. Ever since I took over at Rediffusion last year, I have leaned heavily on Kalyani both for continuity of business on existing clients, as well as for the growth of new businesses. Kalyani is an inspiring leader, and one who leads by personal example. Over the past one year, together, we have revamped the agency, inducted new talent, and sharpened our deliveries to clients. Kalyani, I am sure, will take Rediffusion to much greater heights with all her sharp thinking, untiring hardwork and the warmth of her client relationships.”

     

  • The new 'Give Me Red' cult campaign has been created by Rediffusion Kolkata.

    Eveready goes red again in new campaign

    By Our Staff

     

    Eveready Battery has released a new commercial with its signature tagline ‘Give Me Red’. The tagline symbolises both hi- octane energy and exhilaration. The new Give Me Red commercial has been created by Rediffusion Kolkata, led by creative director Aritra Bhattacharya and strategic support by Navonil Chatterjee.

     

    Said Anil Bajaj, Business Head for Battery and Torch Business: “Eveready has always stood for the younger generation breaking traditional moulds of thinking. The latest Eveready commercial is fun. It is a bit of surprise and incredulity. Yet it has so much of endearment and brand proximity. The energy, enthusiasm & drive of the youth to be NOT just Ready, but Eveready for everything is captured in this campaign.”

     

    Added Dr Sandeep Goyal, Managing Director, Rediffusion Brand Solutions: “Give Me Red is a cult campaign. We at Rediffusion are delighted to have remained part of the 30 years journey of the Give Me Red creative thought. The skydiving bride is the new shero. She is spunky. She is the new consumer – expressive and outwardly directed while being immensely self-confident and self-willed.”

     

  • A proprietorial strategic tool for brand equity analysis

    Rediffusion launches The Equity Analyzer

    By Our Staff

     

    Rediffusion has announced the launch of its proprietorial strategic tool for brand equity analysis. The tool has been designed in-house, led by the agency’s Chief Strategic Officer, Navonil Chatterjee.

     

    Said Dr Sandeep Goyal, Managing Director of Rediffusion: “Marketers often talk about a brand’s equity, but equity at times becomes a nebulous topic where everyone has a view, but beyond that subjective opinion, there is hardly anything substantive to back it. And even that equity is with respect to a certain time frame and in the context of a particular target group. Change the TG or the time-period, and the results, in all likelihood, should change. Given the fact that it is a bit of a black hole, Rediffusion is proud to launch TEA or The Equity Analyzer – our framework for evaluating a brand’s equity at a certain point of time, in the context of a certain TG. In fact, the model allows for comparisons of different brands’ equity within the same category and even across categories.”

     

    Added Navonil Chatterjee: “The fundamental premise of TEA is that a brand’s equity is a function of the following key parameters of a brand’s Popularity, Uniqueness, Respect and Personal Appropriateness. Basically, how popular, or well known or salient the brand is, how unique or different it is, how well respected it is and what personal meaning, connection, usefulness or appropriateness it has for the consumer or TG.”

     

    Speaking on TEA, Diwan Arun Nanda, Chairman, Rediffusion said: “The world is moving to performance marketing, metrics and measurement. And why should brands be left behind in that journey towards an objective understanding of them vis-à-vis facts, figures and primary data? Rediffusion’s TEA is a great tool which will give the agency a far more robust strategic understanding of brands and their competitors. Marketers too will be able to consult it for their own understanding and fine-tuning of their marketing efforts.”

     

  • A technology and digital-led communications subsidiary

    Rediffusion launches FutureTech

    By Our Staff

     

    Rediffusion has announced the setting up of a technology and digital-led communications subsidiary, Rediffusion FutureTech, which will work in the domain of Metaverse, NFTs, Blockchain, AI, AR, Machine Learning and extend its service repertoire to include conversational AI. Sanjay Sakalley, who was CEO of Diginative and Juniors, will be advisor to FutureTech, and lead the new initiative.

     

    The Rediffusion FutureTech team has also been engaged by the Free Press Journal to help create and market its archival content as NFTs. The NFTs will go on sale nearer to August 15 to celebrate 75 years of Indian Independence.

     

    Said Rajendra Gupta, Chief Growth Officer of Rediffusion: “Rediffusion will be launching its first Metaverse event next week with a client trade show spread over two days. For now we can support about 500 concurrent users on our systems, which means we can easily host about 10,000 visitors everyday at the Metaverse event. A lot of clients are showing interest in hosting events in the Metaverse not just because physical events are difficult to hold for now, but because such events impart a tech-sheen to the host brand, making them more exciting, relevant and aspirational to younger audiences.”

     

    Added Dr. Sandeep Goyal, Managing Director of Rediffusion: “Rediffusion, as an agency, is today in the forefront of technology. We will soon be unveiling a suite of new initiatives in making content for brands cheaper and more visually powerful, through the use of world class technologies. It is time for the consumer, content and communication to converge. Which is why we are launching Rediffusion FutureTech which will help clients understand, simplify and apply technology to brands.”

     

  • Mumbai office to handle account

    Rediffusion wins Apar Industries business

    By Our Staff

     

    Rediffusion has won the advertising account of Apar Industries’ cable and wires business, sold under the Apar Anushakti brand. The business will be handled out of the agency’s Mumbai office.

     

    Said Kushal Desai, Chairman & MD of Apar Industries Ltd: “We are delighted to be working with the highly committed, and talented, team at Rediffusion. What we like and appreciate most is the personalized service and involvement of the agency’s top management who are constantly available to discuss and debate ideas, and share best practices with us.”

     

    Added Dr Sandeep Goyal, Managing Director of Rediffusion: “We are privileged to be working with Apar. Both Mr Kushal Desai and Gaurangi are open to welcoming and operationalising Big Ideas. The cables and wires business has seen a lot of media noise in recent times. But Apar is looking to introduce a lot of never-before innovations, and product plusses, which the team at Rediffusion will help amplify.”

     

     

  • DeepVeer and Virushka are ranked 2nd & 3rd

    Mukesh & Nita Ambani top IIHB power couples survey

    By Our Staff

     

    Newly-weds Katrina Kaif and Vicky Kaushal clocked in at No 9 in the annual Power Couples survey released by the Indian Institute of Human Brands (IIHB) in Mumbai. The Ambanis of Reliance, Mukesh and Nita, topped the rankings with a 94% score followed by Deepika Padukone and Ranveer Singh) who scored 86% taking second place, while Indian captain Virat Kohli  and his actor wife Anushka Sharma got a 79% score for third place. The survey covered a sample size of 1362 respondents (M=761, F=601) spread nationally, in the age group 25-40 years.

     

    Said Dr Sandeep Goyal, Chief Mentor, IIHB: “The last time around we did not include any corporates or business couples in our list. But the research team at IIHB felt that the rankings should include Power Couples from all walks of life; hence business couples were added this time around to the list, and they seem to have done very well in the rankings. Last year DeepVeer and Virushka were neck & neck in the rankings,” adding: “The inclusion of couples beyond films/entertainment and sports has made the Power Couples list more comprehensive and more representative.We also included a large list of celebrities from the South too – Dhanush & Aishwarya, Jyothika-Suriya, Namrata Shirodkar-Mahesh Babu:, Sneha-Prasanna, Samantha Ruth Prabhu-Naga Chaitanya:, Bhavna-Naveen, Ambareesh & Sumalatha, Ajith & Shalini, Khushboo & Sundar C, Hahadh Fazil & Nazriya Nazim, Suhasini & Maniratnam, Vijay & Sangeetha – but in an all-India sample none of them made the Top 20, though in the South most of them beat the national celebrity couples.”

     

     

  • Will be a group resource with growth and business development responsibilities

    Rajendra Gupta joins Rediff as CGO

    By Our Staff

     

    Rajendra Gupta
    Rajendra Gupta

    Rediffusion announced the appointment of Rajendra Gupta as its Chief Growth Officer, based at its corporate office in Mumbai. An engineer from BHU-IT and an MBA from FMS Delhi, Gupta has been in advertising, industrial solutioning and telecom for well over 35 years. This will be Gupta’s second stint at Rediffusion. He earlier worked at Rediffusion Delhi and Mumbai from 1994 to 2002.

     

    Gupta will be a group resource with growth and business development responsibilities across Rediffusion, Everest, Rediffusion Healthcare, Rediffusion Direct (recently rechristened Rediffusion FutureTech), Rediffusion SmartMedia, Mogae Media and the Indian Institute of Human Brands (IIHB). He will be based in Mumbai.

     

    Said Dr. Sandeep Goyal, Managing Director of Rediffusion: “Rajendra is special. He is also Rediffusion’s lucky mascot for new business and new horizons. He combines the aggressiveness of a good salesman with very good understanding of technology. And over the years he has become an excellent advertising professional. Such a combination of virtues and talent is rare.”

     

     

  • His mandate will include client outreach and business growth

    Rediffusion appoints Swapan Seth as ED

    By Our Staff

     

    Rediffusion has announced the appointment of Swapan Seth as Executive Director (ED) effective December 7, 2021. As a national resource, he will oversee and mentor all of creative. His mandate will include client outreach and business growth.

     

    Sandeep Goyal
    Sandeep Goyal

    Speaking of his appointment, Dr Sandeep Goyal, Managing Director, Rediffusion, said: “We are delighted to welcome Swapan on board Rediffusion. He is a rare talent, and a highly respected creative leader. I have personally known him for nearly 35 years now since our early days together at HTA Delhi. His inspired thinking, his insatiable quest for knowledge, his undying curiosity and his always-young mind will help catalyse and grow our creative offering at Rediffusion.”

     

    Swapan Seth
    Swapan Seth

    Added Seth: “Rediffusion is an agency with a great legacy and a rich reputation. It has been fiercely independent and impactful. The resurgence of Rediffusion is a meaningful moment in Indian advertising. Besides, Rediffusion has embraced cutting edge technologies and created business verticals hitherto unheard of in the business. To be a foot-soldier in this amazing army is utterly seductive. Besides, Rediffusion has some formidable people and brands all of which will make the journey extremely enjoyable and educative.”

     

     

  • The business was won following a multi-agency pitch

    Rediff bags mandate for JJ Valaya

    By Our Staff

     

    JJ Valaya
    JJ Valaya

    Rediffusion has announced bagging of the mandate for fashion brand JJ Valaya. The business was won following a multi-agency pitch.

     

    Speaking on the partnership, Valaya said: “There is immense substance to the fact that both Rediffusion and JJ Valaya are legacy brands with over 78 years of excellence and endurance between us. What unfolds out of this intrinsic experience based knowledge of value creation combined with a progressive modern approach to strategy is something that I am truly looking forward to.”

     

    Sandeep Goyal
    Sandeep Goyal

    Added Dr Sandeep Goyal, Managing Director, Rediffusion Brand Solutions: “It’s a moment of pride for all of us at Rediffusion to partner with one of India’s most flamboyant couturiers and fashion icons. JJV’s admirable journey of 28 years in the world of luxury fashion and lifestyle is truly inspiring, and we are excited to take the brand to the next level.”

     

    Kalyani Srivastava
    Kalyani Srivastava

    Said Kalyani Srivastava, Executive Vice President of Rediffusion who will be leading the relationship: “JJ Valaya has all our creative team so excited. The visual extravagance of Valaya, the royal texture and weave of his fabrics, the dreamy creation of his apparels makes JJ Valaya a dream for any creative person to work on and communicate. Our digital team too is looking forward to amplifying the JJ Valaya brand on social media: there is much anticipation around all the new launches that are in the pipeline.”