By Our Staff
Commemorating 12 successful years in the field of PR and communications, PR Professionals, the flagship of PRP Group, has launched ‘RAISE,’ a social communication practice aimed at supporting grassroots-level NGOs with their communication requirements. This practice will be a part of the PRP Foundation and will provide pro bono communication services to NGOs and individuals across the country who are engaged in impactful work, particularly at the grassroots level. These organizations often face constraints in hiring communication firms or consultants due to limited budgets and resources.
As part of its CSR commitment, PR Professionals will offer a comprehensive range of communication services pro bono, including public relations, digital marketing, and website management. The goal is to empower these NGOs to raise awareness about their endeavours. This will be a two-way process, allowing organizations seeking these services to directly approach PRP. Concurrently, PRP will actively identify relevant organizations and campaigns to support.
Dr. Sarvesh Tiwari, Founder and Managing Director of PR Professionals, said: “Since PRP’s inception, we have supported numerous social campaigns pro bono. We have collaborated with various organizations and stakeholders driving developmental initiatives in the country, providing assistance in promoting their ideas and contributing to a robust civil society. On our 12th foundation day, we formalized this approach as a practice, enabling us to support more campaigns and grassroots-level NGOs through our initiative, RAISE.”