By Our Staff
Pee Safe, personal hygiene and wellness brand, launched an awareness campaign titled ‘Hygeine Ki Aadat’ for World Toilet Day on November 19. The World Health Organisation established this day in 2001, and the theme for this year was ‘Accelerating Change’.
Speaking about the campaign, Vikas Bagaria, Founder and CEO of Pee Safe, said: “Toilet hygiene in
India has come a few steps forward, but we still have a long way to go. The Swachh India Mission has had a huge role in increasing awareness, creating infrastructure, and educating people about the importance of hygiene and sanitation and its impact on health and livelihoods.”