MxMIndia

Tag: World Toilet Day

  • On World Toilet Day to inculcate safe hygiene practice

    Pee Safe launches video campaign

    By Our Staff

     

    Pee Safe, personal hygiene and wellness brand, launched an awareness campaign titled ‘Hygeine Ki Aadat’ for World Toilet Day on November 19. The World Health Organisation established this day in 2001, and the theme for this year was ‘Accelerating Change’.

     

    Speaking about the campaign, Vikas Bagaria, Founder and CEO of Pee Safe, said: “Toilet hygiene in

     

    India has come a few steps forward, but we still have a long way to go. The Swachh India Mission has had a huge role in increasing awareness, creating infrastructure, and educating people about the importance of hygiene and sanitation and its impact on health and livelihoods.”

     

  • Builds 250 toilets in schools across the states

    Hindware launches third leg of social campaign

    By Our Staff

     

    Hindware, the sanitaryware and bathroom solutions brand, has launched the third leg of its social campaign ‘Build a Toilet, Build her Future’. The initiative which started on World Toilet Day in 2020 has been able to construct more than 250 toilets in schools across the states of Rajasthan, UP, Bihar, Telangana, and Andhra Pradesh impacting the lives of more than a million girls. Hindware has partnered with Ma My Anchor Foundation, a non-profit organisation, for the scheme.

     

    Said Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Hindware Limited said: “At Hindware, we have a vision to empower people with everything that we do. When we launched ‘Build a Toilet, build her Future’ project two years ago with the goal of bringing millions of girls to school and ensuring they have the right to equality and inclusion, we had no idea that this would become a movement. As our project enters its third year, we can’t thank our partners and allies enough for not only supporting but also contributing in big ways. We will continue to raise awareness for hygienic sanitation, and we encourage people to spread the message and take part in this cause.”

     

    Added Charu Malhotra Bhatia, Vice-President, Marketing, Hindware Limited: “Girls in India drop out of school due to a lack of clean toilets. The lack of proper sanitation facilities affects teenage girls the most as they are forced to miss school for a few days every month. Eventually, they fall behind in their class and prefer to drop out completely. In 2020 on World Toilet Day, Hindware began its mission to send them back to school, by helping build toilets in schools. Carrying forward the same initiative, for the third consecutive year, Hindware is determined to make sure girls don’t miss school again.”

     

  • The film throws light on this disturbing fact by showing a frighteningly painful story based on a real incident

    Dentsu One executes thought-provoking film on World Toilet Day

     

     

    Over 300 million women in India daily undergo psychological trauma of having to defecate in open fields. The film titled ‘Khushboo’ throws light on this disturbing fact by showing a frighteningly painful story based on a real incident that had happened in Jharkhand.

     

    Set in a rural India, on a wet, rainy dawn, the film shows a man putting his daughter to sleep. In the background, we hear the voice of the young daughter tell her father how he used to give her everything that she ever asked for, except for one thing that she had asked for as she grew older.

     

    She had begged and pleaded for it. She even gave up food. But the father refused to fulfill her wish, saying that he was saving money for her marriage.

     

    As the father’s gentle patting turns into repeated thumps, we realise all is not well. The girl’s voice finally says that while her father had put her to sleep always, this one time, she was going to sleep by herself.

     

    As we see the suicide note that she had left behind, we realise that the father had actually lost his mind and was patting his dead daughter all along. The father breaks down finally and starts crying bitterly while still thumping the shoulder of his dead daughter.

     

    As the camera pulls up we see the noose hanging from the fan and a lullaby begins to emerge in the sound of rain. To the haunting melody in the background, we learn that the girl Khushboo committed suicide because her father did not build a toilet in the house. We also learn how over 300 million women in India are going through similar trauma every single morning of their lives.

     

    The film directs the audience to visit the ProjectHers.com website and sign a petition that will influence the government to create a new law: If you have a house, you must have a toilet.

     

    Speaking about the film and the project, Titus Upputuru, the writer and director behind the film, said, “That a girl gave up her life because she did not have an access to a toilet was unbelievable. We went online and found many other cases where women give up their lives. That’s when we began this petition through Project Hers. While I know there is a lot of education that the government is doing about how everyone should use a toilet, the fact is about 60% of India’s population does not have an access to toilet facilities. This film and Project Hers attempts to address this issue.”

     

  • The event saw important facts about the necessity of toilets being discussed

    Madison IES executes innovation on World Toilet Day

    By A Correspondent

     

    Madison IES, the activation and experential unit of Madison OOH and Madison World recently completed another interesting event on World Toilet Day for its client ROCA Bathroom products by creating a giant WC installation in DLF Place Mall, Saket, New Delhi. The event saw important facts about the necessity of toilets being discussed and customers were motivated to be a part of this noble initiative by signing a Pledge. ROCA further pledged to create 50 toilets for every 10 pledges they received at the event.

     

    Sharing the objective behind the activation, Jyotsana Singh Kaushik, Sr. Manager PR & Digital Marketing, ROCA says, “The objective behind this event was not to just create awareness or brand presence, but to invite the public to pledge their support towards hygienic sanitation for every Indian in line with the PM’s vision. We have received an encouraging response and are in the process of allocating the toilets for under-privileged sections of society.”

     

    Speaking about the activation Saumen Roy, VP & Head, Madison IES says, “People generally hesitate to have a discussion on such a private topic as a toilet; but this activation succeeded in breaking this taboo. It inspired, motivated and educated those present to talk, discuss, inspire and sensitize others on the need to have proper sanitation for all.  Moreover we were all really delighted that we could pull off the project, from idea to execution in just 3 days time.”