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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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MSM restructures. Pantvaidya is head of SET. Sneha Rajani moves as Dy Prez, Motion Pictures, Anooj Kapoor to also head new initiative

In a restructing of the top deck, Nachiket Pantvaidya will be head of SET. Sneha Rajani moves as Dy Prez, Motion Pictures, Anooj Kapoor to also head new initiative

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Multi-Screen Media Private Limited (MSM), has announced Sneha Rajani, will assume the position of Deputy. President and Head, MSM Motion Pictures. Meanwhile, Nachiket Pantvaidya, who recently joined the network, takes over as Senior Executive Vice President & Business Head, Sony Entertainment Television (SET). Anooj Kapoor, will assume additional responsibilities as Sr. EVP and Business Head, SAB TV, and also a new initiative in the Hindi entertainment space.

Anooj Kapoor Motion Pictures MSM SET Sneha Rajani

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