MxMIndia

Tag: SET

  • The channels: Sony Entertainment Television, Sony SAB, Sony MAX and Sony MAX 2

    Dentsu Creative bags mandate for 4 Sony channels

    By Our Staff

    Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, and will be responsible for managing the online presence and marketing campaigns of these brands across social media platforms like Instagram, Twitter, and Facebook.

    The account was awarded to Dentsu Creative India following a multi-agency pitch. The agency will service the channels from its Mumbai office and will work closely with the brand teams to create and execute innovative digital strategies.

    Speaking about this partnership, Vaishali Sharma, Head of Marketing and Communications, Sony Sab, Sony Entertainment Television and Sony Max Movies Cluster said: “As iconic content creators at the forefront of bringing diverse themes to vast audiences, we’re delighted to join hands with Dentsu Creative India to propel our brands towards unprecedented growth and creativity, establishing new benchmarks in the digital entertainment ecosystem.”

    Added Nikhil Kumar, Managing Partner (West), Dentsu Creative India: “We are delighted to partner with Sony Entertainment Network, one of the most respected and admired brands in the entertainment industry. This collaboration is a testament to our digital-first mindset and our ability to deliver integrated and seamless solutions backed by tech and data. It’s a further testament to the quality of teams who mounted this pitch & their ability to come together to address the brand challenges at play. Truly a proud feeling for all of us & we are looking forward to scaling this partnership to even greater heights.”

  • To lead the content division for Sony digital businesses

    SonyLIV appoints Saugata Mukherjee as Head of Content

    By Our Staff

     

    Sony Pictures Network (SPN) India has announced appointment of Saugata Mukherjee as Head – Content, SonyLIV. In his new role, Mukherjee will lead the content division for Sony digital businesses. He will report to Danish Khan, Business Head – Sony LIV, Sony Entertainment Television (SET) and Studio Next.

     

    Said Mukherjee: “I have witnessed the platform’s growth and proud to be part of its growth story once again.  SonyLIV has always pushed the boundaries of content by telling stories that have never been told, explored, or shown before, making my role, a challenging but exciting one.”

     

  • Collaborates with Endemol Shine India to bring up a new season

    Sony acquires rights to MasterChef India

    By Our Staff

     

    Sony Entertainment Television has acquired the rights for the Indian adaptation of the culinary reality show format, ‘MasterChef’ produced and distributed by Endemol Shine India.

     

    Said Sonal Yadav, Head – Programming (Non-Fiction), Sony Entertainment Television (SET): “MasterChef has revolutionised the global foodscape, changing the way cooking is perceived while transforming lives of amateur chefs globally who have a passion for cooking. The Pandemic has seen a swift rise in home chefs who embarked on culinary adventures experimenting and whipping up food recipes. Hence, now is an apt time to bring forth a platform like MasterChef India that puts the spotlight on such aspirants. We are delighted to be collaborating with Endemol Shine India to cook up a flavourful new season that will celebrate India’s diverse gastronomic excellence.”

     

    Added Rishi Negi, CEO – Endemol Shine India: “India has a wide demographic of talented home chefs who can impress and surprise in the kitchen. We at Endemol Shine India are thrilled to partner with Sony Entertainment Television for one of our flagship formats and hope to cook up a delicious new season of MasterChef together. Through MasterChef we hope to tap into their talent and equip them with the best tools and experiences to fulfil their dreams of achieving something extraordinary. The past few years have seen talented home chefs with a passion for cooking burgeoning across the spectrum and this will be a great platform for them to truly hone and test their talents by wowing our judges with their culinary creations. An inclusive format MasterChef is a warm and wonderful celebration of family and cooking so get set for some fantastic new MasterChef moments!”

     

  • Effective immediately, Ashish Golwalkar will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business

    Sony Pictures announces key leadership changes

    By A Correspondent

     

    The digital business of Sony Pictures Networks (SPN) will be led by Danish Khan. Well, we know that already.

     

    Ashish Golwalkar

    But on Wednesday, it was announced that Ashish Golwalkar, who has led the content portfolio for SET, has been given additional responsibility of SonyLIV. Effective immediately, he will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business.

     

     

     

    Aman Srivastava

    Meanwhile, Aman Srivastava will move to SonyLIV as Head – Marketing, Digital Business and Amogh Dusad as Head – Programming and New Initiatives, Digital Business will handle Strategic Planning, Operations, Viewership Management and Analytics for SonyLIV.

     

     

    Also, Amit Raisinghani has been elevated to Head – Business Planning and Communications, SET. In this new role, reporting to Danish Khan, Raisinghani will be responsible for Marketing, On Air Promotions and the Communications portfolio along with Programming Strategy, Insights and Operations.

     

     

  • Ajay Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director wef April 7

    Zee-Sony-Zee & now Sony again. Ajay Bhalwankar is back at Zee, er, Sony, to be Chief Creative Dir, SET

    By A Correspondent

     

    If you thought Zee-Sony-Zee-Sony was part of the lyrics of a new Yo Yo Honey Singh chartbuster, pause for a minute. It’s the story of our own Ajay Bhalwankar. Mr Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director. He is expected to join on April 7 and will report to Nachiket Pantvaidya, Senior Executive Vice-President & Business Head of MSM’s flagship channel. In this role, Mr AB will provide creative leadership and direction for the channel. He will lead the Programming and OAP teams.

     

    With over two decades of experience first in journalism and then at Zee for a long period (1994-2009), for a bit with Sony (SET, 2009-2011) and then again with Zee as Content Head-Hindi GECs.

     

    Announcing the appointment, Senior EVP and Business Head, SET, Nachiket Pantvaidya said, “Ajay is an extremely experienced individual with a rich experience of over 20 years in Journalism and Television, spanning various roles of creating, writing, programming, producing and directing entertainment content. Under Ajay’s leadership I am confident that we will make the right strides towards our vision of best in class content for SET.”

     

    Said Mr Bhalwankar: “I’m delighted to join SET again and hope to provide valuable programming inputs across content on the channel. It is an extremely challenging role and I am looking forward to this exciting journey.”

     

  • With a headline as long as this, do you need a summary 🙂

    Rejig @ MSM. Frmr Star Plus head Pantvaidya to steer SET. Sneha Rajani to watch on movies, Anooj ‘Sab’ Kapoor to also head new venture

    By A Correspondent

     

    It’s been in the work as per the grapevine. Multi-Screen Media Private Limited (MSM) has announced that Sneha Rajani, will assume the position of Deputy President and Head, MSM Motion Pictures. Nachiket Pantvaidya, who has recently joined the network, takes over as Senior. Executive VP & Business Head, Sony Entertainment Television (SET). Anooj Kapoor, will assume additional responsibilities as Senior Executive VP and Business Head, SAB, and also a new initiative in the Hindi entertainment space.

     

    NP Singh

    Said N P Singh, CEO, MSM on the announcement, “I am certain that Sneha, Nachiket and Anooj will revitalize and provide fresh perspective to their respective areas of responsibility. Each brings unique strengths to grow the business and we wish them the best in their new roles. I am confident that 2014 will be a year of innovation and growth for MSM.”

     

    Ms Rajani, who has been Business Head, Sony Entertainment Television, will have end-to-end responsibility for MSM Motion Pictures and will chart the success and future of that business as a key force in movie production. She has been associated with MSM for over 15 years and has previously been Business Head, Max, which she launched and led for 10 years before assuming responsibility of the flagship GEC.

     

    Mr Pantvaidya who was the Business Head of Star Plus and also held several roles in the Star India network, including being the Head of Star Pravah and MD of FOX Television Studios will now head SET. An IIM Ahmedabad alumnus, Nachiket has had stints with BBC and Disney in the past. He has also held several positions in MSM from 1996 to 2004.

     

    Meanwhile, Mr Kapoor will With the success of SAB, Anooj has demonstrated capability for building differentiated audiences for the network. Anooj has been with MSM since 2007. Prior to joining MSM, Anooj worked with Colgate Palmolive as product manager, Lowe Lintas as Creative Director and also ran his own production advertising company. He has a Masters in English Literature and a MBA from SP Jain Institute of Management Studies.

     

  • In a restructing of the top deck, Nachiket Pantvaidya will be head of SET. Sneha Rajani moves as Dy Prez, Motion Pictures, Anooj Kapoor to also head new initiative

    MSM restructures. Pantvaidya is head of SET. Sneha Rajani moves as Dy Prez, Motion Pictures, Anooj Kapoor to also head new initiative

    By A Correspondent

    Multi-Screen Media Private Limited (MSM), has announced Sneha Rajani, will assume the position of Deputy. President and Head, MSM Motion Pictures. Meanwhile, Nachiket Pantvaidya, who recently joined the network, takes over as Senior Executive Vice President & Business Head, Sony Entertainment Television (SET). Anooj Kapoor, will assume additional responsibilities as Sr. EVP and Business Head, SAB TV, and also a new initiative in the Hindi entertainment space.