By Our Staff
ITC Engage fragrance brand, in collaboration with Bangla OTT platform Hoichoi, has launched a series of five short films titled “Hotath Dekha” (Sudden Meetings).
Commenting on the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business Division ITC Limited said: “Today’s youth is keen on exploring spontaneity in all spheres of life. They thrive on sudden moments of interactions that have lasting impressions. Fragrance is a key aspect of personal grooming and becomes an enabler to add confidence, making them ready to engage anytime. With this move, ITC Engage encourages individuals to embrace and celebrate the magic of these sudden moments of playful chemistry.”